Integrated Marketing Communication Essays and Term Papers
2,308 Essays on Integrated Marketing Communication. Documents 901 - 925 (showing first 1,000 results)
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Word of Mouth Marketing
Psst! How to Use Word of Mouth Marketing As almost every businessperson knows, the best lead or referral is often the one that comes straight from the mouth—a satisfied customer’s mouth, that is. In marketing parlance, that’s referred to as “word of mouth” advertising. And you can’t get any better business testimonial than one that’s from a customer or client who raves about your product or service—then tells someone else about their experience. Those “someone
Rating:Essay Length: 506 Words / 3 PagesSubmitted: January 16, 2010 -
Relationship Marketing
TABLE OF CONTENTS EXECUTIVE SUMMARY 3 1. THE RELATIONSHIP FUNCTION 4 1.1 Introduction 4 1.2 The Eight Concepts of Relationship Marketing 4 1.3 Market Strategies 5 1.4 Customer Bonding & Positioning 6 1.5 Quality Management and Benchmarking 7 1.6 Communication and Promotion 9 2. THE RELATIONSHIPS COMPANY OF THE FUTURE 11 3. A RELATIONSHIP MARKETING PLAN 13 REFERENCES AND BIBLIOGRAPHY 27 16 BIBLIOGRAPHY: 16 ANNEXURES: 17 APPENDICES Appendix A (Intersite’s Current Organisational Structure) Appendix B
Rating:Essay Length: 688 Words / 3 PagesSubmitted: January 16, 2010 -
Labour Market Mobility Among Egyptian Youth
LABOUR MARKET MOBILITY AMONG EGYPTIAN YOUTH Dennis A. Ahlburg Industrial Relations Center Carlson School of Management University of Minnesota 321 19th Avenue South Minneapolis MN 55455 U.S.A and Division of Social Statistics University of Southampton Highfield U. K. dahlburg@csom.umn.edu and Mona Amer University of Cairo Faculty of Economics and Political Science and Institut d’Etudes Politiques de Paris mona_amer@yahoo.fr November 1 2004 * Thanks to Ragui Assaad, Cynthia Lloyd, Alia El Mahdi, Ozlem Onaran, and Insan
Rating:Essay Length: 9,063 Words / 37 PagesSubmitted: January 17, 2010 -
McCaw Cellular Communications: The At&t/mccaw Merger Negotiation
Introduction Our case study titled, The AT&T and McCaw merger negotiation, provides us with an opportunity to negotiate the terms of the merger between McCaw cellular and AT&T. McCaw was the largest competitor in the rapidly growing cellular telephone communications industry. AT&T was the dominant competitor in long-distance telephone communications in the United States, and one of the largest corporations. Prior to the negotiations, it had no position in cellular communications. Brief Insight: McCaw Cellular
Rating:Essay Length: 2,342 Words / 10 PagesSubmitted: January 17, 2010 -
Markets and States of Tropical Africa
Markets and States of Tropical Africa Why, when Africa is a chief producer of agricultural goods, does it fail to produce enough to keep the citizens from starving? It is due to the intervention of government into the marketplace, and the government’s manipulation of the resources for political gain. The objective of the government is to move the economy away from agriculture and towards industry in order to achieve a modern country. In doing so
Rating:Essay Length: 834 Words / 4 PagesSubmitted: January 17, 2010 -
Telecom Communications Industry Is Far Away from Recovery
The Telecommunications industry is having a hard time recovering from their recent economic downfall. Analysts are predicting that U.S. and European telecommunications revenue is going to fall from 2002 to 2003. I fact, expectations have gotten so low that a “win” will be any growth in the market whatsoever. Robert Switz, chief executive of equipment maker ADC Telecommunications Inc. says he doesn’t expect the recovery until the year 2005. In fact, one of the reasons
Rating:Essay Length: 305 Words / 2 PagesSubmitted: January 17, 2010 -
New Market X New Strategy = Cool Future
New Market x New Strategy = Cool Future In Naomi Klein’ article, “Alt. Everything”; the Youth Market is discussed and the strategies behind this market is analyzed by giving examples of the Marketing of Cool. At the beginning of the article referring to author’s youth experiences; it was introduced that in their cosmic counter-culture, teenagers get to be a part of a general consumption system while they believe that they are behaving totally against
Rating:Essay Length: 675 Words / 3 PagesSubmitted: January 17, 2010 -
Communities
When most people talk about community, they think of a location, an area in which people live. By definition “community” is a group of people living in the same location and under the same government. Community can also be defined as a group of people with the same common interests or segments in society. However, these definitions, which can be found in any dictionary, are only the tip of the iceberg when it comes to
Rating:Essay Length: 1,414 Words / 6 PagesSubmitted: January 17, 2010 -
Community Walk About
Communities perform important functions necessary for human needs. Community is defined as “the organization of social activities that affords people access to what is necessary for day-to-day living, such as the school, the grocery store, the hospital, the house of worship, and other such social units and systems”( Netting, F E; et al, 2004 ). In this experiential exercise, I decided to conduct a walk-about of my community, Highland Park. I have lived in
Rating:Essay Length: 835 Words / 4 PagesSubmitted: January 17, 2010 -
Hosiery Market in Taiwan
In this case of hosiery market in Taiwan, Glamour Girl, who manufactures and markets pantihouse with brand name “American Women” wants to enter Taiwan market. They had asked the research partners Taiwan to conduct a market research for them. Glamour girl also provided a research brief. • Market Research brief provided by Glamour Girl  Assessment of hosiery market of Taiwan  Advice regarding what would be the most appropriate mode of entry  Information
Rating:Essay Length: 1,077 Words / 5 PagesSubmitted: January 17, 2010 -
Marketing in Travel & Tourism
Deutsch Link In this report I aim to cover five main points which are: The core concepts of marketing for travel and tourism and the influences that marketing has on society. The impact of the marketing environment on travel and tourism businesses. The relevance of marketing research and marketing information to managers in the travel and tourism industry. The relevance of tourist markets compared to business markets for the specific destination. The market segments that
Rating:Essay Length: 752 Words / 4 PagesSubmitted: January 17, 2010 -
Marketing Analysis - Bhp
INTRODUCTION BHP Billiton is the worldЎ¦s largest diversified resources company. They employ some 35,000 employees in more than 100 operations in approximately 20 countries, reflecting their aim to be a premier global company. They also occupy industry leader or near industry leader positions in major commodity businesses.1 CORPORATE STRATEGY BHPЎ¦s corporate strategy is that it aspires to be one of the worldЎ¦s premier companies. This is to be accomplished by delivering upon their vision to
Rating:Essay Length: 2,388 Words / 10 PagesSubmitted: January 17, 2010 -
Marketing Economy
Using diagrammatic analysis and appropriate examples describe and explain the following the effect of each of the following: a) An increase in income on the consumption of a normal good b) An increase in income on the consumption of an inferior good c) A fall in the relative price of a good on the consumption of another complementary good d) A fall in the relative price of a good on the consumption o another substitute
Rating:Essay Length: 743 Words / 3 PagesSubmitted: January 17, 2010 -
Marketing Mix
In the first situation – the market position of the Cruiser Thorr needs to be ascertained using a perceptual map and choose four fundamental parameters that are relevant to the motorcycle industry and that reflect the highest potential for the CruiserThorr. My recommendations for the parameters to be used were Lifestyle image because it plays an important role and is powerful attribute influencing customers on the image of the motorcycle. The second parameter chosen was
Rating:Essay Length: 703 Words / 3 PagesSubmitted: January 18, 2010 -
Trojan Condoms: A Taste of Marketing Creativity
Trojan Condoms Sex Sales Target Market Customers are: Teenagers and College students by suggesting sexual intercourse simply for pleasure. Benefits Are: • Promoting safe sex • Suggesting sexual intercourse • His and her pleasure • Physical pleasures of sexual intercourse • Venture away from birth control • Reduce from sexual transmitted diseases and down play • Prevent pregnancy • Number one condom in America for eighty years • Easy access (vending machines. $) • Pleasure
Rating:Essay Length: 1,291 Words / 6 PagesSubmitted: January 18, 2010 -
The Gap in Market Segmentation
The Gap in Market Segmentation What is the point of market segmentation? Really, what is the point? As my Uncle Jim used to say, “If you throw enough dirt on the wall some of it is going to stick, ain’t it?” So why don’t companies just throw a bunch of good products at the people and just see who buys what, if anything at all? That might have worked along time ago, but now, the
Rating:Essay Length: 1,472 Words / 6 PagesSubmitted: January 18, 2010 -
Marketing Strategy Pizza Hut
A SWOT analysis has been done to identify Pizza Hut's strengths, weaknesses, opportunities, and threats so that these factors can be taken into consideration in deciding whether or not to launch the new "Extreme Pizza." Some of the key elements of our marketing plan first describe the "Extreme Pizza." It will be the largest pizza on the market, with double the cheese and double the toppings. We will target the X and Y Generations, which
Rating:Essay Length: 4,776 Words / 20 PagesSubmitted: January 18, 2010 -
Singl Market Economy Bahamas
The arguments stated by Mr. Kevin Alcena in relation to the issue of the Caribbean Single Market Economy itself and the role of the Bahamas to make it happen are clear and concise. Therefore, from reviewing the article and through my research, I am in total agreement with him. There is absolutely no reason for the Bahamas to join and the statement made by Mr. Owen Arthur, “our future would be in jeopardy if
Rating:Essay Length: 760 Words / 4 PagesSubmitted: January 18, 2010 -
Marketing Analysis of “slimjim”
SNAP INTO A SLIM JIM! Marketing analysis of “SlimJim” (subsidiary of “ConAgra Foods, Inc.”) Marshall School of Business, USC By: Ilya Voziyan This paper is my own work I. Environment: Company/Customers/Competition According to the Food Market Institute, an average American spends ninety-three dollars on groceries every week. Given the diversity of foods that Americans consume, few might believe that many of those foods might in fact be produced by the same company. Even fewer
Rating:Essay Length: 1,277 Words / 6 PagesSubmitted: January 18, 2010 -
History of Communication
Since the beginning of time, people have had the need to communicate with one and other. The most common type of communication is speech, but you could not talk to someone who lived 20 miles away. Then written language was developed, people marked symbols on paper, stone, or whatever was available. Then hundreds of years passed, and people who wanted to share their ideas with people had to do allot of writing, until someone
Rating:Essay Length: 1,202 Words / 5 PagesSubmitted: January 18, 2010 -
Marketting Mix
Question 3: Marketing mix decisions and strategies are always among the most complex areas of marketing management. Choose a well-known product or service and analyze what marketing strategies have been used to market it as far as you are aware of. Bring in as many elements of the marketing mix as you can to illustrate your analysis. Marketing Strategy A marketing strategy is a set of actions, which constitute a plan, direction, guide or course
Rating:Essay Length: 2,170 Words / 9 PagesSubmitted: January 18, 2010 -
Marketing
1. The product life cycle is essential when a firm is a managing a product. While a product is in the introductory phase of its life cycle the customer is going through a learning process. Firms must consider this learning process when determining how much to spend on marketing strategies, the firm must understand that it will spend a lot of money to make the customer aware of their product and they wont see a
Rating:Essay Length: 688 Words / 3 PagesSubmitted: January 19, 2010 -
Postponing Integration into the European Union:
Upon independence in 1864, the Eastern European country of Romania has battled with political conflicts, economic hardships, internal strife, and the influence of foreign powers. Becoming a puppet government of the Soviet Union after World War II, Romania spent forty-two years under the grasp of Communism and the oppressive dictator Nicholae Ceausescu. When the iron curtain rose across Eastern Europe, Romania began a violent and challenging transition to a democratic form of government in 1989.
Rating:Essay Length: 779 Words / 4 PagesSubmitted: January 19, 2010 -
Marketing Plan Head Start
Marketing Plan Head Start 1.0 Executive Summary Head Start is a Not-for-Profit organization authorized by congress in 1965. This national organization is “a comprehensive early childhood development program for low income families.” (HSEOC brochure) Head Start of Eastern Orange County established themselves in Newburgh in 1967 and has been servicing the community since. HSEOC caters to children that come from poor families of the community. The program takes on the responsibility of preparing these children
Rating:Essay Length: 4,268 Words / 18 PagesSubmitted: January 19, 2010 -
Pan Pacific Marketing Consultants Business Plan
Pan Pacific Marketing Consultants Business Plan Contents Executive Summary ………………………………………………… 3 Objectives …………………………..……………………………….. 3 Mission ………………………………….…………………………….3 Critical Success Factors ……………………………………………. 4 Internal Factors ………………………..……………………………. 4 External (Business Environment) Factors ………….…………….. 4 Company Summary ………………...………………………………. 5 Services …...…………………………………………………………. 5 Competitive Comparison ……………………………………..……. 5 Sales Literature ………………………..……………………………. 6 Sourcing …………………………………………………..…………. 6 Market Analysis Summary …….…………………………………… 6 Market Segmentation ………………………………………………. 6 Target Market Segmentation Strategy……………………………. 6 Competition and Buying Patterns ……………………….………… 7 Strategy and Implementation Summary ……………….………….
Rating:Essay Length: 2,323 Words / 10 PagesSubmitted: January 19, 2010