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Last update: August 14, 2014
  • The Pursuit of Service Marketing Excellence in the Indian Context

    The Pursuit of Service Marketing Excellence in the Indian Context

    The Pursuit of Service Marketing Excellence in the Indian Context - A Snapshot By Srikant Kapoor PGDM(Mktg.), HDSM(NIS), DHMCT Faculty-Management BCIHMCT, New Delhi E-mail: srikapoor_0111@yahoo.co.in Prof. R.K. Bhandari PGDM(HR), BSc, CHE(USA) Asst.Professor BCIHMCT, New Delhi Genesis India today is uniquely poised to take a quantum leap globally thanks to the recent awakening in the services sector. India which has been an agrarian economy did well in the manufacturing sector after independence, but its emergence as

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    Essay Length: 1,000 Words / 4 Pages
    Submitted: November 10, 2009 By: Vika
  • Proposal for a Fitness Center in Ti

    Proposal for a Fitness Center in Ti

    Executive Summary An on-site fitness center for Texas Instruments will prove to be advantageous to the company as well as its employees. Studies show that employees who exercise regularly are more productive, efficient, and pleasant to work with. Texas Instruments has the capability to increase employee retention, recruitment, and revenues by investing in a fitness center through Health Fitness Corporation. Health Fitness Corporation provides on-site fitness centers for numerous prestigious companies such as Best Buy

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    Essay Length: 2,244 Words / 9 Pages
    Submitted: November 10, 2009 By: Vika
  • Accounting and the Stock Market Crash of 1929

    Accounting and the Stock Market Crash of 1929

    Accounting and the Stock Market Crash of 1929 Susan Hart Introduction The 1929 stock market crash is one of the most significant financial crises in the history of the United States. The years following the crash would prove to be ground-breaking for the accounting profession. These years consisted of an increased awareness of the accounting profession and the most extensive changes in financial reporting requirements experienced in the United States. Financial reporting transformed from

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    Essay Length: 2,137 Words / 9 Pages
    Submitted: November 10, 2009 By: Mike
  • Proposal

    Proposal

    Business requirements Tracking Raw Material and Work in Process: To maintain a maximum, efficient level of raw material as well as lowest costs for production is essential for the production department. o A system which can estimate and track the optimum level of raw material reduces the cost for production procedure, o It must be able to monitor the storage level of raw material and communicate with the public demand for drugs as well. o

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    Essay Length: 1,166 Words / 5 Pages
    Submitted: November 10, 2009 By: Anna
  • Vodafone Marketing Strategy

    Vodafone Marketing Strategy

    Marketing strategy is a key part of overall corporate strategy, which is concerned with developing plans for finding out what customers want and then efficiently meeting their requirements. Vodafone’s marketing first aim in Romania is to retain market leadership on revenue per customer, network quality and customer satisfaction. Also one of their key goals is to recover the first place in terms of number of users and revenue. Vodafone’s strategy is customer focused and product

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    Essay Length: 419 Words / 2 Pages
    Submitted: November 11, 2009 By: Jessica
  • What Are the Main Issues and Trends That Affect Marketing Management Nowadays and How They Influence Organizational Planning?

    What Are the Main Issues and Trends That Affect Marketing Management Nowadays and How They Influence Organizational Planning?

    According to Darymple and Parsons, “marketing is one of the essential ingredients employed by businessmen in their never-ending search for survival, growth, and profits”. The main purpose of this paper is to inform the reader about some issues and trends that are affecting marketing management and how they have influence organizational planning. The main issues and trends that affect marketing management are environmental problems, income gap, customer dissatisfaction, global competition, environmental deterioration, infrastructure neglect, economic

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    Essay Length: 563 Words / 3 Pages
    Submitted: November 11, 2009 By: Mike
  • Changing Role of Marketing

    Changing Role of Marketing

    The Changing Role of Marketing in the Corporation The Changing Role of Marketing in the Corporation Summarised by ONI AKINOLA STREAM 1 MBA 802 ASSIGNMENT INTRODUCTION Over the past two decades changes in the concept and practice of marketing have been fundamentally reshaping the field .Many of these changes have been initiated by industry in the form of new organisation types without explicit concern for their underlying theoretical explanation or justification. The purpose of this

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    Essay Length: 394 Words / 2 Pages
    Submitted: November 11, 2009 By: Jessica
  • E-Marketing

    E-Marketing

    Fundamental Analysis Fundamental Analysis probes the Balance Sheet, the Income Statement, and the Statement of Sources and Uses of Working Capital. The Balance Sheet is a point in time view of Assets and Liabilities and Shareholder's Equity (derived by subtracting liabilities from assets). The Income Statement shows the results of operations including revenues, less the cost of goods sold, operating expenses, non cash charges, interest expenses, and taxes. The Statement of Sources and Uses of

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    Essay Length: 1,782 Words / 8 Pages
    Submitted: November 11, 2009 By: Artur
  • Bmw Position in Uk Market

    Bmw Position in Uk Market

    The most competitive consumer arena in the business world entails convincing the public to purchase a particular brand of vehicle. The decisions as to which model are a function of income, affordability and personal preferences, wants, needs or desires, however this portion of the equation is rendered moot unless the brand has been sold. More than in any other consumer area, the 'image' of a brand is a selling point that is generally accomplished years,

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    Essay Length: 595 Words / 3 Pages
    Submitted: November 11, 2009 By: Mike
  • Reliance Marketing Plan for Australia Part-1

    Reliance Marketing Plan for Australia Part-1

    Executive Summary This report deals with the introduction of the Telecommunication giant in India Reliance communications, by giving a brief introduction about the company, its scope and its position in India. It also provides the financial strength of the company and the overall market position of the company in India. This report will attempt to identify the strengths and weaknesses of the company. It will also identify the opportunities and threats for the company in

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    Essay Length: 2,242 Words / 9 Pages
    Submitted: November 11, 2009 By: David
  • Marketing Spotlight: Nike

    Marketing Spotlight: Nike

    Marketing Spotlight: Nike The key success factors for Nike is their exciting marketing strategy, product innovation and adhering to the mission which is “To bring inspiration and innovation to every athlete in the world. Blue Ribbon Sports and Nike’s strategy has always been to serve the athletes. Nike satisfied its goals by listening to athletes by finding out what they wanted and then providing products that would enhance their performance. Nike established a strong brand

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    Essay Length: 646 Words / 3 Pages
    Submitted: November 11, 2009 By: Andrew
  • Imc and Marketing Comparison

    Imc and Marketing Comparison

    IMC and Marketing Comparison In today’s competitive, fast paced world businesses agree that Integrated Marketing Communications (IMC) is vital to success. But what is IMC? This is a question with several answers. It can be defined as: “The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost” (Clow, 2004). Medill Integrated Marketing

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    Essay Length: 404 Words / 2 Pages
    Submitted: November 11, 2009 By: Edward
  • Marketing Warfare

    Marketing Warfare

    Introduction “…Marketing warfare will provide a strategic model for company survival in the 21st century…” The authors’ main aim in publishing this text was to bring to the forefront the aggressive behaviours displayed in the marketing process of a firm in order to keep their brand and company number one in a competitive industry. In addition, they wanted to show how the principles used in warfare are the same as that used in marketing. As

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    Essay Length: 3,979 Words / 16 Pages
    Submitted: November 12, 2009 By: Mikki
  • Marketing Plan for Business Healthcare Club

    Marketing Plan for Business Healthcare Club

    MARKETING PLAN FOR BUSINESS HEALTHCARE CLUB Table of Contents Page No. Executive Summary 4 „« Marketing Objective 4 „« Mission 5 „« Keys to Success 5 Company Summary 6 „« Services 6 „« Service Description 6 „« Competitive Comparison 6 Situation Analysis 8 „« Market Summary 8 „« Market Demographics 8 „« Market Needs 9 „« Market Trends 9 SWOT Analysis 11 Marketing Strategy 12 „« Mission 12 „« Marketing Objectives 12 „« Financial

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    Essay Length: 2,685 Words / 11 Pages
    Submitted: November 12, 2009 By: Mike
  • Proposing a Solution

    Proposing a Solution

    Starting college life is far from difficult; in fact it is fun starting a new way of life. Life without the constant objections from your parents and annoyance from your little sibling is one of the many advantages you gain from college. Cancelled classes, late night parties and deleterious amounts of food make college enjoyable; however, this can lead to weight gain. “Freshman 15” is not a myth and although you may not be unfortunate

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    Essay Length: 529 Words / 3 Pages
    Submitted: November 12, 2009 By: Mike
  • Internet Marketing

    Internet Marketing

    Internet Marketing The World Wide Web has attracted considerable attention from marketers in the popular business press (Verity and Hoff, 1994, p. 80-88) and academic marketing (Hoffman and Novak, 1996, p. 50-68) and practitioner (Watson, Pitt, and Akselsen, 1998, p. 36-56) journals. Understandably, at this early stage, the focus has been on the technology from a general marketing perspective or as a marketing communication medium. With few notable exceptions, less attention has been given

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    Essay Length: 2,188 Words / 9 Pages
    Submitted: November 12, 2009 By: Edward
  • Beat the Market

    Beat the Market

    http://vwww.investopedia.com/ask/answers/03/100903.asp What does it mean when people say they "beat the market"? How do they know they have done so? -------------------------------------------------------------------------------- "Beating the market" is a difficult phrase to analyze. It can be used to refer to two different situations: 1. An investor, portfolio manager, fund, or other investment specialist produces a better return than the market average. The market average can be calculated in many ways (some of which are shady and used to

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    Essay Length: 5,255 Words / 22 Pages
    Submitted: November 12, 2009 By: Wendy
  • Nike Marketing Plan

    Nike Marketing Plan

    Nike Marketing Plan By: Marketing Management – MM522 March 2004 Outline I. Executive Summary II. Table of Contents III. Company History IV. Marcoenvironment a. Demographic b. Economic c. Social d. Political e. Technological f. Ecological V. Competitive Advantage a. Industry Environment b. Operating Environment VI. Four P’s of Marketing a. Product b. Place c. Promotion d. Price VII. Core Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. Business Life Cycle IX. Marketing Goals

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    Essay Length: 7,388 Words / 30 Pages
    Submitted: November 12, 2009 By: Vika
  • Market Research Project - Caddyhome

    Market Research Project - Caddyhome

    1. Executive summary The purpose of this research report is to find out whether customers are interested in an online hypermarket. To analyze this, the research is divided in three topics. The first one discusses the interest from customers to buy online. The second looks at drivers and barriers for people to buy online. Finally, the third topic investigates the different product categories that Caddyhome should include in their assortment. To analyze these topics, a

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    Essay Length: 797 Words / 4 Pages
    Submitted: November 12, 2009 By: Stenly
  • Marketing Mix Research

    Marketing Mix Research

    Introduction To help firms setup a well around market strategy there are two important components the firms must identify. The two are target marketing and marketing mix, in this report I will focus on marketing mix only. The marketing mix insist firms with the right everything (right product, right price, right promotion, and right place); also known as the four “P”s, when deciding to introduce a product or service. Marketing mix is essential because the

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    Essay Length: 1,029 Words / 5 Pages
    Submitted: November 12, 2009 By: Janna
  • Paper Market Japan

    Paper Market Japan

    Japan Japanese market in the past The japanese economy faced deflation for seven years in the past, until the introduced quantitative easing policy gave rise to economic growth and stability in the country. The, from the policy, resulting low long term interest rates led to more business and private investment, restructuring processes, encouraged economic growth and prevented more deflation. Since 2002 Japans output increased at around two percent annual rate and the country gained high

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    Essay Length: 606 Words / 3 Pages
    Submitted: November 13, 2009 By: Bred
  • The Four P’s of Marketing -Place

    The Four P’s of Marketing -Place

    Marketing strategies must address the place aspect for their product. Place refers to the chains of distribution for a company’s product line. A chain of distribution is any firm or entity involved in getting the product from the manufacturer to the consumer (Perreault, McCarthy, 2004). This paper will summarize an article discussing the chain of distribution for Banana Republic’s new specialty apparel product line, an explanation of how these distribution channels will support the new

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    Essay Length: 709 Words / 3 Pages
    Submitted: November 13, 2009 By: Jon
  • Schwinn Bicycles Marketing Case Analysis

    Schwinn Bicycles Marketing Case Analysis

    1. What are the strengths and weaknesses of Schwinn? What opportunities and threats face the company? A. Strengths a. Schwnn brand is known for quality with more than 100 years experience manufacturing bicycles. b. Schwinn is under new management with vision and direction. This new management is not afraid to compete within the high end target market. c. Schwinn can offer high end consumers the prestige of “Handmade in the USA.” d. Under new management

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    Essay Length: 824 Words / 4 Pages
    Submitted: November 13, 2009 By: Jack
  • An Introspective Look at the Modern Age of Entertainment Software and Its Proposed Effects on Society

    An Introspective Look at the Modern Age of Entertainment Software and Its Proposed Effects on Society

    The year is 1972, and a distinctive sound is emanating from the rear of Andy Capp’s Tavern. Pong….Pong….Pong. Little did the creators of this new game at the fledgling company called Atari know but they were about to kick start the modern age of video games. Many years have passed since then, and technology has progressed exponentially. As technology continues to advance and video games become more realistic, there are some that think that society

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    Essay Length: 2,024 Words / 9 Pages
    Submitted: November 13, 2009 By: Victor
  • Marketing Plan for Fitness Center

    Marketing Plan for Fitness Center

    Executive Summary 1.0 Executive Summary Corporate Fitness will serve Seattle-area businesses, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Our business is based on two simple facts: 1. Healthy employees are more productive than chronically ill employees. 2. It costs less to prevent injuries or illnesses than to treat them after they occur. At Corporate Fitness (CF), we tie worker productivity directly to the health care

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    Essay Length: 2,646 Words / 11 Pages
    Submitted: November 13, 2009 By: Vika

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