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Last update: August 13, 2014
  • Kudler Fine Foods Marketing Research Paper

    Kudler Fine Foods Marketing Research Paper

    How do businesses thrive? What makes one company more popular then the next? Well, many different things can come into play such as how well that company’s product is or by word of mouth. But the best way for a company to truly get its message across would be through that company’s business marketing plan. It is very important that large and small companies alike have their own marketing department specifically aimed to come up

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: November 14, 2009 By: Max
  • Comparison of Network Operating Systems

    Comparison of Network Operating Systems

    Networking Operating Systems: Analysis and Comparison There are several Network Operating Systems available to the public. The three most common are Windows Server 2003, Novell NetWare, and Unix based systems such RedHat Linux .Each one of these operating systems have unique advantages as well as sharing many common features with each of the other operating systems. Microsoft Server 2003 is one of the most popular network operating systems on the market today. Microsoft 2003 offers

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    Essay Length: 568 Words / 3 Pages
    Submitted: November 15, 2009 By: regina
  • Celebrities Marketing

    Celebrities Marketing

    Celebrity Marketing Assignment Objective Describe how Celebrities can be used as a reference group for different types of consumers. When does it make sense for marketers to use celebrities in their marketing strategies? Use ads to demonstrate how celebrities have been effectively used. Celebrity Endorser: What and Why? Credibility is the basic source of the endorser and it is created by transfer of meaning to the audience. Some companies in the world want to create

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    Essay Length: 2,004 Words / 9 Pages
    Submitted: November 15, 2009 By: David
  • Guerrilla Marketing

    Guerrilla Marketing

    GUERRILLA MARKETING Guerrilla marketing is a fast-growing unconventional way of performing marketing activities on a very low budget. Jay Conrad Levinson is its “creator”, and has influenced many companies into implementing this into their regular marketing criteria. Guerrilla marketing is a great way to introduce a new company or product and also is best for smaller businesses. In my personal opinion I think it has a very strong impact in today’s society. Mostly due to

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    Essay Length: 483 Words / 2 Pages
    Submitted: November 15, 2009 By: Anna
  • Coke Vs Pepsi Fighting for Foreign Markets

    Coke Vs Pepsi Fighting for Foreign Markets

    Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new "hot spots." Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they

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    Essay Length: 3,287 Words / 14 Pages
    Submitted: November 15, 2009 By: Jessica
  • Marketing Plan - New Nivea Product

    Marketing Plan - New Nivea Product

    Executive Summary: Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyone’s agenda. From television portraying reality shows such as “Extreme Makeover” and fictional dramas such as “Nip and Tuck”, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise, (News Target, 2005) dedicated to helping women look their best so it is no

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    Essay Length: 1,441 Words / 6 Pages
    Submitted: November 15, 2009 By: David
  • Online Marketing in Sri Lanka

    Online Marketing in Sri Lanka

    I. Online Marketing in Sri Lanka 1. Introduction The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The adoption of online marketing is more than a technical issue. Country specific factors such as differences in culture and business environment are influencing the nature and type of appropriate IT solutions including online marketing. Therefore the marketing strategies must be suitable for the country to reach and communicate with the

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    Essay Length: 575 Words / 3 Pages
    Submitted: November 15, 2009 By: Fatih
  • Veritas Operating Corporation - Article Synopsis

    Veritas Operating Corporation - Article Synopsis

    ARTICLE SYNOPSIS VERITAS Operating Corporation (formerly Veritas Software Corp) filed a civil lawsuit against Microsoft on May 18, 2006 alleging Trade Secret Misappropriation, Breach of Contract, Unfair Competition, Unjust Enrichment and Constructive Trust Conversion, Copyright Infringement and Patent Infringement. The suit, was filed in U.S. District Court for the Western District of Washington, relates to a contract between Microsoft and Veritas in 1996, which merged into Symantec Corporation last year. The U.S. District Court for

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    Essay Length: 986 Words / 4 Pages
    Submitted: November 15, 2009 By: regina
  • Marketing Plan - Microfreeze

    Marketing Plan - Microfreeze

    Executive Summary The reverse microwave market is a newly forming market, and our new product the Microfreeze hopes to grab a 5% market share in our first year. There have been certain trends in the current microwave market, and since our product is so similar to the microwave, we hope to use these trends for our success. Our competition is going to be from the already large corporations and microwave producers such as GE, Sharp,

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    Essay Length: 2,700 Words / 11 Pages
    Submitted: November 15, 2009 By: Bred
  • Principles of Marketing

    Principles of Marketing

    The management of the hotel wants to know the opinions of his guests on what facilities he needs to improve and so he can find out what type of customers use his hotel. The research method employed was that of focus groups and questionnaires. Focus groups are small groups selected from border population and interviewed through facilitator-led discussions, for opinions and emotional responses about a particular subject. Focus groups are a common market research tool.

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    Essay Length: 797 Words / 4 Pages
    Submitted: November 15, 2009 By: Edward
  • Strategic Marketing for Sri Lanka Airlines

    Strategic Marketing for Sri Lanka Airlines

    This strategic marketing plan focuses on marketing strategies of the SriLankan Airline Strategic Business Unit (SBU), in Sri Lanka. The strategies are concerned with the market, product, pricing, distribution and communication/ promotion strategies for the Srilankan Air Taxi. The time period for the strategic marketing plan for SriLankan airline will take place over 3 years from July 1st 2008 to July 1st 2010. Market strategies for the SriLankan Air Taxi are to employ a multi-market

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    Essay Length: 377 Words / 2 Pages
    Submitted: November 16, 2009 By: Vika
  • Operations Management Principles Ip 5

    Operations Management Principles Ip 5

    This was a B paper Planning Pg. 2 The recommendations are spread over three distinct aspects of the division’s operations and are discussed separately for each aspect. The first concern is the supply chain. Presently, purchasing is a corporate office function. Since the Director of purchasing is not accountable to the division, he is reducing his ordering cost by ordering inputs in lots much larger than the optimum size. As a result the division’s inventory

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    Essay Length: 2,298 Words / 10 Pages
    Submitted: November 16, 2009 By: Janna
  • Ebay Marketing

    Ebay Marketing

    eBay in 2002: The Challenges of Sustained Growth By Group 1 4849198 Mr. Wuttichai 4849073 Ms. Piyanee 4849078 Ms. Salita 4849195 Ms. Rachna Presented to A. James P. Fitzpatrick MGMG509: Strategic Management College of Management, Mahidol University Company Background eBay is The World's Online Marketplace® with a global customer base of 181 million. Founded in 1995, eBay has created a powerful marketplace for the sale of goods and services by a passionate community of

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    Essay Length: 1,247 Words / 5 Pages
    Submitted: November 16, 2009 By: Tommy
  • Operation Management

    Operation Management

    Management In Management Excel, we start with an assumption of the universality of management. Management is management. Management is generic. Management principles are general rather than specific to a type of firm or organization. However, management is universal only if the manager has become familiar with the specific situation in which it is applied. Production technology, customer characteristics and the culture of the industry are examples of specifics that managers need to learn to be

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    Essay Length: 958 Words / 4 Pages
    Submitted: November 16, 2009 By: Fatih
  • Marketing Plan: Power Shirts

    Marketing Plan: Power Shirts

    Marketing Plan Powershirts CASE OVERVIEW Powershirts is a potential e-tailing partner for a clothing manufacturer located in Guadalajara, Mexico. The information we were given about Powershirts and the manufacturer is very limited, and we had no direct contact with management. The manufacturer has sold shirts in the Mexican market and has also sold men's slacks in the United States under a label undisclosed to us. They can produce shirts in any color; sleeve length, weight,

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    Essay Length: 1,346 Words / 6 Pages
    Submitted: November 17, 2009 By: Bred
  • Gap Analysis - Marketing

    Gap Analysis - Marketing

    Apply Gap analysis model to a Fine Dining Restaurant or Hotel Service used by you as a customer. Gap analysis is done to map the gap which exits between implied & specified customer requirements and existing process In a restaurant, in Gurgaon, we went in to have lunch. The restaurant was a well heeled restaurant and the prices indicated that it certainly was catering to the upper to upper middle class. A study of the

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    Essay Length: 257 Words / 2 Pages
    Submitted: November 17, 2009 By: Yan
  • Macroeconomic Impact on Business Operations

    Macroeconomic Impact on Business Operations

    Macroeconomic Impact on Business Operations “Job Weak, Unemployment Soars, More Cuts coming, and Bankruptcies Jump 40%.” These are typical headlines we see in the newspaper, internet, and journals. We also hear these in news, radio stations and office chats. These are valuable information that economists use to analyze economic situation of the country. These can also be information that individual use to guard their spending. Information like these provides major decision for individual and for

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    Essay Length: 1,696 Words / 7 Pages
    Submitted: November 17, 2009 By: Mike
  • The Marketing Mix

    The Marketing Mix

    The Marketing Mix There are many items or situations that require a well-balanced mixture in order to be successful. For instance, a cake mix requires a specified amount of each item, otherwise the cake might be too sweet or just not good at all if the ingredients aren’t mixed right. The same is true with marketing. Marketing requires a good mixture in order to be successful in the final sale of the product at a

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    Essay Length: 1,187 Words / 5 Pages
    Submitted: November 17, 2009 By: Kevin
  • Singtel Broker Report Asian Capital Markets October 2007

    Singtel Broker Report Asian Capital Markets October 2007

    Singapore Telecommunications SingTel Ltd Reuters: STEL.SI Bloomberg: ST SP Exchange: STI Ticker: SGT.SG Regional growth attraction BUY Singtel Performance Highlights SingTel reported 1Q operating revenue of S$3,567m (+10.5% yoy) and net profit of S$927m (+10.4% yoy). Moreover, EBITDA increased to S$1,769m (+9.2% yoy). Its main subsidiaries SingTel and Optus saw slower single digit growth compared to its regional associates which contributed to the strong performance with a recent acquisition of WARID Telecom from Pakistan.

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    Essay Length: 996 Words / 4 Pages
    Submitted: November 17, 2009 By: Steve
  • Operations Process Upgrades

    Operations Process Upgrades

    Running head: OPERATIONS PROCESS UPGRADES Operations Process Upgrades Paul Dobranic, Glinda Parker, Aldo Torre, and Jason P. Walters University of Phoenix December 6, 2006. Operations Process Upgrades Currently as of 2006, Riordan Manufacturing expanded its manufacturing base with three additional plants and recently acquired an overseas location in Hangzhou, China. Riordan Industries is advancing in the Fortune 1000 companies by reaching $1 billion in revenues with sales of $46 million. Although, the expansion and target

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    Essay Length: 2,513 Words / 11 Pages
    Submitted: November 17, 2009 By: July
  • Marketing Plan for Internet Cafes in India

    Marketing Plan for Internet Cafes in India

    Marketing Plan for INTERNET CAF?S IN INDIA Table Of Contents 1 Executive Summary 2 2 Situation Analysis 3 2.1 Market Summary 4 2.1.1 Market Demographics 5 2.1.2 Market Needs 6 2.1.3 Market Trends 7 2.1.4 Market Growth 9 2.2 SWOT Analysis 10 2.3 Competition 14 2.4 Services 14 2.5 Keys to Success 16 2.6 Critical Issues 16 2.7 Macro Environment 17 3.0 Marketing Strategy 17 3.1 Mission 18 3.2 Marketing Objectives 19 3.3 Financial Objectives

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    Essay Length: 6,022 Words / 25 Pages
    Submitted: November 17, 2009 By: Vika
  • Global Marketing

    Global Marketing

    New and improved products are developed almost daily, they are launched in the marketplace in hopes that the product will be accepted and purchased, the fate of any product is determined by consumers through their acceptance and purchase or rejection of the product. New product introductions are becoming more and more expensive and the product success rate is less than in previous years. The number of promotion methods to choose from can be overwhelming, and

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    Essay Length: 399 Words / 2 Pages
    Submitted: November 17, 2009 By: Yan
  • Operations Management

    Operations Management

    Operations Management is the management of systems or processes that create goods and/or provide services. OM oversees the very core of any business and organization. With such a huge impact on the company, OM can literally help make or break a company. There are many businesses out there that have exceptional OM teams and these are the companies that flourish. However, there are some that don't and these struggle from day to day which hurts

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    Essay Length: 438 Words / 2 Pages
    Submitted: November 17, 2009 By: Kevin
  • Describe the Processes by Which Genes and Environment Operate Together to Influence Development. Discuss the Significance of These Processes for Our Understanding of Child Development.

    Describe the Processes by Which Genes and Environment Operate Together to Influence Development. Discuss the Significance of These Processes for Our Understanding of Child Development.

    CHILD DEVELOPMENT ED209 BOOK 1 : The Foundations of Child Development T M A 02 Essay Option 2 Describe the processes by which genes and environment operate together to influence development. Discuss the significance of these processes for our understanding of child development. This essay will look firstly at the ideas that have prevailed throughout history, in relation to genes interacting with the environment, and the human developmental implications of this relationship. It will

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    Essay Length: 3,193 Words / 13 Pages
    Submitted: November 18, 2009 By: Monika
  • Zara Fashion

    Zara Fashion

    ZARA Fashion 1) With which of the international competitors listed in the case is it most interesting to compare Inditex’s financial results? Why? What do comparisons indicate about Inditex’s relative operating economics? Its relative capital efficiency? Note that while the electronic version of Exhibit 6 automates some of the comparisons, you will probably want to dig further into them? The four companies shown above have very different business models. Inditex owned much of the production

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    Essay Length: 2,398 Words / 10 Pages
    Submitted: November 18, 2009 By: Vika

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