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Last update: August 14, 2014
  • Starbucks Case Study

    Starbucks Case Study

    1.0 Overview of Starbucks and its business situation Starbucks founded in 1971, is the world’s leading retailer, roaster and brand of specialty coffee with coffeehouses in North America, Europe, Middle East, Latin America and the Pacific Rim. Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment, primarily through its company-operated retail stores. On its

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    Essay Length: 912 Words / 4 Pages
    Submitted: February 9, 2010 By: David
  • Ipod Case Study

    Ipod Case Study

    When Apple first entered the mobile music market in September 2005 with their partnership announcement between Motorola and Cingular Wireless to produce the ROKR, Apple’s strategy was to tap into the potentially huge market for mobile music devices and services. Apple’s contribution to the partnership was to offer access to their highly successful iTunes music service, allowing Motorola to design and develop the physical handheld mobile device and Cingular to provide the wireless data services.

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    Essay Length: 1,294 Words / 6 Pages
    Submitted: February 9, 2010 By: Mike
  • Callaway Golf Case Study

    Callaway Golf Case Study

    1. Callaway’s strategy from 1988-1997 with respect to: A. Research and Development From its initial existence R&D and innovative products had been the lifeline of CGC. When Callaway bought into the company his first initiative was to develop original products. Innovation and superior performing products are important in golf because equipment is thought to have a significant impact on player performance. Moreover, innovation was important because CGC had to be the technological leader to sell

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    Essay Length: 1,446 Words / 6 Pages
    Submitted: February 9, 2010 By: Yan
  • Starbucks Case Study

    Starbucks Case Study

    Executive Summary Starbucks performed well in fiscal 2007 under the care and guidance of Howard Shultz, the founder of the Company, Chairman, President and Chief Executive Officer all rolled into one. Starbucks does not rule the coffee realm unchallenged. The Company’s primary domestic competitors for coffee beverage sales are quick-service restaurants and specialty coffee shops. Starbucks also faces well-established competitors in many International markets and increased competition in the U.S. ready-to-drink coffee beverage market. The

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    Essay Length: 1,585 Words / 7 Pages
    Submitted: February 9, 2010 By: Edward
  • Case Study on Ust

    Case Study on Ust

    1. What are the primary business risks associated with UST Inc.? What are the attributes of UST Inc.? Evaluate from the viewpoint of credit analyst or bond holder. UST Inc. is a smokeless tobacco company with a long tradition and a recognizable brand name. A strong brand name can have lots of associations with high quality, revenues, soundness, growth, etc. But, this is one of the characteristics that can be like two edged sward.

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    Essay Length: 265 Words / 2 Pages
    Submitted: February 9, 2010 By: regina
  • He Corporate Social Responsibility : Tesco Study Case

    He Corporate Social Responsibility : Tesco Study Case

    Management report: The Corporate Social Responsibility CRS in terms of marketing strategy and competitive advantage. Propose: This present paper tries to enhance the different views about CSR, in the global vision of all the stakeholders, in the particular context of retailing. We will treat the interest for a company to deal with responsible actions and activities, and the main breaks found by certain authors. The subject is treated in relation with marketing strategies and tries

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    Essay Length: 2,246 Words / 9 Pages
    Submitted: February 9, 2010 By: Fonta
  • Harvard Case Study: Bausch & Lomb: Regional Organization

    Harvard Case Study: Bausch & Lomb: Regional Organization

    Harvard Case Study: Bausch & Lomb: Regional Organization Case Overview The Daniel Gill, the chairman and CEO faces the possibility of changing the organizational structure of Europe, Asia/Pacific, and the Western Hemisphere. The current organization includes an International Division which oversees production and marketing for countries outside the United States. The goal of changing the organizational structure of these three regions is to increase sales growth internationally and decentralize responsibility away from headquarters to field

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    Essay Length: 2,211 Words / 9 Pages
    Submitted: February 10, 2010 By: Jack
  • Lotus Case Study

    Lotus Case Study

    Executive Summary & Problems In The Beginning Lotus Development Corporation was created by Mitch Kapor, a software designer whose initial goal was to develop a sophisticated spreadsheet program. The company was founded in 1982 and its headquarters based in Cambridge, Massachusetts. In 1983 Lotus created the first killer application, 1-2-3 DOS for the IBM PC, catapulting them into the largest software company in the world. Lotus was noted as being one of the finest franchises

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    Essay Length: 987 Words / 4 Pages
    Submitted: February 10, 2010 By: Jessica
  • Critical Thinking Case Study

    Critical Thinking Case Study

    Critical Thinking Case Study "I swear by Apollo Physician and Asclepius and Hygieia and Panaceia and all the gods and goddesses, making them my witnesses, that I will fulfill according to my ability and judgment this oath and this covenant: To hold him who has taught me this art as equal to my parents and to live my life in partnership with him, and if he is in need of money to give him a

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    Essay Length: 2,300 Words / 10 Pages
    Submitted: February 10, 2010 By: Mike
  • Employee Relations - Case Study Analysis

    Employee Relations - Case Study Analysis

    This essay will explore three case studies: Outsourcing in electricity generation, The non-unionised company and Cost minimisation and the flexible workforce. With reference to the first case study, Outsourcing in electricity generation, this essay will identify where management has used specific human relations techniques to develop their outsourcing strategy, show evidence that management adopted a HRM approach to downsizing and outsourcing, explore whether the approach was hard or soft HRM and discuss strategies various unions

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    Essay Length: 2,454 Words / 10 Pages
    Submitted: February 11, 2010 By: Wendy
  • Bug Inc Case Study

    Bug Inc Case Study

    BUG, Inc. is a company that is a manufacturer and seller of electronic recording devices. Many of their clients are state and federal law enforcement agencies. Because of the nature of its business and its clients, it has many developments and designs that need to be protected from others trying to replicate its work. Below describes many different situations of needed protection and how to protect its products. Intellectual Property Protection BUG, Inc. needs to

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    Essay Length: 1,323 Words / 6 Pages
    Submitted: February 11, 2010 By: Edward
  • Addendum to Independent Study in Sound Design and Sound System Compone

    Addendum to Independent Study in Sound Design and Sound System Compone

    Addendum to Independent Study in Sound Design and Sound System Component Operation Arnold F. Bilotta III 18 December 2000 This past year (2000) I have been working in the sound booth for The John Lyman Center for the Performing Arts. Here at the John Lyman Center (JLC) we have been going through a time of transition. The former resident technical guru who had taken care of JLC's happenings had retired, leaving the JLC in a

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    Essay Length: 322 Words / 2 Pages
    Submitted: February 11, 2010 By: Anna
  • Ask.Com Case Study

    Ask.Com Case Study

    Ask.com "Just when you thought Microsoft and Yahoo were going to get on with their lives, it’s (Ask.com) going to paralyze them once again." CEO of Ask.com after acquisition of Lexcio Publishing Group1 Ask.com is America’s fourth largest search engine with a considerable fan following and market share of around 4%. Recently Ask.com has expanded into European and Asian market. Ask.com is known for its technical innovation even thought it is not a market leader

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    Essay Length: 3,996 Words / 16 Pages
    Submitted: February 11, 2010 By: Tasha
  • Starbucks Case Study

    Starbucks Case Study

    Introduction Since its’ 1992 IPO, Starbucks has continually focused on growth. Initially, the growth was targeted to enable Starbucks to achieve their goal of becoming the leading North American retailer of specialty coffee. The early success they achieved resulted in Starbucks expanding their original goal to that of becoming the most recognized and respected coffee brand in the world. By way of example, this case study focuses on a request by McDonalds to serve Starbucks

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    Essay Length: 1,449 Words / 6 Pages
    Submitted: February 11, 2010 By: Jon
  • Different Types of Entry Modes Explained for Japanese Garment Market Using Case Study of a Imaginary Australian Garments Company

    Different Types of Entry Modes Explained for Japanese Garment Market Using Case Study of a Imaginary Australian Garments Company

    1.0 Introduction Japan, one of the most important garments markets in the world with almost every brand available. Many Readymade garments companies from all over the world want to take advantage of this large and diversified Japanese garment market. This report will give a brief description about Fashionable, a readymade garment company from Australia who want to enter into the Japanese market with their readymade garments. This report will also give information about the Japanese

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    Essay Length: 1,070 Words / 5 Pages
    Submitted: February 11, 2010 By: Victor
  • Banner in the Sky Character Study

    Banner in the Sky Character Study

    For this character study I chose Rudi Matt. He is the main character in the book. I chose him because it seems I can relate to him. I like how no matter what, he keeps going back to climb the mountain. Rudi also seems like an interesting character. In the book, Rudi Matt is a sixteen-year-old dish washer at the Beau Site hotel. He is the son of Josef Matt, a great man that died

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    Essay Length: 446 Words / 2 Pages
    Submitted: February 12, 2010 By: Max
  • Provel Case Study

    Provel Case Study

    International Marketing Communications Case Study: Provel A. Situational Assesment: Eli Lilly Canada Inc. is a pharmaceutical company which established a new divison called Provel, to provide pharmaceutical products and technical services exclusively to veterinarians. Before Provel was established, the over-the-counter market and the ethical market were both served by Elanco, another division of Eli Lilly Canada. The over-the-counter market consists of selling pharmaceutical products to farmers through retail outlets and farm supply dealers, while the

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    Essay Length: 2,839 Words / 12 Pages
    Submitted: February 12, 2010 By: regina
  • Why Study Psychology?

    Why Study Psychology?

    You ask why study psychology? It’s not an everyday question that might go through a person’s mind, so you ask why study psychology? The study is part of our lives ever day, which is a why it is important to us. It helps us to understand why we do the things we do. A few things it helps us with could be stress, prejudice, and our emotions. We deal with stress everyday, sometimes it

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    Essay Length: 487 Words / 2 Pages
    Submitted: February 12, 2010 By: Monika
  • Cannabis Study on Adolscents

    Cannabis Study on Adolscents

    Kassin (2004) "Neurotransmitters are chemical messengers in the nervous system that transmit information by crossing the synapse from one neuron to another." (page 50) Neurotransmitters are linked to motor neurons, muscles, arousal, sleep, appetite and memory. For every neurotransmitter our mind has "receptors which are specialized neural cells that receive neurotransmitters." (page 50) Unbalanced neurotransmitter levels along with too many or too little receptors effects our moods and behaviors. Depression, anxiety, sleeping disorders, paranoia, Alzheimer,

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    Essay Length: 657 Words / 3 Pages
    Submitted: February 13, 2010 By: Mike
  • Procter & Gamble Case Study

    Procter & Gamble Case Study

    The Scoop Introducing some familiar names What would the world be like without Procter & Gamble? Simply put, there'd be no Ivory soap, no Olay, no Pampers, no Tide detergent, no Crest toothpaste -- we'd be bereft of many of the brands that have earned our love and loyalty over the years. And for Procter & Gamble, loyalty is what it's all about: of the company's nearly 300 brands, 22 produce over $1 billion

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    Essay Length: 3,073 Words / 13 Pages
    Submitted: February 13, 2010 By: Victor
  • Ferdinand Saussure Calls the Science of Signs Semiology. What Is Meant by This and How Useful Is This Science to English and Media Studies?

    Ferdinand Saussure Calls the Science of Signs Semiology. What Is Meant by This and How Useful Is This Science to English and Media Studies?

    Some semioticians see semiology as Arthur Asa Berger phases it “as the queen of the interpretive sciences, the key that unlocks the meanings of all things great and small.” (1998, p 4). Although this could arguably be something of an over statement, in relation to the study of English and media studies it is crucial , for it deals with how we as readers generate meaning from texts. In this essay, I hope to

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    Essay Length: 576 Words / 3 Pages
    Submitted: February 13, 2010 By: regina
  • Chemco Coatings Case Study

    Chemco Coatings Case Study

    Question 1: Using the given income statement and balance sheet data, I've generated a cash-based income statement for Chem-Co for 2005 below. Chem-Co Jennifer Haggerty 2005 CASH BASED INCOME STATEMENT $ 1,000,000 Cash Flow Impact Net sales 861 Source Revenue Change in accounts receivable (113) Use Asset Increase Cash receipts from sales 748 Cost of goods sold (680) Use Expense Change in inventory (39) Use Asset Increase Change in accounts payable 17 Source Liability Increase

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    Essay Length: 585 Words / 3 Pages
    Submitted: February 13, 2010 By: Venidikt
  • Boeing/airbus Case Study

    Boeing/airbus Case Study

    Memorandum To: The Boeing Company, Board of Directors From: Consultant Date: October 3, 2005 Re: Options and Recommendations in Response to Airbus We have recently discussed Airbus’s effective effort in capturing market share in the past few years. We have also agreed that I will conduct an analysis of the underlying circumstances concerning the situation, address the challenges facing Boeing, provide options available to Boeing, and recommend actions to be taken. I will provide an

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    Essay Length: 512 Words / 3 Pages
    Submitted: February 13, 2010 By: Janna
  • Solagen Case Study

    Solagen Case Study

    1) Why has Kodak learned so little about the gelatin manufacturing process in 150 years? Why is the learning curve so flat in gelatin manufacture? The gelatin current process: It was a almost a craft production It has been passed from generations to generations It has relatively worked well The process was largely uninfluenced by new technologies Why? No one has stopped to look at the process with a scientific approach. Kodak had a culture

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    Essay Length: 1,063 Words / 5 Pages
    Submitted: February 13, 2010 By: Top
  • Energy Gel Case Study

    Energy Gel Case Study

    Question 1: What is your assessment of HPC’s capital budgeting process currently in place? Would you recommend any improvements? What is the correct method to value the project? It is mentioned in the case that HPC only carries out financial evaluation after it has completed technical and strategic analysis. This seems to be an incorrect way to do it because you would expect financial to be priority or at least part of the initial analysis

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    Essay Length: 444 Words / 2 Pages
    Submitted: February 13, 2010 By: Bred