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106 Essays on Nike. Documents 1 - 25

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Last update: July 7, 2014
  • Nike Marketing Strategies and Current Company Status

    Nike Marketing Strategies and Current Company Status

    Who would have imagined it? After years on top, Nike suddenly looks like a world-class marathoner who, in midrace, questions whether he's got what it takes to keep on running. Nike's symptoms of distress: a global glut of shoes, flat sales in key markets, and declining profits. Moreover, the global brand champ that captured its own winning corporate mindset with the "Just do it" ad slogan has a new pitch, "I can"--to which investors seem

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    Essay Length: 726 Words / 3 Pages
    Submitted: December 5, 2008 By: Fonta
  • Nike Case Study

    Nike Case Study

    SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market

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    Essay Length: 1,706 Words / 7 Pages
    Submitted: March 4, 2009 By: David
  • Nike’s Value Chain

    Nike’s Value Chain

    STRENGTHS Strong management team and good corporate strategy in both North American and overseas markets First movers advantage in e-commerce Brand recognition and reputation Trademark "Just Do It" Diversity and variety in products offered on the web (footwear, apparel, sporting equipment, etc.) Strong control over its own distribution channel Strong customer base Strong financial position with minimal long term debts Innovative designs in footwear enabling consumers to design their own shoes online Brand reputation and

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    Essay Length: 2,358 Words / 10 Pages
    Submitted: November 8, 2009 By: Kevin
  • The History of Nike Inc.

    The History of Nike Inc.

    Nike (originally known as Blue Ribbon Sports), was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964 (Yahoo finance NKE profile page as of Jan. 2 2008). The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's car. Many top Oregon runners began wearing the shoes, and the shoe's popularity grew quickly because of Kennan

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    Essay Length: 453 Words / 2 Pages
    Submitted: November 8, 2009 By: Stenly
  • Nike History

    Nike History

    Almost every person of the world has heard the NIKE echo throughout sports. The name is in or on every stadium, arena, field, court, or atmosphere where athletic competition takes place. NIKE has altered athletics in almost everywhere possible. While it has had an amazing rise to fame, it has been the people who have made the rise possible. The journey began with Bill Bowerman and Phil Knight. Bowerman a track and field star also

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    Essay Length: 521 Words / 3 Pages
    Submitted: November 10, 2009 By: July
  • Marketing Spotlight: Nike

    Marketing Spotlight: Nike

    Marketing Spotlight: Nike The key success factors for Nike is their exciting marketing strategy, product innovation and adhering to the mission which is “To bring inspiration and innovation to every athlete in the world. Blue Ribbon Sports and Nike’s strategy has always been to serve the athletes. Nike satisfied its goals by listening to athletes by finding out what they wanted and then providing products that would enhance their performance. Nike established a strong brand

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    Essay Length: 646 Words / 3 Pages
    Submitted: November 11, 2009 By: Andrew
  • Nike Marketing Plan

    Nike Marketing Plan

    Nike Marketing Plan By: Marketing Management – MM522 March 2004 Outline I. Executive Summary II. Table of Contents III. Company History IV. Marcoenvironment a. Demographic b. Economic c. Social d. Political e. Technological f. Ecological V. Competitive Advantage a. Industry Environment b. Operating Environment VI. Four P’s of Marketing a. Product b. Place c. Promotion d. Price VII. Core Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. Business Life Cycle IX. Marketing Goals

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    Essay Length: 7,388 Words / 30 Pages
    Submitted: November 12, 2009 By: Vika
  • Nike Social Responsibility Audit

    Nike Social Responsibility Audit

    NIKE, INC. SOCIAL RESPONSIBILITY AUDIT BY: NIKE’S MISSION STATEMENT To bring inspiration and innovation to every athlete in the world. NIKE’S CORPORATE RESPONSIBILITY MISSION We must help the company achieve profitable and sustainable growth. We must protect and enhance the brand and company. In the corporate world, companies have a responsibility to act in ways which go beyond the aspect of making money. The movement of Corporate Social Responsibility has grown in recent years from

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    Essay Length: 734 Words / 3 Pages
    Submitted: November 14, 2009 By: regina
  • Analysis on Nike

    Analysis on Nike

    Nike, originally known as Blue Ribbon Sports, was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in 1962. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's car. Many top Oregon runners began wearing shoes, and the shoe's popularity grew quickly. The company's first self-designed product was based on Bowerman's "waffle" design in which the sole

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    Essay Length: 270 Words / 2 Pages
    Submitted: November 15, 2009 By: Venidikt
  • Nike Case Study

    Nike Case Study

    Nike transform into a market-oriented company after 1998. Prior to 1998 Nike gained market share based off of Nike name branding. Nike was not a company that looked towards the future, they failed recognized the wants and needs of their customer base and was totally insentive to the ethical issues of exploiting oversea workers. Nike created a new management team to in reinvent Nike. The company now uses its capabilities and matches them to their

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    Essay Length: 367 Words / 2 Pages
    Submitted: November 15, 2009 By: Mikki
  • Nike Strategy

    Nike Strategy

    Introduction For this module Session Long Project I picked Nike, Inc as the multinational company to study. Here we will discuss the origin and history of this company and its profile. We will also cover Nike's international activities and how they managed to become today's world's leading supplier of athletic shoes, apparel and sports equipment. We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy

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    Essay Length: 446 Words / 2 Pages
    Submitted: November 19, 2009 By: Tasha
  • Nike Business Structure

    Nike Business Structure

    Nike Business Structure: After 30 years Nike continues to lead innovation in footware, apparel and equipment. Nike's mission has always been to provide a competitive edge and to help athletes perform better. Beyond shoes Nike apparel unifies innovative designs and high performance fabrics, like FIT technologies that manage temperature and moisture to help athletes train and compete in any conditions. In Nike's products, for three decades Nike has been committed to giving athletes of every

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    Essay Length: 416 Words / 2 Pages
    Submitted: November 19, 2009 By: Kevin
  • The Global Strategy of Nike's Industry

    The Global Strategy of Nike's Industry

    • Introduction Nike was found by Bill Bowerman, the legendary University of Oregon track & field coach together with Phil Knight, a University of Oregon business student and middle-distance runner under Bowerman. At the beginning Nike was found in January 1964 with the name of Blue Ribbon Sport (BRS). The first-year sales totaled was $ 8.000. In 1972, Nike was introduced by BRS as the new brand of athletic footwear, the name was for

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    Essay Length: 2,978 Words / 12 Pages
    Submitted: November 21, 2009 By: Kevin
  • Hitting the Wall with Nike

    Hitting the Wall with Nike

    PROBLEM STATEMENT What should Nike do to counter the various advocacy groups protesting Nike and yet still be profitable? SWOT ANALYSIS Strengths * Nike has strong brand name and its logo (“swoosh) is a distinctive and instantly recognizable logo. Through the years, Nike was able to establish its brand which is often associated to products of superior quality and high standard. Likewise, its logo is easily identified by consumers of athletic and sportswear. Its logo

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    Essay Length: 987 Words / 4 Pages
    Submitted: November 22, 2009 By: Kevin
  • Nike Analysis

    Nike Analysis

    Since being founded in 1962, Nike has grown from a small fledgling shoe retailer into a world-wide corporate giant. During its first year, sales for Nike were $8000, but as of November 30th, annual sales for Nike were over 12 billion dollars. (hoover) Although Nike already dominates the sporting world, there are many opportunities for growth. According to our research, key strategic challenges facing Nike are increased competition from Adidas with their technological shoe, the

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    Essay Length: 1,857 Words / 8 Pages
    Submitted: November 24, 2009 By: Fatih
  • Nike

    Nike

    SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market

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    Essay Length: 1,710 Words / 7 Pages
    Submitted: November 25, 2009 By: Kevin
  • Nike Case Study

    Nike Case Study

    Nike When I went through my closet I found an old pair of Nike sneakers that I have had for probably 4 years now. On the tag inside the tongue of the shoe was the phrase made in China. As I kept rummaging through the closet I found a couple more pairs of shoes, a sweatshirt, and 2 hats, all Nike brand. They were all made in either China or Vietnam. I then made a

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    Essay Length: 943 Words / 4 Pages
    Submitted: November 25, 2009 By: David
  • Nike Inc.: Cost of Capital

    Nike Inc.: Cost of Capital

    NIKE, INC.: COST OF CAPITAL On July 5, 2001, Kimi Ford, a portfolio manager at NorthPoint Group, a mutual-fund management firm, pored over analysts’ write-ups of Nike, Inc., the athletic-shoe manufacturer. Nike’s share price had declined significantly from the beginning of the year. Ford was considering buying some shares for the fund she managed, the NorthPoint Large-Cap Fund, which invested mostly in Fortune 500 companies, with an emphasis on value investing. Its top holdings included

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    Essay Length: 295 Words / 2 Pages
    Submitted: November 25, 2009 By: Mike
  • Nike

    Nike

    Nike, “named for the Greek winged goddess of victory”, originally known as Blue Ribbon Sports, began, in 1962, as a partnership between Bill Bowerman, the then “long-time University of Oregon track & field coach”, and Phil Knight, a then “former business student and a one-time runner under Bowerman’s tutelage”. Bill Bowerman believed that “if you have a body, you are an athlete” and he and Phil set out to “bring inspiration and innovation to

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    Essay Length: 1,316 Words / 6 Pages
    Submitted: November 26, 2009 By: Mike
  • Analysis of Marketing Plan of Nike and Michael Jordan

    Analysis of Marketing Plan of Nike and Michael Jordan

    Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: "If you have a body, you are an athlete!" (NikeBiz) This way of thinking is how Nike conducts every aspect of their business. Every person is a potential athlete or "consumer". This is a common term when used in the realm of athletics but when Bill Bowerman said this it was in direct reference to the shoe industry. From their marketing

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    Essay Length: 876 Words / 4 Pages
    Submitted: November 30, 2009 By: Andrew
  • Nike’s Labour Troubles

    Nike’s Labour Troubles

    NIKE's labour troubles Nike publicizes itself as one of the leading industries in corporate responsibility. However, they do not comply with several human rights obligations overseas in countries like Thailand, Pakistan, China, Vietnam and Indonesia. In these countries, production facilities called sweatshops have been running for almost 35 years employing workers as young as 13 years of age. The conditions of these factories are adverse to say the least and deprive workers of the moral

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    Essay Length: 1,413 Words / 6 Pages
    Submitted: December 2, 2009 By: July
  • Analysis of Marketing Plan of Nike and Michael Jordan

    Analysis of Marketing Plan of Nike and Michael Jordan

    Analysis of Marketing Plan of Nike and Michael Jordan Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: "If you have a body, you are an athlete!" (NikeBiz) This way of thinking is how Nike conducts every aspect of their business. Every person is a potential athlete or "consumer". This is a common term when used in the realm of athletics but when Bill Bowerman said this it was in

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    Essay Length: 2,488 Words / 10 Pages
    Submitted: December 2, 2009 By: Janna
  • Nike - Financial Ratio Analysis

    Nike - Financial Ratio Analysis

    Nike, Inc. Financial Ratio Analysis In assessing the significance of various financial data, experts engage in financial analysis, the process of determining and evaluating financial ratios. A ratio is a relationship that indicates something about a company's activities, such as the ratio between the company's current assets and current liabilities or between its accounts receivable and its annual sales. The basic source for these ratios is the company's financial statements that contain figures on assets,

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    Essay Length: 2,366 Words / 10 Pages
    Submitted: December 3, 2009 By: Monika
  • Marketing Audit Ўv Nike, Inc.

    Marketing Audit Ўv Nike, Inc.

    Biography page 1 Personal Biography My name is Jimmy Chao and I am 32 years old. I presently live in Scarborough, Ontario where I have been for the past ten years. Compared to Phoenix, Arizona where I came from, this place is very quiet and peaceful. Having an interest in technology, I studied computer science in Melbourne, Australia from 1990 to 1993. However when I first came to Canada, I had difficulty finding a

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    Essay Length: 2,502 Words / 11 Pages
    Submitted: December 4, 2009 By: Jon
  • Nike’s Marketing Operations

    Nike’s Marketing Operations

    Nike’s Marketing Operations Nike was first developed in Oregon by Phil Knight in the 1960s and founded in 1972. Nike is a major manufacturer of athletic shoes, apparel, and sports equipment. Nike markets its products under its own brand name as well as Air Jordan, Nike Golf, Team Starter, and under brands from wholly owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike’s advertisement campaigns often incorporate new sporting ideology, which often involve

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    Essay Length: 372 Words / 2 Pages
    Submitted: December 4, 2009 By: Steve

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