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Last update: October 1, 2016
  • Changes in the Market and Emerging Promotional Tools

    Changes in the Market and Emerging Promotional Tools

    Changes in the market and emerging promotional tools There has been a tremendous amount of change in the global markets in the past few years. This has predominantly due to the fact that there is a shift in the consumer mindset, consumption patterns, changes in demography and organizational attitude brought through by advancement in technology. This has led to a change in marketing strategies and practices across the world. Marketing thinkers and companies are prompted

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    Essay Length: 1,795 Words / 8 Pages
    Submitted: December 16, 2009 By: Tasha
  • Social Issues in Hedda Gabler

    Social Issues in Hedda Gabler

    Social Issues in Hedda Gabler It has been suggested that Hedda Gabler is a drama about the individual psyche -- a mere character study. It has even been written that Hedda Gabler "presents no social theme" (Shipley 333). On the contrary, I have found social issues and themes abundant in this work. The character of Hedda Gabler centers around society and social issues. Her high social rank is indicated from the beginning, as Miss Tesman

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    Essay Length: 1,633 Words / 7 Pages
    Submitted: December 16, 2009 By: David
  • Revlon Case Study

    Revlon Case Study

    weeeeeeee wqeeqwe qweew wewewe s in 10 minutes, as well as its Frost & Glow highlighting brand. In haircare, the Company sells the Flex and Aquamarine lines in many countries and the Bozzano and Juvena brands in Brazil. Beauty Tools: The Company sells Revlon Beauty Tools, which include nail and eye grooming tools, such as clippers, scissors, files, tweezers and eye lash curlers. Revlon Beauty Tools are sold individually and in sets under the Revlon

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    Essay Length: 586 Words / 3 Pages
    Submitted: December 16, 2009 By: regina
  • International Marketing

    International Marketing

    Pg. 1 International Marketing Introduction Over the past 40 years, the number of multinational corporations in the world’s fourteen richest countries has gone from 7,000 to 24,000 (Alden, p. 6-7). While many companies have marketed internationally for years, more and more companies are looking to enter the arena of global competition. In today’s business world, often companies simply cannot stay domestic and expect to maintain and increase their markets. A company must initially decide

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    Essay Length: 1,110 Words / 5 Pages
    Submitted: December 16, 2009 By: Yan
  • Ebay Case Study

    Ebay Case Study

    1. Numerous business models are utilized by EBay. The brokerage model is the key business model used by EBay. Through the brokerage model, EBay acts as an auction broker where they conduct auctions for sellers and charge the seller a listing fee and commission scaled with the value of the transaction. The advertising model is also used through links to EBay stores, which are outlet versions of popular businesses like the Fujitsu Scanner Outlet

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    Essay Length: 429 Words / 2 Pages
    Submitted: December 16, 2009 By: Fonta
  • The Task of an International Marketer

    The Task of an International Marketer

    The International Marketer’s task is more complicated than that of the domestic marketer because the international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. Discuss. Introduction Domestic marketing deals with any marketing activities within the boundaries of a nation. This should be directly contrasted with the term International marketing, which refers to all marketing activities that go beyond the confines of a domestic economy. For Zimbabwe, this would be

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    Essay Length: 2,243 Words / 9 Pages
    Submitted: December 16, 2009 By: Jon
  • Kudler Fine Foods Case

    Kudler Fine Foods Case

    Discussion A As a result of the decisions use local growers of organic produce and start a catering service, Kudler has decided to shut down some departments (e.g., deli, confectionary, on-site prepared meals) for 3 months for refurbishing. This will result in some employees not being needed. What obligations does Kudler have to its employees? Can Kudler legally shut down these departments? Questions 1. Will these layoffs be viewed as an infringement on Title VII

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    Essay Length: 824 Words / 4 Pages
    Submitted: December 16, 2009 By: Stenly
  • Ryan Air Case Study

    Ryan Air Case Study

    Ryanair has been operating in a very competitive airline industry. Their operating profit has been fluctuating from 1985 to 1987; however, from 1987 to 1991, Ryanair has been facing major losses. The strategy of Ryanair was to be all things to all people offering the lowest fare to its passengers with the highest customer service. Ryanair operated in a very complex and initially government regulated environment. However, its strategy did not hold in front of

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    Essay Length: 772 Words / 4 Pages
    Submitted: December 16, 2009 By: Jon
  • Krispy Kreme Doughnuts Case Study

    Krispy Kreme Doughnuts Case Study

    The principal business of Krispy Kreme Doughnuts, which began in 1937, owned and franchising Krispy Kreme doughnut stores make and sell over 20 varieties of premium quality doughnuts, including the Hot Original Glazed. Each of the traditional stores is a doughnut factory with the capacity to produce from 4,000 dozen to over 10,000 dozen doughnuts daily. Consequently, each factory store (stores which contain a full doughnut-making production line) has significant fixed or semi-fixed costs, and

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    Essay Length: 2,876 Words / 12 Pages
    Submitted: December 16, 2009 By: Mike
  • Netflix Case Study

    Netflix Case Study

    It is with sadness and regret that I must now recommend against investing in Netflix (NFLX). I am personally a long-time customer, and former investor. Like most customers, I love the service. Like most investors, I love the management team. When Blockbuster (BBI) first announced its "me too" Total Access service, I laughed right along with all the other true believers, and largely ignored it. But when I learned more about the details of the

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    Essay Length: 697 Words / 3 Pages
    Submitted: December 16, 2009 By: Andrew
  • Tesco Case Study Context

    Tesco Case Study Context

    Tesco Case Study Context Tesco, well known as Britain’s leading food retail group with a presence also elsewhere in Europe, Asia and the United States has also been a pioneer online. As this Tesco.com case study shows, retailer Tesco is generally recognized as the worlds largest online grocer and it has an annual turnover of Ј1 billion online in the UK and has launched in other countries, internationally and is diversifying into non-food categories. Tesco.com

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    Essay Length: 1,105 Words / 5 Pages
    Submitted: December 17, 2009 By: Wendy
  • Social Engineering

    Social Engineering

    Social Engineering October 29, 2007 Social Engineering Before laws or a land without laws would be a chaotic place for humans to live. Since there have been social communities there have been a need for laws to control the moral and ethical issues that come when two or more people come together. These laws or rules are intended to help make everyone understand what one may think or the government thinks that the right moral

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    Essay Length: 825 Words / 4 Pages
    Submitted: December 17, 2009 By: Mike
  • Market Structures

    Market Structures

    Running head: Market Structures Market Structures MBA501 University of Phoenix Online Market Structures McConnell and Brue (2004) describe four market structures that companies align themselves with during the course of their corporate lives. This paper will give examples of the four market structures: Pure Competition, Pure Monopoly, Monopolistic Competition and Oligopoly. Companies may move from market structure to market structure over the course of growth and time. This movement between structures may be the result

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    Essay Length: 1,416 Words / 6 Pages
    Submitted: December 17, 2009 By: Monika
  • Why Are Cases Cold

    Why Are Cases Cold

    CHAPTER 1 INTRODUCTION In the world of criminal investigation time is of the essence and it is common knowledge in the police world that if a crime does not generate a substantial lead or some kind of solid evidence within the first 48 hours it is likely that it will remain unsolved. As this time passes, the case grows cold just as death turns our bodies cold. Cold cases are a huge problem in today's

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    Essay Length: 403 Words / 2 Pages
    Submitted: December 17, 2009 By: Top
  • Harley Davidson Case Study

    Harley Davidson Case Study

    HARLEY DAVIDSON CASE STUDY With the growing global economy, companies are looking for ways to improve their market share. Many excellent firms have learned how to beat their competitors through the implementation of new management, marketing, and/or manufacturing techniques. Harley-Davidson is one of those excellent companies whom has challenged traditional ideas. We intend to show through this case study that any company can follow Harley-Davidson's techniques and lead themselves to excellence. Company History Harley-Davidson Motorcycle

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    Essay Length: 5,010 Words / 21 Pages
    Submitted: December 17, 2009 By: Yan
  • Social Responsibility

    Social Responsibility

    Social Studies for Business at WSU Today, social responsibility in business is the commitment the corporation has upheld in guiding a well ethical and supportive company, leading to better living standards and a better overall being of the society. However, if the business tends to fall in a few mistakes than it is their responsibility for them and for any necessary changes that may be needed to correct the downfall. If times get rough, for

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    Essay Length: 720 Words / 3 Pages
    Submitted: December 17, 2009 By: Anna
  • Kudler Fine Foods Case Study

    Kudler Fine Foods Case Study

    Introduction Kudler fine Foods are in dire need of an upgraded system as well as a better constructed database. It is recognized that there are three stores involved, and downtime is unacceptable. This document will outline the requirements needed from different section, such as Marketing, Human Resources, and Management to name a few. Currently, there is a collection of information, but many of the systems are not automated. We will outline areas that we feel

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    Essay Length: 1,362 Words / 6 Pages
    Submitted: December 17, 2009 By: Mike
  • Marketing Strategy for Motorola

    Marketing Strategy for Motorola

    ABSTRACT In today’s globally competitive world customers expect more, have more choices and they need the best for the amount they spend. So, marketing strategic plan has become so important in this aspect. In this report I have discussed about Motorola and suggested strategic frame work that they could have to implement to have competitive advantage in the market. Table of Contents Abstract 1 Table of Contents 2 1. Introduction 3 1.1 Global phone market

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    Essay Length: 2,371 Words / 10 Pages
    Submitted: December 17, 2009 By: Max
  • Ibm Case Study

    Ibm Case Study

    Introduction IBM has been known through most of its recent history as the world's largest computer company; with over 355,000 employees worldwide, IBM is the largest information technology employer in the world. Despite falling behind Hewlett-Packard in total revenue since 2006, it remains the most profitable. Since 1990, IBM's annual sales growth has trailed behind the US economic growth due to global deregulation and competition. IBM holds more patents than any other U.S. based technology

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    Essay Length: 607 Words / 3 Pages
    Submitted: December 17, 2009 By: Mike
  • Jiffy Case

    Jiffy Case

    The Jiffy Case Key Issues Company: Jiffy’s company culture clearly represents the cause of the biggest issues of this case. Although initially supported by market potential, steady increase of turnover, strong economic growth and development of new successful products, the Baldwin’s private family-owned business philosophy had created several issues: • Complete absence of team emphasis and lack of participation of the upper and middle management to the company’s policy-making process. • Need for major investments

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    Essay Length: 1,360 Words / 6 Pages
    Submitted: December 17, 2009 By: Venidikt
  • Southwest Airlines Case Study

    Southwest Airlines Case Study

    SouthWest Airlines Case Study Executive Summary Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States. Although the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding strong; while other airline companies are in debt. The information was majority gathered and analyzed from the internet; sources such as "News Week," and "Wall Street Journal." According to the

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    Essay Length: 3,004 Words / 13 Pages
    Submitted: December 17, 2009 By: Mikki
  • Value Marketing

    Value Marketing

    Value Creation The world today is revolving around Value ! There is too much and too many around all of us. How do we differentiate ? How do they differentiate ? All Products whether physical or service have to fill up a space. A space which is always evolving and ever changing . The physical and spiritual space of demand and the ever-busy art of fulfilment through Value Marketing. It is the world of differentiated

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    Essay Length: 335 Words / 2 Pages
    Submitted: December 17, 2009 By: Mike
  • Banana Time Case

    Banana Time Case

    BANANA TIME CASE This case deals specifically with the members of the “clicking” workgroup. The problem appears to be a total lack of supervision and management oversight as the work location is completely isolated from other areas of the shop floor. This lack of supervision has led to a number of concerns. Specifically, the issues of horseplay, extended breaks and operator disruptions, which all lead to a loss of production, are clearly visible during daily

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    Essay Length: 794 Words / 4 Pages
    Submitted: December 17, 2009 By: Venidikt
  • Social Problems

    Social Problems

    There are many reasons why mandatory-sentencing laws are ineffective and counterproductive. The first reason is that many people go to jail for very small crimes. Washington and California passed a law in 2004 called the “three strikes law,” where if someone is a two time felony offender and gets another felony they are sentenced a minimum of 25 years in prison even if they commit a misdemeanor offence. Most of the people who go to

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    Essay Length: 821 Words / 4 Pages
    Submitted: December 18, 2009 By: regina
  • Court Cases

    Court Cases

    Payne v. Tennessee (90-5721), 501 U.S. 808 (1991) 1. History: The petitioner was convicted by a jury on two counts of first-degree murder and one count of assault with intent to commit murder in the first degree. He was sentenced to death for each of the murders, and to 30 years in prison for the assault. 2. Facts: When the first police officer arrived at the scene, he immediately encountered Payne who was leaving the

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    Essay Length: 851 Words / 4 Pages
    Submitted: December 18, 2009 By: July

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