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Last update: August 29, 2014
  • Case Analysis: Unocal in Burma

    Case Analysis: Unocal in Burma

    Case Analysis: Unocal in Burma Union Oil Company of California, Unocal, progressed into a full-service oil business after being founded more than 100 years ago to develop oil fields in California. Its services included extraction, refining, distribution, marketing and retail. Because of the depletion of oil fields in the United States, Unocal turned to foreign investments with a strategy to market its one-stop shopping business to governments. A major international project of interest was the

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    Essay Length: 308 Words / 2 Pages
    Submitted: December 15, 2009 By: Steve
  • Flyboy, Inc Case Study

    Flyboy, Inc Case Study

    Flyboy, Inc Flyboy, Inc which is successful manufacturer of aircraft wants to expand its market to Pumonia.(a small oil rich kingdom that was once an Italian colony). The government would be the principal purchaser, along with some royalty private families. It is not possible for Flyboy to enter the marker without a local representative. Flyboy is aware that “grease payments” and lavish gifts to customer is Pamonia is customary. Before Flyboy can make any decisions

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    Essay Length: 1,224 Words / 5 Pages
    Submitted: December 15, 2009 By: Stenly
  • Netflix Case Study

    Netflix Case Study

    Netflix utilizes a number of different advertising methods. Netflix created a coupon in the form of an enlarged movie ticket offering a free month of service. These “movie tickets” are given out at cash registers at all Best Buy stores and are included in packing boxes of most of the major DVD player manufacturers (Sony, Philips, Toshiba, Panasonic, RCA, etc.). Best Buy’s website also has a link directly to Netflix which is under the “DVD

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: December 15, 2009 By: Steve
  • Honda Motor Co. Case Study

    Honda Motor Co. Case Study

    Honda Motor CO. Honda began in 1946 when Soichiro Honda established a Honda Technical Research Institute. It incorporated in 1948. The head office moved to Tokyo in 1952 and the following year Yamato Factory (now Saitama Factory Wako plant) was established. With continued growth, Honda established its first overseas subsidiary, a motorcycle marketing company, in the US in 1959. Honda gradually strengthened its presence in Europe after 1961, when it became the first Japanese motorcycle

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    Essay Length: 2,340 Words / 10 Pages
    Submitted: December 16, 2009 By: Venidikt
  • Mac Case Analysis

    Mac Case Analysis

    Margarine, "the heart-healthy margarine choice," owned by Unilever, one of the world's largest consumer products companies. Becel was launched in 1978 under the Lipton Food Division at Unilever. Their target market being older, educated and affluent adults, Becel's strategy proved to be a winner when their margarine sales and awareness soared to become the market leader in a short amount of time. Currently, Becel is not growing at the fast rate it once was and

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    Essay Length: 478 Words / 2 Pages
    Submitted: December 16, 2009 By: Yan
  • Kudler Fine Foods Case Study

    Kudler Fine Foods Case Study

    Kudler Fine Foods (KFF) was created by Kathy Kudler and has three retails stores in Southern California. This specialty store focuses on providing customers with the finest selections in foods, wines, and, related needs. More specifically, KFF offers a gourmet selection of seafood, meats, wines, produce, baked goods, and dairy products. Teamed with a wide array of fine products, KFF selects team members carefully, employing a friendly, knowledgeable staff. The company has grown significantly and

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    Essay Length: 839 Words / 4 Pages
    Submitted: December 16, 2009 By: Wendy
  • Microsoft .Net Case

    Microsoft .Net Case

    Sample Case Report Microsoft .NET Case This report is provided as a sample to illustrate the level of work and research required, as well as the format of a case report. Obviously, the content of the report is not relevant for us. The report is a little longer than the required maximum of 3 pages (with additional material in appendices). Case Study: Microsoft .NET Not until recently, the phrase .NET has been used to describe

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    Essay Length: 2,414 Words / 10 Pages
    Submitted: December 16, 2009 By: Mikki
  • Staples Case Study

    Staples Case Study

    Staples Inc. The idea of Staples started off with a very easy problem to fix. Thomas Stemberg was trying to print off a business plan when his printer ribbon all of a sudden broke on the Fourth of July holiday (About Staples). ” It was the Fourth of July weekend, 1985, and Tom’s regular supplier, a local stationery store, was closed for the holiday” (About Staples). After driving around for hours trying to find a

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    Essay Length: 2,399 Words / 10 Pages
    Submitted: December 16, 2009 By: Yan
  • Starbucks Case Study

    Starbucks Case Study

    Executive Summary Coffee has become an essential beverage in our society. Adults consume a huge proportion of coffee in their daily routine. In North America, it is proven that ninety percent of adults consume coffee. It usually served hot which contains caffeine, is a xanthine alkaloid compound that acts as a stimulant in humans. Coffee has become a remedy for sleepiness or for staying up late for work or for project. It also became part

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    Essay Length: 1,612 Words / 7 Pages
    Submitted: December 16, 2009 By: Artur
  • Nike Case Study

    Nike Case Study

     Nike is recognized as “the” brand for promoting superior athletic performance and is worn and endorsed by the world’s best athletes and teams. Nike has endorsed such athletes as Michael Jordan, Lebron James, Michael Vick, Serena and Venus Williams, Lance Armstrong, Terrell Owens, and Michael Johnson. It is widely know that the “swoosh” signifies greatness and athletic domination. I will attempt to inform the reader of the financial situation of one of the

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    Essay Length: 1,195 Words / 5 Pages
    Submitted: December 16, 2009 By: Vika
  • Hilton Hotels - Case Study

    Hilton Hotels - Case Study

    In an attempt to become a more aggressive business operation, Hilton Hotels decided to change its strategic direction by venturing into the gaming industry. With this strategy came not only new opportunities but also large elements of risks and competition. In 1994 the growth in the gaming segment declined with gaming operating income down by 7% from 1993. The Hilton Hotels however had a 3% increase in occupancy from 1993. In view of this, it

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    Essay Length: 987 Words / 4 Pages
    Submitted: December 16, 2009 By: Andrew
  • Government Court Cases

    Government Court Cases

    Smith v. Allwright Facts of the Case A resolution of the Democratic Party of Texas, a group that the Texas Supreme Court had deemed a "voluntary association," allowed only whites to participate in Democratic primary elections. S.S. Allwright was a county election official; he denied Lonnie E. Smith, a black man, the right to vote in the 1940 Texas Democratic primary. Question Presented Did denying blacks the right to vote in primary elections violate the

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    Essay Length: 849 Words / 4 Pages
    Submitted: December 16, 2009 By: Victor
  • Case: Kristen's Cookie Company (a)

    Case: Kristen's Cookie Company (a)

    1. How long will it take you to fill a rush order? Action Needed Time in min Clean Bowl, Add ingredients, and Mix 6 Dish Cookies onto Tray* 2 Put cookies in Oven, Set Timer & Temp. 1 Baking* 9 Remove cookies and cool 5 Bag cookies* 2 Accept payment 1 Total 26 * Per dozen cookies 2. How many orders can you fill in a night, assuming you are open four hours each night?

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    Essay Length: 1,204 Words / 5 Pages
    Submitted: December 16, 2009 By: Steve
  • Revlon Case Study

    Revlon Case Study

    weeeeeeee wqeeqwe qweew wewewe s in 10 minutes, as well as its Frost & Glow highlighting brand. In haircare, the Company sells the Flex and Aquamarine lines in many countries and the Bozzano and Juvena brands in Brazil. Beauty Tools: The Company sells Revlon Beauty Tools, which include nail and eye grooming tools, such as clippers, scissors, files, tweezers and eye lash curlers. Revlon Beauty Tools are sold individually and in sets under the Revlon

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    Essay Length: 586 Words / 3 Pages
    Submitted: December 16, 2009 By: regina
  • Ebay Case Study

    Ebay Case Study

    1. Numerous business models are utilized by EBay. The brokerage model is the key business model used by EBay. Through the brokerage model, EBay acts as an auction broker where they conduct auctions for sellers and charge the seller a listing fee and commission scaled with the value of the transaction. The advertising model is also used through links to EBay stores, which are outlet versions of popular businesses like the Fujitsu Scanner Outlet

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    Essay Length: 429 Words / 2 Pages
    Submitted: December 16, 2009 By: Fonta
  • Kudler Fine Foods Case

    Kudler Fine Foods Case

    Discussion A As a result of the decisions use local growers of organic produce and start a catering service, Kudler has decided to shut down some departments (e.g., deli, confectionary, on-site prepared meals) for 3 months for refurbishing. This will result in some employees not being needed. What obligations does Kudler have to its employees? Can Kudler legally shut down these departments? Questions 1. Will these layoffs be viewed as an infringement on Title VII

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    Essay Length: 824 Words / 4 Pages
    Submitted: December 16, 2009 By: Stenly
  • Ryan Air Case Study

    Ryan Air Case Study

    Ryanair has been operating in a very competitive airline industry. Their operating profit has been fluctuating from 1985 to 1987; however, from 1987 to 1991, Ryanair has been facing major losses. The strategy of Ryanair was to be all things to all people offering the lowest fare to its passengers with the highest customer service. Ryanair operated in a very complex and initially government regulated environment. However, its strategy did not hold in front of

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    Essay Length: 772 Words / 4 Pages
    Submitted: December 16, 2009 By: Jon
  • Krispy Kreme Doughnuts Case Study

    Krispy Kreme Doughnuts Case Study

    The principal business of Krispy Kreme Doughnuts, which began in 1937, owned and franchising Krispy Kreme doughnut stores make and sell over 20 varieties of premium quality doughnuts, including the Hot Original Glazed. Each of the traditional stores is a doughnut factory with the capacity to produce from 4,000 dozen to over 10,000 dozen doughnuts daily. Consequently, each factory store (stores which contain a full doughnut-making production line) has significant fixed or semi-fixed costs, and

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    Essay Length: 2,876 Words / 12 Pages
    Submitted: December 16, 2009 By: Mike
  • Netflix Case Study

    Netflix Case Study

    It is with sadness and regret that I must now recommend against investing in Netflix (NFLX). I am personally a long-time customer, and former investor. Like most customers, I love the service. Like most investors, I love the management team. When Blockbuster (BBI) first announced its "me too" Total Access service, I laughed right along with all the other true believers, and largely ignored it. But when I learned more about the details of the

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    Essay Length: 697 Words / 3 Pages
    Submitted: December 16, 2009 By: Andrew
  • Tesco Case Study Context

    Tesco Case Study Context

    Tesco Case Study Context Tesco, well known as Britain’s leading food retail group with a presence also elsewhere in Europe, Asia and the United States has also been a pioneer online. As this Tesco.com case study shows, retailer Tesco is generally recognized as the worlds largest online grocer and it has an annual turnover of Ј1 billion online in the UK and has launched in other countries, internationally and is diversifying into non-food categories. Tesco.com

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    Essay Length: 1,105 Words / 5 Pages
    Submitted: December 17, 2009 By: Wendy
  • Why Are Cases Cold

    Why Are Cases Cold

    CHAPTER 1 INTRODUCTION In the world of criminal investigation time is of the essence and it is common knowledge in the police world that if a crime does not generate a substantial lead or some kind of solid evidence within the first 48 hours it is likely that it will remain unsolved. As this time passes, the case grows cold just as death turns our bodies cold. Cold cases are a huge problem in today's

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    Essay Length: 403 Words / 2 Pages
    Submitted: December 17, 2009 By: Top
  • Harley Davidson Case Study

    Harley Davidson Case Study

    HARLEY DAVIDSON CASE STUDY With the growing global economy, companies are looking for ways to improve their market share. Many excellent firms have learned how to beat their competitors through the implementation of new management, marketing, and/or manufacturing techniques. Harley-Davidson is one of those excellent companies whom has challenged traditional ideas. We intend to show through this case study that any company can follow Harley-Davidson's techniques and lead themselves to excellence. Company History Harley-Davidson Motorcycle

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    Essay Length: 5,010 Words / 21 Pages
    Submitted: December 17, 2009 By: Yan
  • Kudler Fine Foods Case Study

    Kudler Fine Foods Case Study

    Introduction Kudler fine Foods are in dire need of an upgraded system as well as a better constructed database. It is recognized that there are three stores involved, and downtime is unacceptable. This document will outline the requirements needed from different section, such as Marketing, Human Resources, and Management to name a few. Currently, there is a collection of information, but many of the systems are not automated. We will outline areas that we feel

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    Essay Length: 1,362 Words / 6 Pages
    Submitted: December 17, 2009 By: Mike
  • Ibm Case Study

    Ibm Case Study

    Introduction IBM has been known through most of its recent history as the world's largest computer company; with over 355,000 employees worldwide, IBM is the largest information technology employer in the world. Despite falling behind Hewlett-Packard in total revenue since 2006, it remains the most profitable. Since 1990, IBM's annual sales growth has trailed behind the US economic growth due to global deregulation and competition. IBM holds more patents than any other U.S. based technology

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    Essay Length: 607 Words / 3 Pages
    Submitted: December 17, 2009 By: Mike
  • Jiffy Case

    Jiffy Case

    The Jiffy Case Key Issues Company: Jiffy’s company culture clearly represents the cause of the biggest issues of this case. Although initially supported by market potential, steady increase of turnover, strong economic growth and development of new successful products, the Baldwin’s private family-owned business philosophy had created several issues: • Complete absence of team emphasis and lack of participation of the upper and middle management to the company’s policy-making process. • Need for major investments

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    Essay Length: 1,360 Words / 6 Pages
    Submitted: December 17, 2009 By: Venidikt