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Last update: August 15, 2014
  • Intel: A Case Study in Corporate Branding

    Intel: A Case Study in Corporate Branding

    Perhaps the most successful technology company to balance the dual requirements of innovation and reliability in its branding is Intel. Because of the fears consumers have, when things go wrong with technology products they react disproportionately. Take the well documented example of Intel, when initial faults discovered by customers after the launch of the Pentium chip by Intel were potentially devastating,and the company was receiving up to 10,000 calls a day from dissatisfied or unhappy

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    Essay Length: 542 Words / 3 Pages
    Submitted: December 4, 2009 By: Max
  • Apple Corporation Inc. Case Study

    Apple Corporation Inc. Case Study

    I. Introduction. This external analysis of Apple Corporation uses an amalgam of Porter’s Five Forces, complementors, and elements of a PEST analysis to examine the threat levels in Apple’s market environment. Even though the analytical scheme is an amalgam of the various models, certain items are broken out for special attention below. First, in order to obtain an appreciation of that macroenvironment, an overview of Apple is offered. Apple is really involved in two businesses:

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    Essay Length: 8,591 Words / 35 Pages
    Submitted: December 30, 2009 By: Mikki
  • International Corporate Law -Shown on the Cases of Centros, Ьberseering and Inspire Art

    International Corporate Law -Shown on the Cases of Centros, Ьberseering and Inspire Art

    University of Applied Sciences Heilbronn, Germany Studies: International Business & Intercultural Studies Winter Term 2004/2005 Course International Law "International Corporate Law Shown on the Cases of Centros, Ьberseering and Inspire Art" Alexandra Klank Sabrina Fдhrmann IBIS 4 Content 1. Introduction 3 2. Daily Mail and General Trust PLC 4 3. Centros Ltd. 4 4. Ьberseering BV 5 5. Inspire Art Ltd. 6 6. Evaluation and future prospects 6 7. Sources 7 1. Introduction The European

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    Essay Length: 509 Words / 3 Pages
    Submitted: January 21, 2010 By: Andrew
  • He Corporate Social Responsibility : Tesco Study Case

    He Corporate Social Responsibility : Tesco Study Case

    Management report: The Corporate Social Responsibility CRS in terms of marketing strategy and competitive advantage. Propose: This present paper tries to enhance the different views about CSR, in the global vision of all the stakeholders, in the particular context of retailing. We will treat the interest for a company to deal with responsible actions and activities, and the main breaks found by certain authors. The subject is treated in relation with marketing strategies and tries

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    Essay Length: 2,246 Words / 9 Pages
    Submitted: February 9, 2010 By: Fonta
  • Case Analysis for Starbucks Corporation

    Case Analysis for Starbucks Corporation

    I. Case Profile/ Company History Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He brought new ideas to the owners, but was

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    Essay Length: 2,392 Words / 10 Pages
    Submitted: March 6, 2010 By: Janna
  • Qumtum Corporation Esupplychain Case Analysis

    Qumtum Corporation Esupplychain Case Analysis

    Executive Summary April 21st 2007 To The Board of Directors Quantum Corporation, CA, USA From Mike Wais Director, eSupplyChain Group Quantum Corporation, CA, USA SUB: Redesigning of Supply Chain initiatives taken by eSupplyChain Group to include eHITEX Quantum Corporation had formed the eSupplyChain Group in April 2000 with the aim of restructuring itпїЅs, then inefficient, supply chain and take the advantage of new emerging e-technologies to improve efficiencies across the chain. The company has recently

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    Essay Length: 270 Words / 2 Pages
    Submitted: March 12, 2010 By: Anna
  • Qumtum Corporation Esupplychain Case Analysis

    Qumtum Corporation Esupplychain Case Analysis

    Executive Summary April 21st 2007 To The Board of Directors Quantum Corporation, CA, USA From Mike Wais Director, eSupplyChain Group Quantum Corporation, CA, USA SUB: Redesigning of Supply Chain initiatives taken by eSupplyChain Group to include eHITEX Quantum Corporation had formed the eSupplyChain Group in April 2000 with the aim of restructuring it’s, then inefficient, supply chain and take the advantage of new emerging e-technologies to improve efficiencies across the chain. The company has recently

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    Essay Length: 2,051 Words / 9 Pages
    Submitted: March 12, 2010 By: Tasha
  • Case Study: Robert Mondavi Corporation

    Case Study: Robert Mondavi Corporation

    1. EXECUTIVE SUMMARY……………………………………………..5 2. BACKGROUND OF THE CASE STUDY…………………………….6 3. ANALYSIS & IMPLICATIONS OF PORTER’S FIVE COMPETITIVE PRESSURES……………………………………..7-17 3.1. The Potential Entry of New Competitors 3.2. Competitive Pressures from Substitutes Products 3.3. Bargaining Power of Buyers 3.4. Bargaining Power of Suppliers 3.5. The Rivalry among Competing Sellers 4. ANALYSIS OF THE STRATEGIC GROUP MAPPING……….18-20 5. KEY SUCCESS FACTORS OF THE WINE INDUSTRY………21-23 5.1. World famous growing areas 5.2. Larger growing market for premium wines

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    Essay Length: 2,637 Words / 11 Pages
    Submitted: March 15, 2010 By: Tommy
  • Case Study- "confidential Accounts at Swiss Bank Corporation"

    Case Study- "confidential Accounts at Swiss Bank Corporation"

    Ethical principles are essential for the proper and fair conduct of business around the world. In principal, ethical principles can and should dominate any and all decision making, regardless if it occurs during a business transaction. Without ethics, it would be impossible to conduct business and establish the trust necessary between consumers and business entities. Of the many ethical principles that exist, several exist that relate to business ethics. Egoism is defined as the ethical

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    Essay Length: 1,210 Words / 5 Pages
    Submitted: March 20, 2010 By: Stenly
  • Case: Lasik Vision Corporation

    Case: Lasik Vision Corporation

    Information given for the Company: In 1998, Lasik Vision Corporation was the first laser vision correction provider in North America to offer “affordable, value-pricing” and to promote it with direct-to-consumer advertising. At the time, this was a new approach for a medical services company and allowed it to capitalize on a larger mass appeal for the procedure. Dr. Wallerstein was the National Medical Director of LASIK Vision Corporation and oversaw medical standardization, and Dr. Cohen

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    Essay Length: 1,276 Words / 6 Pages
    Submitted: April 5, 2010 By: Fonta
  • Case Analysis for Starbucks Corporation

    Case Analysis for Starbucks Corporation

    Starbucks Corporation CASE ANALYSIS FOR STARBUCKS CORPORATION I. Case Profile/ Company History Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He brought

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    Essay Length: 2,399 Words / 10 Pages
    Submitted: April 14, 2010 By: Fatih
  • Case Report: Challenges and Strategies of Alcas Corporation’s

    Case Report: Challenges and Strategies of Alcas Corporation’s

    Case Report: Challenges and Strategies of Alcas Corporation’s Vector Marketing Corporation Introduction In general observation, Alcas Corporation’s performance has been doing well in the past years. The company’s revenues had shown improvements, in which the revenues in 2001 increased by 37.5% from the year 2000, and by 2002, the increase was at around 20%. The recent figure at$253 million dollars has driven the leaders of Alcas Corporation to strategize based on the target that the

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    Essay Length: 1,358 Words / 6 Pages
    Submitted: May 3, 2010 By: Artur
  • Harvard Case Study - Sealed Air Corporation

    Harvard Case Study - Sealed Air Corporation

    1.0 INTRODUCTION The Sealed Air corporation is committed to market leadership through technological innovation. Ten years ago, the company was first to market with a highly successful coated air-bubble packaging protection product, AirCap. However, market trends indicate a rapid displacement of coated bubble by a technologically inferior yet inexpensive uncoated product. Burgeoning demand for uncoated bubble poses a direct threat to the long-term viability of the technologically superior, premium priced AirCap. Thus Sealed Air is

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    Essay Length: 276 Words / 2 Pages
    Submitted: May 26, 2010 By: Yan
  • Case Enron Corporation

    Case Enron Corporation

    Case Enron Corporation Question 1 All parties involved in the financial reporting and decision making process bearded certain levels of responsibilities for the disastrous events happened to not only Enron Corporation and Andersen Firm, but also to the entire accounting profession. However, the author believed that the executives in Enron Corporation in charge of preparing the financial documents were most liable for the crisis. It was their duty to ensure that the financial statements reported

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    Essay Length: 863 Words / 4 Pages
    Submitted: September 16, 2014 By: babyWTF146
  • Corporate Finance Case

    Corporate Finance Case

    Noiralith Herrera June 14, 2014 N0768938 Assignment II 3.1 Briefly describe the major third party payer Private brokers are BC/BS, self-insured, and commercial insurance. These are separate of the government. Some of these guarantors are profitable and some are not-for-profit. BC/BS is not-for-profit, various commercial insurers are Humana or Aetna personal or group policies can be obtained, and self-insured are those who put some money in reserve that is exclusively an insurance to compensate any

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    Essay Length: 656 Words / 3 Pages
    Submitted: February 5, 2015 By: Noiralith
  • Corporate Financial Analysis: A Case on Square Pharmaceuticals Ltd.

    Corporate Financial Analysis: A Case on Square Pharmaceuticals Ltd.

    PROSPECT ANALYSIS Making a projection of the future is very challenging due to the uncertain future. The stock prices are very much interest sensitive as well as very quickly absorbing to any news in the market. In brief, the prospect analysis of Square Pharma is based on the current and past data from 2011 to 2015. A snap shot of the financial statements is given below: BALANCE SHEET 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015 (Year) (Year)

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    Essay Length: 1,311 Words / 6 Pages
    Submitted: July 27, 2016 By: Antu
  • Corporate Responsibility Essay

    Corporate Responsibility Essay

    Corporate Responsibility From a business perspective, working under government contracts can be a very lucrative proposition. In general, a stream of orders keep coming in, revenue increases and the company grows in the aggregate. The obvious downfalls to working in this manner is both higher quality expected as well as the extensive research and documentation required for government contracts. If a part fails to perform correctly it can cause minor glitches as well as problems

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    Essay Length: 2,268 Words / 10 Pages
    Submitted: December 4, 2008 By: Tasha
  • Revenue Recognition Policies - Aerosonic Corporation and Esco Electronics Company

    Revenue Recognition Policies - Aerosonic Corporation and Esco Electronics Company

    Justin Denman Accounting and Auditing Processes March 4, 2000 Writing Assignment #1 Revenue Recognition Policies The purpose of this paper is to compare the revenue recognition policies of two companies in the search, detection, navigation, guidance, and aeronautical systems industry. The two companies I have selected are Aerosonic Corporation, and Esco Electronics Company. Esco Electronics Company is engaged in the design, manufacture, sale and support of engineered products. These products are used principally in filteration/fluid

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    Essay Length: 2,660 Words / 11 Pages
    Submitted: January 8, 2009 By: David
  • Major Supreme Court Cases Under Judge John Marshall

    Major Supreme Court Cases Under Judge John Marshall

    The decisions made by Supreme Court chief justice John Marshall have had a major influence on today's Judiciary System. One of his major decisions was in the case Marbury v. Madison, in which he set the precedent of judicial review. Another major decision is in the case McCulloch v. Maryland, in this case Marshall ruled that Congress possesses certain implied powers. Other major decisions made by Marshall were in the cases Dartmouth College v. Woodward,

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    Essay Length: 1,440 Words / 6 Pages
    Submitted: February 17, 2009 By: Steve
  • Waterford Crystal - a Case Analysis

    Waterford Crystal - a Case Analysis

    Waterford Crystal HISTORY OF WATERFORD CRYSTAL Waterford Glass was started by two brothers, George and William Penrose, in 1783. It was the most notable of all Irish crystal companies. In 1799, the Penrose brothers sold Waterford Glass to the Gatchell family. The crystal industry was prosperous until 1825. Irish glass manufacturers began to slowly close due to high export duties, the economic depression, and a lack of capital. Waterford Glass was the last to close

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    Essay Length: 3,391 Words / 14 Pages
    Submitted: March 4, 2009 By: David
  • Kao Corporation

    Kao Corporation

    Executive Summary In this project, I have chosen the Fast Moving Consumer Product industry as the topic of study. First of all we will take a brief look at how the industry started in the late 19th century as soap making companies and slowly evolving into some of the most successful multidomestic company of today. Following we will have insight on the industry's prominent characteristics and highlight some of the major players. We will also

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    Essay Length: 9,414 Words / 38 Pages
    Submitted: March 4, 2009 By: David
  • Nike Case Study

    Nike Case Study

    SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market

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    Essay Length: 1,706 Words / 7 Pages
    Submitted: March 4, 2009 By: David
  • Brinkerhoff International Inc Case Study

    Brinkerhoff International Inc Case Study

    MEMORANDUM TO: JUAN C. ARAQUE FROM: GROUP #6 SUBJECT: CASE STUDY FOR COMPANY "BRINKERHOFF INTERNATIONAL INC." DATE: 11/14/00 CC: HUMAN RESOURCE DIRECTOR OBJECTIVE: After careful review and analysis of the situation and the facts surrounding the company Brinkerhoff International Incorporated (BII), our team has been able to develop a viable course of action to efficiently improve productivity and relations within the organization. PROBLEMS IDENTIFIED: It is apparent through financial records that Rig 1-E by far

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    Essay Length: 2,797 Words / 12 Pages
    Submitted: March 4, 2009 By: David
  • Nafta Case Study

    Nafta Case Study

    NAFTA Five Years of Failure By: Jeff Dotson In December of 1992, Presidents Salinas (Mexico), Bush (U.S.) and Prime Minister Brian Mulroney of Canada signed the North American Free Trade Agreement (NAFTA). The Mexican legislature ratified NAFTA in 1993 and the treaty went into effect on January 1, 1994, creating the largest free-trade zone in the world. NAFTA's promoters promised 200,000 new jobs per year for the U.S., higher wages in Mexico and a growing

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    Essay Length: 8,025 Words / 33 Pages
    Submitted: March 11, 2009 By: Bred
  • Concentric Network Corporation Business Plan

    Concentric Network Corporation Business Plan

    Concentric Network Corporation provides complete, easy-to-use Internet business solutions for small to medium-sized companies and customized Virtual Private Network and data center services for larger organizations. Concentric's portfolio of services for small to medium-sized companies includes high-speed DSL access, Web hosting and e-commerce. For larger organizations, the company offers dedicated Web hosting services and VPN solutions that enable an organization to securely and reliably communicate with its offices, mobile sales force, business partners, vendors and

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    Essay Length: 4,415 Words / 18 Pages
    Submitted: March 11, 2009 By: Bred

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