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Last update: August 15, 2014
  • Apple Case Study

    Apple Case Study

    EXECUTIVE SUMMARY Apple was formed in 1976 by Steve Wozniak and Steve Jobs. After some disastrous losses in the 1980’s and 1990’s to their main competitor, IBM, Apple was able to re-invent the entire company. When Jobs returned to Apple in 1996, he took an expanded role and not only continually pushed for innovative ideas and products but also compelled several structural changes. Jobs also got rid of profitless divisions and departments. Apple has been

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    Essay Length: 2,863 Words / 12 Pages
    Submitted: February 7, 2010 By: Victor
  • Ups Case Study

    Ups Case Study

    History 100 years of Service UPS began as a private messenger service in Seattle, Washington in 1907. Jim Casey was 19 years old when he borrowed $100.00 from a friend and started the American Messenger Company. Initially the company delivered for department stores, carried notes and messages, and carried trays of food from local restaurants to customers. Deliveries were made on foot or bicycle. For large department store purchases, a horse and wagon were used.

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    Essay Length: 2,124 Words / 9 Pages
    Submitted: February 8, 2010 By: Mike
  • Virgin Group - Case Study

    Virgin Group - Case Study

    1. What are the key strategic questions that the Virgin Group asks when starting a new business venture? Virgin Group started their new businesses with the keyword: “Enthusiasm”. The main question they asked themselves was “What would be the real value that Virgin can add to the customers”. So they always (at least according to the case) started to walk ahead for creating unique and valuable position which will meet the needs of the customers.

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    Essay Length: 2,078 Words / 9 Pages
    Submitted: February 8, 2010 By: Victor
  • Fed-Ex Case Study

    Fed-Ex Case Study

    Fed-Ex Case Study In 1971 FedEx Express developed the modern air/ground express industry; in 1998 the corporation was created as FDX Corp. and became FedEx Corp. in January of 2000. 1. History and Background of the company 2. Identifying the success in Management 3. Analysis and Evaluation 4. Action Plan and Recommendations 5. Fed-Ex Today History Throughout its history, FedEx has been a leader in the transportation and information industry. In 1965, Yale University undergraduate

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    Essay Length: 2,024 Words / 9 Pages
    Submitted: February 8, 2010 By: David
  • Sms Case Study

    Sms Case Study

    In the journal of Focus On Autism And Other Developmental Disabilities, volume 21, number 3, fall 2006; I found an interesting case study: A Case Study of Early Development in Smith-Magenis Syndrome( pp. 130-137), written by Authors: Deborah J. Fidler; Amy D. Philofsky; and Susan L. Hepburn. This case study focuses on early development in a young child with Smith-Magenis Syndrome (SMS). Smith-Magenis Syndrome (SMS) is a multi-system, neurodevelopment-al genetic disorder associated with mental

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    Essay Length: 1,587 Words / 7 Pages
    Submitted: February 8, 2010 By: Bred
  • Paul’s Case Comparison

    Paul’s Case Comparison

    As with almost any written story and movie there are differences, some major and some minor. This is the case with "Paul's Case". The movie has a few new scenes in it, yet the text goes into more detail of what makes Paul tick. Now in both the movie and story Paul starts out at school for a confrontation by his teachers. Paul appears smug in both scenarios. He also was behaving like a somewhat

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    Essay Length: 907 Words / 4 Pages
    Submitted: February 8, 2010 By: Max
  • Boeing Case Study

    Boeing Case Study

    Summary William Boeing founded the Boeing airplane company in early 20th century. After strings of acquisition and mergers, this company grew and became the current largest world aerospace industry. Followed by previous reorganizations in 19990s, this company decided to start its branding campaign in May 2001. This campaign was consisting of lots of effort and structural changes for the first time in this corporate history. The media was showing the initial success of this campaign

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    Essay Length: 550 Words / 3 Pages
    Submitted: February 8, 2010 By: Anna
  • Case Report - Longxi Machinery (china)

    Case Report - Longxi Machinery (china)

    Introduction China is potentially a huge market for small diesels. Sales of diesel-powered agricultural machinery and vehicles had grown by more than 10% annually since 1985, and this growth rate was forecast to continue until at least the year 2000. 85% equipments use single-cylinder diesel engines, while the rest use multi-cylinder ones. In the market of multi-cylinder diesel the competition is less intense because of excessive demand. The prospect is much more promising. Longxi has

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    Essay Length: 1,513 Words / 7 Pages
    Submitted: February 8, 2010 By: Bred
  • Coca-Cola Case Study

    Coca-Cola Case Study

    Coca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product’s image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola’s greatest strengths. “Enjoyed more than 685 million times a day around the world Coca-Cola stands as a

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    Essay Length: 767 Words / 4 Pages
    Submitted: February 8, 2010 By: Mikki
  • Case Study: Tendercare Disposible Diapers

    Case Study: Tendercare Disposible Diapers

    Market Analysis: The TenderCare is marketing TenderCare products throughout the United States and Canada and also other parts of the world to natural and health products stores, upscale pharmacies, baby product stores and specialty supermarkets. TenderCare Diapers have drawn response from two diverse market segments. The first and largest segment of the market consists of those consumers who use disposable diapers with artificial chemical absorbents. The second market segment consists of those consumers who use

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    Essay Length: 1,313 Words / 6 Pages
    Submitted: February 8, 2010 By: Stenly
  • Case of a Unilateral Mistake

    Case of a Unilateral Mistake

    Case of a Unilateral mistake In such a situation, there is no contract available between the farmer and the pharmacist. In this case there is breach of a condition held where one party has done a mistake in performing the condition he was told to do at that particular time. A Mistake in this context is a “belief that is not in accord with the facts”. The word “mistake” refers to an erroneous belief. A

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    Essay Length: 802 Words / 4 Pages
    Submitted: February 8, 2010 By: Bred
  • Paul Case

    Paul Case

    It is a widely known idea that times change and people change. After major world events, there are often changes in the world's popular culture. After the Great War, writers began a new style of literature that came to be known as modernism. Modernism deals with conflicts between social classes, eclecticism for the past and the finer things in life, and the further advancement of society. All of these aspects of modernism are present in

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    Essay Length: 1,077 Words / 5 Pages
    Submitted: February 8, 2010 By: Fonta
  • Corporate Social Responsibility

    Corporate Social Responsibility

    Corporate social responsibility (CSR) is not a new phenomenon. For example, Smith (2003) outlined how Sit Titus Salt founded the company town of Saltaire in the nineteenth century in order to provide his employees with better working conditions than the alternatives available at the time. However, what has emerged as a new reality in CSR is the range of stakeholder expectations that managers must incorporate into their planning (Clarkson, 1995; Dawkins and Lewis, 2003; Harrison

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    Essay Length: 600 Words / 3 Pages
    Submitted: February 8, 2010 By: Artur
  • The Relationship Between Corporate Social Responsibility and Ethic at the Leadership Level of Companies

    The Relationship Between Corporate Social Responsibility and Ethic at the Leadership Level of Companies

    What is corporate social responsibility (CSR)? According to the Ў®WikipediaЎЇ , Ў°Corporate social responsibility (CSR) is a company s obligation to be accountable to all of its stakeholders in all its operations and activities with the aim of achieving sustainable development not only in the economical dimension but also in the social and environmental dimensions.Ў±(en.wikipedia.org/wiki/Corporate_social_responsibility retrieved:10/09/07); another definition is that Ў°CSR is about how companies manage the business processes to produce an overall positive impact

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    Essay Length: 1,565 Words / 7 Pages
    Submitted: February 8, 2010 By: Janna
  • Manager, Corporate Compliance

    Manager, Corporate Compliance

    Segregation of duties – a summary: A fundamental element of internal control is the segregation of certain key duties. Segregation of duties consists of controls that represent the separation of incompatible business duties and/or responsibilities. Adequate segregation of duties reduces the likelihood that errors (intentional or unintentional) will remain undetected by providing for separate processing by different individuals at various stages of a transaction and for independent reviews of the work performed. More specifically, segregation

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    Essay Length: 265 Words / 2 Pages
    Submitted: February 8, 2010 By: Steve
  • A Corporate and Financial Analysis of Ebay.Inc

    A Corporate and Financial Analysis of Ebay.Inc

    A Corporate and Financial Analysis of Ebay.Inc Executive Summary Section One - Corporate Level Part 1 - Brief History of the Corporation eBay was founded by Pierre Omidyar's in his San Jose home in September of 1995, under the name AuctionWeb. From its early beginnings it was meant to be a marketplace for the sale of goods and services for a variety of interested individuals. It was incorporated in 1996, and has since grown to

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    Essay Length: 2,874 Words / 12 Pages
    Submitted: February 8, 2010 By: July
  • My Diary on Tom Robinson's Case

    My Diary on Tom Robinson's Case

    Now that I am looking back on Tom Robinson’s court case, I have seen what my decision has done to my family and I have heard what my friends and neighbors have to say about the ordeal. If I could go back in time, I would still make the decision to defend Tom Robinson. This decision is backed by many reasons of logic and my morals. Many decisions people make are decided on what

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    Essay Length: 753 Words / 4 Pages
    Submitted: February 9, 2010 By: Stenly
  • Kanthal Case

    Kanthal Case

    Kanthal Case Executive Summary Over the years Kanthal has used its traditional accounting management system to cost its products. In 1985, when Carl-Erik Ridderstrale became president he developed the Kanthal 90 plan to increase overall profitability. He quickly recognized that in order to implement this plan a new account management system was needed to supplement the new strategy. In lieu of this need a new account management system was devised. Under the new cost system,

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    Essay Length: 3,090 Words / 13 Pages
    Submitted: February 9, 2010 By: Stenly
  • Hilton Hotels Case Study one Situation Analysis

    Hilton Hotels Case Study one Situation Analysis

    Hilton Hotels Case Study One Situation Analysis Week Three Catherine Seeley University of Phoenix MKT / 551 Marketing Management TRGRAD24 Marlene Deatherage April 17, 2006 Introduction The scope of this situation analysis will be to cover key issues and opportunities for the Hilton Hotels. The Four P's marketing strategy will be recommended, and discussed. The utilization and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the use

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    Essay Length: 2,661 Words / 11 Pages
    Submitted: February 9, 2010 By: Victor
  • Starbucks Case Study

    Starbucks Case Study

    1.0 Overview of Starbucks and its business situation Starbucks founded in 1971, is the world’s leading retailer, roaster and brand of specialty coffee with coffeehouses in North America, Europe, Middle East, Latin America and the Pacific Rim. Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment, primarily through its company-operated retail stores. On its

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    Essay Length: 912 Words / 4 Pages
    Submitted: February 9, 2010 By: David
  • Ipod Case Study

    Ipod Case Study

    When Apple first entered the mobile music market in September 2005 with their partnership announcement between Motorola and Cingular Wireless to produce the ROKR, Apple’s strategy was to tap into the potentially huge market for mobile music devices and services. Apple’s contribution to the partnership was to offer access to their highly successful iTunes music service, allowing Motorola to design and develop the physical handheld mobile device and Cingular to provide the wireless data services.

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    Essay Length: 1,294 Words / 6 Pages
    Submitted: February 9, 2010 By: Mike
  • Callaway Golf Case Study

    Callaway Golf Case Study

    1. Callaway’s strategy from 1988-1997 with respect to: A. Research and Development From its initial existence R&D and innovative products had been the lifeline of CGC. When Callaway bought into the company his first initiative was to develop original products. Innovation and superior performing products are important in golf because equipment is thought to have a significant impact on player performance. Moreover, innovation was important because CGC had to be the technological leader to sell

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    Essay Length: 1,446 Words / 6 Pages
    Submitted: February 9, 2010 By: Yan
  • Case Analysis "neuromonics Pty Ltd"

    Case Analysis "neuromonics Pty Ltd"

    Executive Summary Neuromonics Pty Ltd was established to develop and commercialise treatments for Tinnitus, a common hearing disorder, affecting approximately 15 to 20% of the adult human population. After identifying the significant opportunity to expand the business internationally, the management of Neuromonics is faced with some important decisions regarding the way in which they expand their business. The following paper analyses the current position of Neuromonics, recommending a strategy to rapidly expand the business, focusing

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    Essay Length: 3,282 Words / 14 Pages
    Submitted: February 9, 2010 By: Monika
  • Starbucks Case Study

    Starbucks Case Study

    Executive Summary Starbucks performed well in fiscal 2007 under the care and guidance of Howard Shultz, the founder of the Company, Chairman, President and Chief Executive Officer all rolled into one. Starbucks does not rule the coffee realm unchallenged. The Company’s primary domestic competitors for coffee beverage sales are quick-service restaurants and specialty coffee shops. Starbucks also faces well-established competitors in many International markets and increased competition in the U.S. ready-to-drink coffee beverage market. The

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    Essay Length: 1,585 Words / 7 Pages
    Submitted: February 9, 2010 By: Edward
  • Case Study on Ust

    Case Study on Ust

    1. What are the primary business risks associated with UST Inc.? What are the attributes of UST Inc.? Evaluate from the viewpoint of credit analyst or bond holder. UST Inc. is a smokeless tobacco company with a long tradition and a recognizable brand name. A strong brand name can have lots of associations with high quality, revenues, soundness, growth, etc. But, this is one of the characteristics that can be like two edged sward.

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    Essay Length: 265 Words / 2 Pages
    Submitted: February 9, 2010 By: regina

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