Business
In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.
17,334 Essays on Business. Documents 9,931 - 9,960
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Marketing Mix
Marketing Mix Paper Laura Rhodes MKT 421-Marketing Macus Geier September 7, 2006 I certify that I am the sole author of this paper and its contents and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper with citations and references. I also certify that this paper was prepared by me specifically for this course. Student’s Signature ____________________________________________ Marketing Mix is a strong marketing tool that is use to
Rating:Essay Length: 1,300 Words / 6 PagesSubmitted: May 16, 2010 -
Marketing Mix
The marketing mix is primarily made up of four variables, and they are product, place, price, and promotion. These variables are often referred to as the four P’s. Many sources often describe the marketing mix as a recipe used in developing a viable marketing strategy, with each ingredient being used different ways and at different times based on the product or service one is trying to market. This paper will utilize three sources to describe
Rating:Essay Length: 1,071 Words / 5 PagesSubmitted: June 1, 2010 -
Marketing Mix
The marketing mix and the 4 Ps of marketing are often used as synonyms for each other. In fact, they are not necessarily the same thing. "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4 Ps is one way – probably the best-known way – of defining the marketing mix, and was
Rating:Essay Length: 597 Words / 3 PagesSubmitted: May 7, 2011 -
Marketing Mix 4 P’s
1. MARKETING MIX Marketing services is Marketing People. When a customer signs an underwater IRM contract, he is buying a service to be performed. In the end, he will be the owner of a tangible product, Inspection Report, but the quality and cost, as well as the suitability of that report as a solution to his problem depend largely on the services rendered by the contractor. The buyer’s best evidence of the quality and competitive
Rating:Essay Length: 1,913 Words / 8 PagesSubmitted: May 7, 2010 -
Marketing Mix and Nike
Marketing Mix and Nike In order to determine the proper marketing method in delivering products it is vital to keep analyzing certain factors. These elements are often described as the Marketing Mix and consist of: product, place, price, and promotion. Product It is essential to have a product and to be able to market it successfully to consumers. A product does not necessarily have to be a tangible good, but instead could be some service
Rating:Essay Length: 1,193 Words / 5 PagesSubmitted: April 7, 2010 -
Marketing Mix and the Four P’s
The Marketing Mix and the Four P’s The marketing mix is what most marketing people call “the 4 P’s” and it consists of Product, Price, Place, and Promotion. “Some people will increase the marketing mix to the “five P’s”, to include people. Others will increase the mix to “Seven Ps”, to include physical evidence (such as uniforms, or facilities) and process (i.e. the whole customer experience e.g. a visit to Disney World)” (Marketing Teacher,
Rating:Essay Length: 1,432 Words / 6 PagesSubmitted: March 7, 2010 -
Marketing Mix Four P’s
Marketing Mix Four P’s The four P’s of marketing was first introduced by Jerome McCarthy back in the 1960’s.The suggestion was introduced to the marketer as an aide in marketing strategy and planning. Although McCarthy’s Four P’s was implemented to aid the marketer in his or her planning and strategies, Robert Lauterborn then suggested an idea in which the Four P’s can be used to take the consumers into consideration. The Four P’s of Marketing
Rating:Essay Length: 769 Words / 4 PagesSubmitted: December 27, 2009 -
Marketing Mix of Shading Technology Products:
Marketing Mix of Shading Technology Products: Shades and Blinds in the USA 1. Introduction The aim of this report is to present the marketing mix of blinds, shades and shutters in the United States. As a result of the real estate boom over the last decade in the USA during which house prices (especially near affluent, developed metropolitan areas) have steadily increased while mortgage rates have continuously declined, a significantly larger segment of the population
Rating:Essay Length: 1,484 Words / 6 PagesSubmitted: February 21, 2010 -
Marketing Mix on M&s
Ladies Fashion- Clothes, Jewellery, shoes, handbags, cosmetics. Aimed at Ladies only. Generally mature ladies, middle classed because products are not too expensive for ladies fashion. Different product range for clothes such as; casual wear, evening wear, work clothes also swim wear and under wear. Not very highly fashionable this is why it’s classed for mature ladies. Quite basic clothes such as plain cashmere jumpers, trousers, jeans, plain t-shirts etc. Place All ladies fashion is placed
Rating:Essay Length: 352 Words / 2 PagesSubmitted: April 25, 2010 -
Marketing Mix Paper
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals (Kotler, 2001). These ideas, or the four “P’s”, can facilitate businesses to reach their goals more efficiently. But more so, marketing is a blend of art, science, business, and patience (UOP, 2005). To execute the marketing skills, a plan or a road map must be established that
Rating:Essay Length: 728 Words / 3 PagesSubmitted: December 19, 2009 -
Marketing Mix Paper
Marketing decisions generally fall into four categories; product, price, place and promotion. These categories together, are known as the marketing mix, or the 4 P’s of marketing. Subject to the internal and external constraints of the marketing society, the marketing mix gives marketing managers controllable parameters to make decisions that are centered on customers in the target market. The ultimate goal of the marketing mix is to create value and generate a positive response for
Rating:Essay Length: 601 Words / 3 PagesSubmitted: January 8, 2010 -
Marketing Mix Paper
RUNNING HEAD: MARKETING MIX PAPER MARKETING MIX PAPER Sam Donaldson University of San Diego Marketing Mix Paper 2 Introduction In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four elements of the
Rating:Essay Length: 2,303 Words / 10 PagesSubmitted: May 31, 2010 -
Marketing Mix Research
Introduction To help firms setup a well around market strategy there are two important components the firms must identify. The two are target marketing and marketing mix, in this report I will focus on marketing mix only. The marketing mix insist firms with the right everything (right product, right price, right promotion, and right place); also known as the four “P”s, when deciding to introduce a product or service. Marketing mix is essential because the
Rating:Essay Length: 1,029 Words / 5 PagesSubmitted: November 12, 2009 -
Marketing Mix the 4 P’s
Understanding how to position your market offering What is marketing? The definition that many marketers learn as they start out in the industry is: Putting the right product in the right place, at the right price, at the right time.? It’s simple! You just need to create a product that a particularly group of people want, put it on sale some place that those same people visit regularly, and price it at a level which
Rating:Essay Length: 1,205 Words / 5 PagesSubmitted: November 18, 2009 -
Marketing Motorola
SWOT Analysis MOTOROLA RAZR V3 SWOT ANALYSIS STRENGTHS • Brand recognition- Motorola is known around the world. Their business is operated globally. • Effective Promotional Strategy- The company effectively used all sorts of media like TV, FM, Internet, Outlets, Promotions, etc of advertisement to market its product. • Strong financial resources- Motorola is a market leader in wireless communications. They had sales of $36.8 billion in 2005. • Product Innovation- Motorola is willing to take
Rating:Essay Length: 830 Words / 4 PagesSubmitted: December 30, 2009 -
Marketing Myopia
PAPER Marketing myopia By John D Marketing myopia is a term created by Theodore Lewitt, to describe a common managerial problem that many businesses have had in the past and now have in the present. It is a problem where the business fails to look into the future of their company and the industry they are in, and fail to plan ahead for it. Therefore in myopia suffering businesses, business decisions are usually based on
Rating:Essay Length: 524 Words / 3 PagesSubmitted: January 27, 2010 -
Marketing Nomura Limited
Marketing Nomura Limited Overview NOMURABank is India's second largest bank and largest among private sector banks with over 17 years presence in financial services. The Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its subsidiaries in the areas of investment banking, life and non-life insurance, private equity and asset management. NOMURABank is a leading player in the retail
Rating:Essay Length: 649 Words / 3 PagesSubmitted: April 28, 2011 -
Marketing Objectives and Strategies
Marketing Objectives and Strategies Marketing Objectives The mission of the Sands of Time resort is to provide the finest all-inclusive resort experience. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. We intend to: 1. Maintain positive, steady growth each quarter. 2. Experience a growth in new customers who are turned into long-term customers. 3. Realize
Rating:Essay Length: 1,374 Words / 6 PagesSubmitted: December 26, 2009 -
Marketing of Ford Figo in India
Marketing the Ford Figo in India Palumbo Marketing the Ford Figo in India St. Thomas University BUS-490 Dr. Maxwell October 2012 Table of Content 1. – Abstract………………………………………………………………………….3 2. – Introduction……………………………………………………………………...4 2.1. – Generic Marketing Strategies…………………………………………….4 2.1.1. - Low-cost provider strategy………………………………….…..4 2.1.2. - Differentiation Strategy…………………………………………4 2.1.3. - Focused (or market niche) Strategy……………………………5 2.2. – Ford Motors Company India…………………………………………….5 2.2.1. - Background………………………………………………………5 2.2.2. - Key Personnel……………………………………………………7 3. – Ford Figo………………………………………………………………………..7 3.1. – Developing the Ford Figo………………………….……………………...9 3.2.
Rating:Essay Length: 3,586 Words / 15 PagesSubmitted: May 5, 2015 -
Marketing of Kfc
Marketing Analysis – KFC Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corbin, Kentucky by Colonel Harland D. Sanders. y 1964, the Colonel decided to sell the business to two Louisville businessmen. In 1966 they took KFC public and the company was listed on the New York Stock Exchange. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public
Rating:Essay Length: 5,175 Words / 21 PagesSubmitted: May 17, 2010 -
Marketing of New Hotel
A marketing strategy is essential for the development, growth and sustenance of a business as well as ensuring that the business maintains its competitive advantage. The best example of a Marketing Plan is one that is not dependent on just one or two forms of Marketing. “Your plan should be to test many different forms of Marketing on a small scale. This can include Internet Marketing, E-Marketing, Direct Mail, Telephone Marketing, Advertising, Referrals, Direct
Rating:Essay Length: 1,428 Words / 6 PagesSubmitted: April 27, 2010 -
Marketing Overview
Marketing Overview Organizations today want to recognize the essential measures needed to compete in today’s commerce. Effective management along with strong leadership skills are two of the most vital elements needed to run a successful business. Along with these two elements management needs to determine their marketing strategy to be able to put the product or service in the public eye. In order for any organization to thrive, a marketing strategy must be observed closely,
Rating:Essay Length: 992 Words / 4 PagesSubmitted: February 9, 2010 -
Marketing Paper
INTEREST IN MY MAJOR Write an essay about a concept that interest you and that you want to study further. When you have a good understanding of the concept, explain it to your readers, considering carefully what they already know about it and how your essay might add to what they know. Do you think that in today’s world we use these attributes that come along with marketing? In today’s world if you asked someone
Rating:Essay Length: 908 Words / 4 PagesSubmitted: March 28, 2010 -
Marketing Pepsi
. Introduction For many years now, the cola soft drink market is led by the Coca-Cola Company and PepsiCo Inc. Besides the cola market, they have expanded their businesses to the other soft drink markets as well and achieved oligopoly positions with tremendous market shares in all of these markets. Different other brands and new companies have tried to successfully enter the cola market and other soft drink markets (f.e. Freeway Cola and Cherry Coke),
Rating:Essay Length: 4,732 Words / 19 PagesSubmitted: April 21, 2011 -
Marketing Plan
Marketing Plan The marketing of a new Jamba Juice smoothie will be done at the Ace Train stations as passengers depart the trains after a long day of commuting and working. The smoothie will offer a cold, refreshing drink to give the people a boost before returning home to begin with the day-to-day family or friends issues whether needing to go to a back-to-school night for their kids, picking up children or participating in sports
Rating:Essay Length: 6,252 Words / 26 PagesSubmitted: November 13, 2009 -
Marketing Plan
Executive Summary This marketing plan is for a franchise branch of Dunn Bros Coffee located off of Hwy 169 in the city of Elk River. Dunn Bros is one of the fastest growing local small franchises in Minnesota. Founded in 1987 by Ed Dunn who opened a store on Grand Avenue in St. Paul. Skip Fay and Chris Eilers, two local owners, bought the rights to sell Dunn Bros franchises in 1998. Dunn Bros prides
Rating:Essay Length: 763 Words / 4 PagesSubmitted: November 30, 2009 -
Marketing Plan
Marketing Plan -------------------------------------------------------------------------------- Marketing Strategy presented in Question and Answer Format How can MLP be sure the CSOs will want the SRC ? How can MLP make money with a SRC design ? Why would an auto maker want to take a risk on producing the SRC ? How can MLP demonstrate that a market exists ? How big must the random sample of end users be ? Where will the SRC be test marketed
Rating:Essay Length: 3,083 Words / 13 PagesSubmitted: December 12, 2009 -
Marketing Plan
When putting together a marketing plan, using the four P’s are essential in properly executing the plan. When referring to the four P’s I mean product, price, promotion, and place. Global Premier Development is a condo development company here in Orange County. G.P.D. has an extensive background in developing apartments and condos all throughout California. G.P.D’s products are condos that will cater to families all throughout California. Considering the extremely inflated real estate values
Rating:Essay Length: 350 Words / 2 PagesSubmitted: January 12, 2010 -
Marketing Plan
The process to develop a trade plan must be similar to the process when a boy begins to take his first steps. One is due to learn and to discover the market, to develop the enterprise capacities, to know the strengths and weaknesses, within the framework to establish clear and measurable objectives of the strengths and the weaknesses, to develop to the strategies and plans that allow to reach the raised objectives, to execute the
Rating:Essay Length: 1,562 Words / 7 PagesSubmitted: January 15, 2010 -
Marketing Plan
Background Information This project outlines the marketing plan for a new all-inclusive resort in Scottsdale, Arizona. Sands of Time Resort is the first all-inclusive resort located in Scottsdale, Arizona with the best 18-hole championship golf course, luxurious swimming pools, exquisite spa facilities, and excellent dining experiences. Sands of Time Resort represents relaxation, quality service, and rejuvenation. This establishment was started in 2003 by a group of graduate business students from the University of Phoenix, who
Rating:Essay Length: 1,744 Words / 7 PagesSubmitted: March 2, 2010