Facebook Social Marketing Case Essays and Term Papers
3,749 Essays on Facebook Social Marketing Case. Documents 826 - 850 (showing first 1,000 results)
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Case Analysis: Unocal in Burma
Case Analysis: Unocal in Burma Union Oil Company of California, Unocal, progressed into a full-service oil business after being founded more than 100 years ago to develop oil fields in California. Its services included extraction, refining, distribution, marketing and retail. Because of the depletion of oil fields in the United States, Unocal turned to foreign investments with a strategy to market its one-stop shopping business to governments. A major international project of interest was the
Rating:Essay Length: 308 Words / 2 PagesSubmitted: December 15, 2009 -
Flyboy, Inc Case Study
Flyboy, Inc Flyboy, Inc which is successful manufacturer of aircraft wants to expand its market to Pumonia.(a small oil rich kingdom that was once an Italian colony). The government would be the principal purchaser, along with some royalty private families. It is not possible for Flyboy to enter the marker without a local representative. Flyboy is aware that “grease payments” and lavish gifts to customer is Pamonia is customary. Before Flyboy can make any decisions
Rating:Essay Length: 1,224 Words / 5 PagesSubmitted: December 15, 2009 -
Toyota Marketing Plan
Contents Introduction……………………………………………..3 Market Share……………………………………………4 Exposure to children……………………………………5 Television viewing & obesity…………………………..6 Consequences………………………………………… 7 Effect of media on children……………………………..8 UK Scenario…………………………………………….11 Indian Scenario………………………………………….12 References……………………………………………….14 Appendix 1………………………………………………15 Junk Food: The issues surrounding food advertising to children Advertising is a paid form of communication through a non-personal medium in which the sponsor is identified and the message is controlled. Advertising is a tool of marketing. The common methods of advertising are television commercial campaigns, print campaigns, billboard campaigns,
Rating:Essay Length: 2,294 Words / 10 PagesSubmitted: December 15, 2009 -
The Relocation of Marketing Communications Budgets
Why have marketing communications budgets been reallocated in recent years to increase expenditure on promotions and reduce spending on advertising? Discuss with reference to one example This report will examine some of the reasons why marketing communications budgets have been reallocated in recent years to increase expenditure on promotions and reduce expenditure on advertising. It will specifically examine the McDonalds Corporation in light of this growing phenomenon. An integrated marketing communications program, the promotion mix,
Rating:Essay Length: 1,098 Words / 5 PagesSubmitted: December 15, 2009 -
Netflix Case Study
Netflix utilizes a number of different advertising methods. Netflix created a coupon in the form of an enlarged movie ticket offering a free month of service. These “movie tickets” are given out at cash registers at all Best Buy stores and are included in packing boxes of most of the major DVD player manufacturers (Sony, Philips, Toshiba, Panasonic, RCA, etc.). Best Buy’s website also has a link directly to Netflix which is under the “DVD
Rating:Essay Length: 1,064 Words / 5 PagesSubmitted: December 15, 2009 -
Corporate Social Responsibility
CORPORATE SOCIAL RESPONSIBILITY Corporate Social Responsibility (CSR), though known for quite some time, has gained prominence in the recent times, particularly in the last decade of the 20th century. Perhaps the importance of the phrase has grown with the rise in importance or growing clout of the multi-national corporations. Till recently the burden of social responsibility was considered to be on the governments more so in the wake of existence of Marxist and socialist ideology
Rating:Essay Length: 1,117 Words / 5 PagesSubmitted: December 15, 2009 -
Dutch Boy Paints Marketing Plan for Puerto Rico
Table of Contents I. Executive Summary 3 II. Marketing Plan 4 A. Situation Analysis 4 B. Environmental Analysis 8 C. Objectives 10 D. Marketing Strategy 11 E. Action Programs 18 F. Budgeting 22 G. Resources 25 H. Controls 25 I. Contingency Planning 27 III. Information Sources 28 IV. Appendix 29 I. Executive Summary Founded in 1907, Dutch Boy continues to be an industry leader in delivering innovative and high-quality products and packaging solutions, and
Rating:Essay Length: 2,290 Words / 10 PagesSubmitted: December 15, 2009 -
Honda Motor Co. Case Study
Honda Motor CO. Honda began in 1946 when Soichiro Honda established a Honda Technical Research Institute. It incorporated in 1948. The head office moved to Tokyo in 1952 and the following year Yamato Factory (now Saitama Factory Wako plant) was established. With continued growth, Honda established its first overseas subsidiary, a motorcycle marketing company, in the US in 1959. Honda gradually strengthened its presence in Europe after 1961, when it became the first Japanese motorcycle
Rating:Essay Length: 2,340 Words / 10 PagesSubmitted: December 16, 2009 -
Marketing at Kudler Foods
Table of Contents i. Introduction to Marketing ii. Relative values of market value iii. Market mix in Kudler’s catering service iv. Determining product and price in relation to other catering services v. Place and Promotion in relation to catering vi. Using technology in targeting customers vii. Decision to create a catering service in relation to local organic growers. viii. Conclusion ix. References. Introduction to Marketing “Marketing as the name implies is an organizational function and
Rating:Essay Length: 1,609 Words / 7 PagesSubmitted: December 16, 2009 -
Mac Case Analysis
Margarine, "the heart-healthy margarine choice," owned by Unilever, one of the world's largest consumer products companies. Becel was launched in 1978 under the Lipton Food Division at Unilever. Their target market being older, educated and affluent adults, Becel's strategy proved to be a winner when their margarine sales and awareness soared to become the market leader in a short amount of time. Currently, Becel is not growing at the fast rate it once was and
Rating:Essay Length: 478 Words / 2 PagesSubmitted: December 16, 2009 -
Social Science
I knew then that I wanted to devote my studies to learning how body mechanisms react to varying chemicals. Witnessing innovative pharmaceutical research had only intensified my passion for biochemistry, a subject I had become fascinated with in high school; it had intrigued me because it integrated my love of chemistry with my desire to learn more about biological processes. My A-level studies provided me with a solid introduction to biochemistry; I now seek a
Rating:Essay Length: 336 Words / 2 PagesSubmitted: December 16, 2009 -
Kudler Fine Foods Case Study
Kudler Fine Foods (KFF) was created by Kathy Kudler and has three retails stores in Southern California. This specialty store focuses on providing customers with the finest selections in foods, wines, and, related needs. More specifically, KFF offers a gourmet selection of seafood, meats, wines, produce, baked goods, and dairy products. Teamed with a wide array of fine products, KFF selects team members carefully, employing a friendly, knowledgeable staff. The company has grown significantly and
Rating:Essay Length: 839 Words / 4 PagesSubmitted: December 16, 2009 -
Sports Marketing
The business of sports is one of the fastest growing industries in the world. All over the globe, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behaviour and motivating target markets to purchase goods and services. Sports marketing is simply any sales or
Rating:Essay Length: 295 Words / 2 PagesSubmitted: December 16, 2009 -
Microsoft .Net Case
Sample Case Report Microsoft .NET Case This report is provided as a sample to illustrate the level of work and research required, as well as the format of a case report. Obviously, the content of the report is not relevant for us. The report is a little longer than the required maximum of 3 pages (with additional material in appendices). Case Study: Microsoft .NET Not until recently, the phrase .NET has been used to describe
Rating:Essay Length: 2,414 Words / 10 PagesSubmitted: December 16, 2009 -
Staples Case Study
Staples Inc. The idea of Staples started off with a very easy problem to fix. Thomas Stemberg was trying to print off a business plan when his printer ribbon all of a sudden broke on the Fourth of July holiday (About Staples). ” It was the Fourth of July weekend, 1985, and Tom’s regular supplier, a local stationery store, was closed for the holiday” (About Staples). After driving around for hours trying to find a
Rating:Essay Length: 2,399 Words / 10 PagesSubmitted: December 16, 2009 -
Financial Markets
The financial markets exist within the states and there primary markets; New York Stock Exchange, NASDAQ, and American Stock Exchange. Everyone is aware that the New York Stock exchange is the biggest market in the states, so we will focus on the other two for this report. First these are organizations that are built to trade stocks and bonds; they trade both private stocks and groups of stock known as funds. They sell in both
Rating:Essay Length: 478 Words / 2 PagesSubmitted: December 16, 2009 -
B2b and B2c Marketing
B2B and B2C Marketing In this paper a firm idea of how marketing works for B2B as well as B2C sites. Although the two entities differ, the overall marketing strategy is the same in theory. "In marketing to other businesses or individuals one of the most important things is to establish good relationships. In B2B or business to business this requires a commitment of time and good customer service prior to ever making that first
Rating:Essay Length: 490 Words / 2 PagesSubmitted: December 16, 2009 -
Starbucks Case Study
Executive Summary Coffee has become an essential beverage in our society. Adults consume a huge proportion of coffee in their daily routine. In North America, it is proven that ninety percent of adults consume coffee. It usually served hot which contains caffeine, is a xanthine alkaloid compound that acts as a stimulant in humans. Coffee has become a remedy for sleepiness or for staying up late for work or for project. It also became part
Rating:Essay Length: 1,612 Words / 7 PagesSubmitted: December 16, 2009 -
New York Dog Care United Kingdom Marketing Plan
Table of Contents 1.0 New York Dog Care / Company Background 2.0 Services Offered 3.0 Location 4.0 Target Consumers / Profile and Segmentation 5.0 International Marketing Strategy 5.1 Price (medium/low) 5.1.1 Price Strategy 5.1.2 Competitor pricing 5.1.3 Service Prices 5.2 Promotion 6.0 Conclusion New York Day Care was founded in New York City, New York, in 2003 and has since become a leading provider of Dog Care Services in the Metropolitan Area. The company was
Rating:Essay Length: 856 Words / 4 PagesSubmitted: December 16, 2009 -
Nike Case Study
 Nike is recognized as “the” brand for promoting superior athletic performance and is worn and endorsed by the world’s best athletes and teams. Nike has endorsed such athletes as Michael Jordan, Lebron James, Michael Vick, Serena and Venus Williams, Lance Armstrong, Terrell Owens, and Michael Johnson. It is widely know that the “swoosh” signifies greatness and athletic domination. I will attempt to inform the reader of the financial situation of one of the
Rating:Essay Length: 1,195 Words / 5 PagesSubmitted: December 16, 2009 -
Hilton Hotels - Case Study
In an attempt to become a more aggressive business operation, Hilton Hotels decided to change its strategic direction by venturing into the gaming industry. With this strategy came not only new opportunities but also large elements of risks and competition. In 1994 the growth in the gaming segment declined with gaming operating income down by 7% from 1993. The Hilton Hotels however had a 3% increase in occupancy from 1993. In view of this, it
Rating:Essay Length: 987 Words / 4 PagesSubmitted: December 16, 2009 -
Government Court Cases
Smith v. Allwright Facts of the Case A resolution of the Democratic Party of Texas, a group that the Texas Supreme Court had deemed a "voluntary association," allowed only whites to participate in Democratic primary elections. S.S. Allwright was a county election official; he denied Lonnie E. Smith, a black man, the right to vote in the 1940 Texas Democratic primary. Question Presented Did denying blacks the right to vote in primary elections violate the
Rating:Essay Length: 849 Words / 4 PagesSubmitted: December 16, 2009 -
What Makes Services Marketing More Challenging and Tough Than Product Marketing? Discuss
What makes Services Marketing more challenging and tough than product marketing? Discuss. Definition: Service Any act of performance that one party can offer another that is essentially intangible and does not result in the ownership of anything; its production may or may not be tied to a physical product. Dominant component is intangible. US is the world’s first service economy. More than % of the workforce in the private sector is employed in the service
Rating:Essay Length: 481 Words / 2 PagesSubmitted: December 16, 2009 -
Marketing Define
Marketing Defined America is the land of opportunity. Each one of us, given the foresight and the determination, has an equal opportunity to become a part of history. This may present itself in many ways. A humanitarian. An artist. A scientist. A politician. An icon in the business world. While few of us will have the chance to sing at the Metropolitan Opera or be awarded the Nobel Peace Prize, the world of business offers
Rating:Essay Length: 762 Words / 4 PagesSubmitted: December 16, 2009 -
Case: Kristen's Cookie Company (a)
1. How long will it take you to fill a rush order? Action Needed Time in min Clean Bowl, Add ingredients, and Mix 6 Dish Cookies onto Tray* 2 Put cookies in Oven, Set Timer & Temp. 1 Baking* 9 Remove cookies and cool 5 Bag cookies* 2 Accept payment 1 Total 26 * Per dozen cookies 2. How many orders can you fill in a night, assuming you are open four hours each night?
Rating:Essay Length: 1,204 Words / 5 PagesSubmitted: December 16, 2009