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2,225 Essays on Marketing Communications. Documents 851 - 875 (showing first 1,000 results)

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Last update: August 15, 2014
  • Products, Services, and Prices in the Free Market Economy

    Products, Services, and Prices in the Free Market Economy

    Products, Services, and Prices in the Free Market Economy MBA/501 Dr. Ellen Szarleta-Instructor September 02, 2006 Products, Services, and Prices in the Free Market Economy Introduction Wabtec Corporation which is formally known as Westinghouse Air Brake Technologies manufacturers braking equipment and other parts for locomotives, freight cars, and passenger railcars. For the fiscal year ending December 2005 the company generated revenues of $1 Billion dollars, an increase 25.8% of over the previous fiscal year

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    Essay Length: 868 Words / 4 Pages
    Submitted: January 14, 2010 By: Tasha
  • Permission Marketing

    Permission Marketing

    Book Review Permission Marketing Rodney Olden, Jr. MBA 761 August 3, 2000 Godin presents Permission Marketing as a solution to what he terms the “Attention Crisis” marketing professionals face today. Although technology has created many new mediums that can be utilized to market products, it has also immensely increased the number of outlets vying for our attention. Compared to years ago when there were only a handful of networks and a small number of

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    Essay Length: 1,310 Words / 6 Pages
    Submitted: January 14, 2010 By: regina
  • Visual Communication

    Visual Communication

    Visual Communication could be described as processes that rely primarily on rich visual content as the means of conveying information through words, photos, colors, shapes, and many other components. However, visual communication explores the use of graphical components in achieving communication goals. Visual communication has both critical and practical parts. According to the current book we use in the class “Visual Communication, Images with Messages”, the critical part of visual communication is known as visual

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    Essay Length: 572 Words / 3 Pages
    Submitted: January 14, 2010 By: Jon
  • Marketing Mini - Project

    Marketing Mini - Project

    Category: Woman or manЎ¦s shoes Three Stores: Aldo, Payless Shoes, SportЎ¦s Check, Observations We pick three different stores that have different characteristics throughout the store decoration, sales, and the style of the shoes that each of the store carries. The stores are Aldo, payless shoes, and sportЎ¦s check. Aldo carries fashion shoes which attract people who are more considering about the look of themselves. Payless Shoes has different brand of shoes and style with

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    Essay Length: 1,170 Words / 5 Pages
    Submitted: January 15, 2010 By: Fatih
  • The Jam Market in Austria 2008

    The Jam Market in Austria 2008

    CHAPTER 1: Executive Summary To begin with, the aim of this project was to investigate the level of market penetration for a company that wishes to enter the marmalade/jam market in Austria. Thus, task involved the four project team members to have a better understanding of the structure of the market. In order to do so qualitative and quantitative research was carried out, by the usage of personal knowledge personal relations, and internet. Moreover, the

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    Essay Length: 1,201 Words / 5 Pages
    Submitted: January 15, 2010 By: Mike
  • Bally Total Fitness Marketing Audit

    Bally Total Fitness Marketing Audit

    Bally Total Fitness Marketing Audit Bally Total Fitness is the largest, and only nationwide, commercial operator of fitness centers. Bally’s has approximately four million members and 420 facilities across the United States and around the globe. (ballyfitness.com, 2004) A marketing audit was performed on the company in order to assess their total marketing program to see what was and was not working to increase business. The following will summarize key findings of environmental aspects and

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    Essay Length: 2,635 Words / 11 Pages
    Submitted: January 15, 2010 By: Janna
  • Fiber-Optic Communications

    Fiber-Optic Communications

    In 1987, both Eli Yablonvitch and Sajeev John got together to discuss research that both had previously discovered. Eli Yablonvitch was an electrical engineer at Bell Communications Research in Red Bank, New Jersey. Yablonvitch was known for refining a laser that would become a mainstay of fiber-optic communications. Sajeev John is a Harvard graduate student who worked on a thesis inspired by Philip Anderson of Princeton. The two agreed that the name of their

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    Essay Length: 521 Words / 3 Pages
    Submitted: January 15, 2010 By: Kevin
  • Marketing

    Marketing

    We are students from Indian Institute of Management, Lucknow. As part of our academic curriculum we are conducting a research among people like you. We solicit your co-operation by providing the data asked for. The data collected will be used for research purposes only. It would be of immense help to us if you could fill this questionnaire. 1. Please rate the following on a scale of 1 to 5. These questions are with

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    Essay Length: 515 Words / 3 Pages
    Submitted: January 15, 2010 By: Mike
  • Abercrombie and Fitch: Marketing Towards Teens

    Abercrombie and Fitch: Marketing Towards Teens

    Abercrombie and Fitch Marketing can make all of the difference in the world when it comes to attracting customers to your establishment. In this day and age, marketers know that sex sells. It is more acceptable in certain areas of business than others. For example, an ad in the men’s magazine, GQ, might have an ad of hundreds of scantily clad women running after a man on the beach, alluding to the fact that his

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    Essay Length: 1,149 Words / 5 Pages
    Submitted: January 15, 2010 By: Kevin
  • Bangladesh's Position in the Eu Knitwear Market in the Post Mfa Period

    Bangladesh's Position in the Eu Knitwear Market in the Post Mfa Period

    BANGLADESH’S POSITION IN THE EU KNITWEAR MARKET IN THE POST MFA PERIOD Prepared for Dr. Abu Yousuf Md. Abdullah Course Instructor International Business Institute of Business Administration University of Dhaka Prepared by Khairul Alam, Roll # 15 Bijon Islam, Roll # 51 Saifur Rahman, Roll # 71 IBA, Dhaka FEB 18 , 2008 BANGLADESH’S POSITION IN THE EU KNITWEAR MARKET IN THE POST MFA PERIOD 1. INTRODUCTION This report takes a look at the competitive

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    Essay Length: 1,125 Words / 5 Pages
    Submitted: January 15, 2010 By: Edward
  • Differentiating Between Market Structures

    Differentiating Between Market Structures

    Differentiating between Market Structures The structure of a market is defined by the number of firms in the market, the existence or otherwise of barriers to entry of new firms, and the interdependence among firms in determining pricing and output to maximize profits. The author of this paper will cover: the advantages and limitation of supply and demand identified in the simulation, the effectiveness of the organization in which the author knows, and how the

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    Essay Length: 1,042 Words / 5 Pages
    Submitted: January 15, 2010 By: Mike
  • Marketing Techniques

    Marketing Techniques

    The selection of communication media to carry the marketing message is a second marketing technique also referred to as advertising. For the B2C site, advertising is all about communication. The media selection is very critical because this is the only contact a potential customer will have. For Shop NBC, the media selection posted when a customer first logs on has to be very convincing for customers because they will never see the product physically until

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    Essay Length: 363 Words / 2 Pages
    Submitted: January 15, 2010 By: Artur
  • Marketing Plan

    Marketing Plan

    The process to develop a trade plan must be similar to the process when a boy begins to take his first steps. One is due to learn and to discover the market, to develop the enterprise capacities, to know the strengths and weaknesses, within the framework to establish clear and measurable objectives of the strengths and the weaknesses, to develop to the strategies and plans that allow to reach the raised objectives, to execute the

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    Essay Length: 1,562 Words / 7 Pages
    Submitted: January 15, 2010 By: Mike
  • Problem Solution: Global Communications Corporation

    Problem Solution: Global Communications Corporation

    Problem Solution: Global Communications Corporation Global Communications has faced problems in the past, and they are facing more problems now. Still, Global Communications has been a profitable company and it can be profitable again. Through researching other companies and using the principals of generic benchmarking illustrating changes that have been successful for other companies, it will be shown the steps that Global can and will take to bring them into a new era of success.

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    Essay Length: 1,472 Words / 6 Pages
    Submitted: January 15, 2010 By: Edward
  • Gap Analysis Global Communications

    Gap Analysis Global Communications

    Gap Analysis: Global Communications Global Communications is planning an immediate implementation of a two pronged approach to gain a competitive edge along with venturing into global markets. The senior leadership team has met and is ready to roll out the plan to the Union, employees and shareholders. Leadership believes that GC’s problem is too much competition. A situation analysis will be completed, identifying issues and opportunities. The two pronged approach from the stakeholder’s perspective with

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    Essay Length: 772 Words / 4 Pages
    Submitted: January 15, 2010 By: Stenly
  • Disclosure and Accounting Practices in the Municipal Securities Market

    Disclosure and Accounting Practices in the Municipal Securities Market

    Disclosure and Accounting Practices in the Municipal Securities Market Introduction Many critically important aspects of American life, from airports to sewers and schools to hospitals, depend on the municipal securities market for financing. All bonds, notes and other debt securities issued by states and local governments and their respective agencies and instrumentalities are “municipal securities.” They are issued by such government entities to pay for a variety of public projects, cash flow and other governmental

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    Essay Length: 3,430 Words / 14 Pages
    Submitted: January 15, 2010 By: Jessica
  • Marketing

    Marketing

    Marketing is the basis to business. Even though it is very expensive to do all the research necessary for a good marketing strategy it is worth it. Marketing can make or break a company no matter what the product is. If the advertisements relate to a buyer the consumer will by it. Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing,

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    Essay Length: 392 Words / 2 Pages
    Submitted: January 16, 2010 By: Mike
  • Nucor Marketing

    Nucor Marketing

    Nucor Corporation Table of Contents Chapter 1 Executive Summary Page 3 Chapter 2 Market Focus Page 4 Chapter 3 Human Resource Focus Page 7 Chapter 4 Management of the Market Mix Page 10 Chapter 5 Business Results Page 13 Appendix Page 16 References Page 19 Executive Summary Nucor Corporation has been ranked by Business Week as number one in their list of top fifty performers of 2005. How is it possible that the largest

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    Essay Length: 3,784 Words / 16 Pages
    Submitted: January 16, 2010 By: Jon
  • Marketing

    Marketing

    Reasons for choosing this particular topic is because it has come to my recent knowledge that many major UK based organisations have hit a slum and are becoming bankrupt. My personal theory to why this has occurred is due to poor management skills, which will then indefinitely lead to management failure. A company which has suffered for many years due to management failure is Marks and Spencer. It will be of an interest to research

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    Essay Length: 2,830 Words / 12 Pages
    Submitted: January 16, 2010 By: Kevin
  • Marketing Plan for Amazon.Com

    Marketing Plan for Amazon.Com

    Marketing Plan for Amazon.com Executive Summary Amazon.com has a leading edge in the e-commerce world. It has a strong competitive advantage. However, as with many online retailers, there are certain aspects of conducting business over the web that creates difficulties and the need of marketing planning. This marketing plan consists of environmental scan, customer behavioural patterns, current segment market, marketing strategies and recommendations in strategies. 2) Introduction Amazon.com is the largest online retailer. The company

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    Essay Length: 4,501 Words / 19 Pages
    Submitted: January 16, 2010 By: Jessica
  • Word of Mouth Marketing

    Word of Mouth Marketing

    Psst! How to Use Word of Mouth Marketing As almost every businessperson knows, the best lead or referral is often the one that comes straight from the mouth—a satisfied customer’s mouth, that is. In marketing parlance, that’s referred to as “word of mouth” advertising. And you can’t get any better business testimonial than one that’s from a customer or client who raves about your product or service—then tells someone else about their experience. Those “someone

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    Essay Length: 506 Words / 3 Pages
    Submitted: January 16, 2010 By: July
  • Relationship Marketing

    Relationship Marketing

    TABLE OF CONTENTS EXECUTIVE SUMMARY 3 1. THE RELATIONSHIP FUNCTION 4 1.1 Introduction 4 1.2 The Eight Concepts of Relationship Marketing 4 1.3 Market Strategies 5 1.4 Customer Bonding & Positioning 6 1.5 Quality Management and Benchmarking 7 1.6 Communication and Promotion 9 2. THE RELATIONSHIPS COMPANY OF THE FUTURE 11 3. A RELATIONSHIP MARKETING PLAN 13 REFERENCES AND BIBLIOGRAPHY 27 16 BIBLIOGRAPHY: 16 ANNEXURES: 17 APPENDICES Appendix A (Intersite’s Current Organisational Structure) Appendix B

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    Essay Length: 688 Words / 3 Pages
    Submitted: January 16, 2010 By: Andrew
  • Labour Market Mobility Among Egyptian Youth

    Labour Market Mobility Among Egyptian Youth

    LABOUR MARKET MOBILITY AMONG EGYPTIAN YOUTH Dennis A. Ahlburg Industrial Relations Center Carlson School of Management University of Minnesota 321 19th Avenue South Minneapolis MN 55455 U.S.A and Division of Social Statistics University of Southampton Highfield U. K. dahlburg@csom.umn.edu and Mona Amer University of Cairo Faculty of Economics and Political Science and Institut d’Etudes Politiques de Paris mona_amer@yahoo.fr November 1 2004 * Thanks to Ragui Assaad, Cynthia Lloyd, Alia El Mahdi, Ozlem Onaran, and Insan

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    Essay Length: 9,063 Words / 37 Pages
    Submitted: January 17, 2010 By: Tommy
  • McCaw Cellular Communications: The At&t/mccaw Merger Negotiation

    McCaw Cellular Communications: The At&t/mccaw Merger Negotiation

    Introduction Our case study titled, The AT&T and McCaw merger negotiation, provides us with an opportunity to negotiate the terms of the merger between McCaw cellular and AT&T. McCaw was the largest competitor in the rapidly growing cellular telephone communications industry. AT&T was the dominant competitor in long-distance telephone communications in the United States, and one of the largest corporations. Prior to the negotiations, it had no position in cellular communications. Brief Insight: McCaw Cellular

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    Essay Length: 2,342 Words / 10 Pages
    Submitted: January 17, 2010 By: Mike
  • Markets and States of Tropical Africa

    Markets and States of Tropical Africa

    Markets and States of Tropical Africa Why, when Africa is a chief producer of agricultural goods, does it fail to produce enough to keep the citizens from starving? It is due to the intervention of government into the marketplace, and the government’s manipulation of the resources for political gain. The objective of the government is to move the economy away from agriculture and towards industry in order to achieve a modern country. In doing so

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    Essay Length: 834 Words / 4 Pages
    Submitted: January 17, 2010 By: David

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