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Last update: July 11, 2014
  • Marketing Definition Paper

    Marketing Definition Paper

    The American Marketing Association (2008) defines marketing as an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Perreault & McCarthy, Jr. (2004) expand upon this definition calling it “micro-marketing” and defining it as the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow

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    Essay Length: 788 Words / 4 Pages
    Submitted: February 16, 2010 By: Venidikt
  • Ethical Marketing for Competitive Advantage on the Internet

    Ethical Marketing for Competitive Advantage on the Internet

    "The function within business firms most often charged with ethical abuse is Marketing" Murphy and Laczniak, 1981 (p. 251) The development of internet-based technologies opens endless possibilities for Marketers. Marketing research can be carried out subtly by actively archiving the procedures that each individual undertakes on the Web, through Web tracking software. Thus making a whole new set of variables available to the marketer. The technological opportunities are obviously highly appealing for Marketers to explore

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    Essay Length: 546 Words / 3 Pages
    Submitted: February 16, 2010 By: Mikki
  • Bond Market Training

    Bond Market Training

    You have been asked to write a training document about the US Bond Market for use in the new employee training program. In your document, you must make sure to address each of the following: The key players in the market; and the types of investments available to both individual investors and institutional investors, The way transactions are carried out, and The relation, if any, between the bond markets and the stock markets. The bond

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    Essay Length: 870 Words / 4 Pages
    Submitted: February 16, 2010 By: Jon
  • Marketing Cell Phones to India

    Marketing Cell Phones to India

    Part One: Executive Summary Nature of the opportunity 1) India has a young consumer market. a. This will be a potential target market because young adults in the India community want to be up to date with technology. b. Young people of India today are more likely to spend money on technological items. c. India will be advertising cheaper cell phones throughout the country so that more young people can afford them based on their

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    Essay Length: 8,295 Words / 34 Pages
    Submitted: February 16, 2010 By: Jessica
  • Green Marketing

    Green Marketing

                                   ! "   # $  ! % ! & '  (  (       )    * +        : Although environmental issues influence all human activities,

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    Essay Length: 1,261 Words / 6 Pages
    Submitted: February 17, 2010 By: Stenly
  • Foreign Exchange Markets

    Foreign Exchange Markets

    Foreign Exchange Markets Summary Gerald Maurer Axia College of University of Phoenix Introduction In this paper I will write a lecture that explains the gold standard. I will address the functioning of the world’s major foreign exchange markets. I will discuss in detail the positive and negative aspects of using the gold standard. This paper will also talk how currency fluctuates. The U.S. dollar has been the dominant currency in the world’s transactions since the

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    Essay Length: 1,276 Words / 6 Pages
    Submitted: February 18, 2010 By: Venidikt
  • Definition of Marketing

    Definition of Marketing

    Marketing plans can be essential to a company’s success in launching a new product or service. Without the proper research and development of a solid marketing plan, a new product or service could ultimately fail and cost a company a large amount of money. Prior to beginning to develop a marketing plan, one must first understand the definition of marketing. To some, including myself, it could be defined as advertising, price, consumer information and

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    Essay Length: 1,040 Words / 5 Pages
    Submitted: February 18, 2010 By: Edward
  • International Capital Markets

    International Capital Markets

    International Capital Markets A capital market is a market in which corporations trade long-term security bonds. “Companies search the international markets for opportunities to raise debt capital at the lowest cost. Many corporations list their common stock the world over to increase liquidity for their stockholders.” (Block-Hirt, 2004) One of the most important developments since the 1970s has been the internationalization and globalization of capital markets. (University of Iowa) With the advent of globalization, capital

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    Essay Length: 499 Words / 2 Pages
    Submitted: February 18, 2010 By: Mike
  • Mikes Fish Market

    Mikes Fish Market

    Case Study Philips NV 1. Describe changes in Philips environment occurring during the 1960’s and 1970’s (a) Philips operates in a very competitive market domestic and internationally. There have been various changes over the last decade, with the emergence of the company from a position near economic failure to a well-known brand that is still lacking in performance. From the 1960’s onward, a number of significant changes took place. Due to the efforts of the

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    Essay Length: 1,149 Words / 5 Pages
    Submitted: February 18, 2010 By: Anna
  • Regional Pricing and the Grey Markets

    Regional Pricing and the Grey Markets

    Regional Pricing and the Grey Markets Companies often establish the price of its products and services tailored for specific markets willingness to pay based on different levels of perceived value. Although this is a valid strategy to try to maximize profits, there is a risk behind it which can jeopardize the ability of the firm to sustain premium prices at most profitable markets. A good example of this issue is the pharmaceutical products price differences

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    Essay Length: 324 Words / 2 Pages
    Submitted: February 18, 2010 By: Monika
  • Marketing Tools: Barnes and Noble

    Marketing Tools: Barnes and Noble

    Marketing Tools: Barnes and Noble Barnes and Noble offers a variety of marketing tools to enhance the online shopping experience and add value to their relationships with their customers. The search engine on the site allows the customer to define book searches via a variety of methods including using the ISBN number for a known book. This tool is a very useful feature for academics and serious book lovers. This is a feature also offered

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    Essay Length: 1,963 Words / 8 Pages
    Submitted: February 19, 2010 By: Mike
  • Australian Stock Market Performance

    Australian Stock Market Performance

    SYDNEY, May 18 - Australian shares fell 0.8 percent on Friday, losing steam after a record close in the previous session, with the top miners leading declines following a slide in base metal prices. Losses in Boom Logistics Ltd. and telecoms firm Telstra Corp. Ltd. , following analysts' ratings upgrades, also dragged down the broader market. The benchmark S&P/ASX 200 index lost 53.4 points to 6,312.5, based on the latest available data, easing from a

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    Essay Length: 541 Words / 3 Pages
    Submitted: February 19, 2010 By: Stenly
  • India and the Black Market

    India and the Black Market

    ----------------------------------- Sep 20, 2005 BLACK MARKET AND THE INDIAN ECONOMY ----------------------------------- Statistics: It is said that black money in India accounts for 20 % of GDP. If this is true, then black money generated every year must be around Rs 400,000 crore or $ 80 billion. This is a huge amount, more than the entire budget of the government at the Centre. We have a government that spends about Rs 350,000 crore a year, most

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    Essay Length: 1,757 Words / 8 Pages
    Submitted: February 19, 2010 By: Monika
  • Marketing Audit: Wal-Mart

    Marketing Audit: Wal-Mart

    Running head: MARKETING AUDIT WALMART Marketing Audit: Wal-Mart Sean Outlaw MKT/551 University of Phoenix Online Daniel Oakland November 18, 2006 Executive Summary Sam Walton’s first venture as a milk boy is when he understood the value of a dollar and the knowledge of how far a dollar could take one in life. From Sam’s first five and dime stores in the 1950’s to his opening of the first Wal-Mart in Rogers, Arkansas in 1962, no

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    Essay Length: 7,135 Words / 29 Pages
    Submitted: February 19, 2010 By: Edward
  • Marketing Research

    Marketing Research

    TASK 4 - Marketing Information Marketing information aims to help an organisation make effective marketing decisions which enable it to achieve its objectives. Information is gathered about customers, competitors and the market environment. This information is used to develop new products, devise promotional campaigns and help decide locations where the customer can obtain the product. Different marketing research methods such as surveys, interviews and focus groups are used to establish the lifestyles, preferences and aspirations

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    Essay Length: 259 Words / 2 Pages
    Submitted: February 20, 2010 By: Fonta
  • Kudler Catering & Marketing

    Kudler Catering & Marketing

    UOP- MBA502 Kudler Marketing Bunko night changed forever in the chic southern California suburb, after the neighborhood Bunko committee chair hired Kudler Fine Foods catering division to present a specialty cooking party at their monthly game. While the group played the first couple of rounds, the Kudler catering team was finishing preparations of exquisite delicacies and pouring small glasses of a variety of imported wines. Kudler catering services delicately cut aromatic cubes of imported cheeses

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    Essay Length: 1,396 Words / 6 Pages
    Submitted: February 20, 2010 By: Fatih
  • Toyota Marketing

    Toyota Marketing

    Antigone Essay Antigone is a Greek Tragedy that focuses on Creon the King of Thebes and also the Protagonist of the tragedy and Antigone the woman who defies Creon. Creon is the noble King and his downfall begins with his humanistic beliefs which he deems to be the law and Antigone, the one who defies Creon’s orders based on her beliefs. During the story the fate of Antigone and Creon are the focus as

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    Essay Length: 308 Words / 2 Pages
    Submitted: February 21, 2010 By: Max
  • Home Construction Market

    Home Construction Market

    With low finance rates more Americans are purchasing homes than ever before, but the quality of these mass constructed homes is dropping. Imagine breaking your back for ten years to save up for your first home and losing it all and more because your home fell victim to a fire. This is a common example of what may happen when a house is poorly constructed. Home builders are disregarding the much needed safety regulations when

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    Essay Length: 1,911 Words / 8 Pages
    Submitted: February 21, 2010 By: Mike
  • Marketing Mix of Shading Technology Products:

    Marketing Mix of Shading Technology Products:

    Marketing Mix of Shading Technology Products: Shades and Blinds in the USA 1. Introduction The aim of this report is to present the marketing mix of blinds, shades and shutters in the United States. As a result of the real estate boom over the last decade in the USA during which house prices (especially near affluent, developed metropolitan areas) have steadily increased while mortgage rates have continuously declined, a significantly larger segment of the population

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    Essay Length: 1,484 Words / 6 Pages
    Submitted: February 21, 2010 By: Bred
  • Marketing Strategies for Perodua

    Marketing Strategies for Perodua

    Executive Summary This marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA), in this analysis, the various marketing activities such as product development, distribution, pricing, advertising and market research of the company is critically evaluated. The report also evaluates the company's current position against the automotive industry and its competitors. A concise insight into the consumer's perception of the brand is also investigated. The contents contained herein is not exhaustive of

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    Essay Length: 431 Words / 2 Pages
    Submitted: February 21, 2010 By: regina
  • Toyota Marketing Mix 4 P’s

    Toyota Marketing Mix 4 P’s

    Price Since 2003, Toyota has taken over to become the world's number two carmaker and they are not very far behind GMC, the number on US carmaker. With their consistency in innovating designs and over a billion dollars spent in advertisement a year, Toyota has become an attraction in the eyes of many auto consumers worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices, but the brand and

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    Essay Length: 1,060 Words / 5 Pages
    Submitted: February 21, 2010 By: Anna
  • Proton Entering South African Market Internal and External Analysis and Strategic Analysis

    Proton Entering South African Market Internal and External Analysis and Strategic Analysis

    Title page Table of contents List of figures List of tables or illustrations Executive summary Introduction Body of the report (this section is further divided into as many sections as necessary) Conclusions Recommendations Appendices Bibliography/Reference list A strategic analysis of the industry is being done to determine the attractiveness of the South African Industry. To keep a sustainable competitive advantage over time an external analysis will help to determine the opportunities and threats in the

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    Essay Length: 1,307 Words / 6 Pages
    Submitted: February 21, 2010 By: Tasha
  • Principles of Marketing

    Principles of Marketing

    Principles of Marketing Break-Even Analysis After spending $300,000 for research and development, chemists at Diversified Citrus Industries have developed a new breakfast drink. The drink, called ZAP, will provide the consumer with twice the amount of Vitamin C currently available in breakfast drinks. ZAP will be packaged in an eight-ounce can and will be introduced to the breakfast drink market, which is estimated to be equivalent to 21 million eight-ounce cans nationally. One major management

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    Essay Length: 337 Words / 2 Pages
    Submitted: February 21, 2010 By: Max
  • Unrestrained Competition in Free Markets: Developing Countries and the Wto Reform

    Unrestrained Competition in Free Markets: Developing Countries and the Wto Reform

    UNRESTRAINED COMPETITION IN FREE MARKETS: DEVELOPING COUNTRIES AND THE WTO REFORM FE2036 Globalization By Nora Adel TABLE OF CONTENTS 1. Abstract 3 2. Introduction 4 3. The Two Sides of the WTO 5 4. Protectionism 6 4. Unrestrained Competition: 7 5. The Main Debate 8 6. Primary function of the Global New Deal 11 7. Conclusion 12 8. References 13 9. Bibliography 17 1. Abstract In this paper, the debate about whether free trade is

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    Essay Length: 941 Words / 4 Pages
    Submitted: February 21, 2010 By: Mike
  • The Boeing Company Marketing Policy

    The Boeing Company Marketing Policy

    CONTENTS 1. COMPANY OVERVIEW………………………………………………p.3 to 4 Company’s vision, mission statement and objectives Vision……………p.3 Boeing- Airbus market share …………………………………………………..p.4 2. SITUATION ANALYSIS…………………………………………….p. 5 to 10 PEST analysis…………………………………………………………………..…p.5 SWOT analysis ……………………………………………………………………p.7 Boeing Corporate Culture………………..………………………………….…p.10 3. THE BOEING COMPANY MARKETING POLICY………………p.11 to 30 Segmentation…………………………………………………………………..…..p.11 Boeing’s Positioning and Targeting Strategy………………………….…….p.12 Buyer behaviour……………………………………………………………..…....p.15 Pricing strategy in the Boeing-Airbus duopoly ……………………………. p.16 Analysis of Major Customers………………………………………………..….p.18 Description of Products and Services………………………………….……..p.20 The life cycle of Boeing’s commercial airplanes……………………………p.23 Boeing’s Communication

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    Essay Length: 9,144 Words / 37 Pages
    Submitted: February 22, 2010 By: Venidikt