Nike Essays and Term Papers
Last update: July 7, 2014-
Nike Inc. Case Study
SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market
Rating:Essay Length: 308 Words / 2 PagesSubmitted: April 18, 2010 -
Nike Case Study
Nike is one of the largest, most popular, and most profitable shoe and clothing companies in the world. But the reality for many workers overseas making Nike shoes and clothing is far less rosy. Workers are paid wages insufficient to meet their basic needs, are not allowed to organize independent unions, and often face health and safety hazards. During the 1970's, most Nike shoes were made in South Korea and Taiwan. When workers there gained
Rating:Essay Length: 868 Words / 4 PagesSubmitted: April 19, 2010 -
Applying the Disciplines to a Nike Factory Store
6 Sigma: Applying the Disciplines to a Nike Factory Store Step Present Situation Applying 6 Sigma Principles 1) Defining the Problem As a member of the sales staff at the Nike Factory Store in Johnson Creek, Wisconsin, one of my main responsibilities is to cut down on the amount of shrink that occurs during the month. At times we, as a staff, are given conflicting messages about either giving outstanding and proactive customer service,
Rating:Essay Length: 821 Words / 4 PagesSubmitted: April 25, 2010 -
Nike Strategic Analysis
linking competencies and succession planning Executive Summary The importance of competencies and competency models has been seen from the 1960’s onward. Competencies address both current performance and issues of growth. When the employees are the interface between the company and the customer, or with a business partner it makes immense sense to identify the skills that can help them perform better. But having done this is not enough. It is imperative that we look at
Rating:Essay Length: 443 Words / 2 PagesSubmitted: May 3, 2010 -
Nike Case Study
Is Nike wrong to try to leverage its American rebel image to build brand awareness in the global market for soccer footwear and apparel? What are the potential drawbacks of this approach? Standardizing promotional activities has three big reasons. First, it has significant economic advantages. It lowers the cost because it can be spread over many countries. Second, one large effort to develop a campaign will produce better results than several smaller efforts. A third
Rating:Essay Length: 839 Words / 4 PagesSubmitted: May 17, 2010 -
Nike Case Analysis
Political Analysis With the increased monitoring and enforcement of labour practices; Nike being in the public spotlight and subject to negative publicity on their subcontracted factories is forced to readjust the working conditions of their cross ocean factory workers to abide with proper regulations. This has caused Nike to modify their factory standards and employee working conditions by; limiting the maximum hours worked a week, implementing proper ventilation systems to filter out toxic fumes, increase
Rating:Essay Length: 1,643 Words / 7 PagesSubmitted: May 21, 2010 -
Nike Inc.: Study of Value Chain Functions and How They Contribute to the Success of Nike.
Nike Inc.: Study of value chain functions and how they contribute to the success of Nike. Prepared by Helgi Frimannsson MBA 640A Dr. Norcio 2/19/2007 When Bill Bowerman, a former track-and-field coach at University of Oregon and co-founder of Nike Inc, once said “if you have a body, you are an athlete”, his words marked the foundation for a future business venture. Built on this quote is Nikeґs mission statement that states: bring inspiration
Rating:Essay Length: 694 Words / 3 PagesSubmitted: May 28, 2010 -
Why Is Nike the Biggest Training Shoe Company in the World
Athletic shoes have become a basic part just about everyone’s wardrobes. This is due to both the increasing numbers of people exercising and the trend towards casual apparel. One of the most popular brands in the world is Nike. Competition is strong at all levels within the industry, especially among the leaders. However, Nike has successfully differentiated from these competitors. This essay will concentrate on what makes Nike shoes standing out from the rest. Starting
Rating:Essay Length: 325 Words / 2 PagesSubmitted: June 4, 2010 -
Nike Footwear 5 Forces Analysis
Nike has been able to outperform any competitor and exert a total domination over their industry: the sports footwear and apparel industry. Nike had a return on Capital Investment of 17% in Fiscal year 2005 that ended in May. To make sense of this performance, strategy class has taught me to apply these figures within an industry. By applying the 5 force analysis template, I have come to a better grasp of Nike’s fortune in
Rating:Essay Length: 900 Words / 4 PagesSubmitted: June 7, 2010 -
Nike
What have been the key factors for Nike? (a.) Celebrity endorsement is the key factor. Nike management has been finding the right synergy between celebrity and product. There’s one fact that advertisers need to keep in mind when using celebrity endorsements and that is to never let the celebrity become your brand. If so, you’ll run the risk of killing the brand no sooner has the hype around the celebrity faded. It’s also important to
Rating:Essay Length: 290 Words / 2 PagesSubmitted: June 9, 2010 -
Nike Inc. Case Study
Nike, Inc’s dominance in sports apparel commenced as Phil Knight achieved his MBA at Stanford in the late 1960’s. During a term-long project, he was forced to devise a small business and a plan for its marketing. While doing so, Knight discovered Japan’s high quality yet low priced manufacturing and became determined to begin his own industry that featured superb running shoes for an affordable cost. Once traveling to Japan & persuading Tiger Shoes, to
Rating:Essay Length: 600 Words / 3 PagesSubmitted: June 13, 2010 -
Nike's Growth
Pest analysis Political Analysis The government must create economic policies that will foster the growth of businesses. Nike, fortunately, has been helped by the US policies which enable it to advance its products. The support accorded to Nike by the US government, particularly in the general macroeconomic stability, low interest rates, stable currency conditions and the international competitiveness of the tax system, form the foundation critical to Nike's growth. Economic Analysis In economy, the biggest
Rating:Essay Length: 372 Words / 2 PagesSubmitted: April 20, 2011 -
Nike and I2 Technology Case Study
Nike claims that the problems with its i2 demand-planning software were tactical and therefore fixable. It was too slow, didn't integrate well, had some bugs, and Nike's planners were inadequately trained in how to use the system before it went live. Nike says all these problems were fixed by fall 2000. And the company asserts that its business wasn't affected after that quarter. Indeed, at press time, Nike had just announced that its third-quarter 2003
Rating:Essay Length: 466 Words / 2 PagesSubmitted: April 21, 2011 -
Nike I2
Q: What characteristics about Nike contributed to their troubles with i2 becoming nothing more than a speed bump? 1. i2's predictive demand application and its supply chain planner used different business rules and stored data in different formats, making it difficult to integrate the two applications. The i2 software needed to be so heavily customized to operate with Nike's legacy systems that it took as much as a minute for a single entry to be
Rating:Essay Length: 310 Words / 2 PagesSubmitted: May 3, 2011 -
Research Between Nike and Adidas on International Marketing Strategy Focusing to Competitive Differentiation
The purpose of this paper is examining the strategic view and global view between Nike and Adidas. Financial analysis such as market share was accomplished to show the financial condition of the two sport brands. Besides that, global brand is identifying products and services of seller to contributing their differentiation from possible competitor. The global brand will provide recognition and certainly of goods and services by consumers. Nike and Adidas and have been the top
Rating:Essay Length: 267 Words / 2 PagesSubmitted: May 3, 2011 -
Nike Marketing Strategy
Nike, Inc. 1999 Annual Report Top Management - Strength Co-founder, Philip H. Knight, has been with Nike since its inception. As a result, he has much knowledge and experience about the company and the industries in which it competes. Knight's strategic planning managerial style serves as a strength in that his actions are planned and calculated, allowing for both risky and conservative decisions based on careful thought and analysis. His participative decision-making style can also
Rating:Essay Length: 970 Words / 4 PagesSubmitted: May 3, 2011 -
Nike
Nike Air is pressurized air inside a tough, yet flexible bag. These Air Sole units are located in the midsole beneath the heel, forefoot or in both locations. The Air Sole unit compresses to reduce the force of impact and then immediately recovers to its original shape and volume, ready for the next impact. The 4 main benefits of Nike Air: Lightweight - By displacing heavier midsole materials with Nike Air cushioning, we can reduce
Rating:Essay Length: 314 Words / 2 PagesSubmitted: May 4, 2011 -
Nike Financial Analysis
Nike is a company that has thoroughly embedded itself into the psyche of people around the world. It's a company that started with humble origins from selling footwear in the basement to becoming the behemoth in the athletic industry. Bill Bowerman, University of Oregon track & field coach, and Phil Knight, middle-distance runner under Bowerman co-founded Nike. Nike was first established as Blue Ribbon Sports in 1964 as a partnership and the name Nike was
Rating:Essay Length: 1,610 Words / 7 PagesSubmitted: May 9, 2011 -
Nike Dafo
análisis dafo de la compáñia nikeanálisis dafo de la compáñia nikeanálisis dafo de la compáñia nikeanálisis dafo de la compáñia nikeanálisis dafo de la compáñia nikeanálisis dafo de la compáñia nikeanálisis dafo de la compáñia nikeanálisis dafo de la compáñia nikeanálisis dafo de la compáñia nikeanálisis dafo de la compáñia nikeanálisis dafo de la compáñia nikeanálisis dafo de la compáñia nikeanálisis dafo de la compáñia nikeanálisis dafo de la compáñia nikeanálisis dafo de la compáñia
Rating:Essay Length: 481 Words / 2 PagesSubmitted: May 14, 2011 -
Nike
Nike is a company that has thoroughly embedded itself into the psyche of people around the world. It's a company that started with humble origins from selling footwear in the basement to becoming the behemoth in the athletic industry. Bill Bowerman, University of Oregon track & field coach, and Phil Knight, middle-distance runner under Bowerman co-founded Nike. Nike was first established as Blue Ribbon Sports in 1964 as a partnership and the name Nike was
Rating:Essay Length: 637 Words / 3 PagesSubmitted: May 18, 2011 -
Nike
Other recommendations to Nike are to put more effort into cleaning up its corporate image and expand on its PLAY (participate in the lives of youth), program. With the negative publicity surrounding the labor controversies in third world countries and the shameful behavior of some their celebrity endorsers Nike needs to change the public's perception of it as a massive unfeeling corporate giant. The current stigma that Nike has acquired based on its foreign production
Rating:Essay Length: 414 Words / 2 PagesSubmitted: May 19, 2011 -
Nike Analysis
I. Introduction Kimi Ford, a portfolio manager at NorthPoint Group, was reviewing the financials of Nike Inc. to consider buying shares for the fund she managed, the NorthPoint Large-Cap Fund. A week before Kimi Ford began her research, Nike Inc. held an analysts' meeting to reveal their 2001 fiscal results and for management to communicate a strategy to revitalize the company. Nike's revenues since 1997 had ceased to grow from $9.0 billion, and net income
Rating:Essay Length: 1,242 Words / 5 PagesSubmitted: June 12, 2011 -
Nike Inc.Case - the Weighted Average Cost of Capital (wacc)
logos-nike-desktop-pictures-hd-wallpaper-1920x1080-white-background-brands-logo-images-nike-hd-wallpaper.jpg Lombard, Team 3 Amandeep Singh Sodhi Amrita Jaffar Manuel Sevilla Martina Filippi Pouya Farajpour Thanun Nirundorn Introduction Weighted Average Cost of Capital (WACC) is a method to calculate a company's cost of capital when each category of capital is proportionately weighted. It is one of the most important estimation of Cost of Capital because practically it represents the minimum return that a firm should earn to satisfy the shareholders and everyone providing the capital
Rating:Essay Length: 1,835 Words / 8 PagesSubmitted: July 24, 2014 -
Risk Management Nike
Risk Analysis report NIKE, INC [회사 이름 입력] IBUS 3102, International Risk Management NIKE, INC Risk Analysis Report 2013-11-01 ________________ Table of content Introduction 1.1 Risk identification of competitive advantage due to intense competition and changes in consumer preference 1.2 Risk management strategy assessment 2.1Risk identification (risk of uncertain global economic market specifically the outsourcing of business operation) 2.2 Risk management strategy assessment 2.3 Recommendation 3.1Risk identification (Failure to obtain high quality endorsers of the
Rating:Essay Length: 3,576 Words / 15 PagesSubmitted: August 28, 2014 -
Nike Case Study
Eunice Oyewole MBA 612 – Marketing Strategy Dr. Herbert Sherman Case Study - Update Chapter 22 – Nike: Is It Unassailable Powerhouse Brand? Nike Update Nike the world’s leading innovator in athletic footwear, apparel, equipment, and accessories. It has continued to stay in competition for a while now and it’s one of the top competitions in the sports apparel market. As of 2014 its sales is $27.80B and net income is $2.69B; for the past
Rating:Essay Length: 1,411 Words / 6 PagesSubmitted: October 28, 2014