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Last update: September 18, 2014
  • Media Opinions on Free Speech and Censorship

    Media Opinions on Free Speech and Censorship

    Media Opinions Have you seen today’s headlines? Yesterday’s paper looked more like an opinion page than news. Nicholas Von Hoffman wrote, “Butchers make sausage. Newspapers make public affairs. Has that hunger driven the media out of control?” (Nachman 26). The media manipulates the facts of the news to fit their own agendas and I think it needs to stop. In the beginning ages of our country, the people of our nation made laws that

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    Essay Length: 634 Words / 3 Pages
    Submitted: January 21, 2010 By: Victor
  • As Natural Gas Prices Rise, So Do the Costs of Things Made of Chemicals

    As Natural Gas Prices Rise, So Do the Costs of Things Made of Chemicals

    The hurricanes that hit the gulf region have had a devastating impact on gas prices across the nation. The gulf coast has many natural gas rigs offshore and when Katrina hit it disrupted the flow of gas and knocked some of them out of commission. This disruption in the flow of gas is felt all over the country as gas prices soared. In 2000 natural gas was selling for around $2 per million British thermal

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    Essay Length: 479 Words / 2 Pages
    Submitted: January 21, 2010 By: Andrew
  • The Euro Currency Market

    The Euro Currency Market

    The Euro Currency Market The European Union's currency, the euro, "is now in use by 12 nations with a total population of 300 million people in an economic zone two-thirds the size of the US economy" (Posen, 2005). According to Posen (2005), since its introduction on January 1, 1999, the euro has been readily accepted both at home and in global capital markets. "Several nations in eastern Europe and around the Mediterranean are eager to

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    Essay Length: 1,078 Words / 5 Pages
    Submitted: January 21, 2010 By: Fonta
  • Samsung Electronics Company: Global Marketing Operations

    Samsung Electronics Company: Global Marketing Operations

    Samsung Electronics Company: Global Marketing Operations 1. What are the ingredients of SEC's corporate turnaround strategy? Samsung Electronics Company originally started as a product-driven company that focused on manufacturing commodity products at lower costs than its competitors. It was established as a top OEM supplier and highly efficient manufacturer of value brands. The “new management initiative” launched by Chairman Kun Hee Lee in 1993 aimed to change SEC’s direction of growth: once costs were under

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    Essay Length: 307 Words / 2 Pages
    Submitted: January 21, 2010 By: Fonta
  • Efficient Market Hypothesis

    Efficient Market Hypothesis

    Stock price as a rule adjusts to new information. A capital market is said to be efficient with respect to an information item if the prices of securities fully reflect the adjustment instantaneously and accurately. In price determination process, at any point of time, the price of a security would reflect the effect of all information relevant to that security. Any new information would lead to an immediate re-adjustment of prices, neutralizing the advantage obtained

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    Essay Length: 849 Words / 4 Pages
    Submitted: January 22, 2010 By: Mike
  • Marketing Communications Ford

    Marketing Communications Ford

    Executive Summary This report highlights the importance of Marketing Communications; the role of Marketing Communications, analysis of the Automobile Industry and the analysis and practical application of Marketing Communication strategies by Ford Motor Co. the report also shows Ford’s Corporate Social Responsibility and the practice of Ethical Marketing. The targeting, segmentation and positioning by Ford are also analyzed. Finally the report provides recommendations on how to improve the marketing communications and suggest strategies that the

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    Essay Length: 2,616 Words / 11 Pages
    Submitted: January 22, 2010 By: Fonta
  • The Body Shop, Marketing Mix & the 4 P’s

    The Body Shop, Marketing Mix & the 4 P’s

    The Marketing Mix & The 4 P’s The Marketing Mix is the company’s “offer” to its target group. The Marketing Mix consists of the so-called 4 P’s when we talk about physical products like the Body Shops products and the 7 Ps when we talk about non-tangible products - services. It is important for a company to mix the 4/7 Ps in a way that will satisfy its target group. Product They company “body shop”

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    Essay Length: 280 Words / 2 Pages
    Submitted: January 22, 2010 By: Bred
  • Application of Digital Marketing to the University of Upnorth

    Application of Digital Marketing to the University of Upnorth

    Table of Contents Executive Summary I Introduction 3 1.1 Background of this report 3 1.2 Term of Reference for this report 3 II Current situation of marketing and the Education market 4 2.1 Influence on Marketing from IT Technology 4 2.2 Education Market in the UK 4 2.3 Identification of Target Market segment 7 III Discussion of DIM and Application to University of Upnorth 7 3.1 Summary of current Marketing of the University of Upnorth

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    Essay Length: 419 Words / 2 Pages
    Submitted: January 22, 2010 By: Venidikt
  • Case Studymarketing Verses B2c Marketing

    Case Studymarketing Verses B2c Marketing

    : B2B Marketing Verses B2C Marketing Craig Rintoul University of Phoenix EBUS/400 Group ID: PD05BSM01 Stephen Young B.S., M.B.A. September 14, 2006 B2B Marketing Verses B2C Marketing Opportunities Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether it is marketing to consumers or marketing to businesses, it is still just marketing to people. E-commerce is rapidly becoming the new frontier of the 21st century. As a business

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: January 22, 2010 By: Fonta
  • Marketing: How B2b Differs from B2c

    Marketing: How B2b Differs from B2c

    Marketing: How B2B Differs From B2C Marketing b2b v b2c Marketing allows organizations to promote their products or services with the intent of maximizing their profit and gaining consumers’ confidence. In today’s society marketing the correct product/service can be difficult but implementing the marketing process and planning accurately can alleviate potential obstacles. This paper will discuss the meaning of marketing, define business to business (B2B), define business to consumer (B2C), and compare how marketing differs

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    Essay Length: 982 Words / 4 Pages
    Submitted: January 22, 2010 By: Edward
  • Product and Positioning

    Product and Positioning

    PRODUCT AND POSITIONING There are some many different type of product that Mc Donald have at its restaurant to burger, fries, drinks, milkshakes, to sundaes and health salads, yogurts and parfaits to eat. The big main thing on it main is the classic burger that we all love the Big Mac. Even though this burger ahs been around for years; the Big Mac is still the customer most favorite. Plus many varieties of Kids meals

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    Essay Length: 504 Words / 3 Pages
    Submitted: January 22, 2010 By: Jessica
  • Hp Case Study - Marketing Strategy Class

    Hp Case Study - Marketing Strategy Class

    Feb 22, 2007 Executive Summary Hewlett-Packard (HP) is one of the largest technology companies in the world. Founded in 1939, HP employs nearly 88,000 worldwide, supports 540 sales and administrative offices, and distributes to more than 120 countries. HP is a technology solutions provider to consumers, businesses and institutions globally. The company offers IT infrastructure, global services, business and home computing, imaging and printing. The case study reflects the appraisal of HP’s high performers, internal

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    Essay Length: 1,846 Words / 8 Pages
    Submitted: January 22, 2010 By: Victor
  • Marketing Research Paper

    Marketing Research Paper

    Running head: MARKETING RESEARCH PAPER Marketing Research Paper Tim Smith University of Phoenix Marketing MKT/421 Prof. Vergil Stewart II March 13, 2008 Marketing Research Paper “Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers” (, ). This paper will justify the importance of marketing research

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    Essay Length: 1,018 Words / 5 Pages
    Submitted: January 23, 2010 By: Mike
  • Cultural Change in International Markets

    Cultural Change in International Markets

    Competitive pressures caused by globalization, deregulation, and discontinuous technological changes seem to have forced many organizations into considering radical change as a way of surviving and growing. A big part of this radical change has to do with accepting and handling cultural differences among other nations. Organizations pursue change to enhance their competitive positions and to grow. Cultural Change Culture changes over time, despite the fact that one of the more important attributes of culture

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    Essay Length: 1,266 Words / 6 Pages
    Submitted: January 23, 2010 By: Monika
  • Uk Bread Market

    Uk Bread Market

    British Bakeries is a part of Rank Hovis, the UK’s largest flour milling business, itself a division of Rank Hovis McDougall or RHM Group One Ltd. The core business of British Bakeries is wrapped sliced bread, both branded and retailer own-label, and it supplies about a third of the UK’s plant bread; approximately 16 million loaves each week. The company also produces speciality bread, rolls and baps and morning goods. There are around 450 different

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    Essay Length: 500 Words / 2 Pages
    Submitted: January 23, 2010 By: Yan
  • Apple Marketing Plan

    Apple Marketing Plan

    Table of Contents Executive Summary 5 Marketing Strategy 6 Background 6 Company 6 Products 7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal Computer Market 17 New Products 17

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    Essay Length: 9,684 Words / 39 Pages
    Submitted: January 23, 2010 By: Top
  • Taxi Service in Boulder - Competitive Analysis

    Taxi Service in Boulder - Competitive Analysis

    Introduction Boulder is a town that provides plenty of options for public transportation. It is also a college town in which many students like to go out to the bars located on Pearl Street; because of this, driving while under the influence is a very prevalent problem in Boulder. In 2005, there were 109 DUI’s reported by the CU-Boulder Police Department (Crime Reports and Statistics, n.d.). It is important to contribute to the effort to

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    Essay Length: 800 Words / 4 Pages
    Submitted: January 23, 2010 By: Top
  • Synopsis for the Marketing Research Project

    Synopsis for the Marketing Research Project

    SYNOPSIS for the marketing research project The face of the society is changing in India and that too very fast and this change has brought about a major change in the mentality of the Indians. Now-a-days people are broader in their thinking, and are ready to experiment with a lot of new ideas. One of them is ‘Event Management’. Every tiny detail from your entering the venue to your going out is a result of

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    Essay Length: 395 Words / 2 Pages
    Submitted: January 23, 2010 By: Tasha
  • Crm Constitutes the Heart of Business to Business Marketing

    Crm Constitutes the Heart of Business to Business Marketing

    Customer relationship management has become the marketing buzzword of the past two decades with business-to-business firms jumping in, many without really being certain of what they hope to achieve from it, and oftentimes being disappointed with the results. Gummesson (2004) describes CRM as “the values and strategies of relationship marketing with particular emphasis on customer relationships- turned into a practical application.” CRM has become a necessity to successfully and profitability manage customers and a firm’s

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    Essay Length: 1,487 Words / 6 Pages
    Submitted: January 23, 2010 By: Victor
  • Product Life Cycle Analysis for the Apple Ipod

    Product Life Cycle Analysis for the Apple Ipod

    The alarm clock rings and its time to go for a jog and get the morning routine off to a good start. After my morning jog I take a shower while listening to my favorite high-energy-time-to-wake-up music. The weather channel says it is going to be a rainy morning, so I grab my umbrella and head for the door. During the car ride I toggle between the news and my French audio lessons. All

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    Essay Length: 1,616 Words / 7 Pages
    Submitted: January 23, 2010 By: Fatih
  • Huffman Erp/productivity Implementation

    Huffman Erp/productivity Implementation

    Huffman ERP/Productivity Implementation BSA405 Desktop Productivity Applications Paper A native of Cleveland, Ohio, K. Huffman founded Huffman Trucking in 1936 with a single tractor-trailer. The growth of the company was the direct result of World War II, and the increased demand for carrier services between factories in the Midwest, to ports on the East Coast. By 1945, the fleet had increased in size to 16 tractors and 36 trailers. The business relationship forged with the

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    Essay Length: 2,409 Words / 10 Pages
    Submitted: January 23, 2010 By: Edward
  • Hewlett Packard Computers - Marketing Case Study

    Hewlett Packard Computers - Marketing Case Study

    Case Study: Hewlett-Packard 1. Problem Definition 1. Primary Business – Technology Firm 1. Imaging and Printing Group (IPG) 1. Products: Printers and inks 2. Revenue: 30% of total 2. Personal Systems Group (PSG) 1. Products: Desktop PCs, notebooks, servers, flat-screen TVs 2. Revenue: 29% of total 3. Technology Solutions Group (TSG) 1. Technology and IT services for B2B segment 2. Revenue: 37.5% of total 2. Main Issue – HP is struggling to decide whether to

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    Essay Length: 2,867 Words / 12 Pages
    Submitted: January 24, 2010 By: Fatih
  • Rising Food Prices

    Rising Food Prices

    Rising food prices Introduction: Food prices have been on the rise and have become a global issue. Prices have soared over the past year and a half and threaten to go up further if issues are not addressed immediately. Below is a look at how prices have been over the past year. Figure 1. FAO Food Price Index: February 2007 - January 2008 Source FAO, 2008 In this project, we attempt to find out the

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    Essay Length: 1,501 Words / 7 Pages
    Submitted: January 24, 2010 By: Tasha
  • Action Plan for Marketing Communications

    Action Plan for Marketing Communications

    Action Plan for Marketing Communications Although advertising can be very expense, it is effective! Advertising is a good return on investment because image and brand recognition drive consumers to buy products and services. Therefore, Dirty Deeds Incorporated (DDI) must start an advertising campaign in order to familiarize and charm their target audience. This will assist DDI in moving past the introduction stage, and into the growth stage by establishing a strong and emergent customer base.

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    Essay Length: 1,424 Words / 6 Pages
    Submitted: January 24, 2010 By: Stenly
  • Old Navy Marketing Plan

    Old Navy Marketing Plan

    Old Navy operates a chain of 960 stores in North America. Old Navy offers its own brand if women’s, men’s, and children’s clothing and accessories at discount prices. According to Yahoo Finance, in 2006, the company’s revenue grew 1.6 percent to $6.86 billion. Business Mission Old Navy is a brand owned by Gap, Inc. As a whole, Gap’s purpose is “to make it easy for you to express your personal style throughout your life” (www.gapinc.com).

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    Essay Length: 833 Words / 4 Pages
    Submitted: January 25, 2010 By: Bred

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