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Last update: July 19, 2014
  • Mountain Dew Case Study

    Mountain Dew Case Study

    BM: CASE 3: A NEW MORNING FOR MOUNTAIN DEW Mountain Dew was launched in 1969. PepsiCo initially marketed Mountain Dew with the countrified tag line “Yahoo Mountain Dew! It will tickle your innards”. Since then, the drink has outgrown its provincial roots. After an unsuccessful attempt in the early 1980s to bring urban teenage drinkers to the brand by advertising on MTV, the company switched its focus to using outdoor action scenes in its ads.

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    Essay Length: 491 Words / 2 Pages
    Submitted: December 18, 2009 By: Monika
  • Tci Case Study

    Tci Case Study

    The short term goal of TCI is to refocus on its core offering and leverage its programming services through digital TV. Digital TV programming provides users with 100 channels (through digital compression techniques) instead of the existing 50 analog channels and has the longterm potential (powered through network upgrades) to have access to 500 channels, and the combination of TV with internet and telephone. This combination is widely referred to as triple-play services. The digital

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    Essay Length: 484 Words / 2 Pages
    Submitted: December 18, 2009 By: Edward
  • Ikea Case Study

    Ikea Case Study

    IKEA - case study Word length : 1250 Introduction IKEA is one of the fastest growing furniture manufacturing regions in the world. It has operated 154 stores in 22 countries and services 286 million customers a year. As one of the most important reasons, IKEA has many capabilities in order to maximize customer value. Therefore, it is an indispensable part of IKEA's business to ensure that value is all delivered to each customer by changing

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    Essay Length: 1,287 Words / 6 Pages
    Submitted: December 19, 2009 By: Kevin
  • Effective Communications Case Study - Tylenol

    Effective Communications Case Study - Tylenol

    Effective Communication Case Study - Tylenol In the fall of 1982, after taking Extra-Strength Tylenol laced with cyanide, seven people were pronounced dead. Mary Kellerman 12 years old from Elk Grove, Illinois, Adam Janus 27 years old from Arlington Heights, Illinois, Adam’s brother Stanley, 25, and his wife Theresa, 19, Mary Reiner, 27, from Winfield, Paula Prince, 35, found dead in her Chicago apartment, and Mary McFarland, 31, from Elmhurst, Illinois were all killed after

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    Essay Length: 1,744 Words / 7 Pages
    Submitted: December 20, 2009 By: Bred
  • Nestle’ Case Study

    Nestle’ Case Study

    Background The dairy products at Nestlé are a big driving force for the growth of the company’s sales. With the health kick of the many individuals around the world, it pushes the innovator and renovators of Nestlé to reach new height in finding better and healthier products for their consumers. More recent, dairy division became a big potion of the company’s earnings, so it would be best for Nestlé to focus a big portion of

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    Essay Length: 3,039 Words / 13 Pages
    Submitted: December 20, 2009 By: Jon
  • Robin Hood Case Study

    Robin Hood Case Study

    Robin Hood Case (Essay) What Should Robin Hood Do? There are several issues Robin Hood needs to consider. First, Robin Hood needs to make sure his own personal grievances against the Sheriff do not cloud his vision and what is in the best interest of his Merrymen as a group. Second, take a broad look at the overall organizational structure by conducting an environmental scan, a strengths, weaknesses, opportunities, and threats (SWOT) analysis and/or using

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    Essay Length: 1,865 Words / 8 Pages
    Submitted: December 20, 2009 By: Bred
  • Alergan a Case Study

    Alergan a Case Study

    Allergan Case Analysis Allemande Left, then Do-Si-Do, Find a Partner (2004) Team 2 THE CURRENT SITUATION A. Current Performance Allergan is one of the smaller pharmaceutical companies in the industry, it’s product lines include ophthalmology, neuromodulator, and dermatology. Allergan has experienced recorded sales growth; 16% over the previous year. As Allergan entered 2004, it has a strong pipeline of projects, with most of its resources focusing on ophthalmology and neuromodulator businesses. The company has indicated

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    Essay Length: 772 Words / 4 Pages
    Submitted: December 20, 2009 By: July
  • Bill French Case Study

    Bill French Case Study

    Case Study: Bill French 1. Bill has assumed that Duo-Products' relevant range for fixed costs will remain constant even after planned expansion of production capacity. He has also assumed that there is just one breakeven point for the firm (by taking the average of the 3 products). He has also assumed that the sales mix will remain constant. Two other assumptions are that total revenue and total expenses behave in a linear manner over the

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    Essay Length: 463 Words / 2 Pages
    Submitted: December 20, 2009 By: Top
  • Amazon.Com Case Study

    Amazon.Com Case Study

    The structure of Amazon.com is most certainly representative of a great marketing effort on the part of the company. Amazon.com has a myriad of different marketing concepts which aid to the increased consumption and popularity of this great organization. With thirty-six product categories offered on the website, Amazon.com is bound to appeal to the consumer with its premiere marketing efforts and techniques Amazon.com’s easy to navigate webpage and simplistic accessibility are both contributing factors to

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    Essay Length: 970 Words / 4 Pages
    Submitted: December 20, 2009 By: Venidikt
  • Ups Case Study

    Ups Case Study

    Introduction UPS has always been a stable, smart company that knows where it wants to go and how it was going to get there. Long-term profitability was never a question; however, increased competition and technological advancements have been two of the major forces behind UPS's wake-up call. In 1994, it was announced that UPS would be undergoing some drastic changes in the future, which caused much stress and concern company-wide. One of the changes that

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    Essay Length: 3,647 Words / 15 Pages
    Submitted: December 20, 2009 By: Artur
  • Case Study of Irish Ferries

    Case Study of Irish Ferries

    INTRODUCTION Irish Ferries was founded in 1972 and initially began operations between Rosslare and Le Havre. In 1992, the company took over the British and Irish Steampacket Company Limited, a nationalised company, which traded under the trade name B&I Line and operated between Dublin and Holyhead. Irish Ferries is Ireland 's leading ferry company transporting passengers and freight between Ireland, Great Britain and Continental Europe. They are a division of Irish Continental Group. Irish Ferries’

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    Essay Length: 10,752 Words / 44 Pages
    Submitted: December 21, 2009 By: Artur
  • Case Study About Coprophilia and Substance Abuse

    Case Study About Coprophilia and Substance Abuse

    Running head: CASE STUDY ABOUT COPROPHILIA AND SUBSTANCE ABUSE Exploration in to a possible linkage between coprophilia and substance abuse. Micael Johansson Pierce College Abstract This case study attempts to explore the correlation between coprophilia and substance abuse. The research seeks to determine the cause, effect, and treatment options for persons diagnosed with co-occurring disorders involving a paraphilia and substance abuse. The research is based on several interviews over a period of two months culminating

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    Essay Length: 1,471 Words / 6 Pages
    Submitted: December 21, 2009 By: Vika
  • Axt Case Study and Its Deadly Effects

    Axt Case Study and Its Deadly Effects

    AXT Case Study and Its Deadly Effects Root Problems Despite citations and fines, American Xtal Technologies also known as AXT was not able to improve the safety conditions of its workers. The factory would rather lay off potential ill workers and pack up to move it operations where there are less strict health regulations in place for employees. The lack of information, lack of hazardous training, and lack of taking safety precautions to ensure

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    Essay Length: 2,070 Words / 9 Pages
    Submitted: December 21, 2009 By: Mikki
  • Mega Project Case Study

    Mega Project Case Study

    Case Study Learning Team C University of Phoenix Case Study A project is defined as “a complex, non-routine, one-time effort limited by time, budget, resources, and performance specifications designed to meet customer needs” (Gray & Larson, 2005, p. 15). Project management crosses all industries and is present in every corner of the globe. “The basics of project management are universal—making sure a project is done correctly, on time, and within budget—ensuring every element of any

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    Essay Length: 7,846 Words / 32 Pages
    Submitted: December 21, 2009 By: Stenly
  • Case Study Jones~blair Company

    Case Study Jones~blair Company

    Case Study Jones~Blair Company Discussion Questions: 1. Identify at least five characteristics of the U.S. architectural paint industry that are most likely to shape the marketing strategies of the interested firms. U.S. Paint Industry The U.S. paint industry is divided into three broad segments: (1) Architectural coatings, (2) Original Equipment Manufacturing (OEM) coatings, and (3) Special-purpose costing. The U.S. paint industry is generally considered to maturing with sales in 1997 slightly over $13 billion and

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    Essay Length: 609 Words / 3 Pages
    Submitted: December 22, 2009 By: Janna
  • Case Study Analysis

    Case Study Analysis

    INTRODUCTION Must students who increasingly depend on electronic technologies such as e-mail become more isolated, as some have claimed and many fear? Or what is the potential for computer-mediated communication (CMC) to complement and extend other forms of interaction and become a tool for building, rather than destroying, social relations? How is CMC used similarly and differently when participants actually live together in a face-to-face (f2f) community, instead of only communicating at a distance? These

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    Essay Length: 1,177 Words / 5 Pages
    Submitted: December 22, 2009 By: Anna
  • Robin Hood Case Study

    Robin Hood Case Study

    Robin Hood Case Study 1. Robin Hood’s problems are that the tide of events is turning against him and his men. He needs to make some serious decisions and some adjustments to adapt to these new events. He started with a noble cause but it was fueled by anger and he had no long term plan. Now he has to make changes to be successful in the future. 2. Robin Hood and his men need

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    Essay Length: 515 Words / 3 Pages
    Submitted: December 22, 2009 By: Mikki
  • Wal-Mart Analysis

    Wal-Mart Analysis

    Wal-Mart has been successful in the United States because of their buying of manufactured products for less then as a result passing their savings onto consumers. This has led to their expansion all over America and throughout the world. They have modeled their way around selling products cheaper, thus, changing the way we as consumers shop. They have also managed to outgrow all other retailers within their industry. Not to mention create a multi-billion dollar

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    Essay Length: 1,137 Words / 5 Pages
    Submitted: December 22, 2009 By: Wendy
  • Wal Mart

    Wal Mart

    WalMartin Sundown Rule The Sundown Rule One Sunday morning, Jeff, a pharmacist at a Wal-Mart store in Harrison, Ark., received a call from his store. A store associate informed him that one of his pharmacy customers, a diabetic, had accidentally dropped her insulin down her garbage disposal. Knowing that a diabetic without insulin could be in grave danger, Jeff immediately rushed to the store, opened the pharmacy and filled the customer's insulin prescription. This is

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    Essay Length: 5,464 Words / 22 Pages
    Submitted: December 23, 2009 By: Mike
  • Conflict Management Case Study

    Conflict Management Case Study

    In this case study we will be analyzing a conflict between coworkers from "Not on My Sabbath" by Joy Koesten. The situation involves a woman, Joan, who has been highly successful in the agency in which she works. A problem arises between her and her coworker/superior, Sue, who is seemingly jealous of Joan's quick success. Sue ends up making a change to Joan's job description that conflicts with her religious practices. We will be analyzing

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    Essay Length: 2,064 Words / 9 Pages
    Submitted: December 23, 2009 By: Anna
  • Dell Inc Case Study

    Dell Inc Case Study

    Executive Summary: “Dell, Inc. and its subsidiaries engage in the design, development, manufacture, marketing, sale, and support of computer systems and services worldwide” (YahooFinance). Dell recognizes that businesses are depending more and more on their information technology departments. Most frequently the strict challenges that Dell has faced by businesses impact not only the industry, but information technology as well. As a result, organizations must rely on professional service organizations that have both business and technical

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    Essay Length: 2,701 Words / 11 Pages
    Submitted: December 23, 2009 By: Max
  • Krispy Kreme Case Study

    Krispy Kreme Case Study

    Samsung Electronics Company Limited has been cranking up new product development process to develop and launch hundreds of innovations based on the latest technology and beating competitors to the marketplace. They produce premium priced, feature-jammed goods and have been a strong rival for Sony, Nokia, and Panasonic. They target their products towards affluent households with high annual incomes. Samsung’s products include TVs, cell phones, digital music players, personal digital assistants (PDAs), DVD players, camcorders, camera

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    Essay Length: 2,386 Words / 10 Pages
    Submitted: December 24, 2009 By: Anna
  • Walmart Corp Case Study

    Walmart Corp Case Study

    Executive Summary The purpose of this report is to give analytical view of current and future strategy to all interested sectors of society such as family, government, and mainly to the Wal-Mart corporation in order to identify the causes and the effects of possible future profit failure and to give recommendations to reduce it. Research for this report included a review of current literature and information’s from various internet sources and articles. Wal-Mart is the

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    Essay Length: 2,733 Words / 11 Pages
    Submitted: December 24, 2009 By: Tommy
  • Marketing Case Study: Becel Margarine

    Marketing Case Study: Becel Margarine

    Becel Margarine: Reinvigorating Growth 1. Problem Statement/IdentificationWhat changes should Becel make to its marketing strategy to increase sales, market share, profits and maintain rapidly growing trend in the long run? The current strategic objectives and goals of the margarine giant Becel are to: Deliver strong short and long-term growth Sustain and consolidate current record market share Deliver a brand that helps consumers meet their health heart needs However, in order to achieve its strategic aims

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    Essay Length: 2,544 Words / 11 Pages
    Submitted: December 24, 2009 By: Stenly
  • Roe V. Wade - Case Study

    Roe V. Wade - Case Study

    Roe v. Wade was a United States Supreme Court case that determined that laws against abortion violate the constitutional right to privacy. The decision overturned all state laws that banned or restricted abortion. (About.com) This case is one of the most controversial decisions in US Supreme Court History, it also became one of the most politically significant Supreme Court decisions in history, reshaping national politics, dividing the nation into "pro-choice" and “pro-life" camps, and inspiring

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    Essay Length: 2,400 Words / 10 Pages
    Submitted: December 24, 2009 By: Steve

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