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106 Essays on Nike. Documents 1 - 25

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Last update: July 7, 2014
  • Nike Marketing Strategies and Current Company Status

    Nike Marketing Strategies and Current Company Status

    ... it? After years on top, Nike suddenly looks like a world-class marathoner who, in midrace, questions whether he's got what it takes to keep on running. Nike's symptoms of distress: a global ...

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    Essay Length: 726 Words / 3 Pages
    Submitted: December 5, 2008 By: Fonta
  • Nike Case Study

    Nike Case Study

    SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry ...

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    Essay Length: 1,706 Words / 7 Pages
    Submitted: March 4, 2009 By: David
  • Nike’s Value Chain

    Nike’s Value Chain

    STRENGTHS Strong management team and good corporate strategy in both North American and overseas markets First movers advantage in e-commerce Brand recognition and reputation Trademark "Just Do It" Diversity and variety in products offered on ...

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    Essay Length: 2,358 Words / 10 Pages
    Submitted: November 8, 2009 By: Kevin
  • The History of Nike Inc.

    The History of Nike Inc.

    Nike (originally known as Blue Ribbon ...

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    Essay Length: 453 Words / 2 Pages
    Submitted: November 8, 2009 By: Stenly
  • Nike History

    Nike History

    ... the world has heard the NIKE echo throughout sports. The name is in or on every stadium, arena, field, court, or atmosphere where athletic competition takes place. NIKE has altered athletics in almost ...

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    Essay Length: 521 Words / 3 Pages
    Submitted: November 10, 2009 By: July
  • Marketing Spotlight: Nike

    Marketing Spotlight: Nike

    Marketing Spotlight: Nike The key success factors for Nike is their exciting marketing strategy, product innovation and adhering to the mission which is “To bring inspiration and innovation to every athlete in the world. Blue Ribbon Sports and Nike’s ...

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    Essay Length: 646 Words / 3 Pages
    Submitted: November 11, 2009 By: Andrew
  • Nike Marketing Plan

    Nike Marketing Plan

    Nike Marketing Plan By: Marketing Management – ...

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    Essay Length: 7,388 Words / 30 Pages
    Submitted: November 12, 2009 By: Vika
  • Nike Social Responsibility Audit

    Nike Social Responsibility Audit

    NIKE, INC. SOCIAL RESPONSIBILITY AUDIT BY: NIKE’S MISSION STATEMENT To bring inspiration and innovation to every athlete in the world. NIKE’S CORPORATE RESPONSIBILITY MISSION We must ...

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    Essay Length: 734 Words / 3 Pages
    Submitted: November 14, 2009 By: regina
  • Analysis on Nike

    Analysis on Nike

    Nike, originally known as Blue Ribbon ...

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    Essay Length: 270 Words / 2 Pages
    Submitted: November 15, 2009 By: Venidikt
  • Nike Case Study

    Nike Case Study

    Nike transform into a market-oriented company after 1998. Prior to 1998 Nike gained market share based off of Nike name branding. Nike was not a company that looked towards the future, they failed recognized the wants and needs of their customer base and ...

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    Essay Length: 367 Words / 2 Pages
    Submitted: November 15, 2009 By: Mikki
  • Nike Strategy

    Nike Strategy

    ... module Session Long Project I picked Nike, Inc as the multinational company to study. Here we will discuss the origin and history of this company and its profile. We will also cover Nike's international activities and how ...

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    Essay Length: 446 Words / 2 Pages
    Submitted: November 19, 2009 By: Tasha
  • Nike Business Structure

    Nike Business Structure

    Nike Business Structure: After 30 years Nike continues to lead innovation in footware, apparel and equipment. Nike's mission has always been to provide a competitive edge and to help athletes perform better. Beyond shoes Nike apparel unifies ...

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    Essay Length: 416 Words / 2 Pages
    Submitted: November 19, 2009 By: Kevin
  • The Global Strategy of Nike's Industry

    The Global Strategy of Nike's Industry

    • Introduction Nike was found by Bill Bowerman, the legendary University of Oregon track & field coach together with Phil Knight, a University of Oregon business student and middle-distance runner under Bowerman. At the beginning Nike was found in ...

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    Essay Length: 2,978 Words / 12 Pages
    Submitted: November 21, 2009 By: Kevin
  • Hitting the Wall with Nike

    Hitting the Wall with Nike

    PROBLEM STATEMENT What should Nike do to counter the various advocacy groups protesting Nike and yet still be profitable? SWOT ANALYSIS Strengths * Nike has strong brand name and its logo (“swoosh) is a distinctive and instantly recognizable logo. ...

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    Essay Length: 987 Words / 4 Pages
    Submitted: November 22, 2009 By: Kevin
  • Nike Analysis

    Nike Analysis

    Since being founded in 1962, Nike has grown from a small fledgling shoe retailer into a world-wide corporate giant. During its first year, sales for Nike were $8000, but as of November 30th, annual sales for Nike were over 12 billion dollars. (hoover) ...

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    Essay Length: 1,857 Words / 8 Pages
    Submitted: November 24, 2009 By: Fatih
  • Nike

    Nike

    SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry ...

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    Essay Length: 1,710 Words / 7 Pages
    Submitted: November 25, 2009 By: Kevin
  • Nike Case Study

    Nike Case Study

    Nike When I went through my closet I found an old pair of Nike sneakers that I have had for probably 4 years now. On the tag inside the tongue of the shoe was the phrase made in China. As I kept rummaging through the closet I found a couple more pairs of ...

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    Essay Length: 943 Words / 4 Pages
    Submitted: November 25, 2009 By: David
  • Nike Inc.: Cost of Capital

    Nike Inc.: Cost of Capital

    NIKE, INC.: COST OF CAPITAL On July 5, 2001, Kimi Ford, a portfolio manager at NorthPoint Group, a mutual-fund management firm, pored over analysts’ write-ups of Nike, Inc., the athletic-shoe manufacturer. Nike’s share price had declined significantly ...

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    Essay Length: 295 Words / 2 Pages
    Submitted: November 25, 2009 By: Mike
  • Nike

    Nike

    Nike, “named for the Greek winged ...

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    Essay Length: 1,316 Words / 6 Pages
    Submitted: November 26, 2009 By: Mike
  • Analysis of Marketing Plan of Nike and Michael Jordan

    Analysis of Marketing Plan of Nike and Michael Jordan

    ... coach and co-founder of Nike Bill Bowerman once said: "If you have a body, you are an athlete!" (NikeBiz) This way of thinking is how Nike conducts every aspect of their ...

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    Essay Length: 876 Words / 4 Pages
    Submitted: November 30, 2009 By: Andrew
  • Nike’s Labour Troubles

    Nike’s Labour Troubles

    NIKE's labour troubles Nike publicizes itself as one of ...

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    Essay Length: 1,413 Words / 6 Pages
    Submitted: December 2, 2009 By: July
  • Analysis of Marketing Plan of Nike and Michael Jordan

    Analysis of Marketing Plan of Nike and Michael Jordan

    Analysis of Marketing Plan of Nike and Michael Jordan Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: "If you have a body, you are an athlete!" (NikeBiz) This way of thinking is how Nike conducts every ...

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    Essay Length: 2,488 Words / 10 Pages
    Submitted: December 2, 2009 By: Janna
  • Nike - Financial Ratio Analysis

    Nike - Financial Ratio Analysis

    Nike, Inc. Financial Ratio Analysis In ...

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    Essay Length: 2,366 Words / 10 Pages
    Submitted: December 3, 2009 By: Monika
  • Marketing Audit Ўv Nike, Inc.

    Marketing Audit Ўv Nike, Inc.

    Biography page 1 Personal Biography My name is Jimmy Chao and I am 32 years old. I presently live in Scarborough, Ontario where I have been for the past ten years. Compared to Phoenix, Arizona where I came from, this place is very quiet and peaceful. ...

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    Essay Length: 2,502 Words / 11 Pages
    Submitted: December 4, 2009 By: Jon
  • Nike’s Marketing Operations

    Nike’s Marketing Operations

    Nike’s Marketing Operations Nike was first developed in Oregon by Phil Knight in the 1960s and founded in 1972. Nike is a major manufacturer of athletic shoes, apparel, and sports equipment. Nike markets its products under its own brand name as well as ...

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    Essay Length: 372 Words / 2 Pages
    Submitted: December 4, 2009 By: Steve

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