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Last update: July 19, 2014
  • American Big Business - a Case Study

    American Big Business - a Case Study

    Singer Corporation, now known as Bicoastal Corporation, is the company that brought the world the sewing machine. There are Singer Sewing machines in almost every country in the world and Singer instructions in more than 50 languages. Mahatma Gandhi learned to sew on a Singer and called it “one of the few useful things ever invented.” I will attempt to explain how Singer came to be one of America’s big businesses. Isaac Merritt Singer was

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    Essay Length: 707 Words / 3 Pages
    Submitted: May 4, 2010 By: Steve
  • Apple Computer Inc. Case Study

    Apple Computer Inc. Case Study

    Apple Computer Inc. Case Analysis Julianne Carrido, Sami Hakimeh, Kyle Hayes, Frankie Lau Thursday, May 31, 2006 Apple Computer Inc. is an American computer technology company. It leads the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, iLife and its range of professional applications. Apple also spearheads the digital music revolution with its iPod portable music players and iTunes online music store. Apple played a major role in the

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    Essay Length: 1,093 Words / 5 Pages
    Submitted: May 5, 2010 By: Mike
  • Amazon.Com Case Study

    Amazon.Com Case Study

    recommend students studying Amazon in my books checkout the latest Amazon revenue and business strategies from their SEC filings. The annual filings to give a great summary of eBay business and revenue models. E-consultancy also has a useful news feed which I use to update my Amazon case study. This gives summaries of acquisitions, new technologies or revenue growth. SEC is the Securities and Exchange Commission (SEC) which is a government agency for which

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    Essay Length: 4,237 Words / 17 Pages
    Submitted: May 5, 2010 By: fungazol
  • Coke Vs. Pepsi Case Study

    Coke Vs. Pepsi Case Study

    Home > Free Essays & Book Reports > Marketing > Coke Vs. Pepsi Case Study Coke Vs. Pepsi Case Study Browse essays using search option Access free essay links resource page Need help with paper writing services? Bookmark our site for future reference Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to gain market share in this beverage market, which is valued

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    Essay Length: 625 Words / 3 Pages
    Submitted: May 6, 2010 By: Max
  • Case Study Analysis

    Case Study Analysis

    Chris Smith received a promotion to executive assistant to the chief executive officer at Faith Community Hospital. On Chris's first day as executive assistant his boss, Pat, the CEO of Faith Community Hospital, meets with Chris to discuss, what the hospital does and some of the problems that the hospital is having. At the end of the meeting, Pat asks Chris to prepare a report that covers three areas: what is going on right now,

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    Essay Length: 1,862 Words / 8 Pages
    Submitted: May 7, 2010 By: Artur
  • Uk McDonalds Case Study

    Uk McDonalds Case Study

    McDonald's U.K. has experienced significant losses in the past years. While they recently have started to turn around their profit trends, there is still more the organization can do to exceed expectations. Improving their restaurants, customer service, and healthy options are all actions McDonald's can take to continue to improve their positive trend. 1. Identify the problems confronting McDonald's U. K. and list them from the most to the least critical. For each problem identified,

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    Essay Length: 886 Words / 4 Pages
    Submitted: May 7, 2010 By: Dorienne
  • L.A. Gear, Inc Case Study

    L.A. Gear, Inc Case Study

    EXECUTIVE SUMMARY L.A. Gear, Inc was started in 1985 when Robert Greenberg was looking for the next trend to follow, and saw the opportunity after watching Reebok attack the shoe market with their fashionable aerobic shoes. Greenberg saw an opportunity and created L.A. Gear, and sold highly fashionable candy colored sneakers aimed at trend conscious teenage girls. The company since then expanded into the third most dominating shoe company in the world entering the 1990s.

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    Essay Length: 2,590 Words / 11 Pages
    Submitted: May 7, 2010 By: David
  • Tesco's Marketing Strategies and the Uk Consumer Perceptions

    Tesco's Marketing Strategies and the Uk Consumer Perceptions

    TESCO’s Marketing Strategies and the UK Consumer Perceptions Introductory Background According to the report by Solar Navigator (2007) Tesco was founded by Jack Cohen, who sold groceries in the markets of the London East End from 1919. The Tesco brand first appeared in 1924. After Jack Cohen bought a large shipment of tea from T.E. Stockwell, he made new labels by using the first three letters of the supplier's name and the first two letters

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    Essay Length: 2,970 Words / 12 Pages
    Submitted: May 8, 2010 By: regina
  • Jet Blue Case Study

    Jet Blue Case Study

    Jet Blue has an opportunity to remain cutting edge in the airline industry by continuing to be low-cost and expanding carrier. A great market for Jet Blue to expand to would be towards the Caribbean’s. As well as possibly lobbying Washington to lift travel sanctions in Cuba, which at one point was a major vacation getaway for Americans. This opportunity fits into Jet Blues current business model of short distance flights at a lower cost

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    Essay Length: 1,411 Words / 6 Pages
    Submitted: May 9, 2010 By: Tasha
  • Travel and Tourism Support Pack Case Study D: Transportation

    Travel and Tourism Support Pack Case Study D: Transportation

    Resources 103 Travel and Tourism Support Pack Case study D: Transportation The Airline Industry – A Study of Growth and Change Background The world air transport market is very concentrated. Approximately half of the world's fleet is operated by just 17 airlines (from around 650 worldwide) and approximately half of the available seat-kilometres flown by the scheduled airlines are on the top 6% of routes linking no more than 33 airports. The north American market

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    Essay Length: 1,912 Words / 8 Pages
    Submitted: May 9, 2010 By: Jason
  • Hawaiian Punch: Go-To-Market Strategy

    Hawaiian Punch: Go-To-Market Strategy

    Hawaiian Punch Problem Identification • Role and positioning of the two-manufacturing, sales, and distribution networks. • Flavor innovations for both finished goods and DSD networks. • Product placement and media advertising. Alternative Identification 1. Continue with the current marketing and positioning strategies. 2. Remove the finished goods network and focus entirely on DSD networks. 3. Remove the DSD networks and concentrate only on the finished goods networks. 4. Keep distributing through both networks but revamp

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    Essay Length: 978 Words / 4 Pages
    Submitted: May 9, 2010 By:
  • Case Study on Nasa

    Case Study on Nasa

    Case Study The space shuttle Challenger The Challenger disaster was mainly caused by communication failures inside the organization and should have been avoided if all seven barriers of effective communication were applied. These seven barriers being: language, overload, noise, emotion, sensitivity, specialist knowledge, inconsistent messages and gap. This is listed as a tragedy because of the death of seven on board crewmembers; their death was caused by failure to successful communication. The shuttle was destroyed

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    Essay Length: 616 Words / 3 Pages
    Submitted: May 10, 2010 By: Maxim
  • Zara Case Study

    Zara Case Study

    The biggest IT problem that ZARA faced was the lack of initiative in the use of technology within its stores . This lack of initiative created several problems in information management for store product managers . DOS , as an operating system , was already obsolete at that point in time . Although DOS is very stable , it lacks the immense range of applications , flexibility and time saving that operating systems such as

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    Essay Length: 511 Words / 3 Pages
    Submitted: May 10, 2010 By: adnan
  • E Marketing Strategy

    E Marketing Strategy

    Introduction The objective of an e-Marketing Strategy is to create a sustainable competitive advantage and improve performance by capitalizing on technology and enterprise resources. The E-Marketing Strategy is essential to good business and a companies overall E-Business model. According to Wilder (1999), “Many companies are struggling with the most basic problem: What's the best E-business model? They're experimenting with different formulas. Some are incorporating E-business throughout the organization. Some are creating E-business subsidiaries, then spinning

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    Essay Length: 1,113 Words / 5 Pages
    Submitted: May 10, 2010 By: regina
  • Let It Pour Case Study

    Let It Pour Case Study

    Let it Pour Case Study H. Lewis Davis University of Phoenix MGT/330 Jennifer Buchholz July 5, 2005 Let it Pour Introduction . Overview of Project There is an escalating problem facing all operations of the Faith Community Hospital. From administrative staff members to nurses and doctors, all personnel appear to have confused the intent and scope of Faith Community Hospital’s vision. Faith Community Hospital’s mission statement is as follows: “With the foundation and commitment

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    Essay Length: 3,368 Words / 14 Pages
    Submitted: May 11, 2010 By: regina
  • Hilton Case Study

    Hilton Case Study

    Hilton Case Study After staving off two major takeover attempts in the 1990’s, Hilton Hotels Corporations (HHC) decided to adjust its overall strategy and become more aggressive in its business operations. Although already a force in the hotel industry with a strategic focus in three areas: hotel ownership, managing and franchising, and timeshare; Hilton Hotels decided to shift more resources into gaming, resort operations and the mid-priced segment of the hotel industry (hotel-online.com 2006). This

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    Essay Length: 2,046 Words / 9 Pages
    Submitted: May 11, 2010 By: Kevin
  • Stuhr Case Study

    Stuhr Case Study

    Table of Contents Chapter 1 1 Introduction 1 Research Question 1 Limitations 2 Definitions 3 Target Group 3 Report Structure 3 Research Methods 4 Critique 5 Chapter 2 5 Data Analysis 5 Questionnaire Analysis 5 Interview Analysis 9 Chapter 3 11 Service Concept 11 Chapter 4 13 Market Segment 13 Chapter 5 17 The Service Delivery System 17 Personnel 17 Job Characteristic Model 18 Herzberg’s Motivational & Hygiene Theory 21 Clients 25 Satisfaction Model 25

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    Essay Length: 8,517 Words / 35 Pages
    Submitted: May 11, 2010 By: Stenly
  • Communication for Business and Information Technology Case Study

    Communication for Business and Information Technology Case Study

    Communication for Business and Information Technology Case Study. OLYMPIA PRODUCTIONS: Introduction: Olympia Productions is in itself a product of five independent entities, combining their resources to create an efficient and effective partnership. The transition from separate businesses to a singular partnership has been a new experience to every part of the partnership. The matter of using a participative or a hierarchical management style has yet to be determined. Management Approaches: Hierarchical: This management style requires

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    Essay Length: 1,038 Words / 5 Pages
    Submitted: May 12, 2010 By: Mikki
  • Threshold Harvard Case Study

    Threshold Harvard Case Study

    Threshold case study Threshold Sport's goals were to grow their company's footprint and revenue generated in marketing and producing US based cycling competitions. Their strategies included locking in regional races for 3 year terms with strong sponsorship partners. They have also purchased equipment at a reduced rate and hope to rent this equipment to help increase cash flow. Threshold is a start-up company and most of the value from this company currently resides in the

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    Essay Length: 381 Words / 2 Pages
    Submitted: May 12, 2010 By: marilyn
  • Mercedes Benz Case Study

    Mercedes Benz Case Study

    Abstract Do you know what is world ranking of Mercedes-Benz in most famous brands? Do you know what is the situation of Mercedes-Benz in cars industry? Do you know the factors that affect the purchase decision of customers while buying cars? Mercedes-Benz is a famous brand of luxury cars. These are German made cars and are known as status symbol of high class consumers. All customers have their own values and beliefs while purchasing a

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    Essay Length: 3,214 Words / 13 Pages
    Submitted: May 12, 2010 By: Max
  • Critical Thinking Case Study: Let It Pour- My First Assignment as Executive Assistant

    Critical Thinking Case Study: Let It Pour- My First Assignment as Executive Assistant

    Let It Pour: My First Assignment as Executive Assistant Hospitals are a necessary part of every individual's life. When one thinks of hospitals, help comes to mind (Hospitals Struggle to Keep Their Promises). Neither a person's age, ethnicity, nor economic background should matter when it relates to access to healthcare. Everyone will need hospital care at one point in their lives, no matter how healthy one may think he or she is. That is the

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    Essay Length: 2,200 Words / 9 Pages
    Submitted: May 13, 2010 By: Max
  • Case Study Schweppes Raspberry Ginger Ale

    Case Study Schweppes Raspberry Ginger Ale

    As you know' our new product – Raspberry Ginger Ale (SRGA) was introduced in January 1991 in the US. Our forecasts regarding the sales for the first year was 2 million cases and real sales for the first half - year (January-June) are 2 million cases – twice more than projected. That means that the SRGA has took its place in the consumer’s minds and the distribution performance through both bottlers and retailers is successful.

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    Essay Length: 456 Words / 2 Pages
    Submitted: May 13, 2010 By: David
  • Case Study: Vina San Pedro

    Case Study: Vina San Pedro

    Case Study #2 Vina San Pedro Business Policy Instructor: Ismatilla Mardanov David M. Whitfield April 15, 2002 Case Study: Vina San Pedro Background: Vina San Pedro (VSP) was the third largest winery in Chile, with 1998 sales of 37 billion Chilean pesos (CP). Bonifacio Correa had planted the original vines with French stock in 1865 on the farm in Molina that the family had owned since 1701. For years, VSP wines enjoyed a reputation of

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    Essay Length: 859 Words / 4 Pages
    Submitted: May 13, 2010 By: david
  • Charles Schwab Case Study

    Charles Schwab Case Study

    The Charles Schwab Corporation provides securities brokerage and related financial services for 8 million active accounts with about 837 billion dollars in assets. They are financial planners that assist corporations with mergers and acauisitions and help people plan their financial futures. Their brokers make commission on their clients and well as fees they charge. Charles Schwab was a Stanford graduate attaining his bachelors and masters degree at their school of business. Charles was thirty two

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    Essay Length: 283 Words / 2 Pages
    Submitted: May 13, 2010 By: Monika
  • Nokia Case Study

    Nokia Case Study

    SWOT Analysis Strengths • Leading maker of mobile phones and largest vendor of telecom equipments on earth (Brand Name). • Strong Research and Development team, and financial support. • Strong home base due to competitive pressure, which drove down manufacturing costs and still staying at the leading edge. • Not only to talk, but to do business as well (browse web, ecommerce transactions, control house hold heating, etc.) • Efficient logistics chain that handles over

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    Essay Length: 1,611 Words / 7 Pages
    Submitted: May 13, 2010 By: Nar