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In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.

16,687 Essays on Business. Documents 11,971 - 12,000

  • Procter & Gamble Case Paper

    Procter & Gamble Case Paper

    Procter & Gamble Case Paper Procter & Gamble is one of the largest consumer-goods manufacturers in the world with 19+ billion dollar brands from health and beauty care products to paper products. In the mid-1980’s, P&G management launched several projects to improve service and reduce costs across the supply channel. The first effort emphasized the logistics system that currently existed between retailers/wholesalers and manufacturers, more specifically P&G. They focused their efforts on improving supply logistics

    Essay Length: 543 Words / 3 Pages
    Submitted: April 19, 2010 By: Wendy
  • Procter & Gamble Case Study

    Procter & Gamble Case Study

    BRIEF HISTORY Procter & Gamble was established in 1837 when candle maker William Procter and his brother-in-law, soap maker James Gamble merged their small businesses. They set up a shop in Cincinnati and nicknamed it "porkopolis" because of its dependence on swine slaughterhouses. The shop made candles and soaps from the leftover fats. By 1859, P&G had become one of the largest companies in Cincinnati, with sales of $1 million. The company introduced Ivory, a

    Essay Length: 1,430 Words / 6 Pages
    Submitted: January 14, 2010 By: Victor
  • Procter & Gamble Case Study

    Procter & Gamble Case Study

    The Scoop Introducing some familiar names What would the world be like without Procter & Gamble? Simply put, there'd be no Ivory soap, no Olay, no Pampers, no Tide detergent, no Crest toothpaste -- we'd be bereft of many of the brands that have earned our love and loyalty over the years. And for Procter & Gamble, loyalty is what it's all about: of the company's nearly 300 brands, 22 produce over $1 billion

    Essay Length: 3,073 Words / 13 Pages
    Submitted: February 13, 2010 By: Victor
  • Procter & Gamble Marketing

    Procter & Gamble Marketing

    After reading the case study on Procter & Gamble (P&G), I was compelled to see the effect a brand has on their consumer’s personal way of life both directly and indirectly. This effect goes beyond what the brand has to offer. P&G has devised a means of turning brand’s corporate scale and reputation into a competitive advantage. P&G has also united its brands and categories under a big idea and for the first time, they

    Essay Length: 336 Words / 2 Pages
    Submitted: November 21, 2016 By: Clinton Diala
  • Procter & Gamble Rely Tampons Case Study

    Procter & Gamble Rely Tampons Case Study

    Abstract The purpose of this research paper is that to present the difficulties Procter & Gamble faced in the early 1980Ў¦s due to a correlation between the companyЎ¦s Rely tampon and the disease Toxic Shock Syndrome (TSS). Also, how the company handled the findings before and after new laws were passed by Congress giving the Food and Drug Administration (FDA) the authority to regulate medical devices, which included tampons. Thereafter, I will analyze the ethical

    Essay Length: 2,227 Words / 9 Pages
    Submitted: March 20, 2010 By: Steve
  • Procter & Gamble Swot

    Procter & Gamble Swot

    Procter & Gamble (Research) is already the nation's largest consumer products company, making everything from Pampers to Tide, from Crest toothpaste to Head & Shoulders shampoo. Products from Gillette (Research) include not only its signature razors but also Duracell batteries and Braun and Oral-B brands dental care products. "This merger is going to create the greatest consumer products company in the world," said billionaire investor Warren Buffett, whose Berkshire Hathaway (Research) is Gillette's largest shareholder

    Essay Length: 817 Words / 4 Pages
    Submitted: May 13, 2010 By: Yan
  • Procter & Gamble Vs. Gillette

    Procter & Gamble Vs. Gillette

    Proctor & Gamble 1. What is Proctor & Gamble’s corporate strategy? Do the company’s businesses seem to be related or unrelated? Are Gillette’s businesses closely related to P&G’s businesses? How will a merger with Gillette provide a 1 + 1 = 3 effect for P&G? Proctor and Gamble recently completed large restructuring, put new management in place, and cut capital spending needs. Since then they are now focused on increasing top and bottom line results

    Essay Length: 1,632 Words / 7 Pages
    Submitted: January 13, 2010 By: Mike
  • Procter and Gamble Financial Review

    Procter and Gamble Financial Review

    TABLE OF CONTENTS A. Industry and Sector Overview 2 1. External Analysis 3 a. Technology 3 b. Demographic 3 c. International Exposure 4 2. Economic Indicators 4 a. GDP Growth 4 b. Household Income 4 c. Foreign Exchange Risk 4 3. Competition within Sector 4 B. Procter and Gamble: Company Analysis 6 1. Activities and Products 6 2. Strategic Position and Competition 7 3. Financial Analysis 8 a. Review of Business Segments 8 пЃ¶ Health

    Essay Length: 6,557 Words / 27 Pages
    Submitted: December 21, 2009 By: Janna
  • Proctor & Gamble

    Proctor & Gamble

    Founded in 1837, Procter & Gamble is the #1 U.S. makers of household products and a recognized leader in the development, manufacturing, and marketing of a broad range of products including Crest toothpaste, Tide laundry detergent, Ivory soap, Pampers diapers, and Dawn liquid detergent. Procter & Gamble has operations in over 70 countries and employs over 100,000 people worldwide and markets to nearly five billion customers in over 140 countries. Procter & Gamble’s purpose

    Essay Length: 1,960 Words / 8 Pages
    Submitted: March 29, 2010 By: Mike
  • Proctor and Gamble and Wella Ag Merger

    Proctor and Gamble and Wella Ag Merger

    In regards to acquisitions, it is important to distinguish between mergers and acquisitions. In a merger, two companies come together and create a new entity. In an acquisition, one company buys another one and manages it consistent with the acquirer’s needs. An acquisition that involves integration has greater staffing implications than one that involves separation (Rizvi, 2008). A combining of companies is a major change. Mergers and acquisitions represent the end of the gamut of

    Essay Length: 2,277 Words / 10 Pages
    Submitted: March 29, 2010 By: July
  • Proctor and Gamble Scope

    Proctor and Gamble Scope

    Proctor and Gamble, Inc. Scope Case Synopsis Gwen Hearst, Scope Mouthwash Brand Manager for Procter & Gamble, Inc is preparing a three year strategic plan for Scope in the Canadian market. Her responsibilities focus on three central areas: maximize the market share, volume and profitability of the brand. She needs to develop a strategy to compete with a new market entry, Plax. Plax has targeted fighting plaque as a new benefit for mouthwash. In two

    Essay Length: 2,833 Words / 12 Pages
    Submitted: February 26, 2010 By: David
  • Procurement


    A Report On: Procurement Executive Summary: Procurement is important to identify, discover and interpret factors affecting acquiring goods and services. This report researches in detail factors affecting procurement within a larger sized business. As Wagamama is a fast, casual dining restaurant, there are three main criteria affecting procurement: “speed, quality and value for money”. It is important to ensure that customers’ expectations are being met to ensure best possible sales. This report explains in detail

    Essay Length: 1,318 Words / 6 Pages
    Submitted: December 15, 2009 By: July
  • Procurement Management of Small Organizations

    Procurement Management of Small Organizations

    Introduction This is the first assignment of the course procurement management. In this assignment our group is going to collect information about 3 small companies in Shanghai and analyze compare their management situations problems in purchasing and current risks. Comparative Profiles of the Organizations пЃ¬ Brief description of business and supply chain position identification: A: JinShanCheng restaurant in Songjiang university town along Wenhui road. It is a restaurant mainly serving the authentic Sichuan food and

    Essay Length: 2,062 Words / 9 Pages
    Submitted: February 13, 2010 By: David
  • Product and Market Overview

    Product and Market Overview

    Product and Market Overview The U.S. market for natural/organic foods and beverages totaled roughly $28.3 billion in 2005. Since 2003, the organic segment of the market has been growing at more than four times the rate of the natural foods segment, which in turn has been outperforming the 2%-4% annual growth rate of the food and beverage market overall. Since 2002, natural and organic foods and beverages sales increased 39.4%, with the organic segment alone

    Essay Length: 719 Words / 3 Pages
    Submitted: February 22, 2010 By: Artur
  • Product and Positioning

    Product and Positioning

    PRODUCT AND POSITIONING There are some many different type of product that Mc Donald have at its restaurant to burger, fries, drinks, milkshakes, to sundaes and health salads, yogurts and parfaits to eat. The big main thing on it main is the classic burger that we all love the Big Mac. Even though this burger ahs been around for years; the Big Mac is still the customer most favorite. Plus many varieties of Kids meals

    Essay Length: 504 Words / 3 Pages
    Submitted: January 22, 2010 By: Jessica
  • Product Concept and Definition

    Product Concept and Definition

    Product Concept and Definition Account Access Request Application Learning Team A: Kelly Benavides, Glenn Eldridge, Macgregor Felix, Dorothy Hulan, Dave Patterson & Peter Peterson Project Planning and Implementation CMGT/410 Pat Bhatt February 2, 2005 Abstract This paper presents the concept and definition of the Account Access Request Application project. The project aims to deliver an application that will provide an online mode of access to Company A (the company)'s resources for its some 1000

    Essay Length: 2,297 Words / 10 Pages
    Submitted: November 24, 2009 By: Edward
  • Product Differentiation

    Product Differentiation

    Product differentiation is one of the strategic elements of products marketing. In order to understand that process, I chose to focus on skin care products and more particularly on Chanel’s products. “Gabriele Chanel was born in 1883 in Saumur, France. She adopted the name of “Coco” while she briefly worked as a cafe and concert singer from 1905 to 1908. First a mistress of a wealthy military officer then of an English industrialist, she drew

    Essay Length: 489 Words / 2 Pages
    Submitted: March 11, 2010 By: Vika
  • Product Innovation

    Product Innovation

    Marketing Principles PRODUCT INNOVATION AND PROMOTION PROJECT Our assignment is to create and promote an innovative product. In developing a new product, we started with an idea generation. This is a systematic search for new-product ideas. Companies go through many ideas before they come to find some good ones. We had to do the same thing. We thought of many ideas on our own. It was more of an internal idea source as opposed to

    Essay Length: 3,150 Words / 13 Pages
    Submitted: May 5, 2010 By: Janna
  • Product Liability

    Product Liability

    Product Liability Every day American consumers purchase products that they feel are beneficial to there development. Where that lies depends on the consumer. However, One underling variable is a constant when it comes to purchasing the product. That variable is whether or not the product is right for them. When the consumer purchases a product, they are liable for whatever mishaps may occur and accidents that may happen. But producers are not completely free from

    Essay Length: 2,343 Words / 10 Pages
    Submitted: April 23, 2010 By: Edward
  • Product Liability

    Product Liability

    Product liability is very important for manufacturing companies. Riordian takes proper precautions to reduce any legal expenses regarding their products. Daily inspections will be performed on the products. These inspections will be performed by trained professionals. Trained professionals will document the status of each product after it is inspected. Any defective products will be identified and recalled. The company will notify the public of the defect. Consumers with defective products will be granted a refund

    Essay Length: 262 Words / 2 Pages
    Submitted: May 29, 2010 By: wiltia
  • Product Life Cycle Analysis for the Apple Ipod

    Product Life Cycle Analysis for the Apple Ipod

    The alarm clock rings and its time to go for a jog and get the morning routine off to a good start. After my morning jog I take a shower while listening to my favorite high-energy-time-to-wake-up music. The weather channel says it is going to be a rainy morning, so I grab my umbrella and head for the door. During the car ride I toggle between the news and my French audio lessons. All

    Essay Length: 1,616 Words / 7 Pages
    Submitted: January 23, 2010 By: Fatih
  • Product Life Cycle and International Product Life Cycle Economic and Marketing Perspectives

    Product Life Cycle and International Product Life Cycle Economic and Marketing Perspectives

    I. INTRODUCTION A review of literature in economics and marketing suggests that since Raymond Vernon published his article "International Investment and International Trade in the Product Cycle" in 1966,1 there has been a simultaneous development of literature pertaining to the 'product cycle' in marketing. There are differences between Vernon's concept of the product cycle and marketers' perception of the product life cycle. However, when one reviews publications in areas where these disciplines tend to overlap,

    Essay Length: 2,187 Words / 9 Pages
    Submitted: February 10, 2010 By: Tommy
  • Product Life-Cycle Model

    Product Life-Cycle Model

    Overview The product can be defined as goods, services or both; in the other words it’s anything that satisfies customer need. Each product has its own limited life, however it shares the same aspect and we define the period that the product goes through as the “Product life cycle”. The Product life cycle consist of four stages starting from introduction stage, growth stage, maturity stage and decline stage. At the introduction stage, the product is

    Essay Length: 369 Words / 2 Pages
    Submitted: December 8, 2009 By: Kevin
  • Product Mix and New Product Development Strategies

    Product Mix and New Product Development Strategies

    EAS definitely has a competitive advantage over its competitors when it comes to product mix. Experimental and Applied Science (EAS) offers three product lines with eight different tiers. They also offer customized training programs that include nutritional, supplemental and physical training programs tailored to specific needs. This is based on product differentiation which caters to the marketing target based on market research and targeted marketing. EAS has been the leader in quality products of the

    Essay Length: 652 Words / 3 Pages
    Submitted: December 7, 2009 By: Mikki
  • Product Placement - American Idol & Coca-Cola

    Product Placement - American Idol & Coca-Cola

    Product Placement- American Idol & Coca-Cola Product placement is a promotional technique used by marketers in which a commercial product is used in fictional or non-fictional media, and the company of the product is an end result of an economic trade. Product placement takes place with the addition of a brand's logo, or a positive mention or appearance of a product. American Idol placed three different products throughout the show. Coca-cola, Ford Motors, and T-Mobile.

    Essay Length: 741 Words / 3 Pages
    Submitted: January 4, 2010 By: Artur
  • Product Pricing: Economics Beef Industry

    Product Pricing: Economics Beef Industry

    Product Pricing The U.S. Cattle and Beef Industry ECO 533/ Economics for Managerial Decision Making June 7, 2006 The U.S. beef and cattle industry has historically played a critical role in fulfilling consumer beef demand domestically and abroad. Beef tenderness, juiciness, flavor, consistent quality, consumer health and nutrition, trust and product brand are all determinants of how consumers demand beef products (Beef Update, 2005). Beef consumption and prices were high in the 1980s, but

    Essay Length: 1,137 Words / 5 Pages
    Submitted: November 17, 2009 By: Andrew
  • Product Propaganda

    Product Propaganda

    In order for a company to prosper and grow, some look to new products and packages, new uses and/ or new markets. A few of the companies featured used their ingredients as a marketing tool; while others utilized their appealing catch phrases as the main tool in their marketing scheme. Often, during this type of product propaganda many is revealed about the company; while the product itself is tucked behind the hype and flashy words

    Essay Length: 1,013 Words / 5 Pages
    Submitted: February 28, 2010 By: Tasha
  • Product Safety and Liability

    Product Safety and Liability

    Product Safety and Litigation In a world that is full of eager consumers ready and willing to find some new way to make the easy buck, litigations involving product safety issues are no stranger to this model. Although it may seem in some instances that consumers are merely ‘playing a dramatic role’ in order to bring in some extra money, some cases can be clearly traced to management and the poor decisions made in the

    Essay Length: 990 Words / 4 Pages
    Submitted: November 18, 2009 By: Vika
  • Product Strategy Brief

    Product Strategy Brief

    PRODUCT STRATEGY BRIEF COMPANY Overview Company’s mission is to revolutionize the way growing businesses communicate. We are a new class of Internet service providing intuitive business Internet management software, Web, and access solutions that require no MIS resources or up front capital expenditures. Everything you need to get your business live on the Internet in about an hour is provided via a monthly service that you never outgrow and is never obsolete. We achieve these

    Essay Length: 714 Words / 3 Pages
    Submitted: February 19, 2010 By: David
  • Product Strategy of the British Airways

    Product Strategy of the British Airways

    Product Strategy of the British Airways 1.1 Introduction to product strategy Product is the most important component in an organization. Without a product there is no place, no price, no promotion, and no business. Product is anything that can be offered to a market to satisfy a want or a need. It is the core ingredient of the marketing mix and is everything favorable and unfavorable, tangible and intangible received in the exchange of an

    Essay Length: 958 Words / 4 Pages
    Submitted: December 4, 2009 By: Mikki
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