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Last update: August 9, 2014
  • Dawson Lumber Company Limited

    Dawson Lumber Company Limited

    Objective National Bank of Canada (“NBC” or “the Bank”) is tasked with the decision to review Dawson Lumber Company Limited’s (“Dawson”) request for an increase in its line of credit up to the amount of $10.8mm. Dawson intends to finance inventory and receivables with the line of credit. NBC must remain cognizant of the competitive landscape of the lumber industry and assess whether a focus on the retail segment is beneficial to Dawson’s strategic plan.

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    Essay Length: 1,512 Words / 7 Pages
    Submitted: November 12, 2009 By: Venidikt
  • Abc Company

    Abc Company

    Team Five Case II Executive Summary ABC Company is experiencing demand spikes during the last few days of each quarter. They seem to have no demand management team to take control of their supply chain. Sales teams push the product that they feel they need to sell without any concern or input from the production team. They also do not communicate with the supply management team to see if what they are selling is feasible

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    Essay Length: 2,033 Words / 9 Pages
    Submitted: November 12, 2009 By: Andrew
  • The Low-Price Strategy of Hasee Computer

    The Low-Price Strategy of Hasee Computer

    Hasee Computer Company was founded in September 2000, and in April 2001 its products come into market formally. In 2006, Hasee captures the second largest market share of computers in the Chinese domestic market. Lenovo has the largest market share. Hasee international sales department started business with Korea Market, and now sells more than 20000 laptops each month in the international market in 2006. In 2006 Hasee won the bid and delivered 15,000 laptop computers

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    Essay Length: 1,005 Words / 5 Pages
    Submitted: November 12, 2009 By: Mike
  • Team Dynamics and Conflict Resolution Strategies

    Team Dynamics and Conflict Resolution Strategies

    Conflict Resolution 1 Team Dynamics and Conflict Resolution Strategies Team Dynamics and Conflict Resolution Strategies University of Phoenix Conflict Resolution 2 Team Dynamics and Conflict Resolution Strategies Conflict resolution has many different elements, situations, and approaches. Everyone has ideas about how conflict should be resolved. But until someone becomes part of and understands what a team is, any approach towards a resolution may prove to be difficult. At this point, team dynamics come into play.

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    Essay Length: 1,183 Words / 5 Pages
    Submitted: November 12, 2009 By: Stenly
  • Internet Marketing

    Internet Marketing

    Internet Marketing The World Wide Web has attracted considerable attention from marketers in the popular business press (Verity and Hoff, 1994, p. 80-88) and academic marketing (Hoffman and Novak, 1996, p. 50-68) and practitioner (Watson, Pitt, and Akselsen, 1998, p. 36-56) journals. Understandably, at this early stage, the focus has been on the technology from a general marketing perspective or as a marketing communication medium. With few notable exceptions, less attention has been given

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    Essay Length: 2,188 Words / 9 Pages
    Submitted: November 12, 2009 By: Edward
  • Beat the Market

    Beat the Market

    http://vwww.investopedia.com/ask/answers/03/100903.asp What does it mean when people say they "beat the market"? How do they know they have done so? -------------------------------------------------------------------------------- "Beating the market" is a difficult phrase to analyze. It can be used to refer to two different situations: 1. An investor, portfolio manager, fund, or other investment specialist produces a better return than the market average. The market average can be calculated in many ways (some of which are shady and used to

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    Essay Length: 5,255 Words / 22 Pages
    Submitted: November 12, 2009 By: Wendy
  • Nike Marketing Plan

    Nike Marketing Plan

    Nike Marketing Plan By: Marketing Management – MM522 March 2004 Outline I. Executive Summary II. Table of Contents III. Company History IV. Marcoenvironment a. Demographic b. Economic c. Social d. Political e. Technological f. Ecological V. Competitive Advantage a. Industry Environment b. Operating Environment VI. Four P’s of Marketing a. Product b. Place c. Promotion d. Price VII. Core Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. Business Life Cycle IX. Marketing Goals

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    Essay Length: 7,388 Words / 30 Pages
    Submitted: November 12, 2009 By: Vika
  • Market Research Project - Caddyhome

    Market Research Project - Caddyhome

    1. Executive summary The purpose of this research report is to find out whether customers are interested in an online hypermarket. To analyze this, the research is divided in three topics. The first one discusses the interest from customers to buy online. The second looks at drivers and barriers for people to buy online. Finally, the third topic investigates the different product categories that Caddyhome should include in their assortment. To analyze these topics, a

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    Essay Length: 797 Words / 4 Pages
    Submitted: November 12, 2009 By: Stenly
  • Customer Service

    Customer Service

    A key factor that influences consumersпїЅпїЅ choice of retailers, and other service providers, is customer service. For example, many people choose to shop at certain stores, do their banking at a particular financial institution, stay at a specific hotel, eat at certain restaurants, or take their clothes to a particular dry cleaner, etc., based on the level of customer service provided by that establishment. This aspect of customer service encompasses such factors as the level

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    Essay Length: 283 Words / 2 Pages
    Submitted: November 12, 2009 By: Vika
  • Marketing Mix Research

    Marketing Mix Research

    Introduction To help firms setup a well around market strategy there are two important components the firms must identify. The two are target marketing and marketing mix, in this report I will focus on marketing mix only. The marketing mix insist firms with the right everything (right product, right price, right promotion, and right place); also known as the four “P”s, when deciding to introduce a product or service. Marketing mix is essential because the

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    Essay Length: 1,029 Words / 5 Pages
    Submitted: November 12, 2009 By: Janna
  • Paper Market Japan

    Paper Market Japan

    Japan Japanese market in the past The japanese economy faced deflation for seven years in the past, until the introduced quantitative easing policy gave rise to economic growth and stability in the country. The, from the policy, resulting low long term interest rates led to more business and private investment, restructuring processes, encouraged economic growth and prevented more deflation. Since 2002 Japans output increased at around two percent annual rate and the country gained high

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    Essay Length: 606 Words / 3 Pages
    Submitted: November 13, 2009 By: Bred
  • The Four P’s of Marketing -Place

    The Four P’s of Marketing -Place

    Marketing strategies must address the place aspect for their product. Place refers to the chains of distribution for a company’s product line. A chain of distribution is any firm or entity involved in getting the product from the manufacturer to the consumer (Perreault, McCarthy, 2004). This paper will summarize an article discussing the chain of distribution for Banana Republic’s new specialty apparel product line, an explanation of how these distribution channels will support the new

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    Essay Length: 709 Words / 3 Pages
    Submitted: November 13, 2009 By: Jon
  • Artemis Sportswear Company

    Artemis Sportswear Company

    Artemis Sportswear Company Artemis Sportswear is a manufactory company that provides high quality women’s, men’s, and children clothing and distribution of active outdoor apparel and footwear. In today’s competitive business reality, company faces some difficult decision regarding expenses. Nobody wants to cut back on quality or service, nor can a company afford to lose money for a prolonged period. Artemis Sportswear must lower its operating costs and increase productivity just to survive. Reducing fixed and

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    Essay Length: 351 Words / 2 Pages
    Submitted: November 13, 2009 By: Mike
  • Schwinn Bicycles Marketing Case Analysis

    Schwinn Bicycles Marketing Case Analysis

    1. What are the strengths and weaknesses of Schwinn? What opportunities and threats face the company? A. Strengths a. Schwnn brand is known for quality with more than 100 years experience manufacturing bicycles. b. Schwinn is under new management with vision and direction. This new management is not afraid to compete within the high end target market. c. Schwinn can offer high end consumers the prestige of “Handmade in the USA.” d. Under new management

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    Essay Length: 824 Words / 4 Pages
    Submitted: November 13, 2009 By: Jack
  • Walmart Strategy

    Walmart Strategy

    Sam Walton, a leader with an innovative vision, started his own company and made it into the leader in discount retailing that it is today. Through his savvy, and sometimes unusual, business practices, he and his associates led the company forward for thirty years. Today, four years after his death, the company is still growing steadily. Wal-Mart executives continue to rely on many of the traditional goals and philosophies that Sam's legacy left behind,

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    Essay Length: 5,487 Words / 22 Pages
    Submitted: November 13, 2009 By: regina
  • Retention Strategies

    Retention Strategies

    Retention strategies Here are some of the most effective retention strategies in use today: ?Extend orientation beyond the first week. A new employee often discovers that after the first-week “honeymoon?is over, they’re left disillusioned about their new position, or don’t know where to turn for help. Offer continuing assistance to new hires through mentoring and follow-up meetings by human resources to check how they feel two or three weeks into the job. ?Offer deferred bonus.

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    Essay Length: 342 Words / 2 Pages
    Submitted: November 13, 2009 By: David
  • Marketing Plan for Fitness Center

    Marketing Plan for Fitness Center

    Executive Summary 1.0 Executive Summary Corporate Fitness will serve Seattle-area businesses, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Our business is based on two simple facts: 1. Healthy employees are more productive than chronically ill employees. 2. It costs less to prevent injuries or illnesses than to treat them after they occur. At Corporate Fitness (CF), we tie worker productivity directly to the health care

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    Essay Length: 2,646 Words / 11 Pages
    Submitted: November 13, 2009 By: Vika
  • Article Marketing’s Worth

    Article Marketing’s Worth

    Regular readers of my blogs know I’ve been testing article marketing using the article distribution and repository service from Ezine Articles. Ezine Articles allows writers to publish articles that include a special area at the end called a resource box. In the resource box the author leaves a link or two along with a couple of sentences. Other webmasters and publishers are allowed to reprint the article on their own websites, newsletters or blogs, as

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    Essay Length: 2,395 Words / 10 Pages
    Submitted: November 13, 2009 By: Wendy
  • Levi's Management Ideas to Improve Teamwork in Their Company

    Levi's Management Ideas to Improve Teamwork in Their Company

    Levi's management ideas to improve teamwork in their company Levi's management ideas to improve teamwork in their company There is a wide range of forces acting upon organisations which make the need for change inevitable. These forces of change can be summarized in five broad concepts: changing technology; knowledge explosion rapid product obsolescence; changing nature of the workforce; and quality or working life. The organization under analysis is Levi jeans manufacturer, USA, which represents one

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    Essay Length: 438 Words / 2 Pages
    Submitted: November 13, 2009 By: Victor
  • The Marketing Mix

    The Marketing Mix

    The Marketing Mix Introduction Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a

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    Essay Length: 1,383 Words / 6 Pages
    Submitted: November 13, 2009 By: Artur
  • Marketing Plan for Restaurant

    Marketing Plan for Restaurant

    Executive Summary Company The Rams Head Pub & Eatery is an Irish style pub which is located at 1337 Main Street West, Hamilton, Ontario Problem Rams head is currently facing stagnant revenue, a lack of recognition in the area and a decrease in customers in the summer months. Marketing Audit Rams head is located across the street from McMaster University in a plaza. It offers pub style food and alcoholic and non alcoholic beverages. Occasionally

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    Essay Length: 8,977 Words / 36 Pages
    Submitted: November 13, 2009 By: Jessica
  • Comprehensive Report on Global Staffing Strategies

    Comprehensive Report on Global Staffing Strategies

    Comprehensive Report on Global Staffing Strategies University of Phoenix November 29, 2007 Comprehensive Report on Global Staffing Strategies Human capital is moving across national boundaries as companies expand their operations throughout the world. In this global environment, people require extreme care and each is different. Human resources must seriously consider the needs of its company’s people as they cross international boundaries. Solomon (1994) states, “As the global marketplace expands and the demand for qualified people

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    Essay Length: 547 Words / 3 Pages
    Submitted: November 13, 2009 By: Stenly
  • Marketing Plan

    Marketing Plan

    Marketing Plan The marketing of a new Jamba Juice smoothie will be done at the Ace Train stations as passengers depart the trains after a long day of commuting and working. The smoothie will offer a cold, refreshing drink to give the people a boost before returning home to begin with the day-to-day family or friends issues whether needing to go to a back-to-school night for their kids, picking up children or participating in sports

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    Essay Length: 6,252 Words / 26 Pages
    Submitted: November 13, 2009 By: Tommy
  • Fei Company Report

    Fei Company Report

    I. INTRODUCTION A new universe of discovery is taking place at the nanoscale. FEI is the world leader in electron optics and focused ion beam technologies. Found in 1971 as a support group providing high-purity, oriented single crystal materials for field emission research in Oregon, through a partnership with the former Philips Electron Optics division – a part of FEI since 1997 – FEI has pioneered the world’s first DualBeam™ system, incorporating both a scanning

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    Essay Length: 273 Words / 2 Pages
    Submitted: November 13, 2009 By: Mike
  • Evaluation Company Scm Performance

    Evaluation Company Scm Performance

    1.1 Background of study Increased domestic and global competitions, economic downturns, rapidly changing the market trends, and volatile financial markets have all increased the pressure on organizations. Moreover, ease of traditional trade barriers; economic liberalization, globalization and deregulation have thrown several challenges to organizations in developing and newly industrializing economies like Thailand. To effectively respond to the rapid changes in external environment, several firms have been deploying new strategies to improve their competitiveness. Intensive domestic

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    Essay Length: 1,103 Words / 5 Pages
    Submitted: November 14, 2009 By: Yan

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