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Last update: July 11, 2014
  • Marketing Mix

    Marketing Mix

    Marketing Mix Paper Introduction Purpose: Organizations use elements of the marketing mix like a chef uses the elements of a recipe. If an element of a recipe were used alone, the end product would not taste very good, but if the elements are used in the right proportions, the recipe works. Organizations use the elements of the marketing mix in the same manner. The purpose of this paper is to describe the elements of the

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    Essay Length: 1,416 Words / 6 Pages
    Submitted: April 16, 2010 By: Vika
  • 5 Innovative Product and Their Marketability

    5 Innovative Product and Their Marketability

    PHASE 5 Idea generation 5.1 Idea Screening Brainstorming sessions are done to generate ideas. It must be kept in mind that entrepreneurs should be creative and at the same time logical. A large volume of ideas can be generated in short span of time but the challenge arises in screening the ideas to find out suitable and profitable business options. Therefore the screening process is of utmost importance to a prospective entrepreneur. Our group generated

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    Essay Length: 2,420 Words / 10 Pages
    Submitted: April 16, 2010 By: Artur
  • Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability

    Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability

    Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability Research Question New product development has a broad range of determining factors. Such determining factors include the voice of the customer, internal knowledge development, and organizational processes and capabilities. In technology-intensive markets, firms need to corporate with each other to develop new products. “However, most research has concentrated on interfirm agreements in isolation, with special attention to dyadic information transfer and coordination and

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    Essay Length: 1,037 Words / 5 Pages
    Submitted: April 16, 2010 By: Jessica
  • The Marketing Mix

    The Marketing Mix

    The Marketing Mix Marketing Mix is a way for the organization and the consumer objectives to be reached. It was developed by a man named Neil Borden in 1949 (NBA, 2005). It was formed by the idea of mixing ingredients like a cook would to make something that no one else has come up with. Borden came up with a plan that would satisfy the wants and needs of the consumer. Marketing decisions are grouped

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    Essay Length: 1,056 Words / 5 Pages
    Submitted: April 16, 2010 By: Andrew
  • Evaluating New Markets

    Evaluating New Markets

    In evaluating new markets for Church & Dwight Company, Inc., we have looked into the country of Nigeria. Nigeria has been the subject of many reports by the United Nations regarding population growth. Pregnancy and sexually transmitted disease rates are elevated in this small country which is slightly larger than Texas, yet smaller than Alaska. We believe that the Trojan brand as well as the First Response brand could se significant sales and exposure within

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    Essay Length: 508 Words / 3 Pages
    Submitted: April 17, 2010 By: Stenly
  • Opportunity Cost and the Free Market

    Opportunity Cost and the Free Market

    OPPORTUNITY COST & THE FREE MARKET Scarcity is one of the most basic and crucial points to understand in microeconomics.1Scarcity means that we cannot have all the needs and wants to satisfy our desires. Scarcity can be applied to almost anything. Due to the scarcity of products we must make a choice of what we want. We must choose whether to do one thing or another by what we value to be most important to

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    Essay Length: 1,760 Words / 8 Pages
    Submitted: April 17, 2010 By: Andrew
  • Coca Cola: International Marketing Mix

    Coca Cola: International Marketing Mix

    Coca Cola: International Marketing Mix INTRODUCTION: This scope of this essay is to discuss the international marketing mix of Coca Cola, which is one of the biggest brands in the world. The debate between the global standardization and local adaptation of the marketing mix has been going on for more than four decades without a resolution (Agrawal, 1995) and globalization trends starting in the early 1980’s has further fueled the debate (Jeong, 2000). This has

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    Essay Length: 2,376 Words / 10 Pages
    Submitted: April 17, 2010 By: Max
  • With the Development of Digital Technologies the Future of Television Lies with Satellite or Cable Broadcasting. the Era of Terrestrial Broadcasting Is Now Over.

    With the Development of Digital Technologies the Future of Television Lies with Satellite or Cable Broadcasting. the Era of Terrestrial Broadcasting Is Now Over.

    With the development of digital technologies the future of television lies with Satellite or Cable Broadcasting. The era of Terrestrial Broadcasting is now over. In my life, I have only witnessed first hand, the effects of media and its development since about 1995, as this is the earliest I can remember. However, my huge interest in the subject has lead me to broaden my knowledge over the way media had developed in the 1980’s and

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    Essay Length: 296 Words / 2 Pages
    Submitted: April 17, 2010 By: David
  • Services Marketing

    Services Marketing

    Services Marketing Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different from marketing a product-base business. There are several major differences, including: 1. The buyer purchases are intangible 2. The service may be based on the reputation of a single person 3. It's more difficult to compare the quality of similar services 4. The buyer cannot return the

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    Essay Length: 399 Words / 2 Pages
    Submitted: April 17, 2010 By: Venidikt
  • Internet Auctions - Competition on the German Market and the Advantage of Auctioning Rare Goods-

    Internet Auctions - Competition on the German Market and the Advantage of Auctioning Rare Goods-

    Internet Auctions -Competition on the German market and the advantage of auctioning rare goods- Table of contents Introduction………...………………………………………………………......................2 1.) What internet auction types exist? 2.1.) Description of Hood as eBays largest German competitor………………….…....3 2.2.) The impact of seller’s reputation on buying behaviour exemplified on Hood…..4 3.) Application of economic theory……………………………………….……………..5 Conclusion………………………………………………………………………………....6 References…………………………………………………………………………………8 Introduction Every purchase causes a meeting of demand and supply, of buyer and seller. This can take place in several forms, in a

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    Essay Length: 2,302 Words / 10 Pages
    Submitted: April 18, 2010 By: Tommy
  • Marketing and Supply Chain Differences B2b & B2c

    Marketing and Supply Chain Differences B2b & B2c

    B2B vs. B2C Marketing and Supply Chain Lorraine Scott E-Business EBUS 400 Raejean Kyle May 21, 2006 What are B2B and B2C? B2B and B2C are two of the major categories of Electronic Commerce, or E-Commerce. (Schneider, 2004) B2B is the term used to describe Business-to-Business transactions that take place electronically, more specifically on the World Wide Web. (Schneider, 2004) B2C represents the Business-to-Consumer transactions that take place on the Web. (Schneider, 2004) From what

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    Essay Length: 2,252 Words / 10 Pages
    Submitted: April 18, 2010 By: Mike
  • Market Demand Potential

    Market Demand Potential

    INTRODUCTION An important issue for most businesses is answering question, "What is my market share?" Fixed in the question is a series of related business issues. The underlying themes typically include the following: Market demand - "How many dollars are there in this market for our product?" Market potential - "How much of the potential in the market can we capture?" (Tipp 2001). This paper attempts to estimate the market demand and potential of Personal

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    Essay Length: 791 Words / 4 Pages
    Submitted: April 19, 2010 By: Tasha
  • Grand Livina Marketing Plan

    Grand Livina Marketing Plan

    EXECUTIVE SUMMARY Nissan Grand Livina is the latest product of Nissan, launched on April 2007. It is projected as the "people's car", which fulfills the needs of the customers: an economical, wide-spaced vehicle with reasonable price. The objectives of the marketing plan is aligned with Nissan's objectives, which are being one of the Top 5 car manufacturers in Indonesia, increasing profit, and expanding market share. This plan describes the situation which is currently dealt with,

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    Essay Length: 756 Words / 4 Pages
    Submitted: April 19, 2010 By: Fonta
  • Strategic Marketing Plan

    Strategic Marketing Plan

    Table of Contents Executive Summary...........................................................................................................3 Product Profile……………...............................................................................................4 Business Review….............................................................................................................6 Key Issues/Key Learnings……….....................................................................................9 Planning Conclusions…..................................................................................................11 Marketing Strategy & Objectives……….…..................................................................16 Key Strategic Marketing Initiatives................……………………….………………..18 Marketing Programs………….…….……………………………………………….....22 Calendar of Events…………….......................................................................................25 Brand Economics.........................................…………...……………………………….26 Risks..................................................................................................................................27 Financials………………………………………………………………………………..$$ References…………………………………………………………………………….....28 Appendix A - J ….......................................................................................................29-37 Executive Summary Montreal VIP currently offers an unlimited variety of services, ranging from writing business proposals to organizing fundraising events, to strip clubs outings for the guys / girls. Although this gives them great versatility to serve almost

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    Essay Length: 1,417 Words / 6 Pages
    Submitted: April 19, 2010 By: Yan
  • Marketing Strategies for Bmw - Paper Covers Current Marketing Strategies & Future Marketing Strategies

    Marketing Strategies for Bmw - Paper Covers Current Marketing Strategies & Future Marketing Strategies

    Marketing Strategies for BMW Paper covers Current Marketing Strategies & Future Marketing Strategies [08/02/07] Dharmesh BMW Group, headquartered in Munich, Germany, is one of the most successful multi brand premium automobile manufacturers in the world. The company manufactures, distributes and sells passenger cars (including Sedans, Coupes, and Convertibles etc) and motorcycles. BMW operates three business segments namely: Automobiles, Motorcycles and Financial Services. BMW is the parent company of the Mini and Rolls-Royce car brands, and,

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    Essay Length: 1,521 Words / 7 Pages
    Submitted: April 20, 2010 By: Venidikt
  • Marketing Paper

    Marketing Paper

    This week's assignment was to define marketing in our own words and to explain the importance of marketing in organizational success. My personal definition of marketing is to showcase your product in a way that is appealing to the consumers that you are trying to sell to. I found two definitions of marketing that were fairly close to my definition. The first definition states that marketing consists of the strategies and tactics used to identify,

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    Essay Length: 834 Words / 4 Pages
    Submitted: April 20, 2010 By: Mike
  • Motivation and Social Responsibility of the Free Market

    Motivation and Social Responsibility of the Free Market

    There are more factors that affect job satisfaction and motivate employees to work for a particular company than the salary and benefits paid for their services. According to Hackman & Oldman’s Job Characteristics Model, jobs should contain various characteristics in order to be a motivating job and to contribute to employee or job satisfaction. These characteristics are: skill variety, task identity, task significance, autonomy, and feedback. Along with this job’s characteristics a motivating job should

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    Essay Length: 892 Words / 4 Pages
    Submitted: April 20, 2010 By: Venidikt
  • Marketing Plan for an Existing Business

    Marketing Plan for an Existing Business

    Executive Summary Dragonfly Designs already offers custom-made items and now we would like to expand our product lines and offer do-it-yourself items. Our existing location can be renovated to add the space needed for this service. We would also like to build a new facility with a larger work area for the do-it-yourself projects and kilns in the back area. The back area would be large enough to hold the inventory for both store

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    Essay Length: 787 Words / 4 Pages
    Submitted: April 20, 2010 By: Venidikt
  • Marketing

    Marketing

    This paper will introduce, discuss, and define marketing in business. It will discuss Market analysis, inbound and outbound marketing and the four p’s. Marketing has many definitions and facets of operation. After reading this paper one will discover that marketing is much more than just advertising something in a newspaper or on television. Marketing is art and science of creating value; the flow of goods or services to the target market while building business relationships

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    Essay Length: 721 Words / 3 Pages
    Submitted: April 21, 2010 By: Andrew
  • Marketing Research

    Marketing Research

    Alessandro Lozano Michael Tolliver Ms. Guilbault Marketing Research Project Development Plan 1. Marketing Problem 2. Challenge 3. Objective 4. Information needed 5. Methodology Marketing Problem Warner Southern College is an institution that is based on faith, scholarship and servant hood. This institution provides students, faculty, and staff with many services including the cafeteria where most indulge with exquisite choices of food, the Student Union Building (SUB) where one can take a load off by partaking

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    Essay Length: 432 Words / 2 Pages
    Submitted: April 21, 2010 By: Victor
  • Marketing Busniess Plan Research

    Marketing Busniess Plan Research

    Marketing Strategy  Four P’s- Product Place Price Promotion Price -This is a very important factor within any business, The business must use specific strategies and techniques. These will help me find the perfect price range for the Product /Service I will be providing. One of the techniques used by a competitor of mine would be skimming. This is when ever a new product or service is researched by research and development department to collect

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    Essay Length: 348 Words / 2 Pages
    Submitted: April 22, 2010 By: Kevin
  • Environmental Factors of Marketing

    Environmental Factors of Marketing

    Environmental Factors of Marketing T.I University of Phoenix MKT 421 Harry Caldwell 06/24/2006 Environmental Factors For a company to gain or maintain a sustainable competitive advantage, the organization must be ever vigilant, watching for changes in the business environment. The organization must also be agile enough to alter its strategies and plans when the need arises (Wikipedia, 2006). In today’s business world, organizations must look at international markets for new opportunities. For a business to

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    Essay Length: 1,007 Words / 5 Pages
    Submitted: April 22, 2010 By: Artur
  • Global Market Expansion

    Global Market Expansion

    I have completed my research on the new market expansion; it is my recommendation that we should expand our market to China. Going international can gain our company both broader public recognition and a higher profit margin with our current staff and members. Background Last October, our company received an eight million dollar equity investment from Anonymous company. As a result of this investment, the senior vice presidents of Worldwide Marketing, of Anonymous company,

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    Essay Length: 837 Words / 4 Pages
    Submitted: April 22, 2010 By: Jack
  • How Radio Waves Work

    How Radio Waves Work

    TITLE How Radio Waves Work INTRODUCTION This paper is about radio waves and the discovery of it. This paper was complete in partial fulfillment of the course requirements of NASC 2100 as assigned by our instructor at Shorter College, Professor Joe B. Campbell. MATERIALS AND METHODS I went to the East Marrietta branch library to find the book The Age of Electronic Messages. I searched the Google internet database for How Stuff Works about Radio

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    Essay Length: 1,361 Words / 6 Pages
    Submitted: April 23, 2010 By: Anna
  • Marketing-Advertising Super Bowl Ads

    Marketing-Advertising Super Bowl Ads

    Budweiser Report Once a year a large amount of the U.S. population sits down to watch the same program, the Super Bowl. In addition to the game, people become consumed with the new commercials that are featured for the first time, during the game. The commercials they are watching are produced by the best and the brightest in the business, such as Anheiser Busch, spending an immense amount of money just to advertise their products.

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    Essay Length: 1,275 Words / 6 Pages
    Submitted: April 23, 2010 By: Mike

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