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3,360 Essays on Service Marketing Management Saga. Documents 1 - 25 (showing first 1,000 results)

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Last update: July 28, 2014
  • United Parcel Service: Basic Management Structure

    United Parcel Service: Basic Management Structure

    "United Parcel Service: Basic management structure." The United Parcel Service known also as the "Brown Giant" is the powerhouse in the air delivery, freight and parcel service industry. The United Parcel Service is based in Atlanta ...

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    Essay Length: 1,558 Words / 7 Pages
    Submitted: March 11, 2009 By: Bred
  • Subway Marketing Management Case Analysis

    Subway Marketing Management Case Analysis

    Marketing Management Case Analysis Subway® Sandwich Shops ...

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    Essay Length: 1,199 Words / 5 Pages
    Submitted: November 8, 2009 By: Jon
  • Starbucks Marketing Management

    Starbucks Marketing Management

    MBA 631: Marketing Management Presented By Alankar Kale Y4125006 ...

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    Essay Length: 1,009 Words / 5 Pages
    Submitted: November 8, 2009 By: Andrew
  • The Pursuit of Service Marketing Excellence in the Indian Context

    The Pursuit of Service Marketing Excellence in the Indian Context

    The Pursuit of Service Marketing Excellence in the Indian Context - A Snapshot By Srikant Kapoor PGDM(Mktg.), HDSM(NIS), DHMCT Faculty-Management BCIHMCT, New Delhi E-mail: srikapoor_0111@yahoo.co.in Prof. R.K. Bhandari PGDM(HR), BSc, CHE(USA) Asst. ...

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    Essay Length: 1,000 Words / 4 Pages
    Submitted: November 10, 2009 By: Vika
  • What Are the Main Issues and Trends That Affect Marketing Management Nowadays and How They Influence Organizational Planning?

    What Are the Main Issues and Trends That Affect Marketing Management Nowadays and How They Influence Organizational Planning?

    According to Darymple and Parsons, “marketing is one of the essential ingredients employed by businessmen in their never-ending search for survival, growth, and profits”. The main purpose of this paper is to inform the reader about some issues and ...

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    Essay Length: 563 Words / 3 Pages
    Submitted: November 11, 2009 By: Mike
  • Marketing Management

    Marketing Management

    Singapore Airlines (SIA) started off in May 1947, when Malayan Airlines operated out of Kallang Airport. SIA itself was born in 1972. SIA was in a different position than most other airlines at the time. As there were no domestic routes to serve, it was ...

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    Essay Length: 273 Words / 2 Pages
    Submitted: November 14, 2009 By: Steve
  • New Marketing Manager

    New Marketing Manager

    New Marketing Manager This situation represents possibly the ...

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    Essay Length: 579 Words / 3 Pages
    Submitted: November 21, 2009 By: Jack
  • Marketing Management

    Marketing Management

    We are at the end of AIU Brainstorming conference has been going over all of the elements necessary for a Marketing Plan. Within this marketing plan we will discuss all topics which include their Objectives and Mission Statement, Customer Targets, ...

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    Essay Length: 540 Words / 3 Pages
    Submitted: November 22, 2009 By: Edward
  • A Critical Review of the Ways in Which Marketing Thought Is Evolving in Response to Current Trends in the Services Marketing Environment.

    A Critical Review of the Ways in Which Marketing Thought Is Evolving in Response to Current Trends in the Services Marketing Environment.

    A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment. ' There is a growing realization that services marketing management not only requires new theories and ...

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    Essay Length: 2,776 Words / 12 Pages
    Submitted: November 27, 2009 By: Top
  • Career in Marketing Management

    Career in Marketing Management

    English 110 25 March 2008 Career in Marketing Management Marketing management is the process of marketing while managing people below you. There are many different parts to this career. This paper will explain what marketing management is all about. What ...

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    Essay Length: 921 Words / 4 Pages
    Submitted: December 3, 2009 By: Mikki
  • Marketing Management - Promotion

    Marketing Management - Promotion

    ... the tools available to the marketer for 'marketing communication'. As with Neil H.Borden's marketing mix, marketing communications has its own ' ...

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    Essay Length: 784 Words / 4 Pages
    Submitted: December 6, 2009 By: Fatih
  • Jones Blair - Strategic Marketing Management

    Jones Blair - Strategic Marketing Management

    ... . Jones Blair Company produces and markets architectural paint and original equipment ...

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    Essay Length: 1,100 Words / 5 Pages
    Submitted: December 12, 2009 By: Bred
  • Marketing Management

    Marketing Management

    Question 1 Australian music industry has not been substantially impacted by the digital music trend yet. But the symptoms of perceived impact can be felt by looking at the mass digital music adoption rate. Digital music has shown tremendous growth of ...

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    Essay Length: 4,607 Words / 19 Pages
    Submitted: December 13, 2009 By: Steve
  • What Makes Services Marketing More Challenging and Tough Than Product Marketing? Discuss

    What Makes Services Marketing More Challenging and Tough Than Product Marketing? Discuss

    What makes Services Marketing more challenging and tough than product marketing? Discuss. Definition: Service Any act of performance that one party can offer another that is essentially intangible and does not result in the ownership of anything; its ...

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    Essay Length: 481 Words / 2 Pages
    Submitted: December 16, 2009 By: Fatih
  • Technology and Marketing Management of Sony Corporation

    Technology and Marketing Management of Sony Corporation

    ... both the consumer and professional markets. Sony Corporation is the parent ...

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    Essay Length: 958 Words / 4 Pages
    Submitted: December 18, 2009 By: Bred
  • Chapter 1 Summary: Warren J. Keegan: Global Marketing Management, 7th Edition

    Chapter 1 Summary: Warren J. Keegan: Global Marketing Management, 7th Edition

    Chapter 1 Introduction to Global Marketing § What is Global Marketing? Global Marketing is the process of focusing the resources and objectives of a company on global marketing opportunities. It means widening the business horizons to encompass the world ...

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    Essay Length: 756 Words / 4 Pages
    Submitted: December 25, 2009 By: Mike
  • Dipro Marketing Management Audit

    Dipro Marketing Management Audit

    Executive Summary Dipro has become the most successful launch in terms of sales in the history of DC Pharmaceuticals, toping $110M in only six full months! • Dipro is already considered the Gold Standard for advanced disease therapy. • Dipro has quickly ...

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    Essay Length: 639 Words / 3 Pages
    Submitted: January 11, 2010 By: Yan
  • McBride Financial Services Marketing Plan

    McBride Financial Services Marketing Plan

    MARKETING PLAN McBride financial services Sharon Ledger October 26, 2007 McBride Financial Services will be looking at targeting a new market of people to help out with its financial services. We will be exploring new ...

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    Essay Length: 1,267 Words / 6 Pages
    Submitted: January 26, 2010 By: Jack
  • Environment Marketing Management

    Environment Marketing Management

    ... attend the course of environmental marketing management, in critical way to everything I ...

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    Essay Length: 1,807 Words / 8 Pages
    Submitted: January 30, 2010 By: Tommy
  • United Parcel Service: Basic Management Structure

    United Parcel Service: Basic Management Structure

    “United Parcel Service: Basic management structure.” The United Parcel Service known also as the “Brown Giant” is the powerhouse in the air delivery, freight and parcel service industry. The United Parcel Service is based in Atlanta and is the world’s ...

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    Essay Length: 1,563 Words / 7 Pages
    Submitted: February 2, 2010 By: Vika
  • Services Marketing

    Services Marketing

    Services Marketing A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is ...

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    Essay Length: 357 Words / 2 Pages
    Submitted: February 22, 2010 By: Mike
  • Marketing Management

    Marketing Management

    1. The definition of marketing management, according to Kotler, is "managing profitable customer relationships (by) attracting new customers (and) retaining and growing customers' (Power Point slide No.4, Chapter 1). Marketing management ...

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    Essay Length: 433 Words / 2 Pages
    Submitted: February 28, 2010 By: Fonta
  • The Difficulties of Service Marketing

    The Difficulties of Service Marketing

    From 20th to 21st century, Service Marketing Economies have been relatively growing faster than Manufacturing Economies allover the world especially in Hong Kong. Virtually a huge number of new jobs appeared in the service industries. Normally, marketers ...

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    Essay Length: 392 Words / 2 Pages
    Submitted: March 31, 2010 By: Janna
  • Services Marketing

    Services Marketing

    Services Marketing Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different from marketing a product-base business. There are several major differences ...

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    Essay Length: 399 Words / 2 Pages
    Submitted: April 17, 2010 By: Venidikt
  • Services Marketing Plan for Dnm Design Studio

    Services Marketing Plan for Dnm Design Studio

    Executive Summary DNM is a designer / tailor-made service provider for a wide range of casual and formal wear. DNM will create a prototype from a list of specifications and personality profile along with line of work from the customer, or from DNM’s ...

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    Essay Length: 1,966 Words / 8 Pages
    Submitted: May 5, 2010 By: Artur

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