Business
In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.
17,334 Essays on Business. Documents 2,401 - 2,430
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Case Analysis of American Airlines
Case Analysis of American Airlines In an attempt to generally identify the airlines and travel industry this analysis will examine the “key players” in these industries. Whenever we think of the airline industry by definition the key players in this industry include commercial/private airline companies, employees, aircraft manufacturers, customers/consumers of flight service, travel agencies and government entities responsible for regulation of the industry. Currently the airline industry as a whole seems to be on the
Rating:Essay Length: 5,930 Words / 24 PagesSubmitted: May 5, 2010 -
Case Analysis of Citigroup
Citigroup Case Analysis The purpose of this paper is to debate the pros and cons of Citigroup’s entry into the Chinese financial market and their ability to adapt to this foreign culture. Team B debated both sides of the case with strong arguments for and against Citigroup’s ability to adapt. The paper will present both sides and conclude with Team B’s final agreement on Citigroup’s success or failure to adapt in the Chinese financial market.
Rating:Essay Length: 1,082 Words / 5 PagesSubmitted: January 7, 2010 -
Case Analysis of Dell Computers
On April 22, 2003 Page 2 2 INDUSTRY ANALYSIS ..............................................................................................................................3 CURRENT STATUS ....................................................................................................................................6 C URRENT S ITUATION ..................................................................................................................................6 Performance...........................................................................................................................................6 Missions, Objectives, and Strategies.................................................................................................7 S IGNIFICANT I SSUES AND P ROBLEMS .......................................................................................................9 ANALYSIS OF STRATEGIC FACTORS ...........................................................................................10 S TRATEGIC M ANAGERS ............................................................................................................................10 Board of Directors ..............................................................................................................................11 Biographies..........................................................................................................................................11 S TRENGTHS , W EAKNESSES , O PPORTUNITIES , AND T HREATS .............................................................14 Internal Environment..........................................................................................................................14 External Environment.........................................................................................................................23 E VALUATION OF S TRATEGIC F ACTORS ..................................................................................................27 Key Factors in
Rating:Essay Length: 8,478 Words / 34 PagesSubmitted: February 21, 2010 -
Case Analysis of Dell: Selling Directly, Globally
Business Model: Dell Inc. founded by Michael Dell in the 1984 is the world’s largest PC Manufacturer with annual sales of over $54 billion from around 170 countries. The Company was founded on a simple concept; that by selling personal computers directly to customers, Dell could best understand their needs and provides the most effective computing solutions to meet those needs. Dell provides computer systems under its enviable “low-cost direct sales model” under which the
Rating:Essay Length: 1,102 Words / 5 PagesSubmitted: February 6, 2010 -
Case Analysis of Walmart
A case analysis of Walmart Inc. Jennie L. Howell April 23, 2011 Executive Summary Walmart has created a retail empire bordering on a monopoly. Walmart faces many public relations issues and needs to determine a strategic plan to improve their image with stakeholders and external critics. Many of the issues Walmart faces were made worse by internal leaks, including internal memo's that do not portray Walmart in a positive light, specifically defining practices of taking
Rating:Essay Length: 3,065 Words / 13 PagesSubmitted: April 27, 2011 -
Case Analysis of “dove: Evolution of a Brand”
MGT407 Marketing: Dove: Evolution of a Brand Student Name: Sean Xin-Xin Zeng Case Analysis of “Dove: Evolution of a Brand” In 2007, Dove was considered as one of the best “cleansing” brands in health and beauty care owned by Unilever (referred as the firm), which is a leading global manufacturer of packaged consumer goods. After 2007, in order to decrease the risky elements in Dove’s “Real Beauty” campaign for the brand, I propose to brand
Rating:Essay Length: 979 Words / 4 PagesSubmitted: March 6, 2018 -
Case Analysis on Airline Industry
Case Analysis on the Article, Ў§Competitive Turbulence in the Airline IndustryЎЁ (Segmentation, Targeting and Positioning) EXECUTIVE SUMMARY Airline industry has 4 sectors identified: Full-service, Budget, Limited-service, Premium-service Segmentation and Targeting: Psychographic, Behavioral, Geographic and Demographic Positioning: Value proposition matrix (more for more, less for less, etc.) Conclusion and Recommendations: „« SIA in marginal value proposition position, needs to boost promotions and sales pitch. „« Low-cost carriers have good customer attraction value, must boost customer retention
Rating:Essay Length: 2,306 Words / 10 PagesSubmitted: December 11, 2009 -
Case Analysis on Tenalpina Tools
DE LA SALLE UNIVERSITY – MANILA MASTER OF BUSINESS ADMINISTRATION Tenalplina Tools: An Entrepreneur’s Dilemma In Partial Fulfilment of the Requirements in Management Accounting (ACC535M) Submitted by: Andrhea Arnuco Patricia Co Rob Miclat Shienel Mujar Submitted to: Prof. Jose Lauro Cruz ________________ 1. CASE BACKGROUND Tenalpina Tools is a business owned and managed by Giulia Ferrate, a recent MBA graduate who took an internship at a retailing company that specialized in mountaineering equipment. She developed
Rating:Essay Length: 926 Words / 4 PagesSubmitted: January 24, 2016 -
Case Analysis Outline
YourName Case Title Problem Statement A brief summary of issues of the situation. Identify the most relevant problems facing the decision-maker. This sets up the context of the problem. A statement of the problem to be addressed. Identify the root cause problem. Avoid rehashing facts. Focus on a statement that defines the problem in the context of the decision to be made. This statement will provide a goal to keep your analysis focused on the
Rating:Essay Length: 480 Words / 2 PagesSubmitted: April 26, 2015 -
Case Analysis Panera Bread
Panera Bread’s sales growth rate for 2003 was 28.1% and 38.1% in 2002; therefore the sales growth rate for the company is increasing at a decreasing rate. The decreasing rate of sales growth may be attributed to the company’s current marketing strategy. The company’s ad-to-sale ratio was only 2.1% compared to the category average of 4% Also; Panera Bread does not have a lot sufficient of bargaining power with its suppliers, which may affect
Rating:Essay Length: 820 Words / 4 PagesSubmitted: November 9, 2009 -
Case Analysis: Coffee Wars
Individual Assignment #2 M-PESA and Mobile Money in Kenya: Case Analysis: Pricing for Success Julian Velasquez San Jose State University January 13, 2017 ________________ Statement M-Pesa. An operation in Kenya was successful mobile money transfer service created by Safaricom and Vodafone Group. Since there was a huge mobile boom in Kenya, the two companies sought an opportunity to establish M-Pesa. The plan was to make an impact in the financial inclusions and give the “unbanked”
Rating:Essay Length: 1,208 Words / 5 PagesSubmitted: January 17, 2017 -
Case Analysis: Ellen Moore (a): Living and Working in Bahrain
1. What would you advise Ellen to do and why? What should be her objectives? Are there objectives and actions consistent with what you would do if you were in her situation? Even though Bahrain tended to be more progressive than many Middle Eastern countries in its attitude toward women, there were still many inequalities between genders. The current situation is that Ellen’s general manager asked her to change her mind about accepting the Account
Rating:Essay Length: 462 Words / 2 PagesSubmitted: March 10, 2010 -
Case Analysis: Even a Clown Can Do It
Case Analysis: Even a Clown Can Do It 1. How would you assess the attractiveness of the circus industry in the early 1980s? What would you conclude from your industry analysis? In the early 1980, the circus industry is overall stagnant, however, several persons with noble aspirations began to develop this industry by exploring different forms of art. For the stagnant of this industry, there are several signs: • The traditional circus industry was attached
Rating:Essay Length: 825 Words / 4 PagesSubmitted: May 4, 2010 -
Case Analysis: Federal Express
Case Analysis: Federal Express Introduction Federal Express is an express transportation company, founded in 1973 by Frederick W. Smith. During his college years, he recognized that the United States was becoming a service-oriented economy and needed a reliable, overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea, and received a �C’. His professor thought it would never work. Fortunately for Frederick Smith, he didn’t
Rating:Essay Length: 3,352 Words / 14 PagesSubmitted: November 12, 2009 -
Case Analysis: Mc Donald's
Question 1: How are customer’s tastes changing in the fast-food industry? What impact do these changes have on Mc. Donald’s? There are around 40 Million American are considered obese. We live in a world, where everything is almost instant. We can go to a drive up window and receive a fast, hot meal in less than 3 minutes. Everything is about fast. That is the Mc Donald’s golden years. But sometimes, going too fast is
Rating:Essay Length: 628 Words / 3 PagesSubmitted: November 26, 2009 -
Case Analysis: Unocal in Burma
Case Analysis: Unocal in Burma Union Oil Company of California, Unocal, progressed into a full-service oil business after being founded more than 100 years ago to develop oil fields in California. Its services included extraction, refining, distribution, marketing and retail. Because of the depletion of oil fields in the United States, Unocal turned to foreign investments with a strategy to market its one-stop shopping business to governments. A major international project of interest was the
Rating:Essay Length: 308 Words / 2 PagesSubmitted: December 15, 2009 -
Case Analysis: Virgin Mobile Usa
Case Analysis: Virgin Mobile USA What we are analyzing here is pricing of a service in a market which is saturated, as it has reached maturity, is highly capital intensive and in which a large amount of competition prevails. Virgin however is a known brand name with an extremely diversified portfolio. It has experimented successfully with the telecom business in the UK but failed in Singapore. It now targets the USA market; the problems before
Rating:Essay Length: 2,191 Words / 9 PagesSubmitted: January 9, 2010 -
Case Apple Computers, Inc.
General External Environment Demographic Segment The demographic for Apple computers is finally changing in its favor. While Apple was once a significant rival to IBM and a leader in personal computers, it watched its et share slide as it was slow to integrate Microsoft products into its operating systems. Apple had a policy of trying to maintain their current clientele by innovative products, but have since began a new aggressive campaign aimed at attracting new
Rating:Essay Length: 645 Words / 3 PagesSubmitted: November 12, 2009 -
Case Brief - Hill V. Gateway
Case Brief – Hill v. Gateway Case Citation RICH HILL and ENZA HILL v. GATEWAY 2000, INC., 105 F.3d 1147; 1997 U.S. App. LEXIS 176; 31 U.C.C. Rep. Serv. 2d (Callaghan) 303 Parties (must include all designations) RICH HILL and ENZA HILL, on behalf of a class of persons similarly situated, Plaintiffs-Apellees, v. GATEWAY 2000, INC., and DAVID PRAIS, Defendants-Appellants. Original Legal Action (Why they are suing) Plaintiff filed a class action alleging various claims
Rating:Essay Length: 704 Words / 3 PagesSubmitted: April 28, 2011 -
Case Brief – Department of Revenue of Kentucky V. Davis
Bridget Galloway Case Brief – Department of Revenue of Kentucky v. Davis W 6pm Facts Davis, a resident of Kentucky, paid state income tax on out-of-state municipal bonds. Kentucky does not tax municipal bonds that originate in their state, but they do tax bonds from every other state on personal income tax returns. Davis believed that Kentucky’s tax on out-of-state bonds discriminates against interstate commerce. In trial court, the ruling was in favor of Kentucky
Rating:Essay Length: 581 Words / 3 PagesSubmitted: March 22, 2015 -
Case Cashews India Brazil
MARKETING INTERNATIONAL THE CASHEW CASE INTRODUCTION Cashews have their origin in the Brazilian jungle. The Tupi Indians ate the cashew apple in the past. Later the Portuguese spread this tree to other tropical countries trying to grow this tree on plantations but the vulnerability of the tree towards insects makes made it impossible. Cashews are composed of a fruit and a nut. The fruit was exploited earlier because it matures first, is bigger then the
Rating:Essay Length: 1,813 Words / 8 PagesSubmitted: November 21, 2009 -
Case Discussion Guide- Heineken, N.V. Global Branding and Awareness
IBM 480-01 Fatih Karaagac Fall, 2016 Heineken, NV: Global Branding and Advertising Summary of the case * At the end of 1993, Heineken had a 24% volume share in the Netherlands, far ahead of its competitor “Grolsch” * The sales volume was declining why they needed a brand image revitalization * In foreign markets, such as the US or Hong Kong, Heineken had always been marketed as premium brand * Image leaded to the perception
Rating:Essay Length: 531 Words / 3 PagesSubmitted: November 12, 2016 -
Case Enron Corporation
Case Enron Corporation Question 1 All parties involved in the financial reporting and decision making process bearded certain levels of responsibilities for the disastrous events happened to not only Enron Corporation and Andersen Firm, but also to the entire accounting profession. However, the author believed that the executives in Enron Corporation in charge of preparing the financial documents were most liable for the crisis. It was their duty to ensure that the financial statements reported
Rating:Essay Length: 863 Words / 4 PagesSubmitted: September 16, 2014 -
Case Evaluation: Asahi Beverages, Ltd.
Case Evaluation: Asahi Beverages, Ltd. 1. EVALUATE THE CASE. WHAT IS THE STRATEGIC PROBLEM THAT ASAHI FACES? CASE EVALUATION Asahi is a Japanese beer manufacturing company that has strong competition with Sapporo, Sapporo and Kirin. Kirin is a largest company of beer that is present in Japan that has 60% market share and have extensive distribution center for its products. Only remaining 405 shares of beer market are occupied by the rest of beer tycoons.
Rating:Essay Length: 1,304 Words / 6 PagesSubmitted: November 1, 2014 -
Case Four: McGee Metals
Makenzie Schmidt Dr. Gerry Macintosh Marketing 634 2/27/2018 Case Four: McGee Metals McGee Metals is a is a diversified metal company specializing in three unrelated groups; aluminum, stainless steel and a specialty materials group, which is broken down further into composite, titanium and fiberglass divisions. Don Mann is the regional sales manager for the composite materials division. Mann’s path to management is typical to that of most management in the company where advancement often occurs
Rating:Essay Length: 678 Words / 3 PagesSubmitted: March 8, 2018 -
Case Imb419: Nielsen: Market Research for Pantene
Case IMB419: Nielsen: Market Research For Pantene Marketing Strategy to be recommended to Pantene: A look at the SWOT analysis and recommendations on the same line for Pantene Strengths: 1. The product is looked at favorably by the consumers on functionality for the hair, such as “makes hair soft and smooth”, hair body and vitality, “makes hair shiny”, “leaves hair smelling lovely”. This makes the product rank high in terms of benefit to the consumers
Rating:Essay Length: 831 Words / 4 PagesSubmitted: March 18, 2016 -
Case Mark X Company
Case MARK X COMPANY (A) Financial Analysis and Forecasting Mark X Company manufactures farm and specialty trailers of all types. More than 85 percent of the company's sales come from the western part of the United States, particularly California ,although a growing market for custom horse transport vans designed and produced by Mark X is developing nationally and even internationally. Also, several major boat companies in California and Washington have had Mark X design and
Rating:Essay Length: 3,368 Words / 14 PagesSubmitted: May 19, 2011 -
Case Mark X Company (a)
Case MARK X COMPANY (A) Financial Analysis and Forecasting Mark X Company manufactures farm and specialty trailers of all types. More than 85 percent of the company's sales come from the western part of the United States, particularly California ,although a growing market for custom horse transport vans designed and produced by Mark X is developing nationally and even internationally. Also, several major boat companies in California and Washington have had Mark X design and
Rating:Essay Length: 3,368 Words / 14 PagesSubmitted: May 19, 2011 -
Case Number one - Subway Sandwich Shops Situation Analysis
Case Number One - Subway Sandwich Shops Situation Analysis Subway Sandwich, as presented in the Case Study presented in the Marketing Management MGT 551 class, is an undisputed market leader in a segment that is “firmly established as a nationwide food item for which there is plenty of room in all areas” (University of Phoenix, 2008). However, with a growing competition, changing consumer trends and increased product specialization, Subway’s real strategic marketing challenge is to
Rating:Essay Length: 950 Words / 4 PagesSubmitted: February 5, 2010 -
Case Nundies
Case Nundies I. Summary and problem formulation “Panty lines are the ultimate fashion faux pas!” Ultra thin nylon-and-Lycra liner for women who dislike panty lines and do not like to wear thongs or underwear. Introduced in 2006, in 2007 it was available in 232 women’s boutique and specialty shops and 10 Neiman Marcus department stores in 40 states, as well as online. Success getting Nundies in stores and distribution channels, but want to get them
Rating:Essay Length: 1,671 Words / 7 PagesSubmitted: February 6, 2015