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Last update: September 2, 2014
  • Onetel Case Study

    Onetel Case Study

    Background One.Tel was launched by Jodee Rich and Brad Keeling in 1995 (Cook, 2001). At first, it looked to get the advantages from deregulation of telecommunication industry by reselling other network’s capacity and making money through stock market speculation. Rich and Keeling tried to increase the company’s shares rather than to profit the company (Cook, 2001). Initially, One.Tel used to develop the culture of strong teamwork and togetherness. There was no hierarchy in the structure

    Essay Length: 1,630 Words / 7 Pages
    Submitted: December 15, 2009 By: Mikki
  • Flyboy, Inc Case Study

    Flyboy, Inc Case Study

    Flyboy, Inc Flyboy, Inc which is successful manufacturer of aircraft wants to expand its market to Pumonia.(a small oil rich kingdom that was once an Italian colony). The government would be the principal purchaser, along with some royalty private families. It is not possible for Flyboy to enter the marker without a local representative. Flyboy is aware that “grease payments” and lavish gifts to customer is Pamonia is customary. Before Flyboy can make any decisions

    Essay Length: 1,224 Words / 5 Pages
    Submitted: December 15, 2009 By: Stenly
  • Netflix Case Study

    Netflix Case Study

    Netflix utilizes a number of different advertising methods. Netflix created a coupon in the form of an enlarged movie ticket offering a free month of service. These “movie tickets” are given out at cash registers at all Best Buy stores and are included in packing boxes of most of the major DVD player manufacturers (Sony, Philips, Toshiba, Panasonic, RCA, etc.). Best Buy’s website also has a link directly to Netflix which is under the “DVD

    Essay Length: 1,064 Words / 5 Pages
    Submitted: December 15, 2009 By: Steve
  • Honda Motor Co. Case Study

    Honda Motor Co. Case Study

    Honda Motor CO. Honda began in 1946 when Soichiro Honda established a Honda Technical Research Institute. It incorporated in 1948. The head office moved to Tokyo in 1952 and the following year Yamato Factory (now Saitama Factory Wako plant) was established. With continued growth, Honda established its first overseas subsidiary, a motorcycle marketing company, in the US in 1959. Honda gradually strengthened its presence in Europe after 1961, when it became the first Japanese motorcycle

    Essay Length: 2,340 Words / 10 Pages
    Submitted: December 16, 2009 By: Venidikt
  • Kudler Fine Foods Case Study

    Kudler Fine Foods Case Study

    Kudler Fine Foods (KFF) was created by Kathy Kudler and has three retails stores in Southern California. This specialty store focuses on providing customers with the finest selections in foods, wines, and, related needs. More specifically, KFF offers a gourmet selection of seafood, meats, wines, produce, baked goods, and dairy products. Teamed with a wide array of fine products, KFF selects team members carefully, employing a friendly, knowledgeable staff. The company has grown significantly and

    Essay Length: 839 Words / 4 Pages
    Submitted: December 16, 2009 By: Wendy
  • Staples Case Study

    Staples Case Study

    Staples Inc. The idea of Staples started off with a very easy problem to fix. Thomas Stemberg was trying to print off a business plan when his printer ribbon all of a sudden broke on the Fourth of July holiday (About Staples). ” It was the Fourth of July weekend, 1985, and Tom’s regular supplier, a local stationery store, was closed for the holiday” (About Staples). After driving around for hours trying to find a

    Essay Length: 2,399 Words / 10 Pages
    Submitted: December 16, 2009 By: Yan
  • Starbucks Case Study

    Starbucks Case Study

    Executive Summary Coffee has become an essential beverage in our society. Adults consume a huge proportion of coffee in their daily routine. In North America, it is proven that ninety percent of adults consume coffee. It usually served hot which contains caffeine, is a xanthine alkaloid compound that acts as a stimulant in humans. Coffee has become a remedy for sleepiness or for staying up late for work or for project. It also became part

    Essay Length: 1,612 Words / 7 Pages
    Submitted: December 16, 2009 By: Artur
  • Nike Case Study

    Nike Case Study

     Nike is recognized as “the” brand for promoting superior athletic performance and is worn and endorsed by the world’s best athletes and teams. Nike has endorsed such athletes as Michael Jordan, Lebron James, Michael Vick, Serena and Venus Williams, Lance Armstrong, Terrell Owens, and Michael Johnson. It is widely know that the “swoosh” signifies greatness and athletic domination. I will attempt to inform the reader of the financial situation of one of the

    Essay Length: 1,195 Words / 5 Pages
    Submitted: December 16, 2009 By: Vika
  • Hilton Hotels - Case Study

    Hilton Hotels - Case Study

    In an attempt to become a more aggressive business operation, Hilton Hotels decided to change its strategic direction by venturing into the gaming industry. With this strategy came not only new opportunities but also large elements of risks and competition. In 1994 the growth in the gaming segment declined with gaming operating income down by 7% from 1993. The Hilton Hotels however had a 3% increase in occupancy from 1993. In view of this, it

    Essay Length: 987 Words / 4 Pages
    Submitted: December 16, 2009 By: Andrew
  • Revlon Case Study

    Revlon Case Study

    weeeeeeee wqeeqwe qweew wewewe s in 10 minutes, as well as its Frost & Glow highlighting brand. In haircare, the Company sells the Flex and Aquamarine lines in many countries and the Bozzano and Juvena brands in Brazil. Beauty Tools: The Company sells Revlon Beauty Tools, which include nail and eye grooming tools, such as clippers, scissors, files, tweezers and eye lash curlers. Revlon Beauty Tools are sold individually and in sets under the Revlon

    Essay Length: 586 Words / 3 Pages
    Submitted: December 16, 2009 By: regina
  • Ebay Case Study

    Ebay Case Study

    1. Numerous business models are utilized by EBay. The brokerage model is the key business model used by EBay. Through the brokerage model, EBay acts as an auction broker where they conduct auctions for sellers and charge the seller a listing fee and commission scaled with the value of the transaction. The advertising model is also used through links to EBay stores, which are outlet versions of popular businesses like the Fujitsu Scanner Outlet

    Essay Length: 429 Words / 2 Pages
    Submitted: December 16, 2009 By: Fonta
  • Ryan Air Case Study

    Ryan Air Case Study

    Ryanair has been operating in a very competitive airline industry. Their operating profit has been fluctuating from 1985 to 1987; however, from 1987 to 1991, Ryanair has been facing major losses. The strategy of Ryanair was to be all things to all people offering the lowest fare to its passengers with the highest customer service. Ryanair operated in a very complex and initially government regulated environment. However, its strategy did not hold in front of

    Essay Length: 772 Words / 4 Pages
    Submitted: December 16, 2009 By: Jon
  • Krispy Kreme Doughnuts Case Study

    Krispy Kreme Doughnuts Case Study

    The principal business of Krispy Kreme Doughnuts, which began in 1937, owned and franchising Krispy Kreme doughnut stores make and sell over 20 varieties of premium quality doughnuts, including the Hot Original Glazed. Each of the traditional stores is a doughnut factory with the capacity to produce from 4,000 dozen to over 10,000 dozen doughnuts daily. Consequently, each factory store (stores which contain a full doughnut-making production line) has significant fixed or semi-fixed costs, and

    Essay Length: 2,876 Words / 12 Pages
    Submitted: December 16, 2009 By: Mike
  • Netflix Case Study

    Netflix Case Study

    It is with sadness and regret that I must now recommend against investing in Netflix (NFLX). I am personally a long-time customer, and former investor. Like most customers, I love the service. Like most investors, I love the management team. When Blockbuster (BBI) first announced its "me too" Total Access service, I laughed right along with all the other true believers, and largely ignored it. But when I learned more about the details of the

    Essay Length: 697 Words / 3 Pages
    Submitted: December 16, 2009 By: Andrew
  • Tesco Case Study Context

    Tesco Case Study Context

    Tesco Case Study Context Tesco, well known as Britain’s leading food retail group with a presence also elsewhere in Europe, Asia and the United States has also been a pioneer online. As this case study shows, retailer Tesco is generally recognized as the worlds largest online grocer and it has an annual turnover of Ј1 billion online in the UK and has launched in other countries, internationally and is diversifying into non-food categories.

    Essay Length: 1,105 Words / 5 Pages
    Submitted: December 17, 2009 By: Wendy
  • Harley Davidson Case Study

    Harley Davidson Case Study

    HARLEY DAVIDSON CASE STUDY With the growing global economy, companies are looking for ways to improve their market share. Many excellent firms have learned how to beat their competitors through the implementation of new management, marketing, and/or manufacturing techniques. Harley-Davidson is one of those excellent companies whom has challenged traditional ideas. We intend to show through this case study that any company can follow Harley-Davidson's techniques and lead themselves to excellence. Company History Harley-Davidson Motorcycle

    Essay Length: 5,010 Words / 21 Pages
    Submitted: December 17, 2009 By: Yan
  • Kudler Fine Foods Case Study

    Kudler Fine Foods Case Study

    Introduction Kudler fine Foods are in dire need of an upgraded system as well as a better constructed database. It is recognized that there are three stores involved, and downtime is unacceptable. This document will outline the requirements needed from different section, such as Marketing, Human Resources, and Management to name a few. Currently, there is a collection of information, but many of the systems are not automated. We will outline areas that we feel

    Essay Length: 1,362 Words / 6 Pages
    Submitted: December 17, 2009 By: Mike
  • Ibm Case Study

    Ibm Case Study

    Introduction IBM has been known through most of its recent history as the world's largest computer company; with over 355,000 employees worldwide, IBM is the largest information technology employer in the world. Despite falling behind Hewlett-Packard in total revenue since 2006, it remains the most profitable. Since 1990, IBM's annual sales growth has trailed behind the US economic growth due to global deregulation and competition. IBM holds more patents than any other U.S. based technology

    Essay Length: 607 Words / 3 Pages
    Submitted: December 17, 2009 By: Mike
  • Southwest Airlines Case Study

    Southwest Airlines Case Study

    SouthWest Airlines Case Study Executive Summary Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States. Although the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding strong; while other airline companies are in debt. The information was majority gathered and analyzed from the internet; sources such as "News Week," and "Wall Street Journal." According to the

    Essay Length: 3,004 Words / 13 Pages
    Submitted: December 17, 2009 By: Mikki
  • Starbucks Case Study

    Starbucks Case Study

    THE STARBUCKS COMMITMENT TO DO ITS PART (1995) The Starbucks code of conduct, which the company calls a "framework for a code of conduct," was released October 20, 1995 and entitled, "Starbucks Commitment...To Do Our Part." In its section entitled "Guidelines for Coffee Selection," Starbucks states that: "It is our goal to purchase coffee from those who conduct their business in a manner that reflects an understanding and appreciation of our mission, values and principles,

    Essay Length: 2,061 Words / 9 Pages
    Submitted: December 18, 2009 By: Fonta
  • Mrm Case Study Analysis

    Mrm Case Study Analysis

    This research is targeting the population which are citizens eligible to vote, in this case above the age of 18. There are a mix of Qualitative and quantitative research. About 8 focus groups of sizes Between 6-8 will be conducted at the electoral commission. A couple Of depth interviews will be conducted. The profile of these participants Are citizens eligible to vote. They are picked at random. These research Methods provide a rich insight to

    Essay Length: 1,690 Words / 7 Pages
    Submitted: December 18, 2009 By: Edward
  • Wal-Mart Case Study

    Wal-Mart Case Study

    Wal-Mart Stores, Inc. By Kyle September 18, 2005 Wal-Mart Stores, Inc. operates retail stores in various formats in the United States and Internationally. It has two segments: The Wal-Mart Stores and The Sam’s Club. The Wal-Mart Stores segment includes Discount Stores, Supercenters, and Neighborhood Markets in the United States, as well as It offers apparel for women, girls, men, boys, and infants. They also offer hardware, electronics, home furnishings, small appliances, automotive accessories, sporting

    Essay Length: 1,574 Words / 7 Pages
    Submitted: December 18, 2009 By: July
  • Hansa Case Study

    Hansa Case Study

    THE 2006 NATIONAL BUDGET 1.0 Introduction The Minister of Finance Trevor Manuel delivered his 10th highly anticipated budget on the 15th February 2006, with what the Market Economic Research (MER) termed Ў§a remarkably successful fiscal policy era continuing to be in evidenceЎЁ The MER further attest to the fact that the overall tone of the budget is one of Ў§stability and conservatismЎЁ. Broadly speaking many commentators maintain the budget Ў§is conservative, credible, emphasises stability and

    Essay Length: 2,857 Words / 12 Pages
    Submitted: December 18, 2009 By: Yan
  • Dollar General Case Study

    Dollar General Case Study

    Q1: Describe Dollar General’s business strategy. What has the company been so successful? A1: Dollar General’s main business strategy is to focus on being the leading distributors of consumable basics, with 30% of the merchandise at $1.00 or less. Dollar General believes in maintaining an assortment of consumable merchandise and making shopping for everyday items hassle free and simplistic. Deriving most of their customer basis from Low, Middle and fixed income earners. With under-serviced rural

    Essay Length: 1,273 Words / 6 Pages
    Submitted: December 18, 2009 By: Mikki
  • Historical Investigation Case Study: Babylonian Civilization

    Historical Investigation Case Study: Babylonian Civilization

    Historical Investigation Case study: Babylonian Civilization One of the most enthralling cities, still surrounded by mystery through the ages of the ancient world would be that of Babylon. Known for its tremendous size, beauty, culture, wealth and its advanced standard of civilization, that still intrigues historians to this day. Focal Question 1: What were the roles played and the status achieved by women in Babylon? The Babylonian woman's role and status has always been very

    Essay Length: 574 Words / 3 Pages
    Submitted: December 18, 2009 By: Jack

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