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Last update: November 19, 2018
  • M&s Case Study

    M&s Case Study

    The major finding is that M&S has successful business strategies and marketing plans. However, the company does not maintain these advantages continuously. Indeed, it causes some disadvantages. The purpose of this report is to evaluate how M&S survives in the changeable market. Moreover, its concludes how macro- and micro-environment affect M&S to make its marketing plans and investigates the strengths, weaknesses, opportunities and threats of M&S. By analysing current business situation, M&S needs to revise

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    Essay Length: 1,276 Words / 6 Pages
    Submitted: February 9, 2011 By: Zack
  • Robin Hood Case Study

    Robin Hood Case Study

    Business operations of Robin Hood and Merry men: Robin Hood and Merry men are in the business to steal from the rich and give it to the poor and needy. The organisation which was started by Robin Hood has grown in numbers in the past few years. The structure of the merry men is the typical management style which consists of robin as a CEO and few lieutenants who work on different departments including discipline,

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    Essay Length: 441 Words / 2 Pages
    Submitted: April 18, 2011 By: abbasrulz
  • Callaway Case Study - Retail Ecommerce

    Callaway Case Study - Retail Ecommerce

    dffsdfasdfasd sdffffffffff df dfd dfd dfdd df dfd dfd fdf dfdf df df d You have requested the file "Callaway Case Study - Retail eCommerce" Before downloading this PDF, we would like to ask you to supply a few details. You should only be asked to do this once. First Name: Last Name: Job Title: Organization: Country: Select Country... Afghanistan Aland Islands Albania Algeria American Samoa Andorra Angola Anguilla Anonymous Proxy Antarctica Antigua and Barbuda

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    Essay Length: 551 Words / 3 Pages
    Submitted: April 19, 2011 By: raggy
  • Motion Industry Case Study

    Motion Industry Case Study

    # of Theaters Sum of Total Gross 0-499 80.473 500-999 27.997 1000-1499 89.661 1500-1999 170.797 2000-2499 156.01 2500-2999 234.026 3000-3499 1381.964 3500-3999 1162.912 Grand Total 3303.84 The number of theaters greatly affects the outcome on sales. The more theaters it is playing in. The more money the movie is going to make. It looks that the key number of theaters is at least 3000 # of Weeks in Top 60 Sum of Total Gross 1-5

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    Essay Length: 310 Words / 2 Pages
    Submitted: April 19, 2011 By: smorelli33
  • Case Study 2: Crossing Borders

    Case Study 2: Crossing Borders

    1) What competencies are appropriate to ensure greater effectiveness of U.S. employees operating in a maquiladora or other non-US organization? Because American Organizational culture is different as a whole to any other countries in the world, and vice versa, it is very important for the U.S. employees to develop some skills to ensure greater effectiveness in operating at different countries. The most important skill for the employee to develop is definitely speaking the main language

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    Essay Length: 726 Words / 3 Pages
    Submitted: April 20, 2011 By: melodychuchuchu
  • Nike and I2 Technology Case Study

    Nike and I2 Technology Case Study

    Nike claims that the problems with its i2 demand-planning software were tactical and therefore fixable. It was too slow, didn't integrate well, had some bugs, and Nike's planners were inadequately trained in how to use the system before it went live. Nike says all these problems were fixed by fall 2000. And the company asserts that its business wasn't affected after that quarter. Indeed, at press time, Nike had just announced that its third-quarter 2003

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    Essay Length: 466 Words / 2 Pages
    Submitted: April 21, 2011 By: msmoleitau2
  • Case Study on Nuclear Power in Uk

    Case Study on Nuclear Power in Uk

    This was a piece of UK news issued on February 15, 2007. The case was about an environmental campaigner, Greenpeace, has won a high court ruling so that the UK government needed to rethink the controversial decision on building the new nuclear power stations. Greenpeace International, an International Non-Governmental Organization (NGO), plays an increasingly influential role in shaping global policies. They work on seven big issues: climate change, forests, oceans, agriculture, toxic pollution, nuclear, and

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    Essay Length: 378 Words / 2 Pages
    Submitted: April 24, 2011 By: cynna
  • Vaa Case Study

    Vaa Case Study

    Summary This is a marketing report for the boutique hotel chain Hotel du Vin (HdV). After analysing the current market situation and customer segments served by HdV, the report notes the strength of HdV's food and beverage operation, identifying the need to focus on the accommodation side of the business. The marketing strategy aims to increase the average occupancy rate for 2011 to 80% by means of a sales promotion targeting the couples market. A

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    Essay Length: 2,676 Words / 11 Pages
    Submitted: April 24, 2011 By: aruna098_rani0
  • Wal-Mart Case Study

    Wal-Mart Case Study

    Written Assignment #1: Case Study Analysis (Team Project) As we know, no organization is immune to problems. However, the companies that survive are the ones that can spot ethical issues and correct them before they become problems. Poor corporate ethics involve more than one individual. There is a huge amount of controversy on Walmart's alleged unethical business practices. After watching the video in class (Is Walmart good for America?): What values Walmart and it's

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    Essay Length: 281 Words / 2 Pages
    Submitted: April 24, 2011 By: MelissaZhang
  • Choicepoint Case Study

    Choicepoint Case Study

    ChoicePoint Data Breach of 2005 ChoicePoint was a "information broker," meaning it bought, stored and sold the personal information of 163,000 consumers. This information could include the consumer's name, address, financial information and Social Security number. ChoicePoint falsified security information that verified the safety of its IS. ChoicePoint also turned some data over to questionable businesses that signed on as information subscribers. Some of these businesses were fraudulent and used the consumers' information for more

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    Essay Length: 380 Words / 2 Pages
    Submitted: April 25, 2011 By: mislavender
  • Starbucks Case Study

    Starbucks Case Study

    Starbucks 1. As we know that functional level strategies are directing at improving the effectiveness of operations, which are manufacturing, marketing, materials management, product development, and customer service. The following functional strategies at Starbucks helped the company to achieve superior financial performance. • At Starbucks they manufactured company's own premium roasted coffee, along with freshly brewed espresso-style coffee beverages and a variety of pastries, coffee accessories, teas, and other products, in a coffeehouse settings. Some

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    Essay Length: 940 Words / 4 Pages
    Submitted: April 26, 2011 By: chefcharucpant
  • Samsung Strategic Hrm Cases

    Samsung Strategic Hrm Cases

    samsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm casessamsung strategic hrm

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    Essay Length: 1,046 Words / 5 Pages
    Submitted: April 26, 2011 By: syao
  • Robin Hood Case Study

    Robin Hood Case Study

    ROBIN HOOD CASE ? Main issues & problems of Robin Hood Case: ? The increasing size of the band was source of satisfaction for Robin, but also a source of concern. ? Vigilance was in decline, and discipline was becoming harder to enforce. ? The growing band was also beginning to exceed the food capacity of the forest. Game was becoming scarce, and supplies had to be obtained from outlying villages. The cost of buying

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    Essay Length: 775 Words / 4 Pages
    Submitted: April 27, 2011 By: binhtam263
  • Ruth's Chris Case Study Report

    Ruth's Chris Case Study Report

    Executive Summary Ruth's Chris is a chain of steakhouse restaurants across the United States and in several international locations. The restaurant is regarded as an upscale fine dining establishment, marking a gradual elevation in its status since its founding in the 1960s by Ruth Fertel, a single mother of two. In 2005 Ruth's Chris raised more than $ 154 million in new equity capital. In the same year the restaurant sales grew to a record

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    Essay Length: 4,792 Words / 20 Pages
    Submitted: April 28, 2011 By: realsolo
  • Apple and Samsung Case Study

    Apple and Samsung Case Study

    5 August 2010 How did Apple forecast that we'd pine for the iPhone 4 despite the bad press? After all, fans were just coming off their highs from embracing the iPad. And how did du pull off its unique positioning as a lower cost alternative without sacrificing profits? Or how did Samsung succeed with its entirely new smartphone platform, "bada", in a seemingly saturated market dominated by iPhone, Android and Blackberry? Smart enterprises engage their

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    Essay Length: 673 Words / 3 Pages
    Submitted: April 30, 2011 By: piyush
  • Apple Case Study

    Apple Case Study

    1. What, historically, have been Apple's competitive advantages? The company of "Apple Computer" is known for its Macintosh personal computers in the 1980's. Despite a strong brand and rapid growth Apple almost went bankrupt in 1996. But , when Apple went rapid growth, it's have none competitive advantages. Mac was very slow and there was few compatible programs due to the proprietary design. In 1980, there sparked a computing revolution that drove the PC industry

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    Essay Length: 253 Words / 2 Pages
    Submitted: April 30, 2011 By: shtea13
  • Marketing Case Study Olive Oil

    Marketing Case Study Olive Oil

    Introduction: Since prehistoric times, olive oil is considered as the golden liquid and was discovered around the Mediterranean basin. Since that time, Olive oil has been produced in this region and represents more than 77 % of the world production in fact Spain, Italy and Greece share 97 % of the European production. Since a few years we can also find some olive oil producers in Africa and Asia witch respectively represent 12 % and

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    Essay Length: 2,784 Words / 12 Pages
    Submitted: April 30, 2011 By: AlexBeF
  • Intellectual Property Rights Licensing Case Studies

    Intellectual Property Rights Licensing Case Studies

    Intellectual Property Rights Licensing Case Studies3. In October 2004, Darjeeling was granted the GI status in India to become the first application to be registered in India as a GI. Enforcement Steps Taken by The Tea Board of India In order to prevent the misuse of ‘Darjeeling' and the logo, the Tea Board has since 1998 hired the services of Compumark, a World Wide Watch agency. Compumark is required to monitor and report to the

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    Essay Length: 326 Words / 2 Pages
    Submitted: May 1, 2011 By: frdvvg
  • Harley Davidson Case Study

    Harley Davidson Case Study

    1. The success of Nike was strictly fortuitous and had little to do with great decision making.” Evaluate this statement. The important part of the success was due to the far-sight of Nike’s management team. Nike’s CEO, who was a marathoner and knew what runners wanted for their shoes, had made a very basic strategy work; “make the products that fit their consumers’ needs”. Examples of great decision making are: • Diversifying products (into

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    Essay Length: 1,303 Words / 6 Pages
    Submitted: May 2, 2011 By: orra_13
  • Harley Davidson Case Study (indonesia Language)

    Harley Davidson Case Study (indonesia Language)

    I. HARLEY DAVIDSON A. Sejarah Harley Davidson Sejarah motor Harley-Davidson dimulai di Milwaukee pada tahun 1903. Saat itu, Bill Harley dan Arthur Walter Davidson yang mengembangkan sebuah motor satu silinder. Hasil perdana utak-atik dua anak muda ini adalah mesin satu silinder dengan kapasitas 60 cc. Bisa jalan dan berhasil melahap tanjakan dengan gampang. Belakangan, karena sukses ini, dua saudara Arthur, Walter dan William Davidson, ikut bergabung. Dua tahun kemudian, mereka sepakat melembagakan usahanya itu ke

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    Essay Length: 3,611 Words / 15 Pages
    Submitted: May 2, 2011 By: fabiiarfiadi
  • Walmart Stores Inc. Case Study

    Walmart Stores Inc. Case Study

    Wal-Mart Stores, Inc. operates retail stores in various formats worldwide. The company's Walmart U.S. segment offers meat, produce, deli, bakery, dairy, frozen foods, floral, and dry grocery; health and beauty aids, household chemicals, paper goods, and pet supplies; electronics, toys, cameras and supplies, photo processing services, cellular phones, cellular service plan contracts, and prepaid service; fabrics and crafts, stationery and books, automotive accessories, hardware and paint, horticulture and accessories, sporting goods, outdoor entertaining, and seasonal

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    Essay Length: 341 Words / 2 Pages
    Submitted: May 2, 2011 By: alejandram20
  • Mc Donald Case Study

    Mc Donald Case Study

    Q1. Identify the key elements in McDonald's global marketing strategy (GMS). In particular, how does McDonald's approach the issue of standardization? McDonald's global marketing strategy is based on combination of global and local marketing mix elements. For the first elements in McDonald's global marketing strategy (GMS) is a vital elements in McDonald's business model restaurants system that can be set up virtually anywhere in the world and the restaurants themselves offer the consumers a chance

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    Essay Length: 1,587 Words / 7 Pages
    Submitted: May 3, 2011 By: zulaika89
  • Magna International Corporation Case Study

    Magna International Corporation Case Study

    Introduction: Magna International Corporation manufactures automotive systems in order to sell to original equipment manufacturers of cars in three different regions - North America, Europe, and Rest of World (mainly Asia, South America and Africa). Magna established in 1969; the founder is Frank Stronach. He was born in Weiz, Austria, and immigrated to Canada in 1954. Magna provides many brands throughout the world with automative components. The securities of Magna are common stocks which

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    Essay Length: 1,488 Words / 6 Pages
    Submitted: May 3, 2011 By: Abdulmuhsen.s
  • Mattel Case Study

    Mattel Case Study

    Allianz Arena At World Cup Soccer 2006, architect Jacques Herzog called a public opera on a grand scale, which he and Pierre de Meuron designed for the city of Munich, a stage on which high drama unfolds. Its nickname, "Ring of Fire" Plans to build a new football stadium in the city of Munich appeared on October 12,2002. Munich city government voted in the affirmative. Project construction began work in autumn 2002 and completed in

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    Essay Length: 580 Words / 3 Pages
    Submitted: May 4, 2011 By: tajjalan
  • Lufthansa Case Study

    Lufthansa Case Study

    Lufthansa Introduction: Lufthansa was launched through the buying of 737 jets from Boeing. They were the first one's to do so and because of this they are now the leading airline out of Germany (Wikipedia, 1). "Lufthansa operates more than 300 aircraft and employs nearly 100,000 people world-wide. In 2005, 51.3 million passengers flew with Lufthansa (Wikipedia, 1)." When the jets were bought in 1985 for $500,000,000 it was considered a huge mistake. Since Lufthansa

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    Essay Length: 285 Words / 2 Pages
    Submitted: May 5, 2011 By: zhixiang_1988