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Last update: August 18, 2014
  • Marketing Plan for Restaurant

    Marketing Plan for Restaurant

    Executive Summary Company The Rams Head Pub & Eatery is an Irish style pub which is located at 1337 Main Street West, Hamilton, Ontario Problem Rams head is currently facing stagnant revenue, a lack of recognition in the area and a decrease in customers in the summer months. Marketing Audit Rams head is located across the street from McMaster University in a plaza. It offers pub style food and alcoholic and non alcoholic beverages. Occasionally

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    Essay Length: 8,977 Words / 36 Pages
    Submitted: November 13, 2009 By: Jessica
  • Marketing Plan

    Marketing Plan

    Marketing Plan The marketing of a new Jamba Juice smoothie will be done at the Ace Train stations as passengers depart the trains after a long day of commuting and working. The smoothie will offer a cold, refreshing drink to give the people a boost before returning home to begin with the day-to-day family or friends issues whether needing to go to a back-to-school night for their kids, picking up children or participating in sports

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    Essay Length: 6,252 Words / 26 Pages
    Submitted: November 13, 2009 By: Tommy
  • Company Research Essay

    Company Research Essay

    Company Research Essay Marriot When it comes to hotels around the world, the Marriott Hotel is always mentioned with the best. This company is located all around the world with properties on 6 continents. Their incredible reputation makes this an outstanding business to work with endless opportunities of advancement. Because of the large amount of properties in the world employment is not a dilemma and the benefits for working at the Marriott are full for

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    Essay Length: 645 Words / 3 Pages
    Submitted: November 14, 2009 By: Max
  • Hiv and Aids Research

    Hiv and Aids Research

    HIV and AIDS Research The origin of AIDS and HIV has puzzled scientists ever since the illness first came to light in the early 1980s. For over twenty years it has been the subject of fierce debate and the cause of countless arguments, with everything from a conspiracy by the government to a contaminated needle theory being blamed. So what is the truth? Just where did AIDS come from? The discovery of HIV, the Human

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    Essay Length: 880 Words / 4 Pages
    Submitted: November 14, 2009 By: Kevin
  • Describe What Evolutionary Psychologists Mean When They Employ the Term ‘theory of Mind'.Use Examples and Research Studies from Book 1, Chapter 2 to Show Why This Theory Is Important in Evolutionary Psychology.

    Describe What Evolutionary Psychologists Mean When They Employ the Term ‘theory of Mind'.Use Examples and Research Studies from Book 1, Chapter 2 to Show Why This Theory Is Important in Evolutionary Psychology.

    Describe what evolutionary psychologists mean when they employ the term ‘theory of mind’. Use examples and research studies from Book 1, Chapter 2 to show why this theory is important in evolutionary psychology. Evolutionary psychology is a specialist field within the spectrum of psychological enquiry, which seeks to examine and understand some of the predominant reasoning behind the concept of why the human species, whilst biologically similar to other species on the planet, is so

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    Essay Length: 1,075 Words / 5 Pages
    Submitted: November 14, 2009 By: Max
  • Stem Cell Research

    Stem Cell Research

    Stem Cell Research The issue of research involving stem cells is increasingly becoming a national debate. This issue is talked about every day as scientists wonder if what they are doing is ethical. This issue is also debated in church. Many of the same faith disagree on the subject. Most people find that the more they know about stem cell research, the less certain they are about the morality of the research. A process called

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    Essay Length: 411 Words / 2 Pages
    Submitted: November 14, 2009 By: Mike
  • Introduction to Marketing: Red Bull

    Introduction to Marketing: Red Bull

    Topic 1: Introduction to Marketing Red Bull 1. The Product/ Competitors/Industry 1.1 Product Red Bull is a sweet, caffeinated drink aimed to give consumers the high energy kick. Available only in rather expensive 250ml cans, 350ml bottles, with 4 packs and only two �flavours’ (original or sugar-free). It contains caffeine, taurine, glucuronolactone, and B vitamins. Founded in 1984 by Austrian businessman Dietrich Mateschitz, Red Bull has become the worlds leading energy drink, a staple in

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    Essay Length: 1,588 Words / 7 Pages
    Submitted: November 14, 2009 By: Top
  • P&g Marketing

    P&g Marketing

    P & G Introduction In today’s market, there will always be a new company challenging your products and company but it take years and years of practice to learn how the global market works. That is why this company is the world's #1 maker of household products. The company was formed in 1837 known as Procter & Gamble (P&G). The Procter & Gamble Company (P&G) is a brand behemoth.. P & G manufactures and markets

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    Essay Length: 1,254 Words / 6 Pages
    Submitted: November 14, 2009 By: Jon
  • Market Segmentation

    Market Segmentation

    You are Senior Marketing Exec of a local company which deals in skin care products.You have proposed that the company produce a line of consumer skin care (sunscreen) products under the brand name "MATAHARI 00".You are required to discuss the matter of market segmentation of that proposed product at a meeting of the Board of Directors.If they are satisfied with you explanation as to the potential of the product,you stand a chance of being appointed

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    Essay Length: 383 Words / 2 Pages
    Submitted: November 14, 2009 By: Top
  • Industry Research

    Industry Research

    Page 2 Industry Research An organization's contact center agents are usually a customer's primary and sometimes only contact. However, their role has changed lately from being the guardian of the relationship between the customer and the corporation to the keeper of the hold and handle times. There are many reasons for this change in customer service roles. Driven by everything from sophisticated tools to brutal cost pressures, the role of the contact center agent is

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    Essay Length: 537 Words / 3 Pages
    Submitted: November 14, 2009 By: Jessica
  • Research Skills

    Research Skills

    1) Title for dissertation An investigation into whether the driving success of the Tesco brand will cause a negative effect on the food retail industry. 2) Introduction The intention of this research is to investigate whether Tesco’s continuing growth in the United Kingdom is having a negative effect on the food retail industry. Tesco have grown from a standard food retailer to becoming the third largest food retailer in the world in just 10 years.

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    Essay Length: 1,717 Words / 7 Pages
    Submitted: November 14, 2009 By: Jon
  • The Strategic Marketing Plan

    The Strategic Marketing Plan

    Ambi-Pur was launched in 2002. The brand comes from the International stable of Sara lee and is the largest brand in the Household and Beauty care division of the company. Ambi Pur is the No.1 brand in Europe. In India, Ambipur was launched as a air freshener for cars. It was a pleasant surprise for car owners to see a new product ( at that time) with somewhat a funny name. The brand gained popularity

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    Essay Length: 367 Words / 2 Pages
    Submitted: November 14, 2009 By: Jessica
  • Market Segmentation

    Market Segmentation

    Segmentation is important in consumer analysis because understanding the consumer will allow us segment the market more meaningfully. To get a product or service to the right person or company, a marketer would firstly segment the market, then target a single segment or series of segments, and finally position within the segment(s). Market segmentation is the basis for customer orientation and differentiation Segmentation is essentially the identification of subsets of buyers within a market who

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    Essay Length: 1,993 Words / 8 Pages
    Submitted: November 14, 2009 By: Top
  • Marketing Management

    Marketing Management

    Singapore Airlines (SIA) started off in May 1947, when Malayan Airlines operated out of Kallang Airport. SIA itself was born in 1972. SIA was in a different position than most other airlines at the time. As there were no domestic routes to serve, it was forced to immediately start competing with international airlines for routes, getting access to airports, securing flight slots and landing rights, and attracting a new customer base. This tough start created

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    Essay Length: 273 Words / 2 Pages
    Submitted: November 14, 2009 By: Steve
  • Celebrities Marketing

    Celebrities Marketing

    Celebrity Marketing Assignment Objective Describe how Celebrities can be used as a reference group for different types of consumers. When does it make sense for marketers to use celebrities in their marketing strategies? Use ads to demonstrate how celebrities have been effectively used. Celebrity Endorser: What and Why? Credibility is the basic source of the endorser and it is created by transfer of meaning to the audience. Some companies in the world want to create

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    Essay Length: 2,004 Words / 9 Pages
    Submitted: November 15, 2009 By: David
  • Guerrilla Marketing

    Guerrilla Marketing

    GUERRILLA MARKETING Guerrilla marketing is a fast-growing unconventional way of performing marketing activities on a very low budget. Jay Conrad Levinson is its “creator”, and has influenced many companies into implementing this into their regular marketing criteria. Guerrilla marketing is a great way to introduce a new company or product and also is best for smaller businesses. In my personal opinion I think it has a very strong impact in today’s society. Mostly due to

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    Essay Length: 483 Words / 2 Pages
    Submitted: November 15, 2009 By: Anna
  • Coke Vs Pepsi Fighting for Foreign Markets

    Coke Vs Pepsi Fighting for Foreign Markets

    Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new "hot spots." Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they

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    Essay Length: 3,287 Words / 14 Pages
    Submitted: November 15, 2009 By: Jessica
  • Marketing Plan - New Nivea Product

    Marketing Plan - New Nivea Product

    Executive Summary: Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyone’s agenda. From television portraying reality shows such as “Extreme Makeover” and fictional dramas such as “Nip and Tuck”, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise, (News Target, 2005) dedicated to helping women look their best so it is no

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    Essay Length: 1,441 Words / 6 Pages
    Submitted: November 15, 2009 By: David
  • Online Marketing in Sri Lanka

    Online Marketing in Sri Lanka

    I. Online Marketing in Sri Lanka 1. Introduction The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The adoption of online marketing is more than a technical issue. Country specific factors such as differences in culture and business environment are influencing the nature and type of appropriate IT solutions including online marketing. Therefore the marketing strategies must be suitable for the country to reach and communicate with the

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    Essay Length: 575 Words / 3 Pages
    Submitted: November 15, 2009 By: Fatih
  • Seven Rules for Observational Research

    Seven Rules for Observational Research

    Seven rules for observational research: how to watch people do stuff Observational research, ethnography, or, in plain English, watching people do stuff, seems to be hot these days. Newsweek touts it ("Enough Talk," August 18, 1997), which means it's getting to be mainstream, but I find that a lot of clients aren't very comfortable with it. Certainly, compared to traditional focus groups, mini-groups, or one-on-one interviews, observational research accounts for a pitiably small portion of

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    Essay Length: 2,976 Words / 12 Pages
    Submitted: November 15, 2009 By: Stenly
  • Marketing Plan - Microfreeze

    Marketing Plan - Microfreeze

    Executive Summary The reverse microwave market is a newly forming market, and our new product the Microfreeze hopes to grab a 5% market share in our first year. There have been certain trends in the current microwave market, and since our product is so similar to the microwave, we hope to use these trends for our success. Our competition is going to be from the already large corporations and microwave producers such as GE, Sharp,

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    Essay Length: 2,700 Words / 11 Pages
    Submitted: November 15, 2009 By: Bred
  • Principles of Marketing

    Principles of Marketing

    The management of the hotel wants to know the opinions of his guests on what facilities he needs to improve and so he can find out what type of customers use his hotel. The research method employed was that of focus groups and questionnaires. Focus groups are small groups selected from border population and interviewed through facilitator-led discussions, for opinions and emotional responses about a particular subject. Focus groups are a common market research tool.

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    Essay Length: 797 Words / 4 Pages
    Submitted: November 15, 2009 By: Edward
  • Stem Cells: The Holy Grail of Medical Research

    Stem Cells: The Holy Grail of Medical Research

    Few scientific issues in recent years have managed to draw as much attention, both scientific and otherwise, than stem cell research. I was first introduced to the term ‘stem cells’ when I was in high school, and since then, I have had a keen interest in the direction science is taking them. When considering medical research as a whole, stem cells appear to have the makings of a 21st century medical revolution a la discovery

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    Essay Length: 280 Words / 2 Pages
    Submitted: November 15, 2009 By: Anna
  • Research Skills Activity

    Research Skills Activity

    Research Skills Activity 1. Diversity Issues in workplace teams. Jan. 28--When former U.S. Department of Labor Director Alexis Herman spoke in Columbia in October, she encouraged several hundred listeners to embrace diversity in the workplace. Reference Citation: Friedman, S. (2002). Many Issues Are Involved in Creating Diversity in Columbia, Mo., Workplaces. Knight Ridder Tribune Business News. p. 1. Retrieved on June 2, 2005 from ProQuest database. 2. Case Studies in Object Oriented Programming The subject

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    Essay Length: 256 Words / 2 Pages
    Submitted: November 16, 2009 By: regina
  • Strategic Marketing for Sri Lanka Airlines

    Strategic Marketing for Sri Lanka Airlines

    This strategic marketing plan focuses on marketing strategies of the SriLankan Airline Strategic Business Unit (SBU), in Sri Lanka. The strategies are concerned with the market, product, pricing, distribution and communication/ promotion strategies for the Srilankan Air Taxi. The time period for the strategic marketing plan for SriLankan airline will take place over 3 years from July 1st 2008 to July 1st 2010. Market strategies for the SriLankan Air Taxi are to employ a multi-market

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    Essay Length: 377 Words / 2 Pages
    Submitted: November 16, 2009 By: Vika

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