EssaysForStudent.com - Free Essays, Term Papers & Book Notes
Search

Integrated Marketing Communication Essays and Term Papers

Search

2,308 Essays on Integrated Marketing Communication. Documents 801 - 825 (showing first 1,000 results)

Last update: August 18, 2014
  • Data Communications - Cookies and Their Impact on Privacy

    Data Communications - Cookies and Their Impact on Privacy

    Data Communications “Cookies and their Impact on Privacy” In today’s fast paced world of internet commerce it would be hard to accomplish many of the tasks without the creation of “cookies.” Since their advent, cookies have been given a bad name and associated immediately with a loss of privacy. In April of 2001 a newspaper article defined cookies as, “…programs that Web sites put on your hard disk. They sit on your computer gathering information

    Rating:
    Essay Length: 553 Words / 3 Pages
    Submitted: January 6, 2010 By: Fonta
  • Marketing Plan of Tesla Motors

    Marketing Plan of Tesla Motors

    Marketing Plan of Tesla Motors (TM), International Business, I. Executive Summary II. Marketing Challenge III. Situation Analysis Company analysis • About TM • Goals • Focus • Strengths • Weaknesses • Market Share Customer Analysis • Number • Type • Decision Process • Concentration of Customer base for particular product Competitor Analysis • Market position • Strengths • Weaknesses • Market Shares • Subsidiaries, joint ventures, and distributors, etc. Collaborators Climate Macro-environmental PEST analysis: •

    Rating:
    Essay Length: 356 Words / 2 Pages
    Submitted: January 6, 2010 By: Andrew
  • Lvmh and Luxury Goods Marketing

    Lvmh and Luxury Goods Marketing

    LVMH and Luxury Goods Marketing 1. Bernaud Arnault has built LVMH into a luxury goods empire by making numerous acquisitions. What strategy is evident here? LVMH or more specifically Bernaud Arnault wants luxury items to appeal to everyone, not just the wealthy and elite as in the past. The major issue in doing this is to keep the core luxury consumers, which means still keeping the product exclusive or exclusive feeling, while making the product

    Rating:
    Essay Length: 757 Words / 4 Pages
    Submitted: January 6, 2010 By: Steve
  • Information Required to Evaluate Export Markets

    Information Required to Evaluate Export Markets

    Information Required to Evaluate Export Markets April 25, 2005 1. Key Market Indicators a. Population (000’): b. Pop Growth % : c. Literacy : d. School children : e. GDP (US$’000) : f. Per Cap US$ : g. Exchange Rate : I Rs h. Exchange Rate : US$ i. Inflation : 2. Current Market Size - Pens Volume Value (US$’000) ‘000 Ns % US$’000 % A Local Production B Imports C Re-exports D Local consumption

    Rating:
    Essay Length: 457 Words / 2 Pages
    Submitted: January 6, 2010 By: Yan
  • Global Communications Benchmarking

    Global Communications Benchmarking

    Global Communications Benchmarking Global Communications (GC) had many problems and issues that its senior leadership team had overlooked or mishandled. The issue of poor communications between leadership and union was apparent in GC’s scenario. Communication is “the process by which information is transmitted and understood between two or more people” (McShane, 2004). In General Motor (GM) and the United Auto Workers Unions (UAW) labor negotiations, there were poor communications from both parties because both sides

    Rating:
    Essay Length: 672 Words / 3 Pages
    Submitted: January 6, 2010 By: Jon
  • Verizon Communications, Inc.: Implementing a Human Resources Balanced Scorecard

    Verizon Communications, Inc.: Implementing a Human Resources Balanced Scorecard

    Overview This study discusses the four “Perspectives” specified in Kaplan’s and Norton’s Balanced Scorecard framework, focusing on their implementation at GTE4). Subsequently the efficiency of Garret Walker’s and Randall MacDonald’s internal communication strategy is evaluated and in the final chapter a summarizing conclusion is provided. Introduction In 1996, J. Randall MacDonald, Executive Vice President of Human Resources at the GTE Corporation was facing the challenge to create an HR strategy supporting GTE's workforce through a

    Rating:
    Essay Length: 2,025 Words / 9 Pages
    Submitted: January 7, 2010 By: Steve
  • Communication

    Communication

    Communication The greatest gift to mankind is the power of communication. Either verbal or non verbal, as we can communicate, we can share the thoughts feelings sentiments plans goal vision and above all dreams. The language one speak, the moral values one has, gesture and culture and sometimes just the life style one lives in comprise a unique communication bridge of one with the environment. World has shrunk to a playground where people all over

    Rating:
    Essay Length: 431 Words / 2 Pages
    Submitted: January 7, 2010 By: Tasha
  • Cultural Communication

    Cultural Communication

    Culture can be defined as, "learned behaviors that are communicated from one generation to another to promote individual and social structure" (Communication; Making Connections, 44). In other words, information and behavior that is appropriate to where we live, where we have come from, and the traditions of those places are handed down along generations to insure that they continue. These behaviors help us identify who we are and who our ancestors were. American culture is

    Rating:
    Essay Length: 254 Words / 2 Pages
    Submitted: January 7, 2010 By: Janna
  • Gap Analysis: Global Communications

    Gap Analysis: Global Communications

    Gap Analysis: Global Communications An organization should consider all possible motives to resolve issues and make the best decisions. “By improving decision making, knowledge management, employee needs and coordination, workplace communication has a significant effect on organizational performance” (McShane & Glinow, 2005). “First organizations depend on the ability of people to coordinate their individual work effort toward a common goal (McShane & Glinow, 2005). Global Communications is faced with economic issues. They are come together

    Rating:
    Essay Length: 1,086 Words / 5 Pages
    Submitted: January 7, 2010 By: July
  • The Downfall of Communism

    The Downfall of Communism

    The Downfall of Communism George Orwell's Animal Farm is a very powerful book. There are many references to the Russian Revolution and Communism within it. Although most of these references are masked they still have a very powerful message. The message reveals what happens when power comes into the hands of those not worthy or ready for it. The Communist Party had a dream where everyone was equal. This dream did not last very long.

    Rating:
    Essay Length: 1,370 Words / 6 Pages
    Submitted: January 7, 2010 By: Andrew
  • Marketing Research for Cell Phones-A Survey

    Marketing Research for Cell Phones-A Survey

    Hi, my name is ____________. I am conducting a survey for a Marketing Research class pertaining to cell phones and I was wondering if I could use a moment of your time to answer 10 quick questions? 1. Do you currently own a cell phone? Yes No (if no Thank them for their time and don’t have them complete the survey). 2. Do you personally pay for your cell phone service? Yes No 3.

    Rating:
    Essay Length: 396 Words / 2 Pages
    Submitted: January 7, 2010 By: Kevin
  • Electronic Communications in Business

    Electronic Communications in Business

    ELECTRONIC COMMUNICATIONS IN BUSINESS Electronic communications have come along way. It began in 1867 with the invention of the typewriter, which eliminated the need for handwritten business letters and documents. Then the invention of the telephone in 1876 reduced the need for face-to-face meetings. Today we have numerous types of new technology, which enable us to do business faster and more efficient than ever before. These technologies include fax, e-mail, teleconferencing/videoconferencing, and voice messages. Each

    Rating:
    Essay Length: 1,557 Words / 7 Pages
    Submitted: January 7, 2010 By: Mikki
  • Market Segmentation

    Market Segmentation

    To reach different markets or to promote your products to different locations or people one has to use a method called market segmentation. “Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions, communications, advertising and other marketing mix variable” (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn’t research the area in which they are going to market or they

    Rating:
    Essay Length: 345 Words / 2 Pages
    Submitted: January 7, 2010 By: Jon
  • Principle of Marketing

    Principle of Marketing

    The Principles of Marketing E1. Produce a marketing strategy for a product or service with a clear understanding of the principle of marketing. My objective for the marketing strategy is to achieve more profits by making some adjustments to the packaging of Coca-Cola. I want to see whether the demand for Coca-Cola will increase or decrease due to small changes. These changes are that I will replace the opening with a cap on a Coca-Cola

    Rating:
    Essay Length: 9,459 Words / 38 Pages
    Submitted: January 7, 2010 By: Fonta
  • Communication - Cultural Influences

    Communication - Cultural Influences

    Write an essay about the social context of communication and how cultural influences shape how people communicate with each other In today’s 21st Century society through our day-to-day lives we encounter many different people from many different cultural backgrounds. It is almost inevitable that we will have to communicate with at least one other person on any given day. Whether this is at work, at school, while out shopping, or even when talking on the

    Rating:
    Essay Length: 1,845 Words / 8 Pages
    Submitted: January 7, 2010 By: Monika
  • Societal Marketing Concept

    Societal Marketing Concept

    Individual Project 1 1. Given the trend in obesity among American consumers, which industries stand to benefit the most? Why? Given the obesity issues in the American consumers, the food industry has benefited from this trend. Under the Societal Marketing Concept organizations have to balance company profits, customers’ wants and the society's interests. The problem is to determine what is best for the society in this case. Because there is a difference between short term

    Rating:
    Essay Length: 935 Words / 4 Pages
    Submitted: January 7, 2010 By: Victor
  • Market Structure

    Market Structure

    Market structure is defined as the particular environment of a firm, the characteristics of which influence the firm’s pricing and output decisions. There are four theories of market structure. These theories are: • Pure competition • Monopolistic competition • Oligopoly • Monopoly Each of these theories produce some type of consumer behavior if the firm raises the price or if it reduces the price. The theory of pure competition is a theory that is built

    Rating:
    Essay Length: 478 Words / 2 Pages
    Submitted: January 8, 2010 By: regina
  • Advantages and Disadvantages of Integration - Russia and Chine

    Advantages and Disadvantages of Integration - Russia and Chine

    During the Soviet Union’s superpower-years, many could have suspected that it could have easily been ahead of China, who then had a peasant society compared to highly literate country with enormous numbers of scientific, technical and other specialists, in the present day. However a high economic growth rates and increasing number of competitive industries, such as the technology industries, China is nowadays a huge player on a global scale. Russia on the other hand has

    Rating:
    Essay Length: 358 Words / 2 Pages
    Submitted: January 8, 2010 By: Wendy
  • Communism Before and After: A Look at Communism in Romania, Poland and Czechoslovakia

    Communism Before and After: A Look at Communism in Romania, Poland and Czechoslovakia

    Communism Before and After: A look at communism in Romania, Poland and Czechoslovakia Communism is a conceptualized system of government in which resources and production facilities are the property of the entire society rather than individuals. In a communist society, labor is shared equally, as well, and the benefits of labor are distributed according to need. Under such a system, all people would be equal, without class stratification. Although the basic idea of communism has

    Rating:
    Essay Length: 1,632 Words / 7 Pages
    Submitted: January 8, 2010 By: Steve
  • Marketing Plan - Phase III

    Marketing Plan - Phase III

    iPod Freedom Paper III The "iPod Freedom" provides not only significant storage capacity to the tune of 90GB for downloading MP3s, but it also gives customers the power to listen to unlimited radio channels via a Satellite Radio subscription or a previously synchronized home media library set, while obtaining reliable navigation services (GPS) whenever customers want or need it. The following paper will illustrate the attributes of the iPod Freedom; it will describe the rate

    Rating:
    Essay Length: 820 Words / 4 Pages
    Submitted: January 8, 2010 By: Janna
  • Marketing Mix Paper

    Marketing Mix Paper

    Marketing decisions generally fall into four categories; product, price, place and promotion. These categories together, are known as the marketing mix, or the 4 P’s of marketing. Subject to the internal and external constraints of the marketing society, the marketing mix gives marketing managers controllable parameters to make decisions that are centered on customers in the target market. The ultimate goal of the marketing mix is to create value and generate a positive response for

    Rating:
    Essay Length: 601 Words / 3 Pages
    Submitted: January 8, 2010 By: Wendy
  • Prelinguistic Language: The First Year of Communication

    Prelinguistic Language: The First Year of Communication

    Running Head: Prelinguistic Prelinguistic Language: The First Year of Communication Abstract Communication before one is able to speak is referred to as prelinguistic communication. In typically developing infants, this stage is from birth to twelve months. Prelinguistic communication has three major milestones; the first being recognization of sounds and deciphering phonology. Infants then begin to “coo” and babble, using vowel sounds, and occasionally consonant sounds. Gestures also play a role in prelinguistic development because

    Rating:
    Essay Length: 1,088 Words / 5 Pages
    Submitted: January 8, 2010 By: Max
  • Effective Communication

    Effective Communication

    In any communication at least some of the "meaning" lost in simple transmission of a message from the sender to the receiver. In many situations a lot of the true message is lost and the message that is heard is often far different than the one intended. This is most obvious in cross-cultural situations where language is an issue. But it is also common among people of the same cuture. Look at the example. Terry

    Rating:
    Essay Length: 4,477 Words / 18 Pages
    Submitted: January 8, 2010 By: regina
  • Problem Solution: Global Communications Mba 500

    Problem Solution: Global Communications Mba 500

    Problem Solution: Global Communications MBA 500 University of Phoenix Problem Solution: Global Communications Global Communications (GC) finds itself at a crossroads and must act quickly to solve the current dilemma. GC has seen it’s revenues dip and due to intense competition in the industry and the stock price has dipped from a high of $28 three years ago to it’s current price of $11 a share. The management group has decided that it must

    Rating:
    Essay Length: 2,353 Words / 10 Pages
    Submitted: January 8, 2010 By: Monika
  • Mac Mini Marketing Plan

    Mac Mini Marketing Plan

    Marketing Strategy for Apple’s Mac Mini 1. Executive Summary Our objective is to build a highly loyal customer base for the Apple’s Mac Mini as the family management and networking system of choice. This is based on a strategy to delight customers through a customer needs based marketing strategy so that customers will give us repeat business throughout their life, and refer our products and services to their family and friends. 2. Current Marketing Situation

    Rating:
    Essay Length: 845 Words / 4 Pages
    Submitted: January 8, 2010 By: Top