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Last update: July 21, 2014
  • Marketing Business Recommendations

    Marketing Business Recommendations

    IPT realizes the importance of knowing our customers better. This allows IPT to know who our customers are and what needs our customers have so that we may tailor our products and marketing strategies to meet those needs. Tools that we can use to assist us achieve that goal are Internet, Customer Relationship Management tools and databases. The internet allows IPT to promote our product and communicate with our customers. The internet is the most

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    Essay Length: 753 Words / 4 Pages
    Submitted: April 24, 2010 By: David
  • Coke Vc Pepsi Marketing Survey

    Coke Vc Pepsi Marketing Survey

    BRANDING 1. What’s your view of the Coca-Cola brand? ? Very bad ? Bad ? Neutral ? Good ? Very Good 2. What’s your view of the Pepsi-Cola brand? ? Very bad ? Bad ? Neutral ? Good ? Very Good 3. What do you associate the brand Coca-Cola with? Strongly disagree Disagree Neither Agree Strongly Agree Advertising Cool Culture Friendly Innovative Pop Sports Traditional Trendy Youthful 4. What do you associate the brand Pepsi-Cola

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    Essay Length: 299 Words / 2 Pages
    Submitted: April 24, 2010 By: Andrew
  • Can Two Such Different Companies Find Success in Today's Market?

    Can Two Such Different Companies Find Success in Today's Market?

    Only a few years ago, Cisco Systems was a struggling company who only the technologically educated had heard of. Today, Cisco Systems ranks as the number one or two company in most Internet technology. Anyone using the Internet today, will use one area or another of Cisco Systems. The driving force behind Cisco is their visionary CEO, John Chambers. How does a man who is dyslexic and doesn’t understand much of the technology his

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    Essay Length: 1,551 Words / 7 Pages
    Submitted: April 24, 2010 By: Stenly
  • Make Friends with Customers What Should a Marketer Know About Brand Personality Theory and Practice

    Make Friends with Customers What Should a Marketer Know About Brand Personality Theory and Practice

    Make friends with customers What should a marketer know about brand personality theory and practice 1. What is brand personality? 1.1 The background of brand personality. The first time when brand personality was mentioned was in 1955 by David Ogilvy (Ogilvy, 1955) when he had a lecture to American Associate of advertising Agencies. This concept comes out in the specifically background. As the developing of the technology, the produce with the same quality become much

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    Essay Length: 1,640 Words / 7 Pages
    Submitted: April 24, 2010 By: Mike
  • Qantas Market Demand

    Qantas Market Demand

    Running head: QANTAS MARKET DEMAND Qantas Market Demand Qantas Marketing Demand Before any attempt at marketing can be successful, a marketer must carefully study the potential market, and determine its potential demand. This demand is market demand, which is the “total demand of every individual willing and able to buy a good” (AmosWEB, 2004). Determining this market demand is the first step in evaluating market opportunities (Kotler & Keller, 2006). The next step in determining

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    Essay Length: 518 Words / 3 Pages
    Submitted: April 25, 2010 By: Tommy
  • Marketing Mix on M&s

    Marketing Mix on M&s

    Ladies Fashion- Clothes, Jewellery, shoes, handbags, cosmetics. Aimed at Ladies only. Generally mature ladies, middle classed because products are not too expensive for ladies fashion. Different product range for clothes such as; casual wear, evening wear, work clothes also swim wear and under wear. Not very highly fashionable this is why it’s classed for mature ladies. Quite basic clothes such as plain cashmere jumpers, trousers, jeans, plain t-shirts etc. Place All ladies fashion is placed

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    Essay Length: 352 Words / 2 Pages
    Submitted: April 25, 2010 By: Anna
  • Battery-Less Hearing Aid - Marketing Plan

    Battery-Less Hearing Aid - Marketing Plan

    10-Year Marketing Plan Battery-Less Hearing Aid Executive Summary Hard of Hearing patients need something that will suit there financial goals in the long run, be less of a hassle to worry about and enhance their hearing all at the same time. We propose in creating a Battery-Less-Hearing Aid and believe that it is the best option to go because Hard of Hearing patients will never have to worry about recharging batteries or buying new ones

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    Essay Length: 3,771 Words / 16 Pages
    Submitted: April 26, 2010 By: Mikki
  • Wasy of Making Marketing Proposal

    Wasy of Making Marketing Proposal

    Topic: Marketing CHASE, MARKETING PLAN AND MARKETING PROPOSALS are two different things. I have explained the marketing plan in details and given an outline of marketing proposals. MARKETING PLAN PRODUCT -define your product--what is your product -what is it made of -what is cost of this product -is it imported -is it locally made -is there a competitive product -what is the price differential -how many competitive brands are there etc when you answer these

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    Essay Length: 758 Words / 4 Pages
    Submitted: April 26, 2010 By: Kevin
  • Assessing Marketing Strategy of Ford

    Assessing Marketing Strategy of Ford

    Ford Motor Company Ford Motor Company is one of the world’s largest producers of cars and trucks and one of the largest providers of automotive financial services marketing vehicles under the eight brands shown below. The Company is a publicly traded company listed on the New York Stock Exchange. During 2002, the company made 6.7 million vehicles and employed 328,000 people worldwide. Business partners include 25,000 dealers and more than 10,000 suppliers. Ford motor company

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    Essay Length: 502 Words / 3 Pages
    Submitted: April 26, 2010 By: Jon
  • An Essay on Telephone Marketing

    An Essay on Telephone Marketing

    An essay on telephone marketing Issues surrounding telephone marketing can never be over analysed. There are many factors which influenced the development of telephone marketing. Cited by many as the single most important influence on post modern micro eco compartmentalism, telephone marketing is featuring more and more in the ideals of the young and upwardly mobile. Inevitably feelings run deep amongst the aristocracy, trapped by their infamous history. Relax, sit back and gasp as I

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    Essay Length: 419 Words / 2 Pages
    Submitted: April 27, 2010 By: Fatih
  • Securities Market

    Securities Market

    SECURITIES A security is a fungible, negotiable interest representing financial value. Securities are broadly categorized into debt and equity securities. The company or other entity issuing the security is called the issuer. Securities may be represented by a certificate or, more typically, by an electronic book entry interest. Certificates may be bearer, meaning they entitle the holder to rights under the security merely by holding the security, or registered, meaning they entitle the holder to

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    Essay Length: 2,150 Words / 9 Pages
    Submitted: April 27, 2010 By: Edward
  • Marketing of New Hotel

    Marketing of New Hotel

    A marketing strategy is essential for the development, growth and sustenance of a business as well as ensuring that the business maintains its competitive advantage. The best example of a Marketing Plan is one that is not dependent on just one or two forms of Marketing. “Your plan should be to test many different forms of Marketing on a small scale. This can include Internet Marketing, E-Marketing, Direct Mail, Telephone Marketing, Advertising, Referrals, Direct

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    Essay Length: 1,428 Words / 6 Pages
    Submitted: April 27, 2010 By: Anna
  • Marketing Strategy

    Marketing Strategy

    Marketing Paper This paper will explain the how marketing differs on a B2C site compared to a B2B site. The importance to a successful marketing strategy is a grasp of the customers and their needs, and the ability to satisfy the customers' needs better than the competition can help build and maintain customer loyalty and increase sales. However, both customer needs and the business environment in which the business operates are rapidly changing. The marketing

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    Essay Length: 805 Words / 4 Pages
    Submitted: April 27, 2010 By: regina
  • Marketing Spotlight - Accenture

    Marketing Spotlight - Accenture

    Running head: Marketing Spotlight - Accenture Marketing Spotlight - Accenture What have been the key success factors for Accenture? One large success factor for Accenture has been its timing. “Accenture started life as the consulting arm of accounting firm Arthur Anderson…In 1989, Anderson Consulting separated from Arthur Anderson in order to position itself against its IT services competitors” (Keller & Kotler, 1994/2006, 366). Accenture was able to take advantage of its large parent company and

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    Essay Length: 1,273 Words / 6 Pages
    Submitted: April 28, 2010 By: Bred
  • Customer Acquisition and Keeping Customers in Today's Volatile Market

    Customer Acquisition and Keeping Customers in Today's Volatile Market

    The words loan origination and consumer housing credit make a lot of people anxious these days and it’s no wonder with the housing credit crisis and insecurities about the economy. For financial institutions looking for ways to provide secure and efficient as well as fast loan options and gain customer acquisition, they are turning to instant prescreen solutions. What is the Difference Between an Instant Prescreen and a Prescreen? To prescreen some one is screen

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    Essay Length: 432 Words / 2 Pages
    Submitted: April 28, 2010 By: Monika
  • Understanding the Diffusion of Integrated Marketing Communications

    Understanding the Diffusion of Integrated Marketing Communications

    Integrated marketing communications, a new concept in the advertising field, has been under research in terms of diffusion and development in English speaking countries. The article in review is going to enhance the research in countries where English is not the dominant language as well as try to address the argument of whether integrated marketing communications is simply a replication of what marketing and communications organisations had always done or a new promising concept. According

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    Essay Length: 628 Words / 3 Pages
    Submitted: April 28, 2010 By: Fonta
  • Marketing

    Marketing

    Marketing takes place in all lines of business. Every business whether they provide a service or a product must market their idea to the public in order for their venture to be a success. In the homebuilding industry ever aspect of the marketing process is used. Upon taking a closer at some courses I took, I became aware how much marketing affected my job in the homebuilding process. The classes "Fundamentals of Selling", "Principles of

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    Essay Length: 1,409 Words / 6 Pages
    Submitted: April 29, 2010 By: Andrew
  • Current Marketing Condition Paper

    Current Marketing Condition Paper

    Current Market Conditions Paper To analyze the current market value of the company Walgreen there are other topics that need to be addressed such as is included in this report. They are as follows: Market Structure Over the past five years the private label over-the-counter (OTC) market is growing tremendously. The private label sector has an image of national brands and provides quality and innovation at a low cost price. Benefits are provided for retailers,

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    Essay Length: 652 Words / 3 Pages
    Submitted: April 29, 2010 By: Yan
  • “using Perceptual Maps in Marketing” Simulation

    “using Perceptual Maps in Marketing” Simulation

    “Using Perceptual Maps in Marketing” Simulation Lifestyle image is an important attribute to Thorr Motorcycles, Inc. because it can influence customer to purchase a Cruiser Thorr due to what it represents. The perceptual map is a visual representation of a customer’s opinion of the brand. The Lifestyle Image that the Cruiser Thorr represents is freedom, masculinity, and mobility. With the decline of sales, Thorr Motorcycles will need to change the consumer image in order

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    Essay Length: 1,114 Words / 5 Pages
    Submitted: April 29, 2010 By: Janna
  • Marketing Article Summary - Russian Market

    Marketing Article Summary - Russian Market

    1. Synopsis Anonymous. (2007, April 24). Russians go on a shopping spree. American Marketing Association. Retrieved June 3, 2007 from http://www.marketingpower.com/content1033719.php The demand for consumer goods is steadily rising in Russia. The increase in natural gas sales and rising oil prices has led to seven years of economic growth for the country. Russians are now spending 70 to 80 percent of their per capita income in the retail marketplace. By Western standards, many Russians are

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    Essay Length: 647 Words / 3 Pages
    Submitted: April 29, 2010 By: Stenly
  • Mkt 421 - Marketing Proposal Project - Verizon Communications

    Mkt 421 - Marketing Proposal Project - Verizon Communications

    Verizon Project Proposal Child Alert MKT421 Verizon- in General From the Verizon web page, “Verizon Communications…. is one of the world's leading providers of high-growth communications services. Verizon companies are the largest providers of wire line and wireless communications in the United States, with nearly 135 million access line equivalents and over 30 million wireless customers. Verizon is also the world's largest provider of print and online directory information. A Fortune 10 company with more

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    Essay Length: 896 Words / 4 Pages
    Submitted: April 29, 2010 By: regina
  • Victoria’s Secret Market Segmentation

    Victoria’s Secret Market Segmentation

    Apparently, You Can Be Too Sexy By AMY MERRICK February 29, 2008; Page B1 In the year 2007, Victoria's Secret an intimate apparel company reported an 8% drop in sales which has led the company to re-examine its strategies and focus of their market segment while considering diversifying their market segment through overhauling their brand image. The present image of Victoria secret has been described in many ways including; too sexy; for skinny people; teen

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    Essay Length: 499 Words / 2 Pages
    Submitted: April 30, 2010 By: Yan
  • The Shoe Doctor Marketing Plan

    The Shoe Doctor Marketing Plan

    MARKETING PLAN I. Introduction: I have created a marketing plan for “The Shoe Doctor”. The Shoe Doctor will be a local business in the Brownsville area that will offer shoe repair services. There are only a small number of businesses in the valley that offer shoe repair, thus the need for a shoe repair service in the area is vast. II. Target Market: The proposed target market for “The Shoe Doctor” will be the lower

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    Essay Length: 1,106 Words / 5 Pages
    Submitted: April 30, 2010 By: Fatih
  • Market Analysis for Product Software

    Market Analysis for Product Software

    Market analysis for product software Market analysis for product software consists of a number of techniques that allow an organization to collect and disseminate information from their external environment of software products for use in determining their market strategy and actions. For example, market analysis helps to determine critical strategies for new software products such as time-to-market length, creating product differentiation, creating and preserving supplier credibility, developing effective distribution channels, forming relationships with large customers,

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    Essay Length: 1,233 Words / 5 Pages
    Submitted: May 1, 2010 By: Mikki
  • T-Box’s Marketing Strategy

    T-Box’s Marketing Strategy

    HISTORY OF THE FIRM Who is T-box? T-box is mainly a brand that belongs to Boyner Holding. However, they were kind enough to share T-box with the rest of the world. Now, T-box belongs to each one of us. What’s T-Box? T-box is a rapidly growing trendy brand created in January, 2003 that has distinguished itself by being compressed for the sake of art and its unassuming prices. These cute packages contain a variety of

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    Essay Length: 275 Words / 2 Pages
    Submitted: May 1, 2010 By: Fonta

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