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Last update: July 1, 2014
  • Vrdc2 Marketing Strategy

    Vrdc2 Marketing Strategy

    VRDC2 STRATEGIC MARKETING PLAN Presented to Dr. Bruce Lammers Department of Marketing California State University, Northridge Team C2 Alim Kamat Industry: C November 24, 2004 I. Executive Summary VRDC2’s aim is to offer the best quality VRD(Voice Recognition Device) products at a reasonable and affordable price. There were high expectations for VRDC2 throughout all ten periods but unfortunately, VRDC2 failed to meet any of the expectations. VRDC2 came out with a net contribution of

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    Essay Length: 4,744 Words / 19 Pages
    Submitted: November 30, 2009 By: Jessica
  • Identifying and Understanding Trends in the Marketing Environment

    Identifying and Understanding Trends in the Marketing Environment

    Identifying and Understanding Trends in the Marketing Environment Consumer behavior is influenced by both internal and external factors. Internal factors, also called the personal factors, are things like motivation, learning, and perception. External, or social, factors include things like social norms, family roles, and cultural values. Trends in the external environment can have major impact on consumer choices and preferences. It is important for marketing managers to be aware of such trends. How can managers

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    Essay Length: 941 Words / 4 Pages
    Submitted: November 30, 2009 By: Anna
  • The Stock Market Crash 1929

    The Stock Market Crash 1929

    Introduction It should be noted that all of the cures have been tried and while we seem to be free of Depressions, it's not clear that business cycles have been eliminated. Causes The Stock Market Crash The Stock Market Crash in October of 1929 is often cited as the beginning of the Great Depression, but did it actually cause it? The answer is no. First, the stock price for a particular company merely reflects current

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    Essay Length: 1,706 Words / 7 Pages
    Submitted: November 30, 2009 By: Edward
  • Analysis of Marketing Plan of Nike and Michael Jordan

    Analysis of Marketing Plan of Nike and Michael Jordan

    Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: "If you have a body, you are an athlete!" (NikeBiz) This way of thinking is how Nike conducts every aspect of their business. Every person is a potential athlete or "consumer". This is a common term when used in the realm of athletics but when Bill Bowerman said this it was in direct reference to the shoe industry. From their marketing

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    Essay Length: 876 Words / 4 Pages
    Submitted: November 30, 2009 By: Andrew
  • Marketing Project

    Marketing Project

    Marketing Project The name of my island is Mini Vegas. Only 1000 students will be allowed on the island per week. The students will win a spot through a lottery. The island is designed to resemble Las Vegas, just without the expensive costs. It will be complete with many different hotspots located directly on its central strip and will also provide guaranteed celebrity sightings. This spring break trip is guaranteed to give each student a

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    Essay Length: 701 Words / 3 Pages
    Submitted: November 30, 2009 By: Mike
  • Role Models

    Role Models

    My role model would have to be my uncle Scott. It’s really weird though. For most be he would be the opposite. Like he has been married and divorced like 3 times. Has never really upheld a job. Has been to prison three times. Has struggled most of his life with drugs and depression and many other things. But out of all that he has been though he still keeps trying at life and has

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    Essay Length: 389 Words / 2 Pages
    Submitted: November 30, 2009 By: Anna
  • Nature of Automobile Markets in Thailand and Malaysia

    Nature of Automobile Markets in Thailand and Malaysia

    Nature of Automobile Markets Thailand: The automotive market in Thailand is large and has an extensive amount of firms operating in it and has made considerable progress to solidifying its status as the “Detroit of Asia”. It currently is the world’s second largest pick up truck market and ASEAN’s largest automotive market and assembler. In the past couple of years, many car manufacturers of the world have made the decision to transfer their manufacturing bases

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    Essay Length: 2,254 Words / 10 Pages
    Submitted: November 30, 2009 By: Top
  • Integrated Marketing Communications Campaign

    Integrated Marketing Communications Campaign

    Integrated Marketing Communications Campaign The Pet Communicator Learning Team A Executive Summary Communication is the key to any successful relationship. Historically, man has always strived to communicate with fellow beings. Egyptians communicated with mirrors, carrier pigeons and the American Indians communicated with smoke. Early American inventors communicated with the telegraph and later the telephone allowed even more advanced communication. Computer technology eventually broke the international communication barrier and recently a communication milestone was achieved

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    Essay Length: 831 Words / 4 Pages
    Submitted: November 30, 2009 By: Mike
  • New Models of Poetry as Reflected in the Romantic Works of Blake, Wordsworth, and Coleridge

    New Models of Poetry as Reflected in the Romantic Works of Blake, Wordsworth, and Coleridge

    The Enlightenment was a period of individualism, science, rationalism, and of the human ‘right’ to govern nature. Poets and authors focused on creating perfect pieces of literature, and hoped that by some means their work would be considered ‘sublime’. With the coming of the Industrial Revolution and the age of Romanticism, several poets such as Blake, Wordsworth, and Coleridge sought the ‘sublime’ within the realms of nature. The Romantics began to create a new model

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    Essay Length: 1,569 Words / 7 Pages
    Submitted: November 30, 2009 By: Edward
  • Marketing and Product Development Research

    Marketing and Product Development Research

    Marketing and Product Development Research Z-Wing is a manufacturer of commercial and military aircraft for the airline industry and governments. Janssen Aircraft is Z-Wing’s main competitor which has recently captured 47 percent of the industry market share. Z-Wing and Janssen both sell their products to the organizational markets rather than to the passengers or crews and must take into consideration the needs of the organizational buyer. Organizational buyers are typically few in number and have

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    Essay Length: 818 Words / 4 Pages
    Submitted: November 30, 2009 By: Bred
  • Competitive Attribute Program - Iridium Mobile Satellite System Project

    Competitive Attribute Program - Iridium Mobile Satellite System Project

    Competitive Attribute Program ЎV Iridium Mobile Satellite System Project The ability to capture values along the Technology Adoption Lifecycle determines not just how successful a firm will be, but whether it will create competitive advantage through technology. Businesses with large fixed costs, capital-intensive business plans, and specialized asset bases will face the challenge to maintain its strategic continuity because it is generally prohibitively expensive to change direction to response to any conceivable structural change. Iridium,

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    Essay Length: 1,193 Words / 5 Pages
    Submitted: November 30, 2009 By: Janna
  • High Invilvement Marketing

    High Invilvement Marketing

    Consumer involvement Theory, to be precise. This is one way to understand the psychology and behavior of your target audience. There are others. But none quite so simple and insightful. Involvement refers to how much time, thought, energy and other resources people devote to the purchase process. The Emotional / Rational scale is a measure of reason vs. impulse, desire vs. logic, passion vs. prudence. That sort of psycho stuff. > High involvement / rational

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    Essay Length: 559 Words / 3 Pages
    Submitted: December 1, 2009 By: July
  • Marketing Relations

    Marketing Relations

    The following is some of the department, which Ford has;- 1. sale department 2. Production department 3. Finance department 4. Marketing department 5. Human resources 6. Research and design Which each department are in the Ford organisation and how they help Ford become successful;- • Sales department The sale department focuses on the sale of the car i.e. how much the cars are going for etc. Also the sales department helps ford organisation customers with

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    Essay Length: 1,050 Words / 5 Pages
    Submitted: December 1, 2009 By: Venidikt
  • Osi Model

    Osi Model

    To hell with the OSI 7 Layer Model Back in the 1980's, when all music sucked and men dressed like fags, a bunch of sissy Europeans got together in a passionate effort to overstandardize computer networking. They created this thing called the Open Systems Interconnection (OSI) networking suite. Anyone who has taken a CS (Computer Science) or CIS (Computer Information Systems) course knows this; they cram this fact down the student's throat from day freaking

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    Essay Length: 475 Words / 2 Pages
    Submitted: December 1, 2009 By: Wendy
  • Business Report on How to Market Computer Sims as Replacements for Drivers Ed

    Business Report on How to Market Computer Sims as Replacements for Drivers Ed

    Business Project A. Marketing Plan We wish to design a simulator which will allow people of any skill level to learn how to drive in a very safe environment, using real life feel driving simulators. We feel that the current system of Driver’s Education could be forever changed. Once this idea has been laid out, the possibilities are virtually endless. We could simply use the devices to create a large-scale Driver’s Education company implementing the

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    Essay Length: 793 Words / 4 Pages
    Submitted: December 1, 2009 By: Top
  • Marketing Plan - Russia

    Marketing Plan - Russia

    Introduction In modern Russia marketing only just begins to be developed. Conducting strategic investment policy and strategic marketing is hindered because of the general unsteady state of the economy, uncertainty of political situation, not realizing of sequential state investment policy. In connection with this it is necessary to develop more than the alternatives of the strategic plans of the development of firm, to more frequently correct purposes and strategies depending on new situation. But even

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    Essay Length: 8,103 Words / 33 Pages
    Submitted: December 1, 2009 By: Fatih
  • Decision Making Model

    Decision Making Model

    There are many decisions that people make in life; however, the effort that goes into the decision shows the quality. So how does one make sound choices and good decisions, and what tools are available to aid in the decision making process? In the following are some decision-making models such as rational, political, process, garbage can, and the seven-step process. Provided is an example on how the seven-step process when applied in choosing a career

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    Essay Length: 1,071 Words / 5 Pages
    Submitted: December 1, 2009 By: July
  • Strategic Marketing Gillete

    Strategic Marketing Gillete

    TABLE OF CONTENTS 1 EXECUTIVE SUMMARY 3 -4 2 SITUATIONAL ANALYSIS 5 2.1 PESTE ANALYSIS 5 2.2 SWOT ANALYSIS 6 -7 3 MARKET SEGMENT 8 4 ALTERNATIVE MARKETING STRATEGIES 9 4.1 MASS MARKETING 9 4.2 DIFFERENTIATED MARKETING 9 5 SELECTED MARKETING STRATEGY 9 5.1 PRICING STRATEGY 11 5.2 PROMOTION 12 -14 5.3 PLACE 14 - 15 5.4 PRODUCT 15 6 TIMELINE OF ACTION DEVELOPMENT їщ»~! ©|Ґј©wёq®СЕТЎC -17 7 CONCLUSION 17 -18 8 BIBLIOGRAPHY 19 1

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    Essay Length: 3,298 Words / 14 Pages
    Submitted: December 1, 2009 By: Artur
  • Defining Marketing

    Defining Marketing

    Marketing affects a number of decisions that Americans make every day. Some of the first decisions that are made in the morning are affected in some way by marketing. What types of products are used in the morning while in the shower, or what kind of gas was put in the vehicle before setting off for work? What kind of deodorant was used this morning and why was it chosen? Why are these products chosen

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    Essay Length: 1,107 Words / 5 Pages
    Submitted: December 1, 2009 By: regina
  • Toyota Stock Market

    Toyota Stock Market

    1. Company Background/History: One of America’s most successful car businesses started in southern California. Back in October 1957 Chrome and tailfins were on top of the American automotive design game. It wasn’t too long after that Toyota introduced the Corona in 1965. This car was an instant hit with Americans all over the country. All throughout the 1970’s Toyota was the top selling import brand car in America. However in the 1980’s they switched their

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    Essay Length: 342 Words / 2 Pages
    Submitted: December 1, 2009 By: Jessica
  • Competing with Giants: Survival Strategies for Local Companies in Emerging Markets

    Competing with Giants: Survival Strategies for Local Companies in Emerging Markets

    Competing with Giants: Survival Strategies for Local Companies in Emerging Markets 12/7/1999 A Chinese cosmetics company thrives in the face of multinational competition by developing mass-market brands that take advantage of its familiarity with local tastes and standards. It's a survival strategy - one of four identified by by Niraj Dawar and Tony Frost, and it's highlighted here in this excerpt from their article "Competing with Giants: Survival Strategies for Local Companies in Emerging Markets"

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    Essay Length: 708 Words / 3 Pages
    Submitted: December 1, 2009 By: Bred
  • Market Report: 2005 Vw Jetta

    Market Report: 2005 Vw Jetta

    Environmental Scan Nature of Demand: Some of the key target markets for the new 2005 Volkswagen Jetta, include a younger demographic that are looking for a high quality brand name with a tradition of reliability. The new Jetta is breaking ties from its old image of the family car that highlighted safety features and family values, and in turn is being marketed as the new generation Jetta. This Jetta is more high-tech, with a sleek

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    Essay Length: 451 Words / 2 Pages
    Submitted: December 1, 2009 By: Artur
  • The Difference Sentencing Models

    The Difference Sentencing Models

    Retribution The act of retributing; repayment. That which is given in repayment or compensation; return suitable to the merits or deserts of, as an action; commonly, condign punishment for evil or wrong. Specifically, reward and punishment, as distributed at the general judgment. Incapacitation Executions maximize public safety through a form of incapacitation and deterrence. Incapacitating a person is depriving s/he of the physical or intellectual power of natural of il/legal qualifications (Webster, 574). Executing a

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    Essay Length: 514 Words / 3 Pages
    Submitted: December 2, 2009 By: Bred
  • Tesco - Strategic Marketing Techqniques

    Tesco - Strategic Marketing Techqniques

    Tesco’s is a United Kingdom based international supermarket chain. It is the largest British retailer both by global sales and by domestic market share. Originally specialising in food, it has moved into areas such as clothes consumer electronics, consumer financial services internet services and consumer telecoms. The Current Position In 1995 Tesco overtook Sainsbury’s as the UK’s largest supermarket. In 2001 Tesco occupied 15.6% of the UK grocery retail market and was the market leader

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    Essay Length: 1,234 Words / 5 Pages
    Submitted: December 2, 2009 By: Monika
  • Price Discrimination in the Mobile Phone Market

    Price Discrimination in the Mobile Phone Market

    Price Discrimination in the Mobile Phone Market Mobile phones are nowadays a part of our lives, the majority of us use them on a daily basis. Some people use them less frequently, when they are away from their homes, while for some they have already replaced the old landline phone. Young people use the SMS and MMS services quite often, while more senior people limit themselves to just making calls . Some prefer the pay-as-you-go;

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    Essay Length: 1,253 Words / 6 Pages
    Submitted: December 2, 2009 By: Tommy

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