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Last update: July 28, 2014
  • Marketing Plan for Fitness Center

    Marketing Plan for Fitness Center

    Executive Summary 1.0 Executive Summary Corporate Fitness will serve Seattle-area businesses, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Our business is based on two simple facts: 1. Healthy employees are more productive than chronically ill employees. 2. It costs less to prevent injuries or illnesses than to treat them after they occur. At Corporate Fitness (CF), we tie worker productivity directly to the health care

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    Essay Length: 2,646 Words / 11 Pages
    Submitted: November 13, 2009 By: Vika
  • Article Marketing’s Worth

    Article Marketing’s Worth

    Regular readers of my blogs know I’ve been testing article marketing using the article distribution and repository service from Ezine Articles. Ezine Articles allows writers to publish articles that include a special area at the end called a resource box. In the resource box the author leaves a link or two along with a couple of sentences. Other webmasters and publishers are allowed to reprint the article on their own websites, newsletters or blogs, as

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    Essay Length: 2,395 Words / 10 Pages
    Submitted: November 13, 2009 By: Wendy
  • Leadership Vs Management

    Leadership Vs Management

    Leadership vs. Management The biggest difference between managers and leaders is the way they motivate the people who work or follow them, and this sets the tone for most other aspects of what they do. Many people, by the way, are both. They have management jobs, but they realize that you cannot buy hearts, especially to follow them down a difficult path, and so act as leaders too. Managers have subordinates By definition, managers have

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    Essay Length: 2,810 Words / 12 Pages
    Submitted: November 13, 2009 By: Max
  • Global Success and the Role of Strategic Steering and Management Accounting Systems

    Global Success and the Role of Strategic Steering and Management Accounting Systems

    Global Success and the Role of Strategic Steering and Management Accounting Systems 1. INTRODUCTION Research approach The objective of the present study is to evaluate corporate global success and some of its determinants as a single case study of Nokia Group. The rationale for the research approach of a single case is that Nokia represents an extreme and unique case of reaching global success in telecommunications industry (see Yin 1994: 39). Global success in the

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    Essay Length: 9,804 Words / 40 Pages
    Submitted: November 13, 2009 By: Anna
  • Levi's Management Ideas to Improve Teamwork in Their Company

    Levi's Management Ideas to Improve Teamwork in Their Company

    Levi's management ideas to improve teamwork in their company Levi's management ideas to improve teamwork in their company There is a wide range of forces acting upon organisations which make the need for change inevitable. These forces of change can be summarized in five broad concepts: changing technology; knowledge explosion rapid product obsolescence; changing nature of the workforce; and quality or working life. The organization under analysis is Levi jeans manufacturer, USA, which represents one

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    Essay Length: 438 Words / 2 Pages
    Submitted: November 13, 2009 By: Victor
  • The Marketing Mix

    The Marketing Mix

    The Marketing Mix Introduction Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a

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    Essay Length: 1,383 Words / 6 Pages
    Submitted: November 13, 2009 By: Artur
  • Customer Relationship Management

    Customer Relationship Management

    Customer Relationship Management (CRM) Abstract The Customer Relationship Management (CRM) has been around for a very long time. The CRM is responsible of administrating and taking care of clients, but in an environment and variables larger than it was in old times. The main objective of CRM is to support customers all the time – giving commodity, offering the best services and most of all bringing solutions to them. Introduction In today's world informations are

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    Essay Length: 2,156 Words / 9 Pages
    Submitted: November 13, 2009 By: Mike
  • Marketing Plan for Restaurant

    Marketing Plan for Restaurant

    Executive Summary Company The Rams Head Pub & Eatery is an Irish style pub which is located at 1337 Main Street West, Hamilton, Ontario Problem Rams head is currently facing stagnant revenue, a lack of recognition in the area and a decrease in customers in the summer months. Marketing Audit Rams head is located across the street from McMaster University in a plaza. It offers pub style food and alcoholic and non alcoholic beverages. Occasionally

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    Essay Length: 8,977 Words / 36 Pages
    Submitted: November 13, 2009 By: Jessica
  • Marketing Plan

    Marketing Plan

    Marketing Plan The marketing of a new Jamba Juice smoothie will be done at the Ace Train stations as passengers depart the trains after a long day of commuting and working. The smoothie will offer a cold, refreshing drink to give the people a boost before returning home to begin with the day-to-day family or friends issues whether needing to go to a back-to-school night for their kids, picking up children or participating in sports

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    Essay Length: 6,252 Words / 26 Pages
    Submitted: November 13, 2009 By: Tommy
  • Wendy's Crisis Management

    Wendy's Crisis Management

    On March 22, Wendy’s has faced a crisis after a 39 years old woman, Anna Ayala, allegedly claimed that she had bitten down on a human fingertip in a spoonful of Wendy's chili at a San Jose location. Within 24 hours, media had the entire story published and broadcasted causing Wendy’s to face the issue of recovering its brand image since then. At the beginning, the police was still unable to identify whose the finger

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    Essay Length: 2,994 Words / 12 Pages
    Submitted: November 13, 2009 By: Mike
  • Functions of Management

    Functions of Management

    STRATEGIC PLANNING Strategic planning is one specific type of planning. Strategies are the outcome of strategic planning. An organization's strategies define the business the firm is in, the criteria for entering the business, and the basic actions the organization will follow in conducting its business (Higgins, Page 229.) Strategies are major plans that commit large amounts of the organization's resources to proposed actions, designed to achieve its major objectives and goals. Strategic planning is

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    Essay Length: 462 Words / 2 Pages
    Submitted: November 14, 2009 By: Steve
  • Xerox and It Management

    Xerox and It Management

    Xerox is one of the largest companies in the document processing products and services industry. Xerox held a virtual monopoly in the plain-paper copier market until the Federal Trade Commission intervened. In 19 Xerox was forced to forfeit patent protection and had to license to competitors. Xerox’s markets share dipped from 80% in 1976 to 13% in 1982. In order to become more competitive, Xerox began to use benchmarking, Leadership through Quality and employee

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    Essay Length: 268 Words / 2 Pages
    Submitted: November 14, 2009 By: Fonta
  • Diversity - Growth and Importance of Managing

    Diversity - Growth and Importance of Managing

    DIVERSITY: GROWTH AND IMPORTANCE OF MANAGING Harpreet Singh City University ABSTRACT: As companies are becoming more and more diverse it’s becoming more and more important for companies to understand and manage it. The people of different background, races, religion creates diverse workforce. There is an importance of having diverse workforce to provide better performance. There are perspectives of managing the diverse workforce, which require organization leaders and managers of being responsible of attaining better diverse

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    Essay Length: 1,413 Words / 6 Pages
    Submitted: November 14, 2009 By: Jessica
  • Identify and Compare the Contributions of Taylor, Fayol and Mayo to Management Today.

    Identify and Compare the Contributions of Taylor, Fayol and Mayo to Management Today.

    Identify and compare the contributions of Taylor, Fayol and Mayo to management today. Introduction This essay outlines the main contributions of Taylor, Fayol and Mayo to the study of management. It then evaluates the contribution of these writers to management as it is practiced today. It does this by discussing in turn their work, explicitly and implicitly drawing comparisons between them. It argues that the various contributions reflect the differing circumstances and needs of the

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    Essay Length: 969 Words / 4 Pages
    Submitted: November 14, 2009 By: Anna
  • Management Vs. Receptionist

    Management Vs. Receptionist

    Management Vs. Receptionist Working full time and going to college full time can be a very challenging thing to do. Students are often tired from a lack of sleep due to studying late, and exhausted from pressures at work. It is virtually impossible for an individual to go to school and not have a job of some kind. The reality is that most students’ require the income. I have been going to college for two

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    Essay Length: 616 Words / 3 Pages
    Submitted: November 14, 2009 By: Fonta
  • Computer Changes and Their Impact on Management

    Computer Changes and Their Impact on Management

    Computer Changes and their Impact on Management The world of computers is a field that is not only very young, but is also rapidly changing. In one lifetime, computers have evolved from a multimillion dollar unit that filled entire buildings, to a few hundred dollar personal computer that fits on a desktop with more power than its predecessor. How does this change in cost, size and power affect our management decisions? To look at these

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    Essay Length: 953 Words / 4 Pages
    Submitted: November 14, 2009 By: Jack
  • 4 Functions of Management

    4 Functions of Management

    RM3-20.0 9-99 Farm and Ranch Business Management Functions Curriculum Guide ________________________________________ I. Goals and Objectives A. Learn the basic concepts of the following three functions of management: organizing, staffing and directing, and controlling. B. Learn the interrelationship between these functions. C. Learn how to utilize these concepts in the management of your business. II. Description/Highlights A. Management functions include organizing, staffing and directing, controlling, and planning. The planning function, while not discussed in this set

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    Essay Length: 2,227 Words / 9 Pages
    Submitted: November 14, 2009 By: Anna
  • Contingency Approach to Management

    Contingency Approach to Management

    CONTINGENCY APPROACH TO MANAGEMENT The contingency approach to management is based on the idea that there is no one best way to manage and that to be effective, planning, organizing, leading, and controlling must be tailored to the particular circumstances faced by an organization. Managers have always asked questions such as "What is the right thing to do? Should we have a mechanistic or an organic structure? A functional or divisional structure? Wide or narrow

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    Essay Length: 604 Words / 3 Pages
    Submitted: November 14, 2009 By: Tasha
  • Strategic Management

    Strategic Management

    Strategic Factor Analysis Duration Strategic Factors Weight Rating Weighted Score Short Intermediate Long Comments S1 High Market Share 0.15 4.0 0.6 X AA has the highest market share S2 Strong Alliances and Acquisitions 0.15 3.5 0.525 X X Good cooperative strategies S3 Good Distribution and Accessibility 0.10 4.0 0.4 X X Alliances and market share W4 Financial Performance 0.10 2.5 0.25 X X Not strong W5 Decrease in Jobs 0.05 3.0 0.15 X Result of

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    Essay Length: 2,817 Words / 12 Pages
    Submitted: November 14, 2009 By: Stenly
  • Introduction to Marketing: Red Bull

    Introduction to Marketing: Red Bull

    Topic 1: Introduction to Marketing Red Bull 1. The Product/ Competitors/Industry 1.1 Product Red Bull is a sweet, caffeinated drink aimed to give consumers the high energy kick. Available only in rather expensive 250ml cans, 350ml bottles, with 4 packs and only two �flavours’ (original or sugar-free). It contains caffeine, taurine, glucuronolactone, and B vitamins. Founded in 1984 by Austrian businessman Dietrich Mateschitz, Red Bull has become the worlds leading energy drink, a staple in

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    Essay Length: 1,588 Words / 7 Pages
    Submitted: November 14, 2009 By: Top
  • P&g Marketing

    P&g Marketing

    P & G Introduction In today’s market, there will always be a new company challenging your products and company but it take years and years of practice to learn how the global market works. That is why this company is the world's #1 maker of household products. The company was formed in 1837 known as Procter & Gamble (P&G). The Procter & Gamble Company (P&G) is a brand behemoth.. P & G manufactures and markets

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    Essay Length: 1,254 Words / 6 Pages
    Submitted: November 14, 2009 By: Jon
  • Management

    Management

    Managment A new progression being used in many organizations is labeled Total Quality Management (TQM). This approach involves guaranteeing that an organization functions with a commitment to quality and continuous improvement in meeting its consumer's needs. With any type of change there will always be a number of bumps in the road which slow down the process that can help a company increase the workers morale, production, profits, and an over all positive environment to

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    Essay Length: 1,456 Words / 6 Pages
    Submitted: November 14, 2009 By: Tommy
  • Creating and Managing Effective Teams

    Creating and Managing Effective Teams

    Creating and Managing Effective Teams Bill Parker Axia College Organizational Business/MGT245 Tiffany Stamper August 12, 2007 Creating and Managing Effective Teams Creating and managing effective teams in today’s work environment is much different than it was just a short time ago. With each generation of American workers come new ideas, rules, and methodologies that must be considered when developing an effective team. Some of the newer ideas may have been foreign to managers even ten

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    Essay Length: 1,919 Words / 8 Pages
    Submitted: November 14, 2009 By: Monika
  • Market Research Sample ( Airline)

    Market Research Sample ( Airline)

    Sample Process and Size Sample Population must meet at least two of the following qualification: Have experience the handling of obese passenger personally Have worked with obese individuals in a professional matter Have worked as a customer service agent with a commercial airline Target population: Frequent traveler (Generation X and Baby boomers) 250 Airline personnel 250 Clinical obesity professionals 50 Sample frame Airline date bank that handle airlines complaints, Commercial Airline personnel data bank

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    Essay Length: 382 Words / 2 Pages
    Submitted: November 14, 2009 By: Mike
  • Market Segmentation

    Market Segmentation

    You are Senior Marketing Exec of a local company which deals in skin care products.You have proposed that the company produce a line of consumer skin care (sunscreen) products under the brand name "MATAHARI 00".You are required to discuss the matter of market segmentation of that proposed product at a meeting of the Board of Directors.If they are satisfied with you explanation as to the potential of the product,you stand a chance of being appointed

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    Essay Length: 383 Words / 2 Pages
    Submitted: November 14, 2009 By: Top

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