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Last update: August 29, 2014
  • Southwest Airlines Case Study

    Southwest Airlines Case Study

    SouthWest Airlines Case Study Executive Summary Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States. Although the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding strong; while other airline companies are in debt. The information was majority gathered and analyzed from the internet; sources such as "News Week," and "Wall Street Journal." According to the

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    Essay Length: 3,004 Words / 13 Pages
    Submitted: December 17, 2009 By: Mikki
  • Banana Time Case

    Banana Time Case

    BANANA TIME CASE This case deals specifically with the members of the “clicking” workgroup. The problem appears to be a total lack of supervision and management oversight as the work location is completely isolated from other areas of the shop floor. This lack of supervision has led to a number of concerns. Specifically, the issues of horseplay, extended breaks and operator disruptions, which all lead to a loss of production, are clearly visible during daily

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    Essay Length: 794 Words / 4 Pages
    Submitted: December 17, 2009 By: Venidikt
  • Court Cases

    Court Cases

    Payne v. Tennessee (90-5721), 501 U.S. 808 (1991) 1. History: The petitioner was convicted by a jury on two counts of first-degree murder and one count of assault with intent to commit murder in the first degree. He was sentenced to death for each of the murders, and to 30 years in prison for the assault. 2. Facts: When the first police officer arrived at the scene, he immediately encountered Payne who was leaving the

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    Essay Length: 851 Words / 4 Pages
    Submitted: December 18, 2009 By: July
  • Starbucks Case Study

    Starbucks Case Study

    THE STARBUCKS COMMITMENT TO DO ITS PART (1995) The Starbucks code of conduct, which the company calls a "framework for a code of conduct," was released October 20, 1995 and entitled, "Starbucks Commitment...To Do Our Part." In its section entitled "Guidelines for Coffee Selection," Starbucks states that: "It is our goal to purchase coffee from those who conduct their business in a manner that reflects an understanding and appreciation of our mission, values and principles,

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    Essay Length: 2,061 Words / 9 Pages
    Submitted: December 18, 2009 By: Fonta
  • Mrm Case Study Analysis

    Mrm Case Study Analysis

    This research is targeting the population which are citizens eligible to vote, in this case above the age of 18. There are a mix of Qualitative and quantitative research. About 8 focus groups of sizes Between 6-8 will be conducted at the electoral commission. A couple Of depth interviews will be conducted. The profile of these participants Are citizens eligible to vote. They are picked at random. These research Methods provide a rich insight to

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    Essay Length: 1,690 Words / 7 Pages
    Submitted: December 18, 2009 By: Edward
  • Wal-Mart Case Study

    Wal-Mart Case Study

    Wal-Mart Stores, Inc. By Kyle September 18, 2005 Wal-Mart Stores, Inc. operates retail stores in various formats in the United States and Internationally. It has two segments: The Wal-Mart Stores and The Sam’s Club. The Wal-Mart Stores segment includes Discount Stores, Supercenters, and Neighborhood Markets in the United States, as well as Walmart.com. It offers apparel for women, girls, men, boys, and infants. They also offer hardware, electronics, home furnishings, small appliances, automotive accessories, sporting

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    Essay Length: 1,574 Words / 7 Pages
    Submitted: December 18, 2009 By: July
  • Dakota office Products Study Case

    Dakota office Products Study Case

    1. Why was Dakota’s existing pricing system inadequate for its current operating environment? - profits only when clients placed large orders for cartons - real drop of profit if many clients place small orders - wrong cost determination for individual customers - wrong cost determination for new services provided by DOP (to small charges for the “desktop” delivery, then the actual cost of it) 2. Develop an activity-base cost system for Dakota Office Products based

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    Essay Length: 741 Words / 3 Pages
    Submitted: December 18, 2009 By: Fatih
  • Hansa Case Study

    Hansa Case Study

    THE 2006 NATIONAL BUDGET 1.0 Introduction The Minister of Finance Trevor Manuel delivered his 10th highly anticipated budget on the 15th February 2006, with what the Market Economic Research (MER) termed Ў§a remarkably successful fiscal policy era continuing to be in evidenceЎЁ The MER further attest to the fact that the overall tone of the budget is one of Ў§stability and conservatismЎЁ. Broadly speaking many commentators maintain the budget Ў§is conservative, credible, emphasises stability and

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    Essay Length: 2,857 Words / 12 Pages
    Submitted: December 18, 2009 By: Yan
  • Dollar General Case Study

    Dollar General Case Study

    Q1: Describe Dollar General’s business strategy. What has the company been so successful? A1: Dollar General’s main business strategy is to focus on being the leading distributors of consumable basics, with 30% of the merchandise at $1.00 or less. Dollar General believes in maintaining an assortment of consumable merchandise and making shopping for everyday items hassle free and simplistic. Deriving most of their customer basis from Low, Middle and fixed income earners. With under-serviced rural

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    Essay Length: 1,273 Words / 6 Pages
    Submitted: December 18, 2009 By: Mikki
  • Historical Investigation Case Study: Babylonian Civilization

    Historical Investigation Case Study: Babylonian Civilization

    Historical Investigation Case study: Babylonian Civilization One of the most enthralling cities, still surrounded by mystery through the ages of the ancient world would be that of Babylon. Known for its tremendous size, beauty, culture, wealth and its advanced standard of civilization, that still intrigues historians to this day. Focal Question 1: What were the roles played and the status achieved by women in Babylon? The Babylonian woman's role and status has always been very

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    Essay Length: 574 Words / 3 Pages
    Submitted: December 18, 2009 By: Jack
  • Intel Corporation Case Study

    Intel Corporation Case Study

    Introduction This analysis of Intel Corporation is to educate the investor about the company and provide them with useful information that will enable them to make a decision as to whether they should invest in the company. Intel primarily manufactures semiconductors or integrated circuits containing silicon that are used in computers as computer chips. The purpose of this paper is to provide the investor with facts regarding the company profile, global presence, environmental policies, competitors,

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    Essay Length: 1,557 Words / 7 Pages
    Submitted: December 18, 2009 By: Victor
  • Nike Case Study

    Nike Case Study

    Nike. The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company

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    Essay Length: 854 Words / 4 Pages
    Submitted: December 18, 2009 By: Wendy
  • Mountain Dew Case Study

    Mountain Dew Case Study

    BM: CASE 3: A NEW MORNING FOR MOUNTAIN DEW Mountain Dew was launched in 1969. PepsiCo initially marketed Mountain Dew with the countrified tag line “Yahoo Mountain Dew! It will tickle your innards”. Since then, the drink has outgrown its provincial roots. After an unsuccessful attempt in the early 1980s to bring urban teenage drinkers to the brand by advertising on MTV, the company switched its focus to using outdoor action scenes in its ads.

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    Essay Length: 491 Words / 2 Pages
    Submitted: December 18, 2009 By: Monika
  • Tci Case Study

    Tci Case Study

    The short term goal of TCI is to refocus on its core offering and leverage its programming services through digital TV. Digital TV programming provides users with 100 channels (through digital compression techniques) instead of the existing 50 analog channels and has the longterm potential (powered through network upgrades) to have access to 500 channels, and the combination of TV with internet and telephone. This combination is widely referred to as triple-play services. The digital

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    Essay Length: 484 Words / 2 Pages
    Submitted: December 18, 2009 By: Edward
  • A Case Analysis of Calyx and Corolla

    A Case Analysis of Calyx and Corolla

    A Case Analysis of Calyx and Corolla This analysis focuses on the case study of Calyx & Corolla, a mail order flower company. Calyx & Corolla is a relatively new company that utilizes a different distribution channel than conventional companies for fresh flowers. Calyx & Corolla mails flowers direct from the growers to the customers via Federal Express and eliminates the middleman (Appendix A). This permits Calyx & Corolla to provide fresher, longer-lasting flowers to

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    Essay Length: 4,304 Words / 18 Pages
    Submitted: December 19, 2009 By: David
  • Ikea Case Study

    Ikea Case Study

    IKEA - case study Word length : 1250 Introduction IKEA is one of the fastest growing furniture manufacturing regions in the world. It has operated 154 stores in 22 countries and services 286 million customers a year. As one of the most important reasons, IKEA has many capabilities in order to maximize customer value. Therefore, it is an indispensable part of IKEA's business to ensure that value is all delivered to each customer by changing

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    Essay Length: 1,287 Words / 6 Pages
    Submitted: December 19, 2009 By: Kevin
  • Effective Communications Case Study - Tylenol

    Effective Communications Case Study - Tylenol

    Effective Communication Case Study - Tylenol In the fall of 1982, after taking Extra-Strength Tylenol laced with cyanide, seven people were pronounced dead. Mary Kellerman 12 years old from Elk Grove, Illinois, Adam Janus 27 years old from Arlington Heights, Illinois, Adam’s brother Stanley, 25, and his wife Theresa, 19, Mary Reiner, 27, from Winfield, Paula Prince, 35, found dead in her Chicago apartment, and Mary McFarland, 31, from Elmhurst, Illinois were all killed after

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    Essay Length: 1,744 Words / 7 Pages
    Submitted: December 20, 2009 By: Bred
  • Nestle’ Case Study

    Nestle’ Case Study

    Background The dairy products at Nestlé are a big driving force for the growth of the company’s sales. With the health kick of the many individuals around the world, it pushes the innovator and renovators of Nestlé to reach new height in finding better and healthier products for their consumers. More recent, dairy division became a big potion of the company’s earnings, so it would be best for Nestlé to focus a big portion of

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    Essay Length: 3,039 Words / 13 Pages
    Submitted: December 20, 2009 By: Jon
  • Alergan a Case Study

    Alergan a Case Study

    Allergan Case Analysis Allemande Left, then Do-Si-Do, Find a Partner (2004) Team 2 THE CURRENT SITUATION A. Current Performance Allergan is one of the smaller pharmaceutical companies in the industry, it’s product lines include ophthalmology, neuromodulator, and dermatology. Allergan has experienced recorded sales growth; 16% over the previous year. As Allergan entered 2004, it has a strong pipeline of projects, with most of its resources focusing on ophthalmology and neuromodulator businesses. The company has indicated

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    Essay Length: 772 Words / 4 Pages
    Submitted: December 20, 2009 By: July
  • McI Case Analysis

    McI Case Analysis

    MCI CASE ANALYSIS: PRESENTED: THURSDAY JUNE 15, 2006 MCI CASE ANALYSIS INTRODUCTION MCI is at a critical point in their company history. After going public in 1972 they experienced several years of operating losses. Then in 1974 the FCC ordered MCI’s largest competitor AT&T to supply interconnection to MCI and the rest of the long distance market. With a more even playing field the opportunities to increase market share and revenue were significant. In

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    Essay Length: 1,079 Words / 5 Pages
    Submitted: December 20, 2009 By: Andrew
  • Bill French Case Study

    Bill French Case Study

    Case Study: Bill French 1. Bill has assumed that Duo-Products' relevant range for fixed costs will remain constant even after planned expansion of production capacity. He has also assumed that there is just one breakeven point for the firm (by taking the average of the 3 products). He has also assumed that the sales mix will remain constant. Two other assumptions are that total revenue and total expenses behave in a linear manner over the

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    Essay Length: 463 Words / 2 Pages
    Submitted: December 20, 2009 By: Top
  • Amazon.Com Case Study

    Amazon.Com Case Study

    The structure of Amazon.com is most certainly representative of a great marketing effort on the part of the company. Amazon.com has a myriad of different marketing concepts which aid to the increased consumption and popularity of this great organization. With thirty-six product categories offered on the website, Amazon.com is bound to appeal to the consumer with its premiere marketing efforts and techniques Amazon.com’s easy to navigate webpage and simplistic accessibility are both contributing factors to

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    Essay Length: 970 Words / 4 Pages
    Submitted: December 20, 2009 By: Venidikt
  • Ups Case Study

    Ups Case Study

    Introduction UPS has always been a stable, smart company that knows where it wants to go and how it was going to get there. Long-term profitability was never a question; however, increased competition and technological advancements have been two of the major forces behind UPS's wake-up call. In 1994, it was announced that UPS would be undergoing some drastic changes in the future, which caused much stress and concern company-wide. One of the changes that

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    Essay Length: 3,647 Words / 15 Pages
    Submitted: December 20, 2009 By: Artur
  • Nigeria Bank Case

    Nigeria Bank Case

    Executive Summary This case shows us the importance of companyЎЇs core principles and makes us think how to keep the values of the principles and renew the organization. Guaranty Trust Bank has three main principles when it is founded. Those three principles are Ў°Integrity,Ў± Ў°ProfessionalismЎ± and Ў°Honesty.Ў± Even though the environment was not good for the banks in Nigeria, GTB had been successful. Because it has a strong culture which represents three principles as above.

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    Essay Length: 1,713 Words / 7 Pages
    Submitted: December 20, 2009 By: Jessica
  • Wal-Mart Case Review - Economics

    Wal-Mart Case Review - Economics

    How is Wal-Mart able to sustain its economic profit in the face of intense competition? In an article by Burt Helm from Business Week Online, March 28, 2007, Wal-Mart CEO: “I’m not a big fan of marketing”. He later said he meant just “advertising,” but that’s what Chief Executive Lee Scott replied when I asked him what he expected from the upcoming ad campaign, and how the company planned to get shoppers to buy items

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    Essay Length: 1,047 Words / 5 Pages
    Submitted: December 20, 2009 By: Kevin