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Last update: August 12, 2014
  • Marketing Ethics

    Marketing Ethics

    Ethics are a set of beliefs which influence how individuals, groups and society behave. Ethics need to be taken into account when marketing a business. Businesses have a social responsibility. The impact of their product and activities on society must be ethical. Ethical responsibilities refer to the moral basis for business activity and whether what the business does is ‘right’. Advertising and promotion are important marketing tools that, when implemented, must be ethical. For example,

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    Essay Length: 576 Words / 3 Pages
    Submitted: January 11, 2010 By: Anna
  • Ethics in Marketing Communication

    Ethics in Marketing Communication

    Ethical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics have on marketing communications and develop Integrated Marketing Communication (IMC) strategies accordingly. This paper will discuss various ethical challenges facing marketers today, identify internal and external factors on IMC, and formulate two ethical

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    Essay Length: 1,128 Words / 5 Pages
    Submitted: January 11, 2010 By: Edward
  • International Ethics Paper

    International Ethics Paper

    Riordan Manufacturing is an industry leader in the manufacturing of plastic injection molding. Currently, Riordan Manufacturing employs 550 people and has annual earnings of nearly $46 million. Their parent company, Riordan Industries, exceeds $1 billion dollars per year in revenue. Currently, Riordan markets their products predominately in the United States but are in the process of developing an International marketing campaign for several countries in Europe with an emphasis on Germany. Ethical business practices

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    Essay Length: 778 Words / 4 Pages
    Submitted: January 11, 2010 By: Monika
  • Utl Business Model

    Utl Business Model

    UTL Business Model The business model for the wireless local loop technology that UTL conduct is “UTL is able to deliver telephones to local communities within hours rather than every days or weeks or months”. The business model of UTL takes the advantages of the fact that the people of Nepal find it difficult to get the telephone connection or GSM service provided by the only player, i.e NTC. Also the business model exists because

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    Essay Length: 1,243 Words / 5 Pages
    Submitted: January 11, 2010 By: Tasha
  • Chevron Texaco - Business Report

    Chevron Texaco - Business Report

    ChevronTexaco Corporation ChevronTexaco Corporation is the creation of the 2001 merger of California-based Chevron Corporation, one of the many progeny of the Standard Oil Trust, and Texaco Inc., a company whose history traces back to the early boom years of the Texas oil industry. The two firms' histories previously began to intertwine in the 1930s with the formation of the Caltex and Aramco ventures in the Middle East. ChevronTexaco began its existence as the number

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    Essay Length: 5,643 Words / 23 Pages
    Submitted: January 12, 2010 By: Fonta
  • Business Analysis - Improving Earnings Outlook

    Business Analysis - Improving Earnings Outlook

    Business Analysis Improving Earnings Outlook Through 2002-2006, UTC has had positive earnings. Over the past 5 years UTC’s revenues, net income, and working capital have all gone up. To help achieve positive earning every year, UTC uses a process throughout all of their companies called ACE (Achieving Competitive Excellence). ACE has been implemented at UTC for seven years and is really improving their appearance, customer service and sales by employees implanting ACE tools. Some of

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    Essay Length: 1,715 Words / 7 Pages
    Submitted: January 12, 2010 By: Artur
  • The Influence of Ethics on Decision Making

    The Influence of Ethics on Decision Making

    The Influence of Ethics on Decision Making Ethics can have a big influence on decision-making in the workplace. Ethical behavior in the workplace is behavior that is accepted as morally “right,” rather than “wrong.” (Organizational Behavior). Unethical behavior can be considered illegal, or merely against the norms of society. Employees encounter ethical decisions every day in the workplace, whether they realize it or not. The stock boy must make a decision on whether it is

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    Essay Length: 764 Words / 4 Pages
    Submitted: January 12, 2010 By: Wendy
  • Own Ethic

    Own Ethic

    I'd never really thought of placing my own ethics in this site but as several people have asked to this list, I thought "Well, why not?" I began like most people, with a basic concept of being honest, and over the years added to this 'code of ethics' and refined it to what it is right now. Often I have found myself doing things just because I "have always done it this way", not thinking

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    Essay Length: 855 Words / 4 Pages
    Submitted: January 12, 2010 By: Jack
  • Ethical Dillema

    Ethical Dillema

    Analysis Paper 2: Ethical Dilemma Last summer I had an opportunity to intern for a regional public accounting firm just outside of Philadelphia. During the internship, I encountered my first real on the job “ethical dilemma.” I had been working at the firm for probably 3 weeks before the incident occurred. It happened on a Friday in late June. This was no ordinary Friday, as all of the partners of the firm were out of

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    Essay Length: 1,746 Words / 7 Pages
    Submitted: January 12, 2010 By: Jessica
  • Busy Athletes

    Busy Athletes

    Nathan Swanek Teacher? English 100 October ?,2000 Assiduous Athletes Not many people know the onus of being a student athlete in college. This burden set on them has caused the graduation rate of scholarship players to average at about fifty percent from 1995 to 1998. In order to be eligible to play, the athletes must be full-time students , which means taking at least twelve units a semester. Because these athletes are taking so many

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    Essay Length: 913 Words / 4 Pages
    Submitted: January 12, 2010 By: Fonta
  • Mba 502 - Managing the Business Enterprise Week 6

    Mba 502 - Managing the Business Enterprise Week 6

    Running Head: STRATEGY ASSIGNMENT MBA 502- Managing the Business Enterprise Kudler Fine Foods is a gourmet food store that operates in three locations and has plans for further expansion. Kathy Kudler, who opened the first location in 1998, realized the need for a gourmet food store and combined convenience and excellent service, with that combination Kudler Fine Foods was born. Kudler Fine Foods offers fresh quality breads, meat, seafood, and produce, cheese, dairy and wine.

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    Essay Length: 1,395 Words / 6 Pages
    Submitted: January 12, 2010 By: Andrew
  • Fiction and the Business Lesson

    Fiction and the Business Lesson

    Fiction and the Business Lesson University of Phoenix Business Literature September 25, 2007 Fiction and the Business Lesson With the ever-changing landscape of business and technology, it can be hard to maintain one's sanity and sense of self. It can be especially difficult if you do not agree with the culture or atmosphere of the company you are working for. This may force employees to maintain a work personality that may be completely different from

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    Essay Length: 830 Words / 4 Pages
    Submitted: January 12, 2010 By: Stenly
  • Evaluate the Costs and Benefits to Modern Business from Engaging in Foreign Direct Investment.

    Evaluate the Costs and Benefits to Modern Business from Engaging in Foreign Direct Investment.

    Along with the constant deepening of modern international trade globalization, various economic elements of modern commerce such as: labor, goods, service and capital etc. have begun to span the geological border of each country and been widely circulated in the world under the promotion of the globalization. Especially the capital internationalization whose main form is international direct investment is the most frequent. The capital internationalization includes two dimensional contents: on one hand, it’s an international

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    Essay Length: 1,925 Words / 8 Pages
    Submitted: January 12, 2010 By: Max
  • Super Max Ltd. Business Test

    Super Max Ltd. Business Test

    SUPER MAX LTD. The case study is based on two companies Electrical Solutions plc and its subsidiary, Super Max Ltd.. Company profile In 1985, Derek Gorman opened Electrical Solutions, a small retail outlet selling electrical equipment. As an ambitious entrepreneur Derek set himself the target to be a millionaire before he reached the age of 35. He was constantly looking for new business and market opportunities. There was an increasing international trend for electrical equipment,

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    Essay Length: 1,229 Words / 5 Pages
    Submitted: January 12, 2010 By: David
  • Ethical Reveiw of Lockheed Deal

    Ethical Reveiw of Lockheed Deal

    Carl Kotchian's decision in the Lockheed, Japan business contract was the right decision. Bribes were big part of Japanese business in the 1970's. By accepting the deal, Kotchian provided jobs for thousands of employees for the Lockheed Company. The deal also took care of the Lockheed shareholders, and their families. Conducting business globally in the 1970's sometimes meant paying bribes, or kickbacks to guarantee the deal. Although bribery was not an accepted practice in the

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    Essay Length: 779 Words / 4 Pages
    Submitted: January 12, 2010 By: Anna
  • Business Regulation Simulation

    Business Regulation Simulation

    Business Regulation Simulation, alumina University of Phoenix MBA560 February 2008 Introduction Alumina is a four billion dollar automaker with divisions in eight countries, 70 % of the divisions are in the United States. Alumina was charged five years ago with non-compliance due to a discharge of Polycyclic Aromatic Hydrocarbons (PAH). Alumina is faced with a potential lawsuit by a local citizen who believes the discharge of PAH into the water up to the time of

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    Essay Length: 891 Words / 4 Pages
    Submitted: January 13, 2010 By: Yan
  • Health Care Ethics

    Health Care Ethics

    The basic rights of human beings, such as concern for personal dignity, are always of great importance. During illness, however, these rights are extremely vital and must be protected. Therefore, healthcare providers should make an effort to assure that these rights are preserved for their patients. Likewise, health care providers have the right to expect reasonable and responsible behavior on the part of our patients, their relatives, and friends. This is where the patient's bill

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    Essay Length: 775 Words / 4 Pages
    Submitted: January 13, 2010 By: Andrew
  • Selecting Critical Business Processes: A Case Study

    Selecting Critical Business Processes: A Case Study

    HEADNOTE Organizations often struggle with assessing the impact their critical business processes makes on their overall competitiveness. Often, critical processes that perform at acceptable levels can be enhanced to improve the competitive advantage. We present a methodology to assist managers in determining not only a critical business process through comprehensive selection criteria, but also its impact on the vision of the firm. The methodology has been tested in several organizations. One firm's results are presented

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    Essay Length: 537 Words / 3 Pages
    Submitted: January 13, 2010 By: Monika
  • Advertising Ethics

    Advertising Ethics

    Advertising is important, because it is informative and beneficial for people to know that a product or service exists. The goal of advertising is to create awareness of the product/ service, establish an identity, provide memorable information, and convince people they're better off it. There's also a truth behind the fact that most of these products/ services advertised aren't needed. But I will agree mostly on the side that advertising is information. It's there to

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    Essay Length: 794 Words / 4 Pages
    Submitted: January 13, 2010 By: Steve
  • Information Technology and Business Alignment at the World Bank

    Information Technology and Business Alignment at the World Bank

    II. Baets, W.J. (1996). Some Empirical Evidence on IS Strategy. Alignment in banking, Information & Management, vol. 30, no. 4, pp. 155–177. III. Bergeron, F., Raymond, L. and Rivard, S. (2004). Ideal Patterns of Strategic Alignment and Business Performance, Information & Management 41(8): 1003–1020. IV. Chan, Y.E. and Huff, S.L. (1993). Investigating Information Systems Strategic Alignment, Proceedings of the Fourteenth International Conference on Information Systems, Orlando, FL. 345–363. V. Chan, Yolande E. and Reich, Blaize

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    Essay Length: 260 Words / 2 Pages
    Submitted: January 13, 2010 By: Max
  • Business Law

    Business Law

    Research Based Task Question 1 - What is the distinction between statutes and statutory instruments on the one hand and the common law on the other? State which is more important and justify this. In the U.K the most important source of law is that enacted by the Parliament. This is done largely through legislation. Legislation may be referred to as a statute law or Acts of Parliament. Proposals from the government appear in a

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    Essay Length: 374 Words / 2 Pages
    Submitted: January 13, 2010 By: regina
  • Legal Issues - Business Law

    Legal Issues - Business Law

    Legal Issue A paper submitted in the course of Business Law BUS/415 University of Phoenix March 16, 2008 Introduction Agency Law in a Business Environment A principal is the party who employs another person to act on his or her behalf; an agent is a party who agrees to act on behalf of another. In order for the agent to successfully fulfill their tasks for their principal’s they have duties that they are expected to

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    Essay Length: 1,207 Words / 5 Pages
    Submitted: January 13, 2010 By: Mikki
  • Making the E-Business Transformation Book Review

    Making the E-Business Transformation Book Review

    Making the E-Business Transformation is a book created by Peter Gloor who is a partner with Deloitte Consulting in Zurich, Switzerland. There at Deloitte’s he is the leading e-business initiative for Europe. He is also the vice president in the IT department of Union Bank of Switzerland as well as an adjunct faculty at Dartmouth College. (Gloor 2000). Gloor’s accomplishments are well respected and I feel is what helps enable him to write such a

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    Essay Length: 2,513 Words / 11 Pages
    Submitted: January 14, 2010 By: Top
  • Bed Bath and Beyond’s Business Risk

    Bed Bath and Beyond’s Business Risk

    Bed Bath and Beyond’s Business Risk Bed Bath & Beyond Inc. is a nationwide chain of 5 retail stores selling domestics merchandise (bed linens, bath items, and kitchen textiles) and home furnishings (kitchen and tabletop items, small appliances, and basic house wares). In 2003 Bed Bath and Beyond reported annual revenues (gross profit) of approximately $1.8 billion, net income of $339 million and net sales of $4.5 billion, representing 22% growth in revenue and 32%

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    Essay Length: 332 Words / 2 Pages
    Submitted: January 14, 2010 By: Mike
  • Ethical Relativism and Calvin and Hobbes

    Ethical Relativism and Calvin and Hobbes

    Calvin states “ See, in order to improve oneself, one must have some idea of what’s good. That implies certain values”. I believe Calvin is using Ethical relativism here, meaning he does what is right because his culture states that it is right. And I feel that he is saying basically what you feel is right for yourself is right because it’s the moral thing to do. I feel that Calvin did not set

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    Essay Length: 413 Words / 2 Pages
    Submitted: January 14, 2010 By: Andrew

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