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Last update: July 26, 2014
  • Waterford Crystal - a Case Analysis

    Waterford Crystal - a Case Analysis

    Waterford Crystal HISTORY OF WATERFORD CRYSTAL Waterford Glass was started by two brothers, George and William Penrose, in 1783. It was the most notable of all Irish crystal companies. In 1799, the Penrose brothers sold Waterford Glass to the Gatchell family. The crystal industry was prosperous until 1825. Irish glass manufacturers began to slowly close due to high export duties, the economic depression, and a lack of capital. Waterford Glass was the last to close

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    Essay Length: 3,391 Words / 14 Pages
    Submitted: March 4, 2009 By: David
  • International Marketing

    International Marketing

    A firm's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In

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    Essay Length: 3,598 Words / 15 Pages
    Submitted: March 4, 2009 By: David
  • International Marketing

    International Marketing

    A firm's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order

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    Essay Length: 3,008 Words / 13 Pages
    Submitted: March 4, 2009 By: David
  • Marketing

    Marketing

    A firm's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order

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    Essay Length: 3,008 Words / 13 Pages
    Submitted: March 4, 2009 By: David
  • A Basic Analysis of the Balkan Economy in Relation to the E.U.

    A Basic Analysis of the Balkan Economy in Relation to the E.U.

    I think that it is right to begin with the Theory of consumer choice. The above consumer has expressed his preference of choice. He has a taste for seafood which he prefers above all other types of food. This does not mean that he only eats seafood, but in line with the last two elements of the theory of consumer choice, he has shown his preference for taste and on that assumption, will do the

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    Essay Length: 10,791 Words / 44 Pages
    Submitted: March 4, 2009 By: David
  • Command Economy Vs Free Market Economy

    Command Economy Vs Free Market Economy

    Intorduction: Within the overall umbrella of the word "economy", one speaks today of the market economy, the formal economy, the informal economy, the underground economy, the productive economy and perhaps even the reproductive economy, the post-industrial or post-modern economy and the global economy. Thus while the concept of an economy is not fixed but arbitrary, and may have strayed rather far from the management of household resources, it is nonetheless spoken of in official circles

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    Essay Length: 2,560 Words / 11 Pages
    Submitted: March 4, 2009 By: David
  • Ben and Jerrys Marketing Stratgies

    Ben and Jerrys Marketing Stratgies

    Ben and Jerrys marketing stratgies Ben & JerryЎ¦s was experiencing a steady growth within their sales figures from 1990 to 1993. However, In March 1994, Cost of Sales increased approximately $9.6 million or 9.5% over the same period in 1993, and the overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a result of several reasons, such as high administration and

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    Essay Length: 2,617 Words / 11 Pages
    Submitted: March 4, 2009 By: David
  • Wine Conpany Analysis

    Wine Conpany Analysis

    Vina San Pedro (VSP) Question 1) Apply the four-step problem-solving process to the problems facing Matias Elton, who became CEO in 1997: The problems identified as parts of Matias Elton's charter are: 1) Task of growing domestic market share. 2) Increasing quality to capture higher margin sales. 3) Expanding Export sales. 4) Achieving further economies of scale. Contributing factors or symptoms to VSP's economic and production issues prior to Matias Elton's position as CEO are:

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    Essay Length: 1,306 Words / 6 Pages
    Submitted: March 4, 2009 By: David
  • Starbucks Corporation

    Starbucks Corporation

    1. Starbucks Corporation's rise seems to be out of a storybook for Howard Schultz. Starbucks began selling whole bean coffee in 1971 under Jerry Baldwin, Zev Siegl, and Gordon Bowker. Business grew at a slow and steady pace until Schulz joined the company as manager of retail sales and marketing. After a visit to Milan, Italy, Schultz was inspired by a vision. He saw how important coffee was to the romantic culture of Italy. He

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    Essay Length: 1,668 Words / 7 Pages
    Submitted: March 11, 2009 By: Bred
  • J.C. Penney Marketing Research Outline

    J.C. Penney Marketing Research Outline

    J.C. PENNEY COMPANY, INC J. C. Penney Company, Inc. Is one of America's largest department store, drugstore, catalog and e-commerce retailers. Providing merchandise and services through department stores, catalogs, and the Internet. Their targeted customers are "Modern Spenders" and "Starting Outs", who shop for apparel, accessories, and home furnishings through the centers where JCPenney is located and through the convenience of catalog and the Internet. Starting Outs · Less than 35 years of age ·

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    Essay Length: 404 Words / 2 Pages
    Submitted: March 11, 2009 By: Bred
  • Marketing

    Marketing

    All companies compete with one another; they strive for excellence and to be the best. They have to compete with each other to win over markets and to be the one who ends up on top. Most businesses are guided by the maxim "nothing ventured, nothing gained" (Spulber 7). Winning a market requires a company to have an aggressive investment and growth. Although many companies try to keep costs down for the consumer, low

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    Essay Length: 1,163 Words / 5 Pages
    Submitted: March 11, 2009 By: Bred
  • Sears Company Analysis

    Sears Company Analysis

    1 I. Executive Summary Sears began as a small retailer but as the years have gone by, they have become the second largest retailer of the national chains. In the environmental analysis you will discover that Sears' marketing toward women differentiated them from their competitor's and increased their sales as well as their market share. They have had many social/cultural problems that they have had to overcome, such as problems with stakeholders. There has

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    Essay Length: 2,652 Words / 11 Pages
    Submitted: March 11, 2009 By: Bred
  • Smith, Inc Market Research

    Smith, Inc Market Research

    Smith, Inc. and its consultants have worked together to determine particular popular industries in the Northern Arizona area in which to invest. We have found that there is overwhelming demand for a local football team and even more demand from Arizona State University students to adopt a Division One, NCAA football team. As a result, we have researched the possibilities of investing in a sports stadium to support the team and have determined whether

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    Essay Length: 2,333 Words / 10 Pages
    Submitted: March 11, 2009 By: Bred
  • An Analysis of Marks and Spencer

    An Analysis of Marks and Spencer

    An Analysis of Marks and Spencer INTRODUCTION TO THE FIRM AND ITS INDUSTRY Marks and Spencer is one of the largest retailers in the United Kingdom, and is also known as a major retailer selling diverse product ranges under their own exclusive brand in more than thirty countries. Customer confidence in the Marks and Spencer brand remains second to none. According to recent research undertaken by the Company, it shows that, in clothing, Mark and

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    Essay Length: 1,623 Words / 7 Pages
    Submitted: March 11, 2009 By: Bred
  • Harley Davidson Strategic Analysis

    Harley Davidson Strategic Analysis

    William Harley and Arthur Davidson wanted to take the work out of riding bicycles in 1901. After being joined by the Arthur brothers, Walter and William, they came up with the idea of putting a motor and a bicycle together. Many engine changes were made before the builders were satisfied. In 1903, they created the first Harley-Davidson motorcycle and produced three that year. Harley built its first building in 1907 on Juneau Avenue in

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    Essay Length: 1,166 Words / 5 Pages
    Submitted: March 11, 2009 By: Bred
  • Marketing Strategy in E-Commerce

    Marketing Strategy in E-Commerce

    MARKETIN STRATEGY IN E-COMMERCE Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor

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    Essay Length: 4,480 Words / 18 Pages
    Submitted: March 11, 2009 By: Bred
  • International Gray Markets

    International Gray Markets

    Reference: Prince, Melvin and Davies, Mark. "Seeing Red Over International Gray Markets", Business Horizons, March-April 2000. pp. 71-74. Summary/Description: International gray markets pose a real threat to manufacturers and their licensed retailers and they also represent a legit market that is just trying to get the end consumer the best quality product at the lowest price. It's all a matter of who you're talking to. An international gray market is an unlicensed or unplanned channel

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    Essay Length: 883 Words / 4 Pages
    Submitted: March 11, 2009 By: Bred
  • Can Two Such Different Companies Find Success in Today's Market?

    Can Two Such Different Companies Find Success in Today's Market?

    Only a few years ago, Cisco Systems was a struggling company who only the technologically educated had heard of. Today, Cisco Systems ranks as the number one or two company in most Internet technology. Anyone using the Internet today, will use one area or another of Cisco Systems. The driving force behind Cisco is their visionary CEO, John Chambers. How does a man who is dyslexic and doesn't understand much of the technology his

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    Essay Length: 1,595 Words / 7 Pages
    Submitted: March 11, 2009 By: July
  • The Porter Analysis

    The Porter Analysis

    Introduction To perform the Industry Analysis it is better to follow Michael Porter's five forces model. This analysis framework was created so that it helps managers in their task to analyze competitive forces to the company. (Hill & Jones 80) This model is only one of the models that can be used for this task but it is one of the more popular models. The five forces that we will have to look at for

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    Essay Length: 3,464 Words / 14 Pages
    Submitted: March 11, 2009 By: July
  • Catalina Marketing

    Catalina Marketing

    History Catalina Marketing Corporation was founded in 1983 by five friends, Tom Mindrum, Mike O'Brien, George Off, Mike Scroggie and Brian Yeatman, while on a boating trip to Catalina Island in Southern California. The five friends were remarkably similar, though different. All five had experience in the consumer research field. All five had strong areas (whether research, computer technology or sales) at which they excelled. All five were looking for a new line of work

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    Essay Length: 2,438 Words / 10 Pages
    Submitted: March 11, 2009 By: July
  • Bmw Swot Analysis

    Bmw Swot Analysis

    Strengths BMW is a well-known company with a high status branding that has a very high recognition factor. The company has been strengths in both research and development and design as well as in marketing. For example when it comes to marketing it was a BMW advertisement that was the first e-advertisement that made it to Campaigns 'Pick of the Week' (Doman). However, in a long-term purchase such as this there is a need for

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    Essay Length: 1,917 Words / 8 Pages
    Submitted: March 11, 2009 By: July
  • Saturn Case Analysis

    Saturn Case Analysis

    Case: _____Saturn_____ Case Abstract Form _____ Problem Statement: Saturn's sales are down, and market share needs to be increased. Also, the product line is too narrow. Current advertising is targeting the younger population, but the average age of a Saturn buyer is 43. Saturn's initial focus on employee relationships seems to be fading as demonstrated with the clash between GM designers in Europe and the U.S. on the L-Series car. In addition, overall styling of

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    Essay Length: 1,538 Words / 7 Pages
    Submitted: March 11, 2009 By: July
  • Customer Relationships Marketing

    Customer Relationships Marketing

    Literature Review The Evolving Sales and Marketing Landscape Marketing and business development professionals are confronting a rapidly different and changing business landscape. The traditional business model that was once the standard is now being transformed due to technology drivers that make advanced marketing and sales capabilities possible. The business model of yesterday supported mass marketing, mass production, and standardized cookie-cutter products and services. Enterprises will have fall behind the competition if they continue to rely

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    Essay Length: 2,020 Words / 9 Pages
    Submitted: March 11, 2009 By: July
  • How to Sell in a Competivite Market

    How to Sell in a Competivite Market

    1. Advertise! Whether you buy classified ads in e-zines, (magazines on the net,) have kids distribute fliers around your neighborhood, or call 10 people each day, your business won't go without a little publicity. Make sure your ads talk directly to your prospects' most pressing problems. That's a surefire way to get their attention and interest. You have to have pictures and you truly have to tell the customer about the product. First off, you

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    Essay Length: 2,341 Words / 10 Pages
    Submitted: March 11, 2009 By: July
  • A Critical Analysis of the National Numeracy Strategy

    A Critical Analysis of the National Numeracy Strategy

    A Critical Analysis of the National Numeracy Strategy. The National Numeracy Strategy was implemented in September 1999, setting a target for % of all pupils reaching at least level four in mathematics by 2002. This essay will focus on the findings since the implementation of the strategy for both pupils and teachers. In order to do this I will examine the Numeracy Strategy Framework guidelines, which state how the teaching of mathematics should be carried

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    Essay Length: 2,446 Words / 10 Pages
    Submitted: March 19, 2009 By: Edward

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