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Last update: July 20, 2014
  • Marketing Plan: Phase one Paper

    Marketing Plan: Phase one Paper

    Marketing Plan: Phase One Paper McDonalds is one of the world’s best-known fast-food restaurants. The management team chose a descriptive Mission and Vision statement and centered their values on the four marketing P’s. In the initial phase of the marketing plan, the team has chosen a new product offering called the McVeggie. This phase of the plan will detail the company, the new product, the importance of advertising to the corporation, the SWOTT (strengths, weaknesses,

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    Essay Length: 795 Words / 4 Pages
    Submitted: May 19, 2010 By: Janna
  • Marketing Plan

    Marketing Plan

    A marketing plan is the key to business. Its purpose is to maximize the business’ profits. As opportunities crop up or the business environment changes, the objective and marketing strategies in the plan will aim toward the best action. The marketing plan and the strategic marketing plan fit together in that both are essential for the success of a business. Without a strategic marketing plan, businesses can become uncertain in marketing efforts. The purpose of

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    Essay Length: 1,359 Words / 6 Pages
    Submitted: May 20, 2010 By: Stenly
  • Marketing Plan for Training School

    Marketing Plan for Training School

    Cota Institute Marketing Plan Final Draft Executive Summary The Cota Institute offers courses in digital marketing training for business and marketing professionals who wish to expand their understanding of online marketing business strategies, research tools and online media channels. The company's mission statement: Imparting must-have business knowledge in a knowledge-based economy. Cota Institute will deliver high-quality training course in various areas of digital marketing that meet both the current and future needs of marketers worldwide.

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    Essay Length: 4,593 Words / 19 Pages
    Submitted: May 23, 2010 By: stephanie
  • The Strategic Marketing Plan - Ambipur

    The Strategic Marketing Plan - Ambipur

    Executive Summary Different sectors of household care in Malaysia are exhibiting different degrees of growth. In 2002, the value of growth for matured products, such as laundry care, insecticides, chlorine bleach and dishwashing products are driven downwards by price discounting. On the other hand as urban consumers are getting more sophisticated, household care sectors such as air fresheners and toilet care products experienced robust growth. New products such as electric air fresheners and fragrance liquids

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    Essay Length: 1,024 Words / 5 Pages
    Submitted: May 23, 2010 By: Kevin
  • McBride Financial - Marketing Plan

    McBride Financial - Marketing Plan

    Marketing Plan Matthew Sawyer University of Phoenix BSA310 William Schuyler June 16, 2007 McBride Financial Services McBride Financial Services wants to be the “preeminent provider of low cost mortgage services using state-of-the-art technology in the five state area of Idaho, Montana, Wyoming, North Dakota, and South Dakota” (Apollo Group, Inc., 2004). However, in order for them to do this they will need to have a sufficient Marketing Plan in place. The company plans on achieving

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    Essay Length: 813 Words / 4 Pages
    Submitted: May 25, 2010 By: Top
  • Marketing Plan for Tapal

    Marketing Plan for Tapal

    Tapal's growth, as a company, lies only in their dedication to profession, commitment to customers and quality control to unique tea blends. Tapal's conception dates back in the year of 1947, Pakistan's independence year, when their forefathers laid the foundation of Tapal tea co as a family concern under the personal supervision of its founder – Adam Ali Tapal. The very first blend, and yet very popular among the masses, Tapal introduced was family mixture

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    Essay Length: 993 Words / 4 Pages
    Submitted: May 26, 2010 By: Ali
  • La Fitness Marketing Plan Phase III

    La Fitness Marketing Plan Phase III

    “LA Fitness grew out of three clubs, each owned by one of the founders. In 1990 Fred Turock, Jeremy Taylor and David Turner decided to get together to jointly manage these clubs, with the aim of building up a network of gyms with first class facilities. In 1996 they created the LA Fitness brand and the following year they joined the top ten health and fitness club operators, catering to a wide variety of people

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    Essay Length: 1,824 Words / 8 Pages
    Submitted: June 3, 2010 By: regina
  • Bacardi-Cola Marketing Plan

    Bacardi-Cola Marketing Plan

    Bacardi-Cola: Marketing Plan Table of Contents Introduction ………….……………………………………………………………………………3 History ……………………….……………………………………………………………………5 Product Description……………………………………………………………………………… 7 SWOTT Analysis………………………………………………………………………………… 8 Market Research…………………………………………………………………………………. 9 Segmentation …………………………………………………………………………………….11 Target Market ……………………………………………………………………………………15 Differentiation …………………………………………………………………………………...17 Positioning……………………………………………………………………………………….17 Stage of the Product Life Cycle………………………………………………………………….18 Marketing Mix …………………………………………………………………………………..20 Product …………………………………………………………………………………..20 Place…………………………………………………………………………………….. 23 Price ……………………………………………………………………………………..23 Promotion……………………………………………….………………………………. 26 Budget.………………………………………………………….………………………………..31 Controls………………………………………………………….……………………………… 32 Conclusion……………………………………………………………………………………….34 References………………………………………………………………………………………. 35 Introduction Marketer Corporation has been recruited by Bacardi Corporation to help them design a new product in the ready to drink (RTD) and flavored alcoholic

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    Essay Length: 8,450 Words / 34 Pages
    Submitted: June 9, 2010 By: Mike
  • Marketing Planning

    Marketing Planning

    In the fast-changing and increasingly competitive business environment of the late 1990s, the right marketing approach for today's conditions will almost certainly not be right for those of tomorrow. No company's strategy or operations can afford to be frozen in time and, as the new millennium draws near, the ability to develop effective marketing plans which enable the firm to become more responsive and adaptable to the marketplace will, perhaps more than ever before, differentiate

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    Essay Length: 2,935 Words / 12 Pages
    Submitted: August 12, 2010 By:
  • Marketing Plan: Enviga

    Marketing Plan: Enviga

    SUMMARY: The following marketing plan is formed to introduce the new generation of Enviga, Enviga +, the product by Coca Cola Company in partnership with Swiss food giant Nestle SA, previously already hitting the tea market in 2006 and 3 years later being convicted for its controversial claims. The current analysis outlines the successful strategies the company can use to revive the position of Enviga in the tea market. Initially, Enviga positioned itself as a

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    Essay Length: 2,255 Words / 10 Pages
    Submitted: April 23, 2011 By: murshek16
  • Marketing Plan: Saxonville Sausage Company

    Marketing Plan: Saxonville Sausage Company

    Marketing Plan: Saxonville Sausage Company 1. Business Overview With the history of 70 years, Saxonville, the privately held family business is one company of revenues of approximately $1.5 billions in 2005, the main products are the variety of predominately fresh pork sausage consisted of branded products: bratwurst, breakfast sausage and an Italian sausage named Vivio, which occupied 70%, 20%, 5% of Saxonville's revenues respectively. Store brand products accounted for the rest of 5% revenue. This

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    Essay Length: 303 Words / 2 Pages
    Submitted: April 25, 2011 By: juju5566
  • Marketing Plan Report

    Marketing Plan Report

    NE's ACHIEVEMENTS ?During 2006 Ufone successfully completed the network expansion of Phase 4 in existing as well as in new cities and towns which amounted to more than US Dollar 170 million. As a result the asset base of the Company has increased from Rs. 20 billion to Rs. 27 billion. ?Ufone adopted the policy of simplified tariffs with no hidden charges, which resulted in positive impacts on total subscriber base, which has increased from

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    Essay Length: 1,366 Words / 6 Pages
    Submitted: April 28, 2011 By: maliksafeer
  • As a Product Manager of a Pharma Company You Have an Opportunity to Launch a Brand in the Market Which Has a Growth of 30% Yoy & There Is only one Competitor Which Does Not Have the Brand Focused for Promotion. Chalk out a Marketing Plan for the Same?

    As a Product Manager of a Pharma Company You Have an Opportunity to Launch a Brand in the Market Which Has a Growth of 30% Yoy & There Is only one Competitor Which Does Not Have the Brand Focused for Promotion. Chalk out a Marketing Plan for the Same?

    I. Executive Summary A high-level summary of the marketing plan. II. The Challenge Brief description of product to be marketed and associated goals, such as sales figures and strategic goals. III. Situation Analysis Company Analysis • Goals • Focus • Culture • Strengths • Weaknesses • Market share Customer Analysis • Number • Type • Value drivers • Decision process • Concentration of customer base for particular products Competitor Analysis • Market position • Strengths

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    Essay Length: 323 Words / 2 Pages
    Submitted: May 6, 2011 By: mking_manish
  • Coca Cola Marketing Plan

    Coca Cola Marketing Plan

    1.The stakeholders would be any individual or group that asserts to have one or more of the kinds of stakes in Gardasil. The stakeholders may be affected by the actions, decision, policies, or practices of the business, these stakeholders also may affect the organization's actions, decisions, policies, or practices. So in this case the stakeholders would be the FDA, the CDC as well as Merck, also the physicians or any woman that partakes in the

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    Essay Length: 534 Words / 3 Pages
    Submitted: May 7, 2011 By: nerdgirl
  • Marketing Plan Worksheets

    Marketing Plan Worksheets

    rtytgfhgfhgfhgfhAPPENDIX A Marketing Plan Worksheets These worksheets will assist you in writing a formal marketing plan. Worksheets are a useful planning tool because they help to ensure that important information is not omitted from the marketing plan. Answering the questions on these worksheets will enable you to: 1. Organize and structure the data and information you collect during the situation analysis. 2. Use this information to better understand a firm's strengths and weaknesses, and to

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    Essay Length: 2,672 Words / 11 Pages
    Submitted: May 10, 2011 By: asasasasd
  • Market Plan

    Market Plan

    Recent steps taken by Egypt to liberalize the exchange rate , reform the customs, & tax regime, protect intellectual property rights, and ensure compliance with World Trade Organization (WTO) agreements are strong evidence that Egypt is creating the supporting policy environment to spur the growth of an open & vibrant private sector. Free trade agreement (FTA) between US & Egypt would benefit both countries by boosting trade & investment flows increasing economic growth, employment, &

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    Essay Length: 363 Words / 2 Pages
    Submitted: May 13, 2011 By: aida
  • Marketing Plan

    Marketing Plan

    Contents Executive Summary 2 Mission statement: 3 Vision statement: 3 Tag line 3 Product description 4 Sugarcane Juice Nutrition Content Research: 5 Objectives of the Project 6 Main Issues 6 Marketing Planning 7 MARKETING STRATGIES: 10 Product positioning strategy: 10 Promotion strategy: 11 Pricing strategy 12 Year 1 15 Rs. 3888000 15 (2592000) 15 2592000 15 1296000 15 50000 15 372000 15 100,000 15 5000 15 10000 15 10000 15 (547000) 15 Rs749000 15 PROJECTED

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    Essay Length: 3,508 Words / 15 Pages
    Submitted: December 19, 2013 By: hamadbasheer
  • Marketing Plan of Gigabyte in Bangladesh

    Marketing Plan of Gigabyte in Bangladesh

    1.0 Executive Summary GIGABYTE is one of the largest and rapid growing company. It was established in 1986. It is now one of the most successful companies in terms of professionalism. The main business objectives are to prove quality at a competitive price and customer satisfaction. GIGABYTE NOTEBOOK PC is first imported at the end of 2003 by SMART Technologies (BD) Ltd. It has five type configured item of NOTEBOOK PC in Bangladesh, these are

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    Essay Length: 2,068 Words / 9 Pages
    Submitted: August 31, 2014 By: Shah Shohag
  • Marketing Plan

    Marketing Plan

    Macintosh HD:Users:majie:Desktop:logo-jcu.jpg Solar printer SOWT analysis Internal Strengths 1. Sustainable product 2. Convenient to print 3. Use solar energy. 4. Easy to carry. Weaknesses 1. Lack of brand awareness 2. High cost of production 3. Less cognition of a new product 4. Under the influence of weather External Opportunities 1. Most customer likes Fashionable and innovative product 2. Government support for environment protection. 3. Most community towards sustainability SO-strategies 1. Enter market with high sustainability

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    Essay Length: 1,108 Words / 5 Pages
    Submitted: December 17, 2014 By: jady8513
  • Marketing Plan for Sacred Heart Hospital

    Grethel A.Espina,MD MBA First Year Sacred Heart Medical Specialists Hospital Marketing Plan Executive Summary Sacred Heart Medical Specialists Hospital (SHMSH) was founded in 2013 by a group of medical and paramedical practitioners of Midsayap, Aleosan and Alamada. It was created when the management of a hospital in Midsayap, previously known as Sara Medical Clinic, opted to close the hospital and offered the building for rent to interested parties. Aware of the need of more hospitals

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    Essay Length: 619 Words / 3 Pages
    Submitted: December 27, 2014 By: dandelion
  • Mezcal Marketing Plan

    Mezcal Marketing Plan

    ________________ Executive Summary ¿What is Mezcal? Mezcal is a distilled alcoholic beverage made from the maguey plant (a form of agave) native to Mexico. People tend to refer to it as “the brother of Tequila”, given its many similarities. Mezcal Hikuri is a luxurious Mezcal that integrates the tradition of mezcal with the “huichol” culture knowledge, an ethnic majority in Mexico. Its plantation, as its elaboration is made in the state of San Luis Potosi,

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    Essay Length: 1,815 Words / 8 Pages
    Submitted: February 28, 2015 By: bosch
  • Marketing Plan of Singapore Zoo

    Marketing Plan of Singapore Zoo

    Marketing Management Assignment 1 Singapore Zoo Description: Macintosh HD:Users:lynn820:Desktop:14209424.jpeg Name: Ngai Li Xuan Lynn Student ID: 14209424 Table of Contents Introduction3 Competitors3 SWOT Analysis4 Strengths4 Weaknesses5 Opportunities6 Threats7 Conclusion8 References9 Introduction on Singapore Zoo Established in 1973, the Singapore Zoo located at 80 Mandai Lake Road is the home for more than 2,800 animals of over 300 species. As Singapore’s premier leisure venue, Singapore Zoo attracts over 1.7 million visitors yearly. It is the world’s

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    Essay Length: 1,505 Words / 7 Pages
    Submitted: August 14, 2015 By: lforlynn
  • Oscar Mayer: Strategic Marketing Planning

    Oscar Mayer: Strategic Marketing Planning

    OSCAR MAYER: Strategic Marketing Planning CONTENTS Serial Number Description 1. Introduction 2. Marcus McGraw’s Strategic Decision Process 3. Integrating different solutions 4. Effect of Competition 5. Exploring the best strategy 6. Zappetites – “From freezer to microwave to mouth in 60 seconds” Introduction According to the report of McTiernen Corporation, Oscar Mayer foods is facing two major changes that will affect the company’s profitability: 1. The increase in popularity of healthier products with less fat

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    Essay Length: 1,453 Words / 6 Pages
    Submitted: October 6, 2015 By: Badshah Saha
  • Countrymanager Regional Marketing Plan

    Countrymanager Regional Marketing Plan

    MKT72200 – International Marketing CountryManager™ Regional Marketing Plan (2015) Group Assignment: 15% of final grade Time: 15 minute presentation, 5 minute question & answer session Presentation: Maximum 20 slides + Title Page, TOC Bring your presentation to class on a flash drive to reduce set-up times Report: 1 page Executive Summary (Word Document) + Powerpoint slides printed 2 per page + Appendices Report printed in portrait format, black & white, stapled Background: Now that you’ve

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    Essay Length: 1,887 Words / 8 Pages
    Submitted: December 3, 2015 By: Luka Bilandzic
  • Damsel Cosmetic Marketing Plan

    Damsel Cosmetic Marketing Plan

    MARKETING MANAGEMENT GSRM 7223 (2014/9) TERM PAPER PREPARED BY: Carolina Binti Caneza (SB1409MD0044) Nur Atiqah Binti Ngatimin (SB1409MD0035) Roslia Bt Lontou @ Anthony (SB1409MD0014) PREPARED FOR: Madam Siti Nor Bayaah Ahmad DATE OF SUBMISSION: 01 December 2014 ________________ Table of Contents EXECUTIVE SUMMARY INTRODUCTION SITUATION ANALYSIS The Malaysian Market INTERNAL & EXTERNAL ANALYSIS SWOT Analysis PESTLE ANALYSIS MARKETING STRATEGY Marketing Mix Target Market ACTION PROGRAM SALES FORECAST Projected Sales Forecast IMPLEMENTATION AND CONTROL SUMMARY REFERENCE

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    Essay Length: 3,498 Words / 14 Pages
    Submitted: April 21, 2016 By: Nancy Pishori

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