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Last update: June 25, 2014
  • Mac Mini Marketing Plan

    Mac Mini Marketing Plan

    Marketing Strategy for Apple’s Mac Mini 1. Executive Summary Our objective is to build a highly loyal customer base for the Apple’s Mac Mini as the family management and networking system of choice. This is based on a strategy to delight customers through a customer needs based marketing strategy so that customers will give us repeat business throughout their life, and refer our products and services to their family and friends. 2. Current Marketing Situation

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    Essay Length: 845 Words / 4 Pages
    Submitted: January 8, 2010 By: Top
  • A Day at the Spa - a Lesson on Modesty and Different Cultures

    A Day at the Spa - a Lesson on Modesty and Different Cultures

    A Day at the Spa A Lesson on Modesty and Different Cultures July 10, 2007: I have always wanted to go to a European spa. Thoughts of Victorian ladies and men, wrapped in mud wraps, cucumbers slices on their eyes, lying beneath breezy white verandas came to mind; pure luxury that only the rich and famous could afford. Not that I have to be rich, but on my list of things to do in life,

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    Essay Length: 2,900 Words / 12 Pages
    Submitted: January 8, 2010 By: Artur
  • Memphis Community Theatres Marketing Plan

    Memphis Community Theatres Marketing Plan

    Table of Contents Page 1.0 Executive Summary 3 2.0 Situation Analysis 3 2.1 Overview 3 2.2 Current Market Situation 4 2.3 SWOT analysis 5 2.3.1 Strengths 5 2.3.2 Weaknesses 6 2.3.3 Opportunities 7 2.3.4 Threats 7 2.3.5 Keys to success 8 3.0 Objectives 8 4.0 Marketing Strategy 9 4.1 Overview 9 4.2 Mission 9 4.3 Target segment 9 4.4 Positioning 10 4.5 Communication Program 10 5.0 Action Program 11 6.0 Expenses Forecast 12 7.0 Implementation

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    Essay Length: 3,398 Words / 14 Pages
    Submitted: January 9, 2010 By: Top
  • Communication Plan for Frito-Lays Potato Chips

    Communication Plan for Frito-Lays Potato Chips

    COMMUNICATION PLAN FOR FRITO-LAYS POTATO CHIPS. The potatoes used in the production of Frito-Lays are all grown locally in Thailand. The economy is quite stable at this point of time. There are many competitors in the market for potato chips. But the two major competitors for Frito-Lays are, Yodkum Co. and United foods, which produces many different kind of snacks. However in terms of shelf space, Frito-Lays are very dominant as they have many different

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    Essay Length: 317 Words / 2 Pages
    Submitted: January 10, 2010 By: Mike
  • Communication Plan

    Communication Plan

    Communications Plan (PDLC) Document Information Software Version: Publication Date: Catalog Number: Creation Date: 20 September, 2005 Contents 1. Introduction 7 Purpose and Scope 7 Related Documents 7 Terms and Definition 7 2. Key Roles and Responsibilities 9 Quality Assurance Responsibilities 15 3. PDU OBS/Focal Point List 17 4. Coordination Meeting Plan 18 Purpose and Scope 18 Recurring Coordination Meetings 18 Event-Driven Coordination Meetings 22 5. Reporting Plan 27 Purpose and Scope 27 Communications Report List

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    Essay Length: 530 Words / 3 Pages
    Submitted: January 10, 2010 By: Janna
  • Organizational Technology Plan

    Organizational Technology Plan

    Organizational Technology Plan Toyota Corporation is leading the technological revolution among all major car companies. In order to maintain a leading position in the automobile industry, Toyota strives to maintain an edge using technologies spanning all aspects of business, because, after all, technology is used directly to improve the product being offered and indirectly to improve the process in which people work. Because technology is essential to creating a successful organization, this paper will analyze

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    Essay Length: 5,286 Words / 22 Pages
    Submitted: January 10, 2010 By: Bred
  • The Village of Skokie Marketing Plan

    The Village of Skokie Marketing Plan

    EXECUTIVE SUMMARY The Village of Skokie is entering a new era as it begins to offer new ways of providing services to its constituents, its businesses, its vendors and other parties who transact with the Village whether frequently or infrequently. These offerings are based on desires expressed by the Village’s Board of Trustees, the managerial and supporting staff members and the public as a whole. Our recent public survey shows a desire by many to

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    Essay Length: 9,931 Words / 40 Pages
    Submitted: January 11, 2010 By: Yan
  • Krispy Kreme Marketing Plan

    Krispy Kreme Marketing Plan

    1.0 Executive Summary Krispy Kreme Doughnuts owns and franchises stores that produce and sell over 20 different types of specialty doughnuts. Since the company’s founding in 1937, Krispy Kreme has grown into a leading specialty retailer producing over 1.8 billion doughnuts a year. With the acquisition of Digital Java in 2002, Krispy Kreme expanded its product line to include gourmet coffee. Retail stores now brew and sell our own line of coffee, which puts us

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    Essay Length: 1,428 Words / 6 Pages
    Submitted: January 11, 2010 By: July
  • Family Fun Night Project Plan Overview

    Family Fun Night Project Plan Overview

    Family Fun Night Project Plan Overview Executive Summary The principal of Eisenhower Elementary School has requested that the Eisenhower Parent Teacher Organization (PTO) sponsor a Family Fun Night at the school in the spring of 2008. This event will provide an opportunity to get the students and their parents involved in the school sponsored activity and will be a major fundraiser for the school. In order for this event to be successful, there will need

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    Essay Length: 882 Words / 4 Pages
    Submitted: January 12, 2010 By: Yan
  • Study Plan

    Study Plan

    I am applying to Seoul National University to continue the development of my critical learning skills and to broaden my knowledge base. I feel I am now ready to complete a degree, and understand what is required to function successfully in our environment. I realize that to advance from the world of undergraduate college curriculum to that of an atmosphere of higher education in graduate training, takes much of a prospective graduate student??s time and

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    Essay Length: 1,029 Words / 5 Pages
    Submitted: January 12, 2010 By: Anna
  • Phase I, Ii, III and IV Marketing Plan

    Phase I, Ii, III and IV Marketing Plan

    Marketing Plan: Phase I, II, III, and IV Lora, Jina, Tina, and Josie MKT 421 Jon Smith 1/25/2008 Executive Summary Petsmart would like to introduce a new product called CuddleSmart. This product has been developed in order to aid desired pet owners to control allergies caused by cats and dogs. A four-phased plan has been developed to market the new product. Phase 1 – Development of CuddleSmart • Development of product – 63% of 112.9

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    Essay Length: 5,935 Words / 24 Pages
    Submitted: January 12, 2010 By: Mike
  • Marketing Plan

    Marketing Plan

    When putting together a marketing plan, using the four P’s are essential in properly executing the plan. When referring to the four P’s I mean product, price, promotion, and place. Global Premier Development is a condo development company here in Orange County. G.P.D. has an extensive background in developing apartments and condos all throughout California. G.P.D’s products are condos that will cater to families all throughout California. Considering the extremely inflated real estate values

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    Essay Length: 350 Words / 2 Pages
    Submitted: January 12, 2010 By: Stenly
  • Fiction and the Business Lesson

    Fiction and the Business Lesson

    Fiction and the Business Lesson University of Phoenix Business Literature September 25, 2007 Fiction and the Business Lesson With the ever-changing landscape of business and technology, it can be hard to maintain one's sanity and sense of self. It can be especially difficult if you do not agree with the culture or atmosphere of the company you are working for. This may force employees to maintain a work personality that may be completely different from

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    Essay Length: 830 Words / 4 Pages
    Submitted: January 12, 2010 By: Stenly
  • Creating a Bankruptcy Plan

    Creating a Bankruptcy Plan

    Creating a Bankruptcy Plan ***** ***** University Of Phoenix Online BUS/422 - Contemporary Business Law II Garth Ferrell, Instructor December 3, 2007 Creating a Bankruptcy Plan This paper discusses the simulation “Creating a Bankruptcy Plan”. This simulation involved deciding the best bankruptcy plan for Kelly Lloyd-Jones, owner of Cardew Printing. It will also give information as to the ratio of Chapter 7 vs Chapter 11 business filings, the time span for Chapter 11 filing, what

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    Essay Length: 652 Words / 3 Pages
    Submitted: January 15, 2010 By: Mikki
  • Project Planning Teams

    Project Planning Teams

    Project Planning in Teams Project planning in teams is very effective in ways when good team members are willing to work from beginning to the end. Team member who use all source of communication to get the project done. Member to encourage other to achieve their goals and ideas. Stay focus and always provide help when needed. Then the group has to face the problems of barriers, faults, particption, and no lines of communication. Once

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    Essay Length: 968 Words / 4 Pages
    Submitted: January 15, 2010 By: Monika
  • Vietnam Lessons Essay

    Vietnam Lessons Essay

    VIETNAM LESSONS ESSAY The Vietnam War has taught us many things that have even helped us in present times. We know that things aren’t always as they seem, we shouldn’t get into a fight that’s not ours, and that we are sometimes lied to. One lesson that we can learn from the war is that even when it looks like we’re winning, it doesn’t mean that we actually are winning. In the Vietnam War, it

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    Essay Length: 435 Words / 2 Pages
    Submitted: January 15, 2010 By: Tasha
  • Marketing Plan

    Marketing Plan

    The process to develop a trade plan must be similar to the process when a boy begins to take his first steps. One is due to learn and to discover the market, to develop the enterprise capacities, to know the strengths and weaknesses, within the framework to establish clear and measurable objectives of the strengths and the weaknesses, to develop to the strategies and plans that allow to reach the raised objectives, to execute the

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    Essay Length: 1,562 Words / 7 Pages
    Submitted: January 15, 2010 By: Mike
  • Southwest Airlines Planning

    Southwest Airlines Planning

    Southwest Airlines Planning Southwest Airlines began in 1971 with a vision to offer something different in a troubled airline industry. Ineffectiveness led to high costs, which led to high fares which only a fraction of the population could afford. By planning effectively, Southwest Airlines has become the largest domestic carrier in the United States, a desired place of employment and for customer service is a favorite of the traveling public. Legal Issue Southwest Airlines has

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    Essay Length: 856 Words / 4 Pages
    Submitted: January 15, 2010 By: Bred
  • The Lesson

    The Lesson

    How is the use of symbols represented in the short story "The Lesson?" Symbols are often use in stories to portray more of a literal meaning. Conventional, literary, and allegory are examples of the different types of symbolism. Symbols can be displayed in many different ways. People, objects, and events are just a few of the ways. Throughout the short story, "The Lesson," Toni Cade Bambara uses symbolism in many areas. The title, "The Lesson,"

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    Essay Length: 979 Words / 4 Pages
    Submitted: January 15, 2010 By: regina
  • Planning for the Future: the Legal Side of Death

    Planning for the Future: the Legal Side of Death

    According to a recent study, everyone dies. Not just the old, the sick, or the evil. Everyone. It’s not something that most of us like to think about. It’s not something that many people look forward to even. Actually, people spend fortunes trying to prolong the inevitable and years of their lives fighting for pardons and clemencies to avoid the death penalty. It is for this very reason that I chose to do my final

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    Essay Length: 1,728 Words / 7 Pages
    Submitted: January 15, 2010 By: Victor
  • Marshall Plan Impact on the Cold War

    Marshall Plan Impact on the Cold War

    The Marshall Plan was America’s principal plan for rebuilding and creating a stronger foundation for the allied countries of Europe, and repelling communism after WWII. The Marshall Plan became a four year program that would cost the American people approximately $13 billion dollars before it ended in 1952. Although it’s impact on the Western countries was a promising one, its impact on the relationship between the two former allies the Unities States and the Soviet

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    Essay Length: 681 Words / 3 Pages
    Submitted: January 16, 2010 By: July
  • Reaction to Article:are Compact Cities a Desirable Planning Goal

    Reaction to Article:are Compact Cities a Desirable Planning Goal

    Reaction Paper: Are Compact Cities a Desirable Planning Goal? The article written by Peter Gordon and Harry W. Richardson entitled; Are Compact Cities a Desirable Planning Goal? shows various arguments against the reason for compact cities to become implemented. They use the city of Toronto in the beginning of the article to compare it with cities in the United States. Throughout the article many topics and arguments are discussed which are; agricultural land, density preferences,

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    Essay Length: 1,118 Words / 5 Pages
    Submitted: January 16, 2010 By: Janna
  • Marketing Plan for Amazon.Com

    Marketing Plan for Amazon.Com

    Marketing Plan for Amazon.com Executive Summary Amazon.com has a leading edge in the e-commerce world. It has a strong competitive advantage. However, as with many online retailers, there are certain aspects of conducting business over the web that creates difficulties and the need of marketing planning. This marketing plan consists of environmental scan, customer behavioural patterns, current segment market, marketing strategies and recommendations in strategies. 2) Introduction Amazon.com is the largest online retailer. The company

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    Essay Length: 4,501 Words / 19 Pages
    Submitted: January 16, 2010 By: Jessica
  • Affirmative Action Plan

    Affirmative Action Plan

    Our company must review the action of implementing the Affirmative Action Plan for our organization. This will allow us to follow the rules of the Equal Opportunity laws and will provide a plan to follow for all management. Affirmative action allows managers to be proactive and amend previous mistakes. The contents of the Affirmative Action Plan and federal content requirements will be outlined. Affirmative Action Plan is a statistical analysis of employer’s underutilzation of employees

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    Essay Length: 911 Words / 4 Pages
    Submitted: January 16, 2010 By: Tasha
  • Intergrating Crises Management in Strategic Planning Process in International Travel Industry

    Intergrating Crises Management in Strategic Planning Process in International Travel Industry

    INTERGRATING CRISES MANAGEMENT IN STRATEGIC PLANNING PROCESS IN INTERNATIONAL TRAVEL INDUSTRY INTRODUCTION In the last six to seven years the international travel industry has seen a lot of incidents, which have affected the business a lot. “The travel industry, although not unique in its vulnerability, is nevertheless highly exposed to risks and prone to crises as the result of external events. External shocks, such as wars, hurricanes, terrorist attacks, pollution, adverse publicity and accidents, can

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    Essay Length: 385 Words / 2 Pages
    Submitted: January 17, 2010 By: Artur

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