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Last update: July 11, 2014
  • Starbucks Integrated Marketing Communication Campaign

    Starbucks Integrated Marketing Communication Campaign

    Assessment: Individual Critique of a Current IMC Campaign – Part One Due Date: Wednesday 2nd April 2008 (week 5), 2.00pm Length: 1200 words maximum excluding Reference List Value: 12 marks Links to unit’s learning outcomes: This assessment is specifically linked to learning outcome 1 and 4. Key Task: An IMC campaign refers to a set of interrelated and coordinated marketing communications activities that centre on a single theme or idea that appear in different media

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    Essay Length: 371 Words / 2 Pages
    Submitted: November 25, 2009 By: Max
  • Marketing Plan of Ipod

    Marketing Plan of Ipod

    Contents Executive Summary____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 6 Marketing Objectives__________________________________________ 7 Identifying Target Market -Selecting Target Market_________________________________________7 -Target Market_________________________________________________7 Developing Marketing Strategies Marketing Mix: -Product________________________________________________________8 -Price__________________________________________________________8 -Promotion______________________________________________________9 -Place__________________________________________________________9 Implementing the Marketing Plan__________________________________10 Monitoring and Controlling -Developing a Financial Forecast____________________________________10 -Comparing actual and planned results________________________________11 -Revising the marketing strategies____________________________________11 Appendix ______________________________________________________12 Appendix A_____________________________________________________13 Appendix B_____________________________________________________14 Appendix C_____________________________________________________15 Executive Summary The focus of this report is on new Apple

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    Essay Length: 2,155 Words / 9 Pages
    Submitted: November 25, 2009 By: Jon
  • Ae Target Market

    Ae Target Market

    American Eagle Outfitters has changed quite a bit since 1977, which is when they started to become a well-known clothing company. Back then, American Eagle or AE was a store that mainly sold outdoor gear. Today, AE sells jeans, hoodies, graphic tees, pajamas, shoes, jewelry, and much more. The style of the clothing can be described as preppy, trendy, “vintage”, and athletic. Since the style of the merchandise is very trendy, the target market for

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    Essay Length: 251 Words / 2 Pages
    Submitted: November 25, 2009 By: Venidikt
  • Market Audit Overview Paper

    Market Audit Overview Paper

    The Coca-Cola Company is the world’s leading manufacture, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230 beverage brands. Year after year, the company has been discovering new foreign markets to bring higher profits to fulfill its ultimate obligation to provide consistently attractive returns to the owners of the company and to enlarge its customer base in order to achieve economics of scale. Due to strong Competition with Pepsi-Cola,

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    Essay Length: 547 Words / 3 Pages
    Submitted: November 25, 2009 By: Tasha
  • Marketing

    Marketing

    1. a. In April 2003, Toyota announced its plan to become a largest automobile manufacturer in the world. Part of this plan is the commitment that by 2012, all the vehicles produced in the U.S will have a hybrid - electric engine available. In 2004, Toyota Prius was introduced to market and became the first ever mass produced hybrids vehicle in the world. Target market for the Toyota Prius is the private owners who have

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    Essay Length: 1,416 Words / 6 Pages
    Submitted: November 25, 2009 By: Wendy
  • Iphone Marketing Plan

    Iphone Marketing Plan

    Strengths Innovative – The iPhone has an innovative touch screen that is patented and unmatched by any other mobile product today. It also has many functions of other mobile products all in one device. Compatibility –The phone will work with iTunes and with other Mac/Apple products like the new Apple TV, allowing for wireless connectivity to the big screen. The iPhone is also compatible with many Mac OS software tools. Mac OS compatibility means that

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    Essay Length: 3,500 Words / 14 Pages
    Submitted: November 26, 2009 By: Tasha
  • Marketing Strategy

    Marketing Strategy

    New Era Caps Marketing Plan There are four factors involved in developing a successful Marketing Strategy: Product, Pricing, Place, and Promotion. I will explain how using these 4 factors will lead to the success of selling my product. Product: The product line will include styles for all people, including men, women, and children. It will not stop there. New Era will manufacture caps for the urban customer, meaning those living in or near the city.

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    Essay Length: 341 Words / 2 Pages
    Submitted: November 26, 2009 By: Venidikt
  • Coca Cola - Current Marketing Stratgies

    Coca Cola - Current Marketing Stratgies

    Current Marketing Strategies Product Physical Description/Packaging: Coca Cola Classic is a non-alcoholic, carbonated beverage consisting of the following ingredients: carbonated water, high fructose corn syrup, caramel color, phosphoric acid, and caffeine. The exact flavor formulations for Coca Cola are not listed as ingredients on the packaging, because this type of proprietary information is highly valuable and must be protected from competitors (cocacola.com). Coca Cola can be purchased in a variety of unit sizes (see Appendix

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    Essay Length: 642 Words / 3 Pages
    Submitted: November 26, 2009 By: Jon
  • Npas in Retail Loan Market

    Npas in Retail Loan Market

    Management of Non-Performing Assets in Indian Public Sector Banks with special reference to Jharkhand Abstract I. Introduction The banking industry has undergone a sea change after the first phase of economic liberalization in 1991 and hence credit management. While the primary function of banks is to lend funds as loans to various sectors such as agriculture, industry, personal loans, housing loans etc., in recent times the banks have become very cautious in extending loans. The

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    Essay Length: 4,878 Words / 20 Pages
    Submitted: November 27, 2009 By: Monika
  • Market Watch: Regulation of the Stock Market

    Market Watch: Regulation of the Stock Market

    Market Watch 1 Market Watch: Regulation of the Stock Market Samuel Thomas Legal Environment Bus670 Professor Gittens Market Watch 2 The Enrons and Worldcoms made it clear that the financial markets cannot be left under the auspices of corporate directors and officers, without oversight authority. “The corporate abuses and fraud that Enron exemplified, while not a first in the financial markets, they were certainly a first in terms of the magnitude of the losses to

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    Essay Length: 1,666 Words / 7 Pages
    Submitted: November 27, 2009 By: Victor
  • Principles of Marketing - Report on the Uk Marketing Environment for the Iphone

    Principles of Marketing - Report on the Uk Marketing Environment for the Iphone

    Principles of Marketing Report on the UK marketing environment for the iPhone Executive Summary This report will analyze and discuss the most important elements of the marketing environment for the launch of the iPhone, that is to say the main three levels of the marketing environment: the micro-environment through the customers, competitors and distributors, the macro-environment through technological, economical, social, political and environmental forces and finally the internal environment through the relation of Apple with

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    Essay Length: 1,500 Words / 6 Pages
    Submitted: November 27, 2009 By: Max
  • Entry Mode

    Entry Mode

    Today, the economic boom and liberalization in China provides a great opportunity for the foreign companies who want to shift the competition from individual countries to a global level. However, enter this huge market with what kind of entry mode, remain inconclusive. The choice of entry mode into the Chinese market for Icebreaker has a major impact on the success of a firm's international operations. Not only the company will explore a huge potential in

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    Essay Length: 869 Words / 4 Pages
    Submitted: November 27, 2009 By: Tommy
  • Beach Towel Market Size

    Beach Towel Market Size

    The market size for beach towels in the state of Florida is particularly high. The state of Florida, the state in which the Beach Sheet headquarters will be located, attracts a very high number of visitors per year. Data for the 2006 calendar year shows that over 83 million people visited the state this particular year. Also for 2006, these 83 million people left an economic impact of over $65 billion in tourism spending. Statistics

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    Essay Length: 353 Words / 2 Pages
    Submitted: November 27, 2009 By: Fatih
  • Comparing & Contrasting American & Japanese Marketing

    Comparing & Contrasting American & Japanese Marketing

    Competition in the business world is fierce and in order to survive companies must expand. “With the increasing globalization of markets, companies find they are unavoidably enmeshed with foreign customers, competitors, and suppliers, even within their own borders,” (Cateora-Graham, 2007). One way in which many companies have done this is by going global. International marketing, although more prominent than ever before, is still a difficult arena for marketers to master. Although religion and culture are

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    Essay Length: 1,389 Words / 6 Pages
    Submitted: November 27, 2009 By: Mike
  • Marketing Intro

    Marketing Intro

    Marketing has been built around one concept but since technology has become so proficient, then it is safe to say that Marketing has also expanded with the times. Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. (Armstrong & Kotler, 2007, Marketing: An Introduction) Marketing has just begun to tap into the resources that

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    Essay Length: 1,911 Words / 8 Pages
    Submitted: November 27, 2009 By: Bred
  • Analyzing Strategic Marketing,schweppes Raspberry Ginger Ale

    Analyzing Strategic Marketing,schweppes Raspberry Ginger Ale

    Introduction - SCA’s global brand, TENA SCA is the world leader in incontinence care product. The International Continence Society defines incontinence as any involuntary leakage of urine. SCA’s global brand, TENA, comprises a complete product portfolio of incontinence products range from large absorbent incontinence protection in a pant model to ultra-thin protective pads. SCA creates it’s value through knowledge of consumer and customer needs, regional presence and efficient production. SCA products are produced nearly exclusively

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    Essay Length: 2,462 Words / 10 Pages
    Submitted: November 27, 2009 By: Bred
  • Marketing Analysis of Jetstar and Virgin Blue Airlines

    Marketing Analysis of Jetstar and Virgin Blue Airlines

    Executive Summary This research report provides an analysis of two popular airlines in Australia; Jetstar and Virgin Blue, both whom are competing in the airline business. Jetstar and Virgin Blue can both compete and be highly profitable within the business, leisure and family market but however, it will ultimately be the service companies, and their associated marketing strategies and techniques which, will establish the difference between the market �leader’ and the market �loser’. This analysis

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    Essay Length: 3,298 Words / 14 Pages
    Submitted: November 27, 2009 By: Mike
  • A Critical Review of the Ways in Which Marketing Thought Is Evolving in Response to Current Trends in the Services Marketing Environment.

    A Critical Review of the Ways in Which Marketing Thought Is Evolving in Response to Current Trends in the Services Marketing Environment.

    A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment. ' There is a growing realization that services marketing management not only requires new theories and approaches but that these perspectives are changing the whole paradigm of marketing'. Introduction: Over the past three decades services marketing has emerged as a well established area in its own right. However, the original boundaries that existed

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    Essay Length: 2,776 Words / 12 Pages
    Submitted: November 27, 2009 By: Top
  • Do Successful Companies Value Social Responsibility and Ethics in Marketing in India?

    Do Successful Companies Value Social Responsibility and Ethics in Marketing in India?

    Do successful companies value Social Responsibility and Ethics in Marketing in India? Prof. Sudeep Chatterjee* Introduction India, the second largest democracy, saw the initiation of the first generation of reforms in 1991 under the stewardship of the then finance minister Dr. Manmohan Singh, followed by the second generation of new reforms in the post 2001 era. India has the largest population of middle class in the world and is the second fasted growing economy after

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    Essay Length: 3,861 Words / 16 Pages
    Submitted: November 28, 2009 By: Fatih
  • Market Analysis of Butterfly

    Market Analysis of Butterfly

    1.1 Introduction Just only few years ago people of Bangladesh was not so familiar with the generator or even with the motorcycles. At that time to them these were luxurious product. But in the last few years the scenario has changed completely. Generator or motorcycle is no longer luxurious product to them. Rather than they treat these as their basic necessity. This change has encouraged companies to invest in making generators and motorcycles. But only

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    Essay Length: 1,269 Words / 6 Pages
    Submitted: November 28, 2009 By: Fonta
  • Marketing Plan: Li Ning to Be the Number one in China Sportswear Market

    Marketing Plan: Li Ning to Be the Number one in China Sportswear Market

    Marketing Plan: Li Ning to be the number one in China sportswear market 1.0 Executive Summary The primary objective is to increase Li NingЎ¦s overall market share from the current 17% to 20% in 3 years time and defend its first place in China sportswear market against strong competition. To achieve this goal, Li Ning has to improve the customers brand perception, rationalize market segments and invest in Mega cities and first tier cities. 2.0

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    Essay Length: 940 Words / 4 Pages
    Submitted: November 28, 2009 By: Mike
  • Marketing Mix

    Marketing Mix

    Introduction In this paper I will be discussing the four elements of the marketing mix. First I will describe the product element of the marketing mix. Then I will describe the place element. From there I will describe the price element of the marketing mix. And, finally I will describe the promotion element of the marketing mix. I will also discuss how each element is implemented within Comcast Corporation, a profit based organization. Product The

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    Essay Length: 782 Words / 4 Pages
    Submitted: November 28, 2009 By: Victor
  • Radio and Its Future

    Radio and Its Future

    Radio and its future During the increase in popularity of radio, Arthur Edwin Kennelly said (1926) "through radio I look forward to a United States of the World. Radio is standardizing the peoples of the Earth, English will become the universal language because it is predominantly the language of the ether. The most important aspect of radio is its sociological influence." Kennelly was foreseeing the potential power and impact that radio would soon come to

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    Essay Length: 1,404 Words / 6 Pages
    Submitted: November 28, 2009 By: Mike
  • Ryanairs Marketing Environment and Strategy

    Ryanairs Marketing Environment and Strategy

    1 INTRODUTION The aim of this report is to carry out a investigation of Ryanair?s external environment and a strategic analysis of Ryanair, to identify opportunities and threats it might face, and its strategic capability, to isolate key strengths and any weaknesses that need dealing with. Finally, a SWOT analysis will be carried out to assess the extent to which Ryanair?s strategies are suitable to what is happening in its task environment. Ryanair is Europe?s

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    Essay Length: 799 Words / 4 Pages
    Submitted: November 28, 2009 By: regina
  • Marketing Analysis Kfc

    Marketing Analysis Kfc

    Marketing Analysis – KFC Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corbin, Kentucky by Colonel Harland D. Sanders. y 1964, the Colonel decided to sell the business to two Louisville businessmen. In 1966 they took KFC public and the company was listed on the New York Stock Exchange. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public

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    Essay Length: 5,108 Words / 21 Pages
    Submitted: November 28, 2009 By: Tommy

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