Southwest Airlines Essays and Term Papers
Last update: September 6, 2014-
Southwest Airlines Case Study
This Case Study Analysis will attempt to take an objective look at the key issues and underlying implications of Southwest Airlines with respect to its impact on the airline industry. It will offer meaningful recommendations and plans for implementation. This will be done by looking at Southwest’s pricing strategies, costs, and competition and putting it in context with the industry as a whole. History, Development, and Growth Southwest, founded by Rollin King and Herb Kelleher,
Rating:Essay Length: 1,381 Words / 6 PagesSubmitted: June 9, 2010 -
Southwest Airlines: Culture, Values and Operating Practices
Southwest Airlines: Culture, Values and Operating Practices 1) What strengths can you identify at Southwest Airlines? Why do you think Southwest is one of the most admired airlines in the world? What weaknesses or problems do you see at Southwest Airlines? Despite the crisis being dealt upon by Southwest Airlines in relation to the September 11 bombing, several strengths or advantages can be identified, which determines the airline's survival in facing the crisis. Primarily, compared
Rating:Essay Length: 3,376 Words / 14 PagesSubmitted: April 19, 2011 -
Southwest Airlines: Culture, Values, Strategies
Case Study: Southwest Airlines in 2008: Culture, Values, and Operating Practices 1. Is there anything that you find particularly impressive about Southwest Airlines? The most impressive aspect of Southwest Airlines is their culture and how the culture supports the strategy of low cost airline. The spirit, which originated from the company establishment with all the litigations involved, has been developing with the company. The "warrior" attitude endorsed and encourage by Herb Kelleher in combination with
Rating:Essay Length: 1,158 Words / 5 PagesSubmitted: April 25, 2011 -
Southwest Airlines Swot
Southwest Airlines The beginning of the Southwest case focuses on how tough it is to survive in the airline industry as a corporation. The case then goes on to explain how Southwest Airlines has been able to successfully outperform other airline competitors for over a decade. Through hard work, innovation, and a warm attitude Southwest has been able to crush the competition for years. However, it is clear from the case that dramatic changes within
Rating:Essay Length: 1,756 Words / 8 PagesSubmitted: April 26, 2011 -
Southwest Airlines' Liability
Testing Maximum weight is 50 pounds and maximum size is 62 inches (length + width + height) per checked piece of luggage. Effective June 17, 2009, overweight items from 50 to 100 pounds and oversized items in excess of 62 inches but not more than 80 inches (e.g.; surfboards, bicycles, vaulting poles) will be accepted for a charge of $50 per item. Any item weighing more than 100 pounds must be shipped as Air Cargo.
Rating:Essay Length: 758 Words / 4 PagesSubmitted: May 3, 2011 -
Southwest Airlines Corporation
Southwest Airlines Corporation Introduction On March 15, 2011, in consistence with its innovative, outstanding and exclusive style of business approach, Southwest Airlines flooded the media with its new and enhanced promotional card named the "Rapid Rewards plus Credit card" Here is how it was introduced by PRnewswire "DALLAS, March 15, 2011 /PRNewswire/ -- Southwest Airlines (NYSE: LUV) recently launched the carrier's new frequent flyer program, All-New Rapid Rewards, and to celebrate, Southwest is giving away
Rating:Essay Length: 3,529 Words / 15 PagesSubmitted: May 5, 2011 -
Southwest Airlines Case Study
outhWest Airlines Case Study Executive Summary Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States. Although the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding strong; while other airline companies are in debt. The information was majority gathered and analyzed from the internet; sources such as "News Week," and "Wall Street Journal." According to the
Rating:Essay Length: 2,042 Words / 9 PagesSubmitted: May 11, 2011 -
Southwest Airlines
Southwest Airlines is considered to be the most successful budget airline of the USA. It operates around 3300 flights daily connecting 64 cities of 32 American states. It has carried more passengers annually than any other U.S. carrier since 2006. Its mission is to dedicate to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit. Southwest attracts its customers through low fares, frequent flights to
Rating:Essay Length: 328 Words / 2 PagesSubmitted: May 15, 2011 -
Southwest Airlines Marketing Strategy
Case Study 11: Southwest Airlines 1) What has been Southwest's traditional pricing strategy? Why has this pricing strategy been so successful throughout the airline's first three decades? Since its inception, Southwest has prided itself on the pursuit of low fares. It has always sought to remain the lowest in the airline industry for specific routes that it flies. When Southwest successfully is the market leader in a low priced route, other airlines drop fares to
Rating:Essay Length: 1,108 Words / 5 PagesSubmitted: May 18, 2011 -
Southwest Airlines
Prior to 1978, commercial airlines sold millions of airfare tickets, but in a much different fashion than they are today. In these past times, the only way that a flight ticket could be booked or reserved was to call a customer service line and speak to an airline representative, or to actually go through a travel agency to purchase a fare. In these times the government regulated the cost of airfare to a fixed amount
Rating:Essay Length: 303 Words / 2 PagesSubmitted: April 5, 2015 -
Southwest Airline
Southwest Airline Situation Analysis Company Structure - At Southwest Airlines it’s corporate structure are decentralized, meaning that decision makings can come from any employee and not just the top level management. This resulted in a more responsive company. It was the company employees that decided that building their own computers can save some money. It resulted in over $ 1 million saving by building their own computers. It was also an idea from their
Rating:Essay Length: 6,949 Words / 28 PagesSubmitted: February 22, 2018 -
Southwest the “different” Kind of Airline
The LUV Airline: Southwest the “Different” Kind of Airline May 15, 2004 Southwest differentiated itself from other airlines in many ways and not assigning seats to the passengers was only one. Passengers are allowed to sit where they like as long as the passenger meets the FAA requirements otherwise they can sit elsewhere in the plane that is not already occupied. They were the first major airline to use an efficient no-seat-assignment boarding process to
Rating:Essay Length: 911 Words / 4 PagesSubmitted: March 9, 2010 -
Honduras - Southwest of Miami
LOCATION Honduras is approximately 1000 miles southwest of Miami and has a mainly mountainous area of 48,200 square miles. To the North it has a large coastal line with the Caribbean sea and to the South it enjoys a small access to the Pacific. HISTORY Honduras lies at what was the southern tip of the Mayan civilization that spread southwards from the Yucatбn peninsula through modern Guatemala to the city of Copбn, now in north-west
Rating:Essay Length: 2,282 Words / 10 PagesSubmitted: April 13, 2009 -
Delta, Northwest Airlines, and Vancouver Airport: The Business Value of Customer
Introduction Delta Airlines, along with many of its major competitors within the airline industry, have been utilizing self-service kiosks as a means to reduce, if not eliminate, the long lines at airport ticket counters. These kiosks offer business and leisure travelers the opportunity to print out a boarding pass, get a baggage ticket, or simply check the status of a flight on their own terms. To help Delta implement this initiative, Kinetics, USA, was hired
Rating:Essay Length: 1,287 Words / 6 PagesSubmitted: November 8, 2009 -
Classic Airlines Benchmarking
Generic Benchmarking Worksheet Task A: Problem/Opportunity Statement Instructions for Task A: In the Response row, write out the problem/opportunity statements for the scenario for each of the team members. Response to Task A: Classic Airlines will maintain its strategic position in the airline industry by creating customer confidence and loyalty, improving profitability, and aligning with its stakeholders. When Classic Airlines successfully transforms their company into a company that has highly motivated employees and provides quality
Rating:Essay Length: 2,784 Words / 12 PagesSubmitted: November 8, 2009 -
Strategy Management for an Airlines
Introduction: Skyrocketing fuel costs have pushed up ticket prices results in fewer passengers flying, according the Air Transport Association. The American airline industry lost $1.5 billion in the first three months of the year 2008. For those low-cost carriers, they introduce stealth increases to airfares by adding ancillary charges for services such as checking baggage or airport check-in. On the other hand, legacy carriers with full-service promised choose to add “fuel surcharges” to tickets instead.
Rating:Essay Length: 599 Words / 3 PagesSubmitted: November 9, 2009 -
Pakistan International Airlines
Executive Summary The report highlights the current marketing mix of Pakistan International Airlines. This information supplied in this report is based on an interview with the Assistant Marketing Manager of PIA. Pakistan International Airlines is the national flag carrier and was established in 1955. It not only provides transportation services, but its operations extend to providing cargo services and courier services also. The private Airlines operating in Pakistan including Emirates, Air Blue, and Royal Airways
Rating:Essay Length: 3,109 Words / 13 PagesSubmitted: November 11, 2009 -
Singapore Airlines
Physical resources and capabilities 1. Changi Airport Government and SIA had invested in the Changi Airport together. It includes facilities such as hangar, maintenance center, and catering center, those facilities can be used by SIA, but also the customers of other airline company. So those services in Changi airport are not unique for SIA. Airport service is valuable and important for SIA or other airlines company. Low unique and high valuable, then it is not
Rating:Essay Length: 913 Words / 4 PagesSubmitted: November 11, 2009 -
Problem Solution Paper: Classic Airlines
Problem Solution: Classic Airlines Introduction This paper will cover an in-depth look and analysis of Classic Airlines, a twenty five-year-old passenger airline. Classic Airlines commands a fleet of more 3 jets that serve 240 cities with more than 2300 daily flights making it the fifth largest airline in the world (University of Phoenix, 2007). Classic has grown to an organization of 32,000 employees, and last year, it earned $10 million on $8.7 billion in sales
Rating:Essay Length: 2,938 Words / 12 PagesSubmitted: November 12, 2009 -
Market Research Sample ( Airline)
Sample Process and Size Sample Population must meet at least two of the following qualification: Have experience the handling of obese passenger personally Have worked with obese individuals in a professional matter Have worked as a customer service agent with a commercial airline Target population: Frequent traveler (Generation X and Baby boomers) 250 Airline personnel 250 Clinical obesity professionals 50 Sample frame Airline date bank that handle airlines complaints, Commercial Airline personnel data bank
Rating:Essay Length: 382 Words / 2 PagesSubmitted: November 14, 2009 -
The Airline Industry
The topic in which I chose to do a scrapbook on was “How the government affects the airline industry in Canada”. Specifically I chose articles that related to the aftermaths of the September 11th tragedy. This event affected airlines in an enormous manner. Many airlines were facing economical problems and in turned asked the government for assistance. As a result, Canada 3000, which was Canada’s second largest airline carrier filed for bankruptcy protection on October
Rating:Essay Length: 269 Words / 2 PagesSubmitted: November 15, 2009 -
Classic Airlines Problem Definition
Running head: PROBLEM SOLUTION: CLASSIC AIRLINES Problem Solution: Classic Airlines University of Phoenix Problem Solution: Classic Airlines Classic Airlines is the world’s fifth largest airline with a fleet of more 3 jets serving 240 cities with more than 2,300 flights daily. Classic Airlines has grown to an organization of 32,000 employees since starting operations. Last year the company recorded $10 million profit on $8.7 billion in sales. Although the airline is profitable, its share prices
Rating:Essay Length: 1,492 Words / 6 PagesSubmitted: November 16, 2009 -
Strategic Marketing for Sri Lanka Airlines
This strategic marketing plan focuses on marketing strategies of the SriLankan Airline Strategic Business Unit (SBU), in Sri Lanka. The strategies are concerned with the market, product, pricing, distribution and communication/ promotion strategies for the Srilankan Air Taxi. The time period for the strategic marketing plan for SriLankan airline will take place over 3 years from July 1st 2008 to July 1st 2010. Market strategies for the SriLankan Air Taxi are to employ a multi-market
Rating:Essay Length: 377 Words / 2 PagesSubmitted: November 16, 2009 -
Swot Kingfisher Airline
Company Profile Kingfisher Airlines Limited is an airline based in Bangalore, India. It is a major Indian airline operating 218 flights a day and has an extensive network to 37 destinations, with plans for regional and long-haul international services. Its main bases are Bangalore International Airport, Bangalore, Chhatrapati Shivaji International Airport, Mumbai and Indira Gandhi International Airport, Delhi. Kingfisher Airlines, through one of its holding companies United Breweries Group, has acquired 26% stake in the
Rating:Essay Length: 3,294 Words / 14 PagesSubmitted: November 17, 2009 -
Airline Industry
Airline Industry Kristy Clark Doskocil Axia College University of Phoenix Why do airlines offer a lower airfare with the purchase of a ticket 14 days in advance? The answer is quite simple; airlines know that a person going on a leisure flight will be purchasing a ticket 14 days in advance and flexible. For a person traveling on business their schedule is not flexible and they will not be able to stay overnight in most
Rating:Essay Length: 541 Words / 3 PagesSubmitted: November 19, 2009