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1,705 Essays on Strategic Marketing. Documents 351 - 375 (showing first 1,000 results)

Last update: July 21, 2014
  • Dynamic Industries Marketing Plan

    Dynamic Industries Marketing Plan

    Marketing Analysis The target market of Dynamic Industries is the general population of personal computer companies world wide. We have marketed ourselves to those companies by presenting them with information about our product, followed by negotiating a deal with the companies to formulate a strategic alliance with them. We currently have three production plants set up in the United States and two in Europe. Our capacity at this stage for each plant is 60,000 chips

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    Essay Length: 735 Words / 3 Pages
    Submitted: December 12, 2009 By: Mike
  • Marketing Importance

    Marketing Importance

    Marketing Importance The importance of marketing is integral to the success of an organization. The focus of marketing this type of clothing line, to busy, working women that want to look professional and then be able to go straight out to an elegant evening, is important to the organization. A recent study suggests that women “control more than 80% of all consumer purchases and represent more than half of corporate buyers” (TrendSight. 2007). As well

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    Essay Length: 446 Words / 2 Pages
    Submitted: December 12, 2009 By: Tommy
  • Marketing Plan

    Marketing Plan

    Marketing Plan -------------------------------------------------------------------------------- Marketing Strategy presented in Question and Answer Format How can MLP be sure the CSOs will want the SRC ? How can MLP make money with a SRC design ? Why would an auto maker want to take a risk on producing the SRC ? How can MLP demonstrate that a market exists ? How big must the random sample of end users be ? Where will the SRC be test marketed

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    Essay Length: 3,083 Words / 13 Pages
    Submitted: December 12, 2009 By: Artur
  • International Marketing

    International Marketing

    1.The International marketing is defined as performance of business activities including price, promotions, product and distribution decision and then the task of marketing research is to systematically collect data, process it in to valuable information which is vital for marketing decision. The information of host country on political stability, cultural attributes and geographical characteristic are required for sound for foreign markets. Information on economic general data on level of growth, inflation levels, business cycles and

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    Essay Length: 1,688 Words / 7 Pages
    Submitted: December 12, 2009 By: Tommy
  • Marketing Strategies

    Marketing Strategies

    Index. • Product Research and development • Positive Thinking and Effective Marketing Go Hand in Hand: • Marketing Mix • Validity of dead sea products and their health benefits. • Acne Aging and skin problems Arthritic Disorders • Balneotherapy Bromine • Cellulite Calcium Chlorine • Dandruff Dry skin • Firming Breasts • General Stress • Hair • Insomnia Iodine • Magnesium • Pelotherapy Potassium Psoriasis • Rheumatism • Skin Skin Allergies Skin problems Sodium Sulfur

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    Essay Length: 6,304 Words / 26 Pages
    Submitted: December 12, 2009 By: Max
  • Marketing

    Marketing

    Nadia Marais Repro: Definitions GD02RE02 7 May 2008 EPS PostScript printers are designed to separate the colours of an image into CMYK, allowing the colours to be as real as possible. An Encapsulated PostScript file allows this same process for final output. Therefore this file is automatically read by the printer and cannot be corrupted by them, allowing further security of incorruptible colours and data. Where JPEG acts as a preview for a TIFF file

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    Essay Length: 661 Words / 3 Pages
    Submitted: December 13, 2009 By: David
  • B2c and B2b Marketing Comparison

    B2c and B2b Marketing Comparison

    B2C and B2B Marketing Comparison Marketing ultimately depends on who you are delivering your message to. With Business to Business (B2B), an organization has to know the businesses needs, its current situation, competitors, trends, technology and costs. Business to Commerce (B2C) is also about knowing who you're selling to. You have to know their wants and needs, your competition, distribution, supply chains and costs. Often, B2B sites are more informational and technical. There is less

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    Essay Length: 966 Words / 4 Pages
    Submitted: December 13, 2009 By: Tasha
  • Difference in Marketing

    Difference in Marketing

    Differences in Marketing Tony DiVito University of Phoenix E-Business EBUS 400 Keith Hopkins Jun 11, 2006 Differences in Marketing Introduction Marketing practices depend greatly on the intended audience. Business-to-business (B2B) marketing requires knowing the business needs, its current situation, and its competitors. Business-to-consumer (B2C) marketing also requires knowing the wants and needs of the intended audience but it also requires an in-depth understanding of the company’s internal dynamics, including: competitors, costs, supply chains, distribution, technology

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    Essay Length: 1,233 Words / 5 Pages
    Submitted: December 13, 2009 By: Tasha
  • Marketing Audit: Starbucks Coffee Shops, Environmental Aspect Section

    Marketing Audit: Starbucks Coffee Shops, Environmental Aspect Section

    Marketing Audit: Starbucks Coffee Shops, Environmental Aspect Section -------------------------------------------------------------------------------- The 3 elements for Starbucks Coffee are: I need each element and each question in the element answered (using at least 5 references) This is about Starbucks Coffee Shops and their Environmental Aspect section of a marketing audit. Conclusion. 1) Culture---how have attitudes towards business in general, the industry, and the organization changed? Have attitudes toward environmental protection had either a positive or negative impact on

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    Essay Length: 851 Words / 4 Pages
    Submitted: December 13, 2009 By: Anna
  • Dunkin’ Donuts Marketing Audit

    Dunkin’ Donuts Marketing Audit

    Dunkin' Donuts Marketing Audit MKT 551 University of Phoenix 1 Executive Summary DunkinЎ¦ Donuts Corporation demonstrates a commitment to excellence which enables us to deliver high quality products in addition to delivering a positive experience so that every customer will be return customer. The company has demonstrated a commitment which caters to the pallet of coffee connoisseurs. Our products will exceed local stores and franchise competitors. DunkinЎ¦ Donuts products are unique and tasty which none

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    Essay Length: 3,691 Words / 15 Pages
    Submitted: December 13, 2009 By: Monika
  • Li Ning Marketing Case Study

    Li Ning Marketing Case Study

    In its mission statement, Li-Ning vision is to be Ў§a world's leading brand in the sports goods industry.ЎЁ While it is obvious that Li-Ning has been hugely successful in maintaining its brand image and sales growth in China, I believe that Li-Ning can further improve its market share by positioning themselves differently from the top 2 player in the industry: Nike and Adidas, by exploiting its comparative advantage over these multinational companies. The primary target

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    Essay Length: 567 Words / 3 Pages
    Submitted: December 13, 2009 By: Jack
  • Callaway Golf Marketing

    Callaway Golf Marketing

    Summary: • Callaway’s growth and diversification have come from its development of advanced technology through its own research and design. • CGC has developed golf clubs and merchandise for every kind of golfer at beginners’ level of golf to pro. • The golf industry is extremely competitive and demands that golf companies develop the best technologies that will appeal to the masses of golfers. Golfers tend to try any brand if it will make them

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    Essay Length: 280 Words / 2 Pages
    Submitted: December 13, 2009 By: Jack
  • Samsung Smart Fridge Business to Business Marketing Plan

    Samsung Smart Fridge Business to Business Marketing Plan

    Samsung Smart Fridge Marketing Plan Prepared by: Elizaveta Chernova Susanne Pfisterer Kelly Seawell Semih Yilmaz CONTENTS Page EXECUTIVE SUMMARY………….………………………………………………...4 MISSION STATEMENT……………………………………………………………...5 CURRENT MARKET POSITION….……………………………………………....5-9 Product Target Market Analysis Place Price Promotion Processes Physical Evidence MARKET OVERVIEW.…..……………………………………………………....9-10 Description Laws and Regulations Current Business Trends SWOT ANALYSIS………………………………………………………………10-13 Strengths Weaknesses Opportunities Threats Key Issues Key Opportunities Competitor Analysis ASSUMPTIONS……………………………………………………………………..13 Sales Revenue Customer Base OBJECTIVES…………………………………..………………………………...13-15 ANSOFF’S MATRIX………………………………………………………………..15 STRATEGY………………………………………………………………………16-21 Corporate Strategies Target Market Positioning Statement Brand Development Strategy Pricing

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    Essay Length: 6,568 Words / 27 Pages
    Submitted: December 13, 2009 By: Monika
  • International Marketing

    International Marketing

    What factors contributed to the EuroDisney's poor performance during its first year of operation? The Massive Park EuroDisney opened its doors to the public in April 1992, with its reputation as the biggest and most lavish theme park ever built by the Walt Disney Company(Disney) to date, Disney had projected that the new theme park will attract 11 million visitors and generate $100 million in operating earnings during the first year of operation. The factors

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    Essay Length: 396 Words / 2 Pages
    Submitted: December 13, 2009 By: Bred
  • Research and Analysis of a Monopoly/oligopoly Market

    Research and Analysis of a Monopoly/oligopoly Market

    transportation costs are insignificant, the - 2 - geographic market is frequently defined as the entire nation. Or where a firm and its rivals sell their product only in a limited geographic area and their customers have no ready access to an outside source of supply, the general rule has been to define the geographic market as that particular area and to include only the sales made within the market. Where the seller’s geographic market

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    Essay Length: 693 Words / 3 Pages
    Submitted: December 13, 2009 By: Wendy
  • Nike Vs Adidas, Market and Comprehensive Competition Analysis and Case Study

    Nike Vs Adidas, Market and Comprehensive Competition Analysis and Case Study

    Nike vs Adidas, market and comprehensive competition analysis and case study EXECUTIVE SUMMARY Since the birth of the Internet in 1969 to its commercial adoption in the 1990s, the World Wide Web has enabled businesses and consumers to connect with one another to exchange and share information, anywhere and anytime. The web has provided consumers and businesses with enormous advantages by reducing the transaction time and increasing the level of convenience. As we leap into

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    Essay Length: 675 Words / 3 Pages
    Submitted: December 13, 2009 By: Victor
  • Marketing Management

    Marketing Management

    Question 1 Australian music industry has not been substantially impacted by the digital music trend yet. But the symptoms of perceived impact can be felt by looking at the mass digital music adoption rate. Digital music has shown tremendous growth of about 250% of value $ 27.8 million and 320 % in volume till end of 2006. This growth has increased the share of digital distribution from 1.5 % in 2005 to 5.5 % in

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    Essay Length: 4,607 Words / 19 Pages
    Submitted: December 13, 2009 By: Steve
  • Marketing Strategy

    Marketing Strategy

    3.0 Marketing Strategy The following sub-topics cover the marketing strategy for OSS Telecom Technology. 3.1 Mission Our mission is to be the provider of high value, high quality, convergent OSS solutions to telecom operators worldwide. These scalable solutions will have unparalleled support to ensure flexibility and to meet and exceed customer expectations. 3.2 Target Markets OSS Telecom Technology has projected two primary products in its forecast: 1. Post-paid CCB systems The total available market for

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    Essay Length: 1,734 Words / 7 Pages
    Submitted: December 14, 2009 By: Kevin
  • Marketing

    Marketing

    . “International marketing is very useful to the marketing managers today”. Discuss this statement highlighting the special problems that arise in international business not usually experienced at home Introduction The above statement is indeed true; this is because marketing managers today are opening their eyes and looking beyond the horizon to identify and establish new opportunities for their products and business’s across boarders. Marketing managers are realizing that it’s important to expand aggressively into new

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    Essay Length: 937 Words / 4 Pages
    Submitted: December 14, 2009 By: Mike
  • Situation Analysis in Marketing Plan

    Situation Analysis in Marketing Plan

    Introduction Under the competitive and dramatically changing environment, some companies are successful but some are failed. Considering the reasons are various, however, offering the right products for the right growth markets at the right time is the key factor for some of the successful companies. Chinese idiom says �know the enemy and know yourself, and you can fight a hundred battles with no danger of defeat’. Hence, the company must make marketing plan systematically, in

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    Essay Length: 1,497 Words / 6 Pages
    Submitted: December 14, 2009 By: Anna
  • The Role of Situation Analysis for a Marketing Plan

    The Role of Situation Analysis for a Marketing Plan

    Situation analysis becomes increasing important for a marketing plan development. This essay aims to explain why it is so important and what factors it focus on and finally, a guild list is present and justify for the construction of an effective situation analysis for a Marketing Plan of J Boag & Son Brewery. Analyzing situation prior a strategic decision is critical for generating or sustaining competitive advantages, especially when facing the dynamic environmental trend which

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    Essay Length: 1,394 Words / 6 Pages
    Submitted: December 14, 2009 By: Vika
  • Integrated Marketing Communications

    Integrated Marketing Communications

    Integrated Marketing Communications Integrated Marketing Communications is a concept that has been around for quite a long time. It is bringing together advertising and the marketing communications that are used. This concept has become a very important way for marketing departments to transmit a message to their target audience. The important factor is getting to know the customers, therefore the more knowledge of customer data shapes the marketing communications and advertising message that is

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    Essay Length: 633 Words / 3 Pages
    Submitted: December 14, 2009 By: Mikki
  • Market Segmenetion

    Market Segmenetion

    Market segmentation When the company has successfully identified the segments within a market, the next step is to target these segments with products that closely match the needs of the customers. There are three main targeting strategies: пЂ­ Concentrated пЂ­ Mass пЂ­ Differentiated Concentrated (Niche or Focused) strategy is concerned with targeting one particular, well-defined, specific segment of customers within the market. There are several different niche marketing strategies : пЂ­ End user strategy: serving

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    Essay Length: 908 Words / 4 Pages
    Submitted: December 14, 2009 By: Vika
  • Strategic Human Resources

    Strategic Human Resources

    Strategic Human Resource Research Shane Snapp Devry University Strategic Human Resource Research InterClean is an $8 billion dollar institutional industrial cleaning and sanitation company which is implementing a new business strategy. This strategy is closely linked to human resource management. Human resource management (HRM) is the strategic and coherent approach to the management of an organization's most valued assets - the people working there who individually and collectively contribute to the achievement of the objectives

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    Essay Length: 1,417 Words / 6 Pages
    Submitted: December 14, 2009 By: Wendy
  • Strategic Planning, Facilitation and Sony Corp.

    Strategic Planning, Facilitation and Sony Corp.

    Running head: ARTICLE & DISCUSSION Johns Hopkins University Master in Organizational Development Facilitating Strategic Planning, Problems Solving and Decision Making By Carolina Goicochea Castro January 8, 2007 ARTICLE & DISCUSSION Overview Introduction of Strategic Planning and Facilitation Strategic Planning Strategic planning is the continuous and systematic process of guiding members of an organization to make decisions about its future, develop the necessary procedures and operations to achieve that future, and determine how success will be

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    Essay Length: 693 Words / 3 Pages
    Submitted: December 15, 2009 By: Janna