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Last update: August 9, 2014
  • J.C. Penney Marketing Research Outline

    J.C. Penney Marketing Research Outline

    J.C. PENNEY COMPANY, INC J. C. Penney Company, Inc. Is one of America's largest department store, drugstore, catalog and e-commerce retailers. Providing merchandise and services through department stores, catalogs, and the Internet. Their targeted customers are "Modern Spenders" and "Starting Outs", who shop for apparel, accessories, and home furnishings through the centers where JCPenney is located and through the convenience of catalog and the Internet. Starting Outs · Less than 35 years of age ·

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    Essay Length: 404 Words / 2 Pages
    Submitted: March 11, 2009 By: Bred
  • Marketing

    Marketing

    All companies compete with one another; they strive for excellence and to be the best. They have to compete with each other to win over markets and to be the one who ends up on top. Most businesses are guided by the maxim "nothing ventured, nothing gained" (Spulber 7). Winning a market requires a company to have an aggressive investment and growth. Although many companies try to keep costs down for the consumer, low

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    Essay Length: 1,163 Words / 5 Pages
    Submitted: March 11, 2009 By: Bred
  • Sears Company Analysis

    Sears Company Analysis

    1 I. Executive Summary Sears began as a small retailer but as the years have gone by, they have become the second largest retailer of the national chains. In the environmental analysis you will discover that Sears' marketing toward women differentiated them from their competitor's and increased their sales as well as their market share. They have had many social/cultural problems that they have had to overcome, such as problems with stakeholders. There has

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    Essay Length: 2,652 Words / 11 Pages
    Submitted: March 11, 2009 By: Bred
  • Smith, Inc Market Research

    Smith, Inc Market Research

    Smith, Inc. and its consultants have worked together to determine particular popular industries in the Northern Arizona area in which to invest. We have found that there is overwhelming demand for a local football team and even more demand from Arizona State University students to adopt a Division One, NCAA football team. As a result, we have researched the possibilities of investing in a sports stadium to support the team and have determined whether

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    Essay Length: 2,333 Words / 10 Pages
    Submitted: March 11, 2009 By: Bred
  • United Parcel Service: Basic Management Structure

    United Parcel Service: Basic Management Structure

    "United Parcel Service: Basic management structure." The United Parcel Service known also as the "Brown Giant" is the powerhouse in the air delivery, freight and parcel service industry. The United Parcel Service is based in Atlanta and is the world's largest package-delivery firm. UPS delivers more than 3 billion parcels and documents per year. United Parcel Service operates 150,000 vehicles and 5 airplanes and is the dominating force in the United States ground delivery market.

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    Essay Length: 1,558 Words / 7 Pages
    Submitted: March 11, 2009 By: Bred
  • International Gray Markets

    International Gray Markets

    Reference: Prince, Melvin and Davies, Mark. "Seeing Red Over International Gray Markets", Business Horizons, March-April 2000. pp. 71-74. Summary/Description: International gray markets pose a real threat to manufacturers and their licensed retailers and they also represent a legit market that is just trying to get the end consumer the best quality product at the lowest price. It's all a matter of who you're talking to. An international gray market is an unlicensed or unplanned channel

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    Essay Length: 883 Words / 4 Pages
    Submitted: March 11, 2009 By: Bred
  • Catalina Marketing

    Catalina Marketing

    History Catalina Marketing Corporation was founded in 1983 by five friends, Tom Mindrum, Mike O'Brien, George Off, Mike Scroggie and Brian Yeatman, while on a boating trip to Catalina Island in Southern California. The five friends were remarkably similar, though different. All five had experience in the consumer research field. All five had strong areas (whether research, computer technology or sales) at which they excelled. All five were looking for a new line of work

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    Essay Length: 2,438 Words / 10 Pages
    Submitted: March 11, 2009 By: July
  • Customer Relationships Marketing

    Customer Relationships Marketing

    Literature Review The Evolving Sales and Marketing Landscape Marketing and business development professionals are confronting a rapidly different and changing business landscape. The traditional business model that was once the standard is now being transformed due to technology drivers that make advanced marketing and sales capabilities possible. The business model of yesterday supported mass marketing, mass production, and standardized cookie-cutter products and services. Enterprises will have fall behind the competition if they continue to rely

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    Essay Length: 2,020 Words / 9 Pages
    Submitted: March 11, 2009 By: July
  • The Following Describes the Terms on Which Ebay offers You Access to Our Services

    The Following Describes the Terms on Which Ebay offers You Access to Our Services

    THE FOLLOWING DESCRIBES THE TERMS ON WHICH EBAY OFFERS YOU ACCESS TO OUR SERVICES. Welcome to eBay Inc.'s User Agreement. This Agreement describes the terms and conditions applicable to your use of our services at http://www.ebay.com and our general principles of our International affiliates. If you have any questions, please refer to our User Agreement Frequently Asked Questions at (http://pages.ebay.com/help/basics/f-agreement.html) or our User Agreement Revision Frequently Asked Questions at (http://pages.ebay.com/help/basics/uarevision1-faq.html). We may amend this Agreement

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    Essay Length: 3,716 Words / 15 Pages
    Submitted: March 11, 2009 By: July
  • How to Sell in a Competivite Market

    How to Sell in a Competivite Market

    1. Advertise! Whether you buy classified ads in e-zines, (magazines on the net,) have kids distribute fliers around your neighborhood, or call 10 people each day, your business won't go without a little publicity. Make sure your ads talk directly to your prospects' most pressing problems. That's a surefire way to get their attention and interest. You have to have pictures and you truly have to tell the customer about the product. First off, you

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    Essay Length: 2,341 Words / 10 Pages
    Submitted: March 11, 2009 By: July
  • A Monopoly of the Postal Service

    A Monopoly of the Postal Service

    A Monopoly of the Postal Service? In the United States economy most markets can be classified into four different markets structures. But, each and every market in the United States is completely unique from the others. Generally the best type of market structure for the general public is per-fect competition because it creates the lowest possible price for the public. There are some exceptions were perfect competition isn't the best choice for the public on

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    Essay Length: 1,275 Words / 6 Pages
    Submitted: March 11, 2009 By: July
  • A Critical Analysis of the National Numeracy Strategy

    A Critical Analysis of the National Numeracy Strategy

    A Critical Analysis of the National Numeracy Strategy. The National Numeracy Strategy was implemented in September 1999, setting a target for % of all pupils reaching at least level four in mathematics by 2002. This essay will focus on the findings since the implementation of the strategy for both pupils and teachers. In order to do this I will examine the Numeracy Strategy Framework guidelines, which state how the teaching of mathematics should be carried

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    Essay Length: 2,446 Words / 10 Pages
    Submitted: March 19, 2009 By: Edward
  • Tips for Job Hunting in Today’s Market

    Tips for Job Hunting in Today’s Market

    Persuasive Essay Topic CheckPoint Employee Privacy Rights in the Workplace Employees are becoming more concerned about their privacy as their employers are monitoring them electronically more closely than ever before. At the same time, certain state efforts to prevent employee electronic monitoring are not succeeding. A survey by the American Management Association shows that about 78% of companies in the U.S. monitor their employees in some way. Some states have attempted to protect employee privacy

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    Essay Length: 333 Words / 2 Pages
    Submitted: November 8, 2009 By: Janna
  • Subway Marketing Management Case Analysis

    Subway Marketing Management Case Analysis

    Marketing Management Case Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway ™ Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops

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    Essay Length: 1,199 Words / 5 Pages
    Submitted: November 8, 2009 By: Jon
  • What Motivates Indian It Companies to Go for Inorganic Growth

    What Motivates Indian It Companies to Go for Inorganic Growth

    What Motivates Indian IT companies to go for inorganic growth Recently there has been a trend for the IT companies to make acquisitions abroad. This articles looks why strategic acquisitions make sense and the reasons the Indian IT companies are following the inorganic path for growth • Gaining access to key markets and customers, building delivery capabilities and domain expertise, expanding business into a new geographical area or enhancing a particular type of business expertise

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    Essay Length: 920 Words / 4 Pages
    Submitted: November 8, 2009 By: Steve
  • The Marketing Techniques

    The Marketing Techniques

    Abstract The marketing techniques have considerable potential for the leading fitness and weight loss platform in America. Introducing this new service will give clean radiance on the underline problem faced by the youth of America today. This article will explore the internal most dealing of our new organization by describing the new services and examining the importance of marketing for the organization successes. The SWOTT of this organization will be analysis in order to determine

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    Essay Length: 1,973 Words / 8 Pages
    Submitted: November 8, 2009 By: Mike
  • Community Service Reflection Paper

    Community Service Reflection Paper

    For my community service, I performed one major job. I played piano for the residents at the Longview Nursing Home. After the first week, we also ate cookies and drank punch together for a little while after I was done playing. If you had asked me a couple of years ago if I could ever imagine myself doing something like this, I would have thought you were crazy. I completed my piano playing during January

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    Essay Length: 458 Words / 2 Pages
    Submitted: November 8, 2009 By: Mike
  • Management Strategies on McDonald’s Corporation

    Management Strategies on McDonald’s Corporation

    Assignment Report of case study on Management Strategies of McDonald's Corporation Jun 2006 Table of Content INTRODUCTION 1 ORGANIZATIONAL BACKGROUND 1 LOW THREAT OF ENTRY 2 Economies of scale, Learning Curve and Experience Curve 2 Brand differentiation 3 Cost and technology advantage 3 Access to distribution channels 4 HIGH THREATS FROM SUBSTITUTES 4 Price and quality 4 Better performance/service 5 Different industry(Similar product) 5 HIGH THREATS FROM THE BARGAINING POWER OF BUYERS/CUSTOMERS 6 Forcing

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    Essay Length: 3,095 Words / 13 Pages
    Submitted: November 8, 2009 By: David
  • Clarkson Lumber Company

    Clarkson Lumber Company

    Case: Clarkson Lumber Company Issues The issues that Mr. Clarkson should consider when analyzing the future of his business are: • Can the business support growing at such a high rate? • Is it a wise decision to continuing borrowing on an even higher line of credit? • Is the business making wise choices in regards to whom it sells to? Decision The business cannot support the current rate of growth much longer. Mr. Clarkson

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    Essay Length: 628 Words / 3 Pages
    Submitted: November 8, 2009 By: Janna
  • Noah and the Ark

    Noah and the Ark

    The story of Noah and the ark is probably one of the most read stories of the bible. Perhaps it is because of the great tragedy it portrays, or because it is a story of salvation. Noah and his family along with the animals were saved from the flood, while the other people and animals perished as a result of it. Growing up the story of Noah and the ark was one of my

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    Essay Length: 1,899 Words / 8 Pages
    Submitted: November 8, 2009 By: Jon
  • What Is Marketing

    What Is Marketing

    What is Marketing? While seeking out a definition for "Marketing", I found the most common definition to be "the activities connected with advertising, distribution, merchandising, product planning, promotion, publicity, research and development, sales, transportation and warehousing of goods or services." (IndiaInfoline, 2005). When I think of marketing strategies, I immediately think of advertising and the television commercials. Though I think this may be one of the most important parts of marketing, I now understand that

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    Essay Length: 652 Words / 3 Pages
    Submitted: November 8, 2009 By: Top
  • Starbucks Marketing Management

    Starbucks Marketing Management

    MBA 631: Marketing Management Presented By Alankar Kale Y4125006 Chhabad Pavan Y4125016 Jyoti Narang Y4125019 Manjusha Kale Y4125021 Venugopal K.G Y4125047 Vijay Anand Y4125048 Yashodhan Shevade Y4125050 Introduction “Rewarding everyday moments”. The Starbucks Mantra clearly implies that they are not selling just coffee. They claim to be selling the coffee experience. Their coffee bars that sell specialty coffee also gives customers an ambience where they can be themselves. Starbucks advertises themselves as the third place

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    Essay Length: 1,009 Words / 5 Pages
    Submitted: November 8, 2009 By: Andrew
  • Kfc Marketing Plan

    Kfc Marketing Plan

    Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corbin, Kentucky by Colonel Harland D. Sanders. y 1964, the Colonel decided to sell the business to two Louisville businessmen. In 1966 they took KFC public and the company was listed on the New York Stock Exchange. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador)

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    Essay Length: 691 Words / 3 Pages
    Submitted: November 8, 2009 By: Jon
  • Marketing Principles at Carefirst Bluecross Blueshield

    Marketing Principles at Carefirst Bluecross Blueshield

    Marketing Principles Incorporated at CareFirst BlueCross BlueShield Andrй R. Lynch MGMT 3002- Principles of Marketing January 15, 2005 Walden University Dr. James Skertich Abstract Sam Walton, the founder of Wal-Mart, began looking globally for imports back in the 1970’s. As the Wal-Mart chain grew through the advantages of computerized supply chains, they were able to become the largest of all the world’s companies. This whitepaper analyzes Wal-Mart’s effectiveness in regional markets around the world and

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    Essay Length: 1,686 Words / 7 Pages
    Submitted: November 8, 2009 By: Artur
  • The Campbell Soup Company - Business Ethics Dilema

    The Campbell Soup Company - Business Ethics Dilema

    Campbell Soup Dilemma Introduction The Campbell Soup Company wanted to advertise the solid ingredients in its soup. However, the solid ingredients sank to the bottom of the bowl and could not be photographed. In order to remedy this predicament, the advertising group placed marbles in the bowl before adding the soup. Thus the vegetables rested on the top, giving the appearance of thick soup. I will use criteria from six ethical traditions/theories to express my

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    Essay Length: 2,100 Words / 9 Pages
    Submitted: November 8, 2009 By: Mikki

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