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2,227 Essays on Strategies International Marketing. Documents 901 - 925 (showing first 1,000 results)

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Last update: June 23, 2014
  • Disclosure and Accounting Practices in the Municipal Securities Market

    Disclosure and Accounting Practices in the Municipal Securities Market

    Disclosure and Accounting Practices in the Municipal Securities Market Introduction Many critically important aspects of American life, from airports to sewers and schools to hospitals, depend on the municipal securities market for financing. All bonds, notes and other debt securities issued by states and local governments and their respective agencies and instrumentalities are “municipal securities.” They are issued by such government entities to pay for a variety of public projects, cash flow and other governmental

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    Essay Length: 3,430 Words / 14 Pages
    Submitted: January 15, 2010 By: Jessica
  • The Use of Brand Name as a Strategy for Gaining Competitive Advantage

    The Use of Brand Name as a Strategy for Gaining Competitive Advantage

    These days, it has not only become a necessity but a need for all the competitive companies to build around a brand image. Branding in fact is something that companies have to strive if they need to capture a certain share of the market place. “Branding is basically the process of creating a strong identity for an organization and it applies to both product manufacturers and companies that provide a service” (Khan, 1). We see

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    Essay Length: 262 Words / 2 Pages
    Submitted: January 16, 2010 By: Fatih
  • Marketing

    Marketing

    Marketing is the basis to business. Even though it is very expensive to do all the research necessary for a good marketing strategy it is worth it. Marketing can make or break a company no matter what the product is. If the advertisements relate to a buyer the consumer will by it. Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing,

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    Essay Length: 392 Words / 2 Pages
    Submitted: January 16, 2010 By: Mike
  • Nucor Marketing

    Nucor Marketing

    Nucor Corporation Table of Contents Chapter 1 Executive Summary Page 3 Chapter 2 Market Focus Page 4 Chapter 3 Human Resource Focus Page 7 Chapter 4 Management of the Market Mix Page 10 Chapter 5 Business Results Page 13 Appendix Page 16 References Page 19 Executive Summary Nucor Corporation has been ranked by Business Week as number one in their list of top fifty performers of 2005. How is it possible that the largest

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    Essay Length: 3,784 Words / 16 Pages
    Submitted: January 16, 2010 By: Jon
  • Marketing

    Marketing

    Reasons for choosing this particular topic is because it has come to my recent knowledge that many major UK based organisations have hit a slum and are becoming bankrupt. My personal theory to why this has occurred is due to poor management skills, which will then indefinitely lead to management failure. A company which has suffered for many years due to management failure is Marks and Spencer. It will be of an interest to research

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    Essay Length: 2,830 Words / 12 Pages
    Submitted: January 16, 2010 By: Kevin
  • Tyco International

    Tyco International

    Tyco International What are the ethical and legal issues in this case? The ethical and legal issues at Tyco International range from discrimination, accounting fraud, grand larceny. The issues involved cohesion on the part of the CEO, and the members of his team. In addition, they placed great emphasis on placing their own values ahead of what was good for the organization. What role did Tyco’s corporate culture play in the scandal? What roles did

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    Essay Length: 530 Words / 3 Pages
    Submitted: January 16, 2010 By: Edward
  • Marketing Plan for Amazon.Com

    Marketing Plan for Amazon.Com

    Marketing Plan for Amazon.com Executive Summary Amazon.com has a leading edge in the e-commerce world. It has a strong competitive advantage. However, as with many online retailers, there are certain aspects of conducting business over the web that creates difficulties and the need of marketing planning. This marketing plan consists of environmental scan, customer behavioural patterns, current segment market, marketing strategies and recommendations in strategies. 2) Introduction Amazon.com is the largest online retailer. The company

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    Essay Length: 4,501 Words / 19 Pages
    Submitted: January 16, 2010 By: Jessica
  • Word of Mouth Marketing

    Word of Mouth Marketing

    Psst! How to Use Word of Mouth Marketing As almost every businessperson knows, the best lead or referral is often the one that comes straight from the mouth—a satisfied customer’s mouth, that is. In marketing parlance, that’s referred to as “word of mouth” advertising. And you can’t get any better business testimonial than one that’s from a customer or client who raves about your product or service—then tells someone else about their experience. Those “someone

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    Essay Length: 506 Words / 3 Pages
    Submitted: January 16, 2010 By: July
  • Relationship Marketing

    Relationship Marketing

    TABLE OF CONTENTS EXECUTIVE SUMMARY 3 1. THE RELATIONSHIP FUNCTION 4 1.1 Introduction 4 1.2 The Eight Concepts of Relationship Marketing 4 1.3 Market Strategies 5 1.4 Customer Bonding & Positioning 6 1.5 Quality Management and Benchmarking 7 1.6 Communication and Promotion 9 2. THE RELATIONSHIPS COMPANY OF THE FUTURE 11 3. A RELATIONSHIP MARKETING PLAN 13 REFERENCES AND BIBLIOGRAPHY 27 16 BIBLIOGRAPHY: 16 ANNEXURES: 17 APPENDICES Appendix A (Intersite’s Current Organisational Structure) Appendix B

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    Essay Length: 688 Words / 3 Pages
    Submitted: January 16, 2010 By: Andrew
  • Labour Market Mobility Among Egyptian Youth

    Labour Market Mobility Among Egyptian Youth

    LABOUR MARKET MOBILITY AMONG EGYPTIAN YOUTH Dennis A. Ahlburg Industrial Relations Center Carlson School of Management University of Minnesota 321 19th Avenue South Minneapolis MN 55455 U.S.A and Division of Social Statistics University of Southampton Highfield U. K. dahlburg@csom.umn.edu and Mona Amer University of Cairo Faculty of Economics and Political Science and Institut d’Etudes Politiques de Paris mona_amer@yahoo.fr November 1 2004 * Thanks to Ragui Assaad, Cynthia Lloyd, Alia El Mahdi, Ozlem Onaran, and Insan

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    Essay Length: 9,063 Words / 37 Pages
    Submitted: January 17, 2010 By: Tommy
  • Markets and States of Tropical Africa

    Markets and States of Tropical Africa

    Markets and States of Tropical Africa Why, when Africa is a chief producer of agricultural goods, does it fail to produce enough to keep the citizens from starving? It is due to the intervention of government into the marketplace, and the government’s manipulation of the resources for political gain. The objective of the government is to move the economy away from agriculture and towards industry in order to achieve a modern country. In doing so

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    Essay Length: 834 Words / 4 Pages
    Submitted: January 17, 2010 By: David
  • Investment Strategy Linear Programming

    Investment Strategy Linear Programming

    INVESTMENT STRATEGY REPORT Submitted to J. D. Williams, Inc. By Mizar Gonzalez Industrial Engineering Department Southern Polytechnic State university 404-519-2792 February 20, 2008 EXECUTIVE SUMMARY This report is our recommendation for an optimal investment strategy that would allow J. D. Williams, Inc. to maximize the annual yield of an investment of $800,000 in a diversified portfolio of funds. To find the investment that would result in the greatest annual yield we have formulated a linear

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    Essay Length: 2,304 Words / 10 Pages
    Submitted: January 17, 2010 By: Edward
  • Intergrating Crises Management in Strategic Planning Process in International Travel Industry

    Intergrating Crises Management in Strategic Planning Process in International Travel Industry

    INTERGRATING CRISES MANAGEMENT IN STRATEGIC PLANNING PROCESS IN INTERNATIONAL TRAVEL INDUSTRY INTRODUCTION In the last six to seven years the international travel industry has seen a lot of incidents, which have affected the business a lot. “The travel industry, although not unique in its vulnerability, is nevertheless highly exposed to risks and prone to crises as the result of external events. External shocks, such as wars, hurricanes, terrorist attacks, pollution, adverse publicity and accidents, can

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    Essay Length: 385 Words / 2 Pages
    Submitted: January 17, 2010 By: Artur
  • Hosiery Market in Taiwan

    Hosiery Market in Taiwan

    In this case of hosiery market in Taiwan, Glamour Girl, who manufactures and markets pantihouse with brand name “American Women” wants to enter Taiwan market. They had asked the research partners Taiwan to conduct a market research for them. Glamour girl also provided a research brief. • Market Research brief provided by Glamour Girl  Assessment of hosiery market of Taiwan  Advice regarding what would be the most appropriate mode of entry  Information

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    Essay Length: 1,077 Words / 5 Pages
    Submitted: January 17, 2010 By: Anna
  • Marketing in Travel & Tourism

    Marketing in Travel & Tourism

    Deutsch Link In this report I aim to cover five main points which are: The core concepts of marketing for travel and tourism and the influences that marketing has on society. The impact of the marketing environment on travel and tourism businesses. The relevance of marketing research and marketing information to managers in the travel and tourism industry. The relevance of tourist markets compared to business markets for the specific destination. The market segments that

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    Essay Length: 752 Words / 4 Pages
    Submitted: January 17, 2010 By: Monika
  • Hydrogen Internal Combustion Engine Cars

    Hydrogen Internal Combustion Engine Cars

    Hydrogen Internal Combustion Engine (H2ICE) Cars As we are facing high gas prices and a limited supply of gas, it is time to look for alternative fuels to power our cars. The only completely carbon-free fuel is hydrogen. Fired in an internal combustion engine or converted in a fuel cell, the end product of the reaction is water. As the majority of car companies looked towards fuel cells, BMW has been convinced for the past

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    Essay Length: 637 Words / 3 Pages
    Submitted: January 17, 2010 By: Edward
  • Low Pricing Strategy

    Low Pricing Strategy

    Executive Summary The IKEA Group, one of the world’s top furniture retailers, has emerged as the fastest-growing furniture retailer in the US. To become one of the leading furniture retailers in such huge and promising market, it has set an ambitious goal to have 50 stores around the US by 2013. IKEA has 4 branches in Los Angeles alone. From 1997 to 2001, the revenues of IKEA doubled from $66 million to $1.27 billion in

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    Essay Length: 892 Words / 4 Pages
    Submitted: January 17, 2010 By: Mike
  • Marketing Analysis - Bhp

    Marketing Analysis - Bhp

    INTRODUCTION BHP Billiton is the worldЎ¦s largest diversified resources company. They employ some 35,000 employees in more than 100 operations in approximately 20 countries, reflecting their aim to be a premier global company. They also occupy industry leader or near industry leader positions in major commodity businesses.1 CORPORATE STRATEGY BHPЎ¦s corporate strategy is that it aspires to be one of the worldЎ¦s premier companies. This is to be accomplished by delivering upon their vision to

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    Essay Length: 2,388 Words / 10 Pages
    Submitted: January 17, 2010 By: Jon
  • Marketing Economy

    Marketing Economy

    Using diagrammatic analysis and appropriate examples describe and explain the following the effect of each of the following: a) An increase in income on the consumption of a normal good b) An increase in income on the consumption of an inferior good c) A fall in the relative price of a good on the consumption of another complementary good d) A fall in the relative price of a good on the consumption o another substitute

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    Essay Length: 743 Words / 3 Pages
    Submitted: January 17, 2010 By: Andrew
  • Marketing Mix

    Marketing Mix

    In the first situation – the market position of the Cruiser Thorr needs to be ascertained using a perceptual map and choose four fundamental parameters that are relevant to the motorcycle industry and that reflect the highest potential for the CruiserThorr. My recommendations for the parameters to be used were Lifestyle image because it plays an important role and is powerful attribute influencing customers on the image of the motorcycle. The second parameter chosen was

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    Essay Length: 703 Words / 3 Pages
    Submitted: January 18, 2010 By: Mike
  • Globalization and Its Impact on International Business

    Globalization and Its Impact on International Business

    Table of the content Introduction....................................................................3 What is Globalization....................................................4 The engines for Globalizations…………………..……5 Globalization’s impacts on international business…..7 The road ahead for international business……..……9 Summary…………………………………….………..11 Reference………………………………..……………12 Introduction Every day we hear it on the news, read it in the papers, overhear people talking about it… and in every single instance the word globalization seems to have a different meaning. So, what is globalization? What are its main drivers? Why and how does globalization impact international business?

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    Essay Length: 763 Words / 4 Pages
    Submitted: January 18, 2010 By: Jessica
  • The Initial Strategy

    The Initial Strategy

    The initial strategy of the advent corporation was the intention of making products that were significantly different from other company’s products. Advent was an enterprise committed to the design and manufacturing of superior quality and high-performance products. Instead of competing directly with the experienced players in the market, Advent had the original intent to play it safe. The Advent Corporation had the idea of tapping the unexploited 5% of the home entertainment market which was

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    Essay Length: 298 Words / 2 Pages
    Submitted: January 18, 2010 By: Yan
  • Trojan Condoms: A Taste of Marketing Creativity

    Trojan Condoms: A Taste of Marketing Creativity

    Trojan Condoms Sex Sales Target Market Customers are: Teenagers and College students by suggesting sexual intercourse simply for pleasure. Benefits Are: • Promoting safe sex • Suggesting sexual intercourse • His and her pleasure • Physical pleasures of sexual intercourse • Venture away from birth control • Reduce from sexual transmitted diseases and down play • Prevent pregnancy • Number one condom in America for eighty years • Easy access (vending machines. $) • Pleasure

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    Essay Length: 1,291 Words / 6 Pages
    Submitted: January 18, 2010 By: Steve
  • The Gap in Market Segmentation

    The Gap in Market Segmentation

    The Gap in Market Segmentation What is the point of market segmentation? Really, what is the point? As my Uncle Jim used to say, “If you throw enough dirt on the wall some of it is going to stick, ain’t it?” So why don’t companies just throw a bunch of good products at the people and just see who buys what, if anything at all? That might have worked along time ago, but now, the

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    Essay Length: 1,472 Words / 6 Pages
    Submitted: January 18, 2010 By: regina
  • Singl Market Economy Bahamas

    Singl Market Economy Bahamas

    The arguments stated by Mr. Kevin Alcena in relation to the issue of the Caribbean Single Market Economy itself and the role of the Bahamas to make it happen are clear and concise. Therefore, from reviewing the article and through my research, I am in total agreement with him. There is absolutely no reason for the Bahamas to join and the statement made by Mr. Owen Arthur, “our future would be in jeopardy if

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    Essay Length: 760 Words / 4 Pages
    Submitted: January 18, 2010 By: Venidikt

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