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Last update: August 18, 2014
  • Case Imb419: Nielsen: Market Research for Pantene

    Case Imb419: Nielsen: Market Research for Pantene

    Case IMB419: Nielsen: Market Research For Pantene Marketing Strategy to be recommended to Pantene: A look at the SWOT analysis and recommendations on the same line for Pantene Strengths: 1. The product is looked at favorably by the consumers on functionality for the hair, such as “makes hair soft and smooth”, hair body and vitality, “makes hair shiny”, “leaves hair smelling lovely”. This makes the product rank high in terms of benefit to the consumers

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    Essay Length: 831 Words / 4 Pages
    Submitted: March 18, 2016 By: nitin_saraff
  • Chris Berry’s Marketing Research Class - Marketing Research Project

    Chris Berry’s Marketing Research Class - Marketing Research Project

    Marketing Research Report: Working Students Prepared for Chris Berry’s Marketing Research Class May, 2016 Table of Contents Executive Summary…………………………………………………...i Introduction……………………………………………………………1 Methods………………………………………………………………..1 Results………………………………………………………………....2 Number of Students Working ………………………………… Why Students Are Working…………………………………… Graduation Dates ……………………………………………. Prioritization of Schedules …………………………………… Credit Hours …………………………………………………. Conclusion…………………………………………………………….6 Limitations…………………………………………………………….7 Executive Summary Objective: Our overall intention was to find The purpose of this study conducted on University of Arkansas students is to clarify if having a job during college affects their

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    Essay Length: 2,979 Words / 12 Pages
    Submitted: June 5, 2016 By: pandasccr3
  • Chocovik Health Drink Market Research

    Chocovik Health Drink Market Research

    Background: The product is chocolate based health drink ‘Chocovik’. It is to be taken along with milk has high nutrient value and protein rich. The health drink demand is increasing due to growing awareness among consumer about fitness and health. The importance of healthy breakfast is increasing and milk becomes an important ingredient of breakfast. Apart from general population, sports and athletic professions and body builder are also using heath drink to have a healthy

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    Essay Length: 616 Words / 3 Pages
    Submitted: July 9, 2017 By: sushi007.mit
  • K & K Custom Creations - Marketing Research Project

    K & K Custom Creations - Marketing Research Project

    K & K Custom Creations Nakia Weaver-McCoggle, Owner 201 N. Central Ave Suite J Tifton, GA 31794 229.402.6055 Marketing Research Project Presented by Gwen Anderson Georgia Southwestern State University July 20, 2017 Table of Contents 1. Title Page 2. Table of Contents 3-4. Executive Summary 5. Introductions 6. Research Method and Procedures 7-11. Data Analysis and Findings 12-13. Conclusions and Recommendations 14. Limitations 15-16. Appendixes Executive Summary The research information herein was conducted by a

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    Essay Length: 3,723 Words / 15 Pages
    Submitted: October 5, 2017 By: ganders5
  • The Role of Marketing Research in New Product Development

    The Role of Marketing Research in New Product Development

    Роль маркетинговых исследований в разработке нового продукта The role of marketing research in new product development CONTENTS Abstract Key words INTRODUCTION 3 CHAPTER 1. NEW PRODUCT AND THE ROLE OF MARKETING IN PLANNING 5 1.1 The Role of new product development……………………………………………… 5 1.2 Strategy of the company for the implementation of a new product ………………….7 1.3 the Place of marketing Department in creating new products ………………………10 CHAPTER 2. NEW PRODUCT DEVELOPMENT ……………………………………13 2.1 General understanding

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    Essay Length: 8,035 Words / 33 Pages
    Submitted: January 7, 2018 By: aida.nurtaeva
  • Marketing Mix Research

    Marketing Mix Research

    Introduction To help firms setup a well around market strategy there are two important components the firms must identify. The two are target marketing and marketing mix, in this report I will focus on marketing mix only. The marketing mix insist firms with the right everything (right product, right price, right promotion, and right place); also known as the four “P”s, when deciding to introduce a product or service. Marketing mix is essential because the

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    Essay Length: 1,029 Words / 5 Pages
    Submitted: November 12, 2009 By: Janna
  • Marketing and Product Development Research

    Marketing and Product Development Research

    Marketing and Product Development Research Z-Wing is a manufacturer of commercial and military aircraft for the airline industry and governments. Janssen Aircraft is Z-Wing’s main competitor which has recently captured 47 percent of the industry market share. Z-Wing and Janssen both sell their products to the organizational markets rather than to the passengers or crews and must take into consideration the needs of the organizational buyer. Organizational buyers are typically few in number and have

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    Essay Length: 818 Words / 4 Pages
    Submitted: November 30, 2009 By: Bred
  • Research and Analysis of a Monopoly/oligopoly Market

    Research and Analysis of a Monopoly/oligopoly Market

    transportation costs are insignificant, the - 2 - geographic market is frequently defined as the entire nation. Or where a firm and its rivals sell their product only in a limited geographic area and their customers have no ready access to an outside source of supply, the general rule has been to define the geographic market as that particular area and to include only the sales made within the market. Where the seller’s geographic market

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    Essay Length: 693 Words / 3 Pages
    Submitted: December 13, 2009 By: Wendy
  • Poland Research Paper

    Poland Research Paper

    Roman Catholicism, Communism: Who runs Poland? By Ryan Witkowski ENG 1123 00 Composition and Rhetoric Dr. Sheba Kulothungan February 21, 2005 Outline Thesis: I. Poland and the church before communism 1. Church's political power a. Had many people specifically placed in the government b. Church controlled 80% of offices to help its influence in politics 2. Had possession of 450,000 acres in Poland a. If you wanted land you must buy it from the church

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    Essay Length: 1,282 Words / 6 Pages
    Submitted: January 6, 2010 By: Stenly
  • Red Bull -- Research/marketing Strategy

    Red Bull -- Research/marketing Strategy

    Company Overview Red Bull, founded in 1984 by Deitrich Mateschitz and Chaleo Yoovidhya, is headquartered in Austria. In 2006, Red Bull generated over Ђ2,6 billion (euros) in 2006 throughout the world with the help of its’ 3,903 employees. The origin of Red Bull dates back to 1962 where the original formula was developed by Chaleo Yoovidhya, a Thai businessman, and sold under the name Krating Daeng by a local pharmaceutical company to treat jetlag and

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    Essay Length: 938 Words / 4 Pages
    Submitted: April 3, 2010 By: Tasha
  • Marketing Busniess Plan Research

    Marketing Busniess Plan Research

    Marketing Strategy  Four P’s- Product Place Price Promotion Price -This is a very important factor within any business, The business must use specific strategies and techniques. These will help me find the perfect price range for the Product /Service I will be providing. One of the techniques used by a competitor of mine would be skimming. This is when ever a new product or service is researched by research and development department to collect

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    Essay Length: 348 Words / 2 Pages
    Submitted: April 22, 2010 By: Kevin
  • Research and Markets: Analyze the American Pharmaceutical Industry Through Porter's Five Forces

    Research and Markets: Analyze the American Pharmaceutical Industry Through Porter's Five Forces

    and molecular levels to dramatically advance the treatment of disease. Between 1995 and 2005, more than 300 new drugs, biologics, and vaccines that prevent and treat over 150 conditions were approved by the FDA.3 The FDA also gave the go-ahead for numerous new indications for previously approved medicines, allowing physicians to tailor treatment strategies to meet a patient's individual disease status, past medication history, side effect tolerance, and preferences. The US pharmaceutical industry is a

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    Essay Length: 359 Words / 2 Pages
    Submitted: May 5, 2010 By: j
  • Environmental Scan of Markets in Poland

    Environmental Scan of Markets in Poland

    Poland Political – Republic of Poland • a republican political system • a parliamentary democracy - mixed parliamentary and cabinet system Economic - (2004 Central Statistical Office of Poland) – • member of the Organization for Economic Co-operation and Development (1996) • European Union member (2004) • GDP $253 billion, • GDP growth 5.3% • GDP per capita $6,600 • Inflation (CPI) 3.5% • Labor force 31 million (age 15+) • high unemployment • an

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    Essay Length: 296 Words / 2 Pages
    Submitted: May 23, 2010 By: Jeff
  • Research Between Nike and Adidas on International Marketing Strategy Focusing to Competitive Differentiation

    Research Between Nike and Adidas on International Marketing Strategy Focusing to Competitive Differentiation

    The purpose of this paper is examining the strategic view and global view between Nike and Adidas. Financial analysis such as market share was accomplished to show the financial condition of the two sport brands. Besides that, global brand is identifying products and services of seller to contributing their differentiation from possible competitor. The global brand will provide recognition and certainly of goods and services by consumers. Nike and Adidas and have been the top

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    Essay Length: 267 Words / 2 Pages
    Submitted: May 3, 2011 By: babaygirl0813
  • Leadership and Cooperation in Marketing Channels: A Comparative Empirical Analysis of the U.S., Finland and Poland

    Leadership and Cooperation in Marketing Channels: A Comparative Empirical Analysis of the U.S., Finland and Poland

    (1) The following questions are based on the article entitled “Leadership and Cooperation in Marketing Channels: A Comparative Empirical Analysis of the U.S., Finland and Poland” as well as the Video Module discussion of Hofstede’s Cultural Dimensions both of which went above and beyond the textbook description and application of Hofstede’s theory. (a) Define and discuss in SUBSTANTIVE DETAIL EACH of the SEVEN dimensions of culture. In the article entitled “Leadership and Cooperation in Marketing

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    Essay Length: 9,832 Words / 40 Pages
    Submitted: October 29, 2014 By: Yuwen Shih
  • Holocaust Research Essay

    Holocaust Research Essay

    Of all the examples of injustice against humanity in history, the Jewish Holocaust has to be one of the most prominent. In the period of 1933 to 1945, the Nazis waged a vicious war against Jews and other "lesser races". This war came to a head with the "Final Solution" in 1938. One of the end results of the Final Solution was the horrible concentration and death camps of Germany, Poland, and other parts of

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    Essay Length: 1,580 Words / 7 Pages
    Submitted: December 1, 2008 By: Jessica
  • Alcoholism Research Paper

    Alcoholism Research Paper

    Alcoholism Research Paper One out of thirteen adults are considered to be an alcoholic or suffer from a drinking problem. Today, fourteen million Americans suffer from a disease that is caused by a combination of physiological, psychological, social, and genetic factors. Alcoholism is a developmental disease that progresses slowly over a number of years and is based on both the physical and emotional dependency on alcohol. In many cases it leads to brain damage and/or

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    Essay Length: 1,371 Words / 6 Pages
    Submitted: December 4, 2008 By: Victor
  • Ups Marketing Plan

    Ups Marketing Plan

    Advanced Marketing Management Marketing plan for United Parcel Service Mission Statement: "End-to-end global supply chain provider." Executive Summary: The company analysis shows that UPS is actually positioned as a domestic (U.S.) ground shipping company, instead of being the primary coordinator of the flow of goods, information and funds throughout the entire supply chain on an international basis, as UPS perceives themselves. UPS is the follower in the overnight (express) deliveries segment. Therefore the marketing plan

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    Essay Length: 2,237 Words / 9 Pages
    Submitted: December 5, 2008 By: Fonta
  • Suzuki Motor Company Market Strategy Analysis

    Suzuki Motor Company Market Strategy Analysis

    Analysis of marketing strategy of Suzuki Motor Company, Ltd. (Suzuki) Company Background: Michio Suzuki founded Suzuki Loom Works, a privately owned loom manufacturing company, in 1909 in Hamamatsu, Japan. In 1952, the company began manufacturing and marketing a 2-cycle, 36 cubic centimeter (cc) motorcycle, which became so popular that in 1954 the company introduced a second motorcycle and changed its name to Suzuki Motor Company, Ltd. (Suzuki).In 1985, American Suzuki opened its automotive division and

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    Essay Length: 3,163 Words / 13 Pages
    Submitted: December 5, 2008 By: Fonta
  • Nike Marketing Strategies and Current Company Status

    Nike Marketing Strategies and Current Company Status

    Who would have imagined it? After years on top, Nike suddenly looks like a world-class marathoner who, in midrace, questions whether he's got what it takes to keep on running. Nike's symptoms of distress: a global glut of shoes, flat sales in key markets, and declining profits. Moreover, the global brand champ that captured its own winning corporate mindset with the "Just do it" ad slogan has a new pitch, "I can"--to which investors seem

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    Essay Length: 726 Words / 3 Pages
    Submitted: December 5, 2008 By: Fonta
  • 1929 Stock Market Crash

    1929 Stock Market Crash

    The 1929 Stock Market Crash In early 1928 the Dow Jones Average went from a low of 191 early in the year, to a high of 300 in December of 1928 and peaked at 381 in September of 1929. (1929…) It was anticipated that the increases in earnings and dividends would continue. (1929…) The price to earnings ratings rose from 10 to 12 to 20 and higher for the market's favorite stocks. (1929…) Observers believed

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    Essay Length: 1,375 Words / 6 Pages
    Submitted: February 16, 2009 By: Fonta
  • International Marketing

    International Marketing

    A firm's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In

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    Essay Length: 3,598 Words / 15 Pages
    Submitted: March 4, 2009 By: David
  • International Marketing

    International Marketing

    A firm's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order

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    Essay Length: 3,008 Words / 13 Pages
    Submitted: March 4, 2009 By: David
  • Marketing

    Marketing

    A firm's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order

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    Essay Length: 3,008 Words / 13 Pages
    Submitted: March 4, 2009 By: David
  • Radio Station Research

    Radio Station Research

    Table of Contents Introduction 2 Scope of the Study 3 Methods Used 3 Results 5 Age 5 Time of Day 6 Location 8 Recommendations 10 Target Format 10 Target Location 11 Bibliography 12 Appendix 13 Introduction Music is a general love of almost every college student. Many develop their personalities, profiles, and various other tastes based on their listening choices. In general, many college students acquire the same spectrum of listening values. If a radio

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    Essay Length: 2,494 Words / 10 Pages
    Submitted: March 4, 2009 By: David

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