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1,705 Essays on Strategic Marketing. Documents 276 - 300 (showing first 1,000 results)

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Last update: July 21, 2014
  • Global and Domestic Marketing

    Global and Domestic Marketing

    Solid Global Marketing decisions involve months of research. They also include a high degree of planning and internal strategizing. Factored accounts in the strategies are where the organization would like to be in three years, target audiences, spending and profit margins and eventually how to achieve the companies’ ultimate goals. Advanced planning gives a number of advantages: • Helps coordinate activities • Helps prepare for emergencies • Gives activity continuity • Integrates functions and activities

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    Essay Length: 1,059 Words / 5 Pages
    Submitted: December 3, 2009 By: Tasha
  • International Marketing - Dior Addict

    International Marketing - Dior Addict

    International marketing communications Portfolio: Dior Addict Content Introduction FRANCE I. Marketing analysis p 4 A. PESTL p 4 B. Opportunity / Threat p 4 C. Strengths / Weaknesses p 5 D. Segmentation p 5 II. Communication analysis p 5 A. Christian Dior's image p 5 B. Mode of communication p 6 1. Basic offer p 6 a. FAB terminology p 6 2. Persuasive communication p 6 a. Target description p 6 b. Process of message

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    Essay Length: 4,320 Words / 18 Pages
    Submitted: December 3, 2009 By: Artur
  • International Marketing Communications

    International Marketing Communications

    Running Head: INTEGRATED MARKETING COMMUNICATIONS Integrated Marketing Communications Integrated Marketing Communications Introduction “Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost” (Clow and Baack, 2004). XYZ, Inc. is launching a new hybrid technology vehicle, the Phantom, into the Canadian market. To manage and market this product

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    Essay Length: 736 Words / 3 Pages
    Submitted: December 3, 2009 By: Wendy
  • Fast Food Products Ltd Marketing

    Fast Food Products Ltd Marketing

    Marketing Fast Food Products Ltd Tutor: Sam Forrest Author: Daniel Walsh Table of Content 1 INTRODUCTION 5 2 PROCEDURE 6 3 FINDINGS 7 3.1 Task 1 7 3.1.1 Marketing Concept 7 3.1.1.1 The Marketing Concept 7 3.1.2 The Marketing Process 8 3.1.2.1 Situation Analysis 8 3.1.2.2 Marketing Strategy 9 3.1.2.3 Marketing Mix Decision 9 3.1.2.4 Implementation and Control 9 3.1.3 Benefit to Fast Food Products Ltd 9 3.2 Task 2 10 3.2.1 The 4 P’s

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    Essay Length: 3,004 Words / 13 Pages
    Submitted: December 3, 2009 By: Yan
  • Mba - 580 Starbucks Strategic Plan - Wk 6 Hw

    Mba - 580 Starbucks Strategic Plan - Wk 6 Hw

    Starbucks Corporation Strategic Plan Executive Summary Starbucks Coffee Company was founded in 1971, when it opened its first location in Seattle’s Pike Place Market. It operated as the solitary Starbucks outlet until 1984 and became the world’s leading retailer, roaster and brand of specialty coffee with coffeehouses in North America, Middle East, Latin America and the Pacific Rim. • Starbucks use market development and product development strategy that allows them to practice a form of

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    Essay Length: 6,355 Words / 26 Pages
    Submitted: December 3, 2009 By: Fonta
  • Strategic Analysis: Barnes & Noble

    Strategic Analysis: Barnes & Noble

    Strategic Analysis: Barnes & Noble Executive Summary Barnes & Noble is a key player in the Book Retail Industry. This mature industry has been experiencing slow growth over the last several years, much slower than overall retail sales. Barriers to entry into this industry are quite high, and suppliers have modest influence over booksellers. The introduction of the Internet has brought about many changes to this industry. It has increased rivalry, buyer power, and substitutes.

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    Essay Length: 6,614 Words / 27 Pages
    Submitted: December 3, 2009 By: Mikki
  • Marketing Audit Ўv Nike, Inc.

    Marketing Audit Ўv Nike, Inc.

    Biography page 1 Personal Biography My name is Jimmy Chao and I am 32 years old. I presently live in Scarborough, Ontario where I have been for the past ten years. Compared to Phoenix, Arizona where I came from, this place is very quiet and peaceful. Having an interest in technology, I studied computer science in Melbourne, Australia from 1990 to 1993. However when I first came to Canada, I had difficulty finding a

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    Essay Length: 2,502 Words / 11 Pages
    Submitted: December 4, 2009 By: Jon
  • Abel Tasman National Park Marketing Mix

    Abel Tasman National Park Marketing Mix

    1. When ATE began to diversify its business, discuss what considerations relating to the marketing mix would it have investigated or thought about in the initial stages of their planning activities. First of all, when we are discussing the marketing mix of ATE, we have to consider that ATE does not sell a product. ATE provides services and services are an intangible good which is quite harder to campaign for. When they started to diversify

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    Essay Length: 1,377 Words / 6 Pages
    Submitted: December 4, 2009 By: Max
  • Hybrid Conversions Inc - Market Segmentation

    Hybrid Conversions Inc - Market Segmentation

    Positioning Statement: Hybrid Conversions, Inc. is the most cost effective among all hybrid conversion kit manufacturers because the technological, industry, and partner expertise allows for a lower total cost of ownership. Market Segmentation and targets: In research, HCI was looking at various statistics to select initial target markets to start the deployment of the conversion kits in pickup trucks. The target segments are shown below: Types Of Customers Rank Utility and Telecom Companies 1 Government

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    Essay Length: 645 Words / 3 Pages
    Submitted: December 4, 2009 By: regina
  • Frameworks for Global Strategic Analysis

    Frameworks for Global Strategic Analysis

    Frameworks for Global Strategic Analysis Donald R. Lessard 1 Massachusetts Institute of Technology Keywords: global strategy, competitiveness, geographic scope, internationalization, globalization/localization. 1. Introduction Strategic analysis in a global setting involves competition in industries that extend across national boundaries and among firms with different national home bases that may tap into strategic resources in more than one location. This note provides frameworks for global strategic analysis at four levels: the geographic scope of the industry, the

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    Essay Length: 2,969 Words / 12 Pages
    Submitted: December 4, 2009 By: Fatih
  • Definition of Industry Market Concept

    Definition of Industry Market Concept

    Definition of Industry Market Concept The tobacco industry consists of many competitors trying to satisfy a specific customer need. Companies such as Philip Morris, RJ Reynolds, Brown and Williamson, and Lorillard hold almost the entire market share in the tobacco industry. While each company has different advertising and marketing techniques, they all target the same customer group. Tobacco companies try their best to generate interest in their particular brand or brands. Companies market a number

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    Essay Length: 3,767 Words / 16 Pages
    Submitted: December 4, 2009 By: Mike
  • Real Madrid Marketing Harvard Business Case

    Real Madrid Marketing Harvard Business Case

    Florentino Perez had been elected for the second times in June 2000 as the president of Real Madrid. Perez had promised to turn around the club’s finance, bring in world class talent, and extent the club’s brand around the world through multiple channels. Under Perez management, Real Madrid had mission to nurture and project the club brand worldwide. But Perez had some problem with his mind, these problem lead him to think twice about his

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    Essay Length: 429 Words / 2 Pages
    Submitted: December 4, 2009 By: Steve
  • Strategic Management

    Strategic Management

    Strategic Management Wachovia Corporation Wachovia Corporation was created after First Union Corporation and the original Wachovia Corporation merged in 2001. First Union Corporation was the actual purchaser of Wachovia Corporation. First Union had started off as a one man operation operating out of the Buford Hotel in Charlotte, North Carolina. Over the years First Union grew and acquired the reputation as a strong financial performing corporation with superior customer service. Its strong underwriting performance over

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    Essay Length: 1,160 Words / 5 Pages
    Submitted: December 4, 2009 By: Max
  • The Efficient Market Hypothesis

    The Efficient Market Hypothesis

    The Efficient Market Hypothesis The term Efficient Market Hypothesis implies that that current stock prices fully reflect all available information about a firm, that any new information revealed about a firm will be incorporated into its share price rapidly and that the subsequent rise or fall in share price will be to the correct amount in relation to the new information that has come to light. It was Eugene Fama who first used the

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    Essay Length: 2,090 Words / 9 Pages
    Submitted: December 4, 2009 By: Kevin
  • Clocky Marketing Analysis

    Clocky Marketing Analysis

    Introduction In 2005 Gauri Nanda, supported by neuroscience research that demonstrated the depth of the average American’s sleep deficiency problem, created significant media buzz with the prototype of her revolutionary alarm clock “Clocky”. Unsure of how to position a product that had a growing following but was still over a year away from production, Nanda was faced with a number of difficult decisions as she attempted to devise a marketing plan to bring her Clocky

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    Essay Length: 4,244 Words / 17 Pages
    Submitted: December 4, 2009 By: Mike
  • Wachovia Case Study - Marketable Securities

    Wachovia Case Study - Marketable Securities

    Wachovia Corporation – Marketable Securities A i. Trading securities are securities that are bought and held principally for the purpose of selling them in the near term and are therefore held for only a short period of time. ii. Cash $1 Dividend Income $1 Interest or dividends will be reported at the date it is supposed to be received. Most payments are in cash. However, interest and dividends can be accrued in the necessary asset

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    Essay Length: 700 Words / 3 Pages
    Submitted: December 4, 2009 By: Venidikt
  • Marketing Pricing Objectives

    Marketing Pricing Objectives

    Pricing objectives are goals that describe what a firm wants to achieve through pricing. Pricing objectives must be stated explicitly, and the statement should include the time frame for accomplishing them. There are six stages of setting prices. They are developing pricing objective, assessing the target market’s evaluation of price, evaluating competitors’ prices, choosing a basis for pricing, selecting a pricing strategy, and determining a specific price. Cost-based pricing is adding a dollar amount

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    Essay Length: 578 Words / 3 Pages
    Submitted: December 4, 2009 By: Artur
  • Opinions of Pharmaceutical Direct-To Consumer Marketing on College Students

    Opinions of Pharmaceutical Direct-To Consumer Marketing on College Students

    INTRODUCTION AND LITERATURE REVIEW Today consumers who watch television programs and read popular magazines are bombarded by drug advertisements which promise to cure a plethora of illnesses, ranging from allergies to depression. Until recently, pharmaceutical companies have been prevented from advertising directly to consumers. However, in 1997, the Food and Drug Administration (FDA) began to loosen its advertising restrictions, and “direct-to-consumer” (DTC) marketing gained popularity among pharmaceutical companies (4). In 2001 alone, $2.5 billon was

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    Essay Length: 2,055 Words / 9 Pages
    Submitted: December 4, 2009 By: Top
  • The Michelin Corporation - Marketing Plan

    The Michelin Corporation - Marketing Plan

    Marketing Plan The Michelin Corporation today is the world’s number one tire manufacturer with 19.4%* market share. Michelin is at the forefront of all tire markets and travel-related services thanks to the quality of product it offers. Michelin is an undisputed leader in the most demanding technical segments and designs forward-looking solutions to help the road transportation industry in its bid to improve competitive edge and to meet modern societies’ ever more pressing needs

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    Essay Length: 3,306 Words / 14 Pages
    Submitted: December 4, 2009 By: David
  • Nike’s Marketing Operations

    Nike’s Marketing Operations

    Nike’s Marketing Operations Nike was first developed in Oregon by Phil Knight in the 1960s and founded in 1972. Nike is a major manufacturer of athletic shoes, apparel, and sports equipment. Nike markets its products under its own brand name as well as Air Jordan, Nike Golf, Team Starter, and under brands from wholly owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike’s advertisement campaigns often incorporate new sporting ideology, which often involve

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    Essay Length: 372 Words / 2 Pages
    Submitted: December 4, 2009 By: Steve
  • Marketing for online Businesses

    Marketing for online Businesses

    Google Ad Words There are several other ways to successfully market Black Greek Apparel through the internet. A new trend is to create ads on search engines. Google, which is one of the biggest search engines in the world, provides a tool called Google Ad words, which allows businesses to create ads that will appear on Google search results. A business creates ads and keywords that are related to the business, which in this case

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    Essay Length: 1,168 Words / 5 Pages
    Submitted: December 5, 2009 By: Victor
  • Starbucks Market Conditions - Present and Future

    Starbucks Market Conditions - Present and Future

    Starbucks Market Conditions – Present and Future Starbucks is a multinational coffee and coffee house chain company founded in 1971 and based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 15,011 stores in 42 countries. Starbucks sells drip brewed coffee, espresso-based hot drinks, snacks and items such as mugs, and of course their well renowned coffee beans. This analysis will provide an overview of Starbucks and its industry; examine the

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    Essay Length: 5,356 Words / 22 Pages
    Submitted: December 5, 2009 By: Venidikt
  • Information Systens in Aquarius Marketing

    Information Systens in Aquarius Marketing

    Information systems in Aquarius Marketing Report By Prepared by Adedeji Adewola 10th of January, 2008 TABLE OF CONTENT TASK 1 1.0 INTRODUCTION 4 1.1 ASSUMPTIONS 4 1.2 SYSTEM REQUIREMENTS 4 1.2.1 END-USER REQUIREMENTS 4-5 1.2.2 MANAGEMENT REQUIREMENTS 5 1.2.3 PLATFORM/HARDWARE REQUIREMENT 6 1.3 INFORMATION SYSTEM REQUIREMENT 6 1.3.1 COST 6 1.3.2 TIME 6-7 1.3.3 PERFORMANCE/QUALITY 7 1.3.4 TECHNICAL 7 1.3.5 SCOPE/TEAM 7 1.3.6 POLITICS 7 TASK 2 2.1 PROJECT PLAN 8 2.2 KEY STAGES OF

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    Essay Length: 3,219 Words / 13 Pages
    Submitted: December 5, 2009 By: Steve
  • Magic Milkshakes Market Stall Report

    Magic Milkshakes Market Stall Report

    Magic Milkshakes market stall report Introduction: Our team chose to complete this project by selling milkshakes was because more than half of the resources used were free and they were easy to make. We together made $50.90 however we spent $20 on ice cream so we deducted that from out total sum and then we split the profits by 3 giving us a profit of $10.30 each. The team: Our team consisted of Dylan Marshallsea,

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    Essay Length: 342 Words / 2 Pages
    Submitted: December 5, 2009 By: Fonta
  • Strategic Plan: Gerald Champion

    Strategic Plan: Gerald Champion

    Strategic Plan MBA/580 Strategies for Competitive Advantage Dr. Ken Sherman May 19, 2008 Executive Summary The strategic plan for Gerald Champion was completed with the input from the board of directors, senior management, physician leadership, management and staff. The healthcare industry continues to struggle with declining reimbursement, an aging nursing population, high staff turnover, low productivity performance and declining bottom lines. Gerald Champion utilizes the strategic planning process to anticipate the future and position the

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    Essay Length: 6,468 Words / 26 Pages
    Submitted: December 5, 2009 By: Tommy

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