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Last update: August 15, 2014
  • Starbucks Corporation

    Starbucks Corporation

    1. Starbucks Corporation's rise seems to be out of a storybook for Howard Schultz. Starbucks began selling whole bean coffee in 1971 under Jerry Baldwin, Zev Siegl, and Gordon Bowker. Business grew at a slow and steady pace until Schulz joined the company as manager of retail sales and marketing. After a visit to Milan, Italy, Schultz was inspired by a vision. He saw how important coffee was to the romantic culture of Italy. He

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    Essay Length: 1,668 Words / 7 Pages
    Submitted: March 11, 2009 By: Bred
  • Yahoo Inc Case Study

    Yahoo Inc Case Study

    February 25, 2001 Yahoo! Inc. is a global Internet communications, commerce, and media company that offers a comprehensive branded network of services to more than 120 million users each month worldwide. As the first online navigational guide to the World Wide Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household, and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business

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    Essay Length: 1,230 Words / 5 Pages
    Submitted: March 11, 2009 By: July
  • Saturn Case Analysis

    Saturn Case Analysis

    Case: _____Saturn_____ Case Abstract Form _____ Problem Statement: Saturn's sales are down, and market share needs to be increased. Also, the product line is too narrow. Current advertising is targeting the younger population, but the average age of a Saturn buyer is 43. Saturn's initial focus on employee relationships seems to be fading as demonstrated with the clash between GM designers in Europe and the U.S. on the L-Series car. In addition, overall styling of

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    Essay Length: 1,538 Words / 7 Pages
    Submitted: March 11, 2009 By: July
  • Ibm Case Study

    Ibm Case Study

    I. Current Situation (1991-1993) 1. History of IBM: IBM is a multinational corporation that started its activities in 1911. But its origins can be traced back to 1890, during the height of the Industrial Revolution. It was first known as the Computing-Recording Company, and then in 1924, it took the name of International Business Machines. Nowadays, this multinational company is known as the Ў§Big BlueЎЁ 2. Mission statement IBM main activity is to find solutions

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    Essay Length: 3,684 Words / 15 Pages
    Submitted: March 11, 2009 By: July
  • Wal-Mart Corporation

    Wal-Mart Corporation

    "Basic History Overview" Wal-Mart's history is one of innovation, leadership and success. It started with a single store in Rogers, Arkansas in 1962 and has grown to what is now the world's largest - and arguably, the most emulated - retailer. Some researchers refer to Wal-Mart as the industry trendsetter. Today, this retailing pioneer has annual revenues of over $100 billion, 3,000 stores and more than 0,000 employees worldwide. Wal-Mart operates each store, from the

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    Essay Length: 1,724 Words / 7 Pages
    Submitted: March 11, 2009 By: July
  • Microsoft Corp - Gates - Case Study

    Microsoft Corp - Gates - Case Study

    WASHINGTON (CNN/Money) - The government hammered away at Microsoft Corp. chairman Bill Gates in court Tuesday, attempting to portray him as an unreliable witness. And at one point Gates offered to alter his sworn testimony, landing a solid blow against Microsoft's position. The courts have found that Microsoft violated antitrust laws. The current hearings, under U.S. District Judge Colleen Kollar-Kotelly, will decide what restrictions will be imposed on Microsoft as a remedy for that illegal

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    Essay Length: 696 Words / 3 Pages
    Submitted: March 23, 2009 By: Top
  • Dayton Hudson Case Study

    Dayton Hudson Case Study

    CASE STUDY DAYTON HUDSON CORPORATION 1998 I. Brief Background II. Statement of the Problem Dayton-Hudson Corporation should determine ways of how to make its divisions more cost-effective. III. Objectives 1. To be able to observe Dayton Hudson’s strengths and weaknesses. 2. To site Dayton Hudson’s opportunities and threats. IV. Areas of Consideration 1. In 1891, Hudson’s was the largest retailer of men’s clothes in America. 2. Merchandise innovations were return privileges and price marketing in

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    Essay Length: 648 Words / 3 Pages
    Submitted: November 8, 2009 By: Mike
  • Subway Marketing Management Case Analysis

    Subway Marketing Management Case Analysis

    Marketing Management Case Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway ™ Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops

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    Essay Length: 1,199 Words / 5 Pages
    Submitted: November 8, 2009 By: Jon
  • Ikea Case Study

    Ikea Case Study

    IKEA is one of the world's top furniture retailers, selling Scandinavian-style home furnishings and accessories. Ingvar Kamprad, the founder of IKEA believes that home furnishings should be good design, good function and good quality, coupled with low prices. This philosophy is maintain and clearly communicated to all customers and their staff, reflected and achieved in their operations management strategies, which play a major role in contributing to IKEA’s success. IKEA sources products globally. Suppliers are

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    Essay Length: 342 Words / 2 Pages
    Submitted: November 8, 2009 By: Max
  • Management Strategies on McDonald’s Corporation

    Management Strategies on McDonald’s Corporation

    Assignment Report of case study on Management Strategies of McDonald's Corporation Jun 2006 Table of Content INTRODUCTION 1 ORGANIZATIONAL BACKGROUND 1 LOW THREAT OF ENTRY 2 Economies of scale, Learning Curve and Experience Curve 2 Brand differentiation 3 Cost and technology advantage 3 Access to distribution channels 4 HIGH THREATS FROM SUBSTITUTES 4 Price and quality 4 Better performance/service 5 Different industry(Similar product) 5 HIGH THREATS FROM THE BARGAINING POWER OF BUYERS/CUSTOMERS 6 Forcing

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    Essay Length: 3,095 Words / 13 Pages
    Submitted: November 8, 2009 By: David
  • Utopia as Presented by the McDonald’s Corporation

    Utopia as Presented by the McDonald’s Corporation

    Utopia as Presented by McDonald's The McDonald's Corporation spends over two billion dollars a year in advertising. They employ over one million minimum wage earners, who have reported discrimination and lack of rights, understaffing, few breaks and illegal hours, poor safety conditions and kitchens flooded with sewage, and the sale of food that has been dropped on the floor. McDonald's is the largest slaughterer of cows of in the world, and uses the beef to

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    Essay Length: 1,165 Words / 5 Pages
    Submitted: November 8, 2009 By: Yan
  • Bhopal Disaster Case Study

    Bhopal Disaster Case Study

    On December 3, 1984, one of the worst industrial disasters of all time occurred in Bhopal, India. During the early hours of the morning a poisonous gas, methyl isocyanate (MIC), used in producing the pesticide, Sevin, leaked from a Union Carbide plant. When the gas dissipated it had killed at least 2,000 people and injured over 200,000 others. Under Indian law both a corporation and its officers can be held criminally liable. The Indian Government

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    Essay Length: 1,096 Words / 5 Pages
    Submitted: November 8, 2009 By: Fatih
  • Do You Agree That International Organizations Are the Ideal Solution-Providers for the Problems of a Globalizing World? Use Case Studies of Environmental Issues, Refugee Plight and Poverty Where Appropriate.

    Do You Agree That International Organizations Are the Ideal Solution-Providers for the Problems of a Globalizing World? Use Case Studies of Environmental Issues, Refugee Plight and Poverty Where Appropriate.

    Essay Question: Do you agree that International Organizations are the ideal solution-providers for the problems of a globalizing world? Use case studies of environmental issues, refugee plight and poverty where appropriate. It is inevitable that states have to put aside their national boundaries and come together to “cooperate, adjust, accommodate and compromise” to solve global problems and resolve conflicts which by definition of globalisation (the interconnectedness of states) would have spill-over effects on political, economic

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    Essay Length: 2,523 Words / 11 Pages
    Submitted: November 8, 2009 By: Tasha
  • Corporate Analyisis of Pentair

    Corporate Analyisis of Pentair

    Pentair, Inc. Headquartered in Golden Valley, Minnesota, Pentair owns and operates fifty facilities throughout eleven different countries. Pentair’s Technical Products Group is a leader in global enclosures, thermal management products, and custom enclosures that house and protect sensitive electrical components. The Water Group manufactures innovative products used in the movement, treatment, storage and enjoyment of water. Pentair’s local ties include two manufacturing facilities. The Sheboygan operation molds plastic and extruder block water filters, while the

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    Essay Length: 2,182 Words / 9 Pages
    Submitted: November 8, 2009 By: Kevin
  • A Case Analysis of Calyx and Corolla

    A Case Analysis of Calyx and Corolla

    A Case Analysis of Calyx and Corolla This analysis focuses on the case study of Calyx & Corolla, a mail order flower company. Calyx & Corolla is a relatively new company that utilizes a different distribution channel than conventional companies for fresh flowers. Calyx & Corolla mails flowers direct from the growers to the customers via Federal Express and eliminates the middleman (Appendix A). This permits Calyx & Corolla to provide fresher, longer-lasting flowers to

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    Essay Length: 4,633 Words / 19 Pages
    Submitted: November 9, 2009 By: Janna
  • Case Study on Spinning Mill

    Case Study on Spinning Mill

    “Can i rely on sales force? And do you think it will lessen my burden?” asked Mr.Shargeel Khalid director of Khalid Shafique Spinning Mills Ltd. as we were having a meeting in his office regarding the division of work, and how company can spread its wings in international market. We proposed him to hire a sales force as it will reduce his administrative time and company could sell more. Since its inception Khalid Shafique Spinning

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    Essay Length: 991 Words / 4 Pages
    Submitted: November 9, 2009 By: Bred
  • A Case for the Pro-Life Stance on Abortion

    A Case for the Pro-Life Stance on Abortion

    “A Case for the Pro-Life Stance on Abortion” Over 40 million babies have been legally aborted since 1972. In 1972, the case of Roe versus Wade was brought to the Supreme Court and it is one of the most controversial issues involving women’s civil right. The case dealt with the right to choose to have an abortion to end a pregnancy. Most feminist groups supported this case since women felt it was their body and

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    Essay Length: 932 Words / 4 Pages
    Submitted: November 9, 2009 By: Mike
  • Corporate Responsibility at Merck

    Corporate Responsibility at Merck

    TO: Dr. Roy Vagelos, Chairman and CEO Merck Corporation. January, 1991. The decision to move forward with the program to donate the new drug Mectizan on a large scale to the affected population in the Third World needs to be systematically analyzed. There are two especially important angles from which this decision needs to be considered. The first concern that needs to be taken into account is that of the stockholders and investors in this

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    Essay Length: 691 Words / 3 Pages
    Submitted: November 9, 2009 By: Venidikt
  • Case Analysis Panera Bread

    Case Analysis Panera Bread

    Panera Bread’s sales growth rate for 2003 was 28.1% and 38.1% in 2002; therefore the sales growth rate for the company is increasing at a decreasing rate. The decreasing rate of sales growth may be attributed to the company’s current marketing strategy. The company’s ad-to-sale ratio was only 2.1% compared to the category average of 4% Also; Panera Bread does not have a lot sufficient of bargaining power with its suppliers, which may affect

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    Essay Length: 820 Words / 4 Pages
    Submitted: November 9, 2009 By: Tasha
  • Wal-Mart Corporation Overview

    Wal-Mart Corporation Overview

    Wal-Mart Corporation Overview “Basic History Overview” Wal-Mart's history is one of innovation, leadership and success. It started with a single store in Rogers, Arkansas in 1962 and has grown to what is now the world's largest - and arguably, the most emulated - retailer. Some researchers refer to Wal-Mart as the industry trendsetter. Today, this retailing pioneer has annual revenues of over $100 billion, 3,000 stores and more than 0,000 employees worldwide. Wal-Mart operates each

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    Essay Length: 1,282 Words / 6 Pages
    Submitted: November 9, 2009 By: Mikki
  • Benetton’s Corporate Strategy

    Benetton’s Corporate Strategy

    I. Introduction 2 II. Benetton Company 2 1. History 2 2. The company in figures 2 III. Dimension performance of the Group 3 1. Five forces framework 3 2. Holding 3 3. Corporate governance 3 4. Corporate culture 3 5. Scope of activities 3 6. Resources commitment 4 7. Corporate social responsibility stance 5 IV. Benetton competitive advantages 6 1. Value chain 6 2. Strategic capabilities 6 V. Two future scenarios 7 1. SWOT analysis

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    Essay Length: 1,640 Words / 7 Pages
    Submitted: November 9, 2009 By: Tommy
  • Starbucks Case Study

    Starbucks Case Study

    I. Company Profile Starbucks is a #1 specialty coffee retailer in the United States. Worldwide, the company operates about 5,400 coffee shops in a variety of locations (office buildings, shopping centers, airport terminals, supermarkets). Outside of North America, Starbucks has 900 coffeehouses in 22 different markets. The first foreign coffee house was established in 1996 in Tokyo, Japan. By the end of 2001, the company will have approximately 400 stores in Japan, and a total

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    Essay Length: 1,767 Words / 8 Pages
    Submitted: November 9, 2009 By: July
  • Johnson and Johnson Case Study Analysis

    Johnson and Johnson Case Study Analysis

    Introduction The following case study of Johnson and Johnson will present how Johnson and Johnson faced a national crisis when in the fall of 1982 several bottles of Tylenol were laced with cyanide. This resulted in seven deaths around the Chicago area. The crisis became a national development almost immediately. Although the contaminated bottles were confined to the Chicago area this study will show how Johnson and Johnson managed the crisis on a national level.

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    Essay Length: 313 Words / 2 Pages
    Submitted: November 9, 2009 By: Mike
  • The Rise of Corporate America

    The Rise of Corporate America

    Since the end of the Civil War, corporations have taken the United States by storm; but, at what cost? As with any revolution, there are positive and negative effects. While Capitalism surged into urban America, family businesses struggled to survive, immigrants searched for "the American Dream," and farmers toiled into debt. However, this rise of industry did not prove to only benefit an elite few; many beneficial programs were launched as a result of this

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    Essay Length: 899 Words / 4 Pages
    Submitted: November 9, 2009 By: Kevin
  • Mgt 350 - Case Study - Let It Pour

    Mgt 350 - Case Study - Let It Pour

    Case Study “Let It Pour” University Of Phoenix Mgt 350 Case Study “Let It Pour” Analysis My analysis of this case is that the communication process at the hospital is the biggest problem. Chris is a newly college graduate and already an associate CEO of a huge organization with little experience, Pat the CEO of the organization is wanting Chris to make decisions on a problem that he knows little about being he was just

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    Essay Length: 736 Words / 3 Pages
    Submitted: November 9, 2009 By: Top

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