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Last update: August 21, 2014
  • My Home Australia Imc Plan

    My Home Australia Imc Plan

    1.0 Introduction The endeavour of this report is to serve as an extension or complementary alternative for the original My home Australia marketing plan. It is essentially a integrated marketing communications plan which addresses the objectives of brand awareness and brand preferences for the business “My Home Australia”. This report will outline several advertising and promotional strategies designed to achieve these objectives. Lastly a budget and schedule of implementation is presented. 1.1 Company profile My

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    Essay Length: 1,211 Words / 5 Pages
    Submitted: November 14, 2009 By: Top
  • Online Gaming and Voice Communication

    Online Gaming and Voice Communication

    Online gaming is connecting your gaming console to other gamers through the Internet and playing with them or against them in a variety of games. Online gaming creates social relationships between gamers. We live in an era fueled by technological development. Each new discovery changes the way we communicate with each other. Gaming is becoming a more an easier and more socially acceptable way to interact with people. In a study conducted by the Pew

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    Essay Length: 1,105 Words / 5 Pages
    Submitted: November 14, 2009 By: Kevin
  • Online Innovation

    Online Innovation

    Project overview: There is a great need for a full service and price competitive on-line meat shop. At this point, we may explain our company nature before and after go online like from “Blick and Mortar” to “Click and Mortar”? If we combine this need being met with the feel of shopping at a real “home town” meat shop our competitive advantage will be far greater than that of our competitors. There are very few

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    Essay Length: 402 Words / 2 Pages
    Submitted: November 14, 2009 By: Max
  • The Strategic Marketing Plan

    The Strategic Marketing Plan

    Ambi-Pur was launched in 2002. The brand comes from the International stable of Sara lee and is the largest brand in the Household and Beauty care division of the company. Ambi Pur is the No.1 brand in Europe. In India, Ambipur was launched as a air freshener for cars. It was a pleasant surprise for car owners to see a new product ( at that time) with somewhat a funny name. The brand gained popularity

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    Essay Length: 367 Words / 2 Pages
    Submitted: November 14, 2009 By: Jessica
  • Online Universities and Traditional Universities

    Online Universities and Traditional Universities

    Online Universities and Traditional Universities Traditional universities are a wonderful way to study for students who have the time and patience to deal with teachers and classmates. In contrast, online universities are the ideal way to study for students who do not have the time to go to school and those who enjoy working at their own pace. Some students enjoy traditional universities while others prefer online universities. If someone chooses a traditional university and

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    Essay Length: 484 Words / 2 Pages
    Submitted: November 14, 2009 By: Jack
  • Kudler Fine Foods Marketing Research Paper

    Kudler Fine Foods Marketing Research Paper

    How do businesses thrive? What makes one company more popular then the next? Well, many different things can come into play such as how well that company’s product is or by word of mouth. But the best way for a company to truly get its message across would be through that company’s business marketing plan. It is very important that large and small companies alike have their own marketing department specifically aimed to come up

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: November 14, 2009 By: Max
  • Technology Plan

    Technology Plan

    It is highly important for an health care organization to have a company technology plan that will give that organization office efficiency in which that they can better service their clients and also that the organization themselves can have an easier way to perform their duties and also maintianing efficient files and data. I am going to introduce to the organization a network that is both efficient in what it does, it maintains confidentality, and

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    Essay Length: 1,208 Words / 5 Pages
    Submitted: November 15, 2009 By: Stenly
  • Strategic Business Plan

    Strategic Business Plan

    ANDY PULLEN BUSINESS ADMINISTRATION 100 EXAMINATION NUMBER TWO Lars this is how you create a business plan. First you have to set the vision, goals, and objectives of your business. The most important driver for almost any business plan is return on investment (ROI). Commonly, when someone starts to write a business plan for the first time you need to determine what is your objective? The essential planning elements are identifying your objectives. What you

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    Essay Length: 1,928 Words / 8 Pages
    Submitted: November 15, 2009 By: regina
  • Marketing Plan - New Nivea Product

    Marketing Plan - New Nivea Product

    Executive Summary: Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyone’s agenda. From television portraying reality shows such as “Extreme Makeover” and fictional dramas such as “Nip and Tuck”, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise, (News Target, 2005) dedicated to helping women look their best so it is no

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    Essay Length: 1,441 Words / 6 Pages
    Submitted: November 15, 2009 By: David
  • Online Marketing in Sri Lanka

    Online Marketing in Sri Lanka

    I. Online Marketing in Sri Lanka 1. Introduction The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The adoption of online marketing is more than a technical issue. Country specific factors such as differences in culture and business environment are influencing the nature and type of appropriate IT solutions including online marketing. Therefore the marketing strategies must be suitable for the country to reach and communicate with the

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    Essay Length: 575 Words / 3 Pages
    Submitted: November 15, 2009 By: Fatih
  • Marketing Plan - Microfreeze

    Marketing Plan - Microfreeze

    Executive Summary The reverse microwave market is a newly forming market, and our new product the Microfreeze hopes to grab a 5% market share in our first year. There have been certain trends in the current microwave market, and since our product is so similar to the microwave, we hope to use these trends for our success. Our competition is going to be from the already large corporations and microwave producers such as GE, Sharp,

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    Essay Length: 2,700 Words / 11 Pages
    Submitted: November 15, 2009 By: Bred
  • Food Scientist Interview

    Food Scientist Interview

    One of the most unusual aspects of food science I learned about is the process of microencapsulating. Smells or gasses are microencapsulated and added to food to make it smell better. This process is done to make cheaper foods more appealing. Also there are many parts to food science. It starts with the engineering and chemistry (the making of the food), to the microbiology (making the food last long in packages), and end in the

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    Essay Length: 290 Words / 2 Pages
    Submitted: November 15, 2009 By: Tommy
  • Planning and Budgeting

    Planning and Budgeting

    Relevant information Barbers 5 Hour pay 9.90 Week 40 hours Weeks 50 year Rent and fixed expenses 1,0 month Shampoo .40 per client Hair cuts 12.00 Barbers 5*9.90=49.5 hour Week 40*49.5hour=1,980 total payroll week Total payroll week 1,980*50=99,000 total yearly wages Total expenses 1,0*12=21,000 per year Total fixed expenses 99,000+21,000=120,000 1. Contribution Margin Unit Sales Price $12.00 - Unit Variable Cost .40 = Unit Contribution Margin $11.60 2. Annual Break-even Point (Haircuts) In order to

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    Essay Length: 940 Words / 4 Pages
    Submitted: November 15, 2009 By: Top
  • Six Priorities That Make a Great Strategic Plan

    Six Priorities That Make a Great Strategic Plan

    I. Summary: Article 9. Lippitt, Mary Burner. "Six Priorities That Make a Great Strategic Plan." Journal of Business Strategy (Jan.-Feb. 2003): 21-24. Rpt. in Annual Editions. Ed. Fred H. Maidment. 13th ed. Management 05/06. Dubuque: McGraw, 2005. 54-57. When a company is not successful in prioritizing, it is more likely to fail or fall behind in competition. Lippitt’s “Six Priorities That Make a Great Strategic Plan” explains the best way a business can prioritize its

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    Essay Length: 769 Words / 4 Pages
    Submitted: November 16, 2009 By: Artur
  • Three Plans for Reconstruction

    Three Plans for Reconstruction

    Analysis of the Three Plans for Reconstruction The American Civil War, lasting from 1861-1865, was the most severe military conflict the country had seen; it involved the United States of America (the Union), and eleven secessionist Southern states (the Confederate States of America). The war was the upshot of decades worth of political, social, and economic conflict between the agricultural South, which produced mainly cash crops such as cotton, tobacco, and sugarcane, and the

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    Essay Length: 386 Words / 2 Pages
    Submitted: November 16, 2009 By: Bred
  • Management Planning and Ethics

    Management Planning and Ethics

    Running Head: MANAGEMENT PLANNING AND ETHICS PAPER Management Planning and Ethics Paper Laureano Fernandez University of Phoenix Management 330 Professor Carlos Avila December 28, 2005 Work Session 3 Management Planning and Ethics Paper Today’s business culture is highly composed of a competitive spirit, were business is conducted by management’s brains and brute force. Yes, it is a fact! Organization must be willing to outgun, and outsmart their competitors. To win in this business culture, organizations

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    Essay Length: 1,344 Words / 6 Pages
    Submitted: November 16, 2009 By: Fonta
  • The Significance of Food in like Water for Chocolate

    The Significance of Food in like Water for Chocolate

    Food equals memory and memory equals immortality. In the recipes we pass down from generation to generation, in the food of our mothers, we reawaken the past and make the present more real. In the novel, Like Water for Chocolate, food is about history - with handed down recipes, the chef can remember the past. When Tita cooked, she could remember Nacha and her mother. Food is a major part of the story, and it

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    Essay Length: 680 Words / 3 Pages
    Submitted: November 16, 2009 By: Jack
  • Business Plan

    Business Plan

    South Orchard Retirement Home 1002 Sunny Lane• San Antonio TX•78201 Business Plan Michelle Lumia Dylan England Nathen Bottrell Nicola Kakish Ray Nowden South Orchard Retirement Home 1002 Sunny Lane• San Antonio TX•78201 Dear John Smith, We would like to present to you our business plan in request of financial support. We would like to open a retirement home that will provide an easier way of living for the elderly and retired. This home will provide

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    Essay Length: 4,571 Words / 19 Pages
    Submitted: November 16, 2009 By: Bred
  • Agriculture Strategy for Eleventh Plan: Some Critical Issues

    Agriculture Strategy for Eleventh Plan: Some Critical Issues

    PLANNING COMMISSION Agriculture Strategy for Eleventh Plan: Some critical issues INTRODUCTION 1.1 The Approach Paper to the Eleventh Five Year Plan prepared by the Planning Commission, suggested a road map for 9% per annum growth for the economy as a whole, and an agricultural growth target of 4% per annum during the plan period. Agriculture is not only an important driver of macro-economic performance; it is an essential element of the strategy to make growth

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    Essay Length: 6,445 Words / 26 Pages
    Submitted: November 16, 2009 By: Mikki
  • Food for Thought

    Food for Thought

    Super Size Me is a Micheal Moore type documentary about the health hazards of eating fast food on a regular basis. Concerned about the fact that America has become the fattest nation in the world, Morgan Spurlock looks at the hypothesis that part of this tendency is due to the exaggerated amounts of fast food that people are eating combined with their lack of physical exercise. This hypothesis has been the subject of a high-profile

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    Essay Length: 1,358 Words / 6 Pages
    Submitted: November 16, 2009 By: Mikki
  • Bellsouth Diversity Plan

    Bellsouth Diversity Plan

    Bellsouth: Diversity Plan Bellsouth has a philosophy of how they have exceeded their diversity plan of action for employees. It is stated as follows 1. "Bellsouth has a rich heritage of diversity spanning all aspects of our business. We believe that diversity- and fostering an inclusive workforce- is not only the right thing to do, it is also critical to maintaining a competitive advantage in today's global marketplace". "At Bellsouth, we define diversity as the

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    Essay Length: 802 Words / 4 Pages
    Submitted: November 16, 2009 By: Kevin
  • Marketing Plan: Power Shirts

    Marketing Plan: Power Shirts

    Marketing Plan Powershirts CASE OVERVIEW Powershirts is a potential e-tailing partner for a clothing manufacturer located in Guadalajara, Mexico. The information we were given about Powershirts and the manufacturer is very limited, and we had no direct contact with management. The manufacturer has sold shirts in the Mexican market and has also sold men's slacks in the United States under a label undisclosed to us. They can produce shirts in any color; sleeve length, weight,

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    Essay Length: 1,346 Words / 6 Pages
    Submitted: November 17, 2009 By: Bred
  • America online Strategy Analysis

    America online Strategy Analysis

    Case: America Online Inc., Topic: Strategy Analysis Prior to 1995, AOL was so successful in the commercial online industry relative to its competitors CompuServe and Prodigy primarily because of its pricing rate structure which was the easiest for customers to understand and plan for ahead of time. CompuServe and Prodigy offered the same pricing as AOL for its standard service, but, charged additional fees for premium services and downloading which made it more difficult for

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    Essay Length: 427 Words / 2 Pages
    Submitted: November 17, 2009 By: Monika
  • Strategic Planning Tools

    Strategic Planning Tools

    STRATEGIC PLANNING TOOLS Strategic planning may be characterized as a systematic effort to produce fundamental decisions and actions that shape and guide what a business organization is, what it does, and why it does it. The objective of strategic planning is to develop a map by which to manage an organization's positioning. Although some would suggest that strategic planning has lost some of its effectiveness, most managers continue to recognize the need for effective strategic

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    Essay Length: 499 Words / 2 Pages
    Submitted: November 17, 2009 By: Andrew
  • Marketing Plan for Internet Cafes in India

    Marketing Plan for Internet Cafes in India

    Marketing Plan for INTERNET CAF?S IN INDIA Table Of Contents 1 Executive Summary 2 2 Situation Analysis 3 2.1 Market Summary 4 2.1.1 Market Demographics 5 2.1.2 Market Needs 6 2.1.3 Market Trends 7 2.1.4 Market Growth 9 2.2 SWOT Analysis 10 2.3 Competition 14 2.4 Services 14 2.5 Keys to Success 16 2.6 Critical Issues 16 2.7 Macro Environment 17 3.0 Marketing Strategy 17 3.1 Mission 18 3.2 Marketing Objectives 19 3.3 Financial Objectives

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    Essay Length: 6,022 Words / 25 Pages
    Submitted: November 17, 2009 By: Vika

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