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  • Marketing

    Marketing

    PERSONAL INFORMATION (*REQUIRED) *FIRST NAME: DO NOT SHOW MY NAME IN MY PROFILE: *LOCATION: *ZIP/POSTAL CODE: *COUNTRY: Select One... USA Afganistan Albania Algeria American Samoa Andorra Angola Anguilla Antigua & Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Azores Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia & Herzegovina Botswana Brazil British Indian Ocean Ter Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Canary Islands Cape Verde Cayman Islands Central African

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    Essay Length: 489 Words / 2 Pages
    Submitted: November 18, 2009 By: Jack
  • The Impact of Music Piracy

    The Impact of Music Piracy

    The Impact of Music Piracy According to the Recording Industry of America (RIAA) the record industry loses $4.3 billion dollars, worldwide, due to music piracy (RIAA, 2003). The American Federation of Artists claims that on-line music piracy has caused some record store sales to drop by 20% and that 20.6 billion illegal downloads occur every month (AFM, 2004). Many experts believe that music piracy is currently the number one threat to the music industry. RIAA

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: November 18, 2009 By: Edward
  • Market Structure Cartel

    Market Structure Cartel

    A Cartel is a company with a very unique position with the opportunity to use a simple model to optimize price. It is an organization with a very desirable position in the world; very few companies can experience the opportunity to determine their own prices without loosing significantly market share. OPEC is considered a Monopolistic-Cartel type of organization. Firm’s demand curve This type of structure has the advantage that while increasing oil prices may

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    Essay Length: 803 Words / 4 Pages
    Submitted: November 19, 2009 By: Mike
  • Foreign Direct Investment in Ireland

    Foreign Direct Investment in Ireland

    Introduction Foreign Direct Investment has had a profound effect on the Irish economy since 1990. In this essay I will examine the role of foreign direct investment in Ireland since 1990. I'll examine what policy the Irish Government has implemented in order to attract this investment and other factors which have helped Ireland in attracting FDI. I'll also examine quantifiable changes in the Irish economy which are related to rising FDI. Undesirable characteristics of increased

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    Essay Length: 2,468 Words / 10 Pages
    Submitted: November 19, 2009 By: Mike
  • Disparate Impact and Treatment

    Disparate Impact and Treatment

    Disparate treatment case Raytheon Co. vs. Hernandez Mr. Joel Hernandez was an employee for Raytheon Company for 25 years until he tested positive for cocaine use, thus violating company workplace conducts (Rennert, 2004). The company had decided to have him perform a random drug test after noticing a sudden change in his work performance and behavior. After being informed that the test came back positive, Mr. Hernandez admitted to drinking heavily and using cocaine the

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    Essay Length: 1,182 Words / 5 Pages
    Submitted: November 19, 2009 By: Tommy
  • Hitler’s Foreign Policy

    Hitler’s Foreign Policy

    Germany suffered great losses after being defeated in World War One. The Treaty of Versailles had crippled Germany economically and socially, taking away large chunks of German land and population. The aims of Hitler’s Foreign Policy were to regain all that Germany had lost, and in order to do so, he would have to undo what the Treaty of Versailles had done. His objective was very clear and consistent, and in order to achieve his

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    Essay Length: 960 Words / 4 Pages
    Submitted: November 19, 2009 By: Mike
  • Challeges Facing International Marketers in This Millennium

    Challeges Facing International Marketers in This Millennium

    "CHALLENGES FACING INTERNATIONAL MARKETERS" IN THIS MILLENIUM 1.0 Introduction The prevailing arena in business this millennium has powerful forces which are transforming markets and spectacularly changing ways of doing business. There has been increased movement of people, goods and organizations across borders which have resulted in the emergence of global market segments and the growth of globally integrated markets. Advances in communications and information systems technology have shrivel distances, linking markets through flows of information,

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    Essay Length: 3,379 Words / 14 Pages
    Submitted: November 19, 2009 By: Mike
  • Integrated Marketing Communicationi M3

    Integrated Marketing Communicationi M3

    Company Profile PT INDOSAT PT Indonesian Satellite Corporation Tbk. adalah sebuah perusahaan telekomunikasi di Indonesia. Indosat merupakan perusahaan telekomunikasi dan multimedia terbesar kedua di Indonesia untuk jasa seluler (Satelindo, IM3, StarOne). Saat ini, komposisi kepemilikan saham Indosat adalah: Publik (45,19%), ST Telemedia melalui Indonesia Communications Limited (40,37%), serta Pemerintah Republik Indonesia (14,44%), termasuk saham Seri A. Indosat juga mencatatkan sahamnya di Bursa Efek Jakarta, Bursa Saham Singapura, serta Bursa Saham New York. Indosat didirikan

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    Essay Length: 3,369 Words / 14 Pages
    Submitted: November 19, 2009 By: Kevin
  • Marketing Plan - Crushendo Juices at Winemakers West

    Marketing Plan - Crushendo Juices at Winemakers West

    Marketing Plan: Crushendo Juices at WineMakers West Table of Contents The New Paradigm 4 New Product 5 Market Evaluation 6 SWOTT ANALYSIS 8 Target Market 9 Factors of Influence 11 Product Attributes 13 Product Positioning and Differentiation 15 Strategy 16 Tactics & Tools 18 Product Life Cycle 20 Marketing Mix Summary 21 Budget 22 Monitoring and Control 23 Conclusion 24 References 26 Marketing Plan: Crushendo Juices at WineMakers West Fermentation is a basic process that

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    Essay Length: 7,562 Words / 31 Pages
    Submitted: November 19, 2009 By: Edward
  • Marketing Plan

    Marketing Plan

    There are a variety of styles and formats used for marketing plans. The following section headings will help you organize your plan. The content of the plan is much more important than rigid adherence to a specific format. I. Executive Summary The Executive Summary highlights the main goals and recommendations of the marketing plan. It should also briefly address budget requirements and how success will be measured. II. Business Overview This section is sometime referred

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    Essay Length: 981 Words / 4 Pages
    Submitted: November 19, 2009 By: Mike
  • How Does Crm Optimize Sales and Marketing Effectiveness in Travel and Tourism Industry?

    How Does Crm Optimize Sales and Marketing Effectiveness in Travel and Tourism Industry?

    Title: How does CRM Optimize Sales and Marketing Effectiveness in Travel and Tourism Industry? The profitability in travel and tourism market is focused on capacity in peak and off-peak seasons, fixed costs and variable costs, and the pricing of a product; therefore, capacity utilization and the development of demand balancing are the solutions. For that reason, instead of selling products or services separately, companies bundle them into the combinations of products and services that

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    Essay Length: 1,813 Words / 8 Pages
    Submitted: November 19, 2009 By: July
  • Marketing Challenges in a Changing Global Environment

    Marketing Challenges in a Changing Global Environment

    Marketing Challenges in a Changing Global Environment Volume Three: Transportation & Economic Development in Africa By The International Marketing Classes of Clemson University Fall, 2000 The Department of Marketing College of Business and Public Affairs Clemson University Contributors Editor: Associate Editors: John D. Mittelstaedt Matthias R. W. Mutzke Marcie A. Patterson Contributors: Adam M. Allenspach Melissa A. Andrews Kelly O. Barton Jack C. Berno, III Jesse P. Caldwell T. Linden Carroll Jake D. Chandler

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    Essay Length: 298 Words / 2 Pages
    Submitted: November 19, 2009 By: Vika
  • Marketing - 5 P's of Marketing

    Marketing - 5 P's of Marketing

    Marketing - 5 P's Of Marketing Topic: Marketing 1. lesson – Definition of marketing, customers , buyers, sellers, market, market research, competition, competitors 2. lesson – Marketing mix – 1. Product 3. lesson – Marketing mix – 2. Price 3. Place 4. lesson – Marketing mix – 4. Promotion, Direct marketing 5. lesson – Marketing mix – 5. Packaging, Revision (questions) 6. lesson – Oral exam (Marketing) Marketing DEFINITION Marketing is the process of planning,

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    Essay Length: 406 Words / 2 Pages
    Submitted: November 19, 2009 By: Kevin
  • Hospitality Marketing in Cyprus

    Hospitality Marketing in Cyprus

    1 Executive Summary 2 2 Introduction 3 3 Rationale behind the choice of the country 3 3.1 GDP 3 3.2 Disposable Income 4 3.3 Leisure Expenditure 5 4 Analysis of country’s external environment (Industry Issues) 6 4.1 Political and Legislative Environment 6 4.2 Terrorism and security 6 4.3 Positive growth factors 7 4.4 Negative growth factors 8 4.5 Market Opportunities 9 5 Choice of the entry mode 10 6 Product Marketing 11 6.1 Product 11

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    Essay Length: 2,621 Words / 11 Pages
    Submitted: November 19, 2009 By: Venidikt
  • Guerilla Marketing

    Guerilla Marketing

    I attended a session during lead week about the Truth in Advertising featuring GTM (Guerilla Tactics Marketing). This organization is an Atlanta based, multicultural marketing and media firm. This firm was founded in 2000, by five, young, marketing, revolutionaries with an uncompromising commitment to social responsibility, grassroots outreach and vanguard creativity. The have experienced huge success, specifically with their award winning truth Anti-tobacco Campaign. This campaign is credited with accelerating the decline of youth smoking

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    Essay Length: 357 Words / 2 Pages
    Submitted: November 19, 2009 By: Mikki
  • The Impact of William Wordsworth

    The Impact of William Wordsworth

    The Impact of William Wordsworth William Wordsworth, the age’s great Bard, had a significant impact on his contemporaries. Best known for his beautiful poems on nature, Wordsworth was a poet of reflection on things past. He realized however, that the memory of one’s earlier emotional experiences is not an infinite source of poetic material. As Wordsworth grew older, there was an overall decline in his prowess as a poet. Life’s inevitable change, with one’s changes

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    Essay Length: 856 Words / 4 Pages
    Submitted: November 20, 2009 By: Max
  • The Controversy Whether College Baseball Players Should Use Metal or Wooden Bats?

    The Controversy Whether College Baseball Players Should Use Metal or Wooden Bats?

    The Controversy Whether College Baseball Players Should Use Metal or Wooden Bats? ' In college baseball today the players are becoming so strong because of the weight lifting plans, constant conditioning, and the use of drugs to enhance their performance. The baseballs are being wound tighter and the quality of pitching has declined over the years. It is becoming a major concern for college players because they hit the ball so hard with metal bats.

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    Essay Length: 844 Words / 4 Pages
    Submitted: November 20, 2009 By: Mikki
  • Southwest Airlines: How one Airline Positions Itself in a Competitive Market

    Southwest Airlines: How one Airline Positions Itself in a Competitive Market

    Business Essentials-Unit 4 April 17, 2004 Southwest Airlines: How One Airline Positions Itself in a Competitive Market Southwest Airlines is a different kind of airline. It has positioned itself in this manner from inception in 1971. It has defined both its internal and external customers and is committed to them as a business. More importantly, this company has taken on the concept of keeping its employees happy and it will have good outcomes. This

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    Essay Length: 808 Words / 4 Pages
    Submitted: November 20, 2009 By: Fonta
  • Marketing Audit Approach

    Marketing Audit Approach

    STEP 1: DEFINE THE PROBLEM The research objectives are specific, measurable goals the decision makers seek to achieve in solving a problem. Typical marketing objectives are increasing sales and profits, discovering what consumers are aware of and want, and finding out why a product isn’t selling well. In setting these research objectives, marketers have to be clear on the kind of research they are about to do. The three kinds of research, with examples explained

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    Essay Length: 499 Words / 2 Pages
    Submitted: November 20, 2009 By: Stenly
  • Marketing Mix

    Marketing Mix

    Marketing Marketing to organizations can be a catapult to success or can be a detriment to success. People’s perceptions of marketing can very depending upon who you talk to. Engineers might think that there is no need for marketing because the product will sell without fancy packaging and advertising. Operations may feel that marketing is just another expense that the organization must bear to keep product flowing through the factory. People may only understand marketing

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    Essay Length: 998 Words / 4 Pages
    Submitted: November 20, 2009 By: Tasha
  • Defining Marketing

    Defining Marketing

    Defining Marketing Paper What exactly Marketing is and why is it so very important for the success of organizations? This paper will define this writer’s perception of marketing as well as discuss some well established definitions of marketing. This paper will also explain the importance of marketing has to organizational success. Personal Definition of Marketing My understanding of marketing is primarily about the advertising and promotional side of the goods or services for the company’s

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    Essay Length: 835 Words / 4 Pages
    Submitted: November 20, 2009 By: Mike
  • Jean-Claude Van Damme - Double Impact

    Jean-Claude Van Damme - Double Impact

    The movie opens twenty-five years ago in Hong Kong. The parents of two twin babies, Alex and Chad, had borrowed money from Raymond Zhang and Nigel Griffith, two lead smugglers. They needed the money in order to build a tunnel between Hong Kong and the mainland. After the tunnel was built and the money collected, Nigel Griffith and Raymond Zhang had a gang of hit men massacre Alex and Chad's family. Frank Avery, a

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    Essay Length: 737 Words / 3 Pages
    Submitted: November 20, 2009 By: Victor
  • Clothing Impact on Social Interactions

    Clothing Impact on Social Interactions

    Does Clothing Have an Impact on Social Interactions: An Observational Study in the Classroom There are many reasons why we choose to wear a particular article or style of clothing. Many of us consider our choice in clothing as an extension of our identity. While many others pick items from their wardrobe that reflect their current mood. There are also many times when we choose to dress a certain way in anticipation of being in

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    Essay Length: 268 Words / 2 Pages
    Submitted: November 20, 2009 By: David
  • Zehrs Market

    Zehrs Market

    Zehrs Markets From Wikipedia, the free encyclopedia (Redirected from Zehrs) Jump to: navigation, search Zehrs Type Public Founded Kitchener, Ontario, 1950 Headquarters Ontario, Canada Industry Supermarket Products Presidents Choice Website www.zehrs.ca Zehrs Markets, or simply Zehrs, is a chain of grocery stores located in southwestern Ontario, Canada. The chain contains over sixty locations and is a part of Loblaw Companies Limited. The first store was started by Emory Zehr and his sons in Kitchener, Ontario

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    Essay Length: 415 Words / 2 Pages
    Submitted: November 20, 2009 By: Jack
  • Diversity & Demography’s Impact on Individual Behaviors

    Diversity & Demography’s Impact on Individual Behaviors

    Diversity and Demography’s Impact on Individual Behaviors November 28, 2005 Diversity and Demography’s Impact on Individual Behaviors Diversity and demography are increasingly important issues in today’s workplace. Diversity is the “presence of individual human characteristics that make people different from one another” and demography is the “background characteristics that help shape what a person becomes” (Schermerhon, Hunt, & Osborn, 2005). By using demography, managers can learn how to handle the needs or concerns of people

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    Essay Length: 859 Words / 4 Pages
    Submitted: November 21, 2009 By: Edward

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