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Last update: July 6, 2014
  • Wine Conpany Analysis

    Wine Conpany Analysis

    Vina San Pedro (VSP) Question 1) Apply the four-step problem-solving process to the problems facing Matias Elton, who became CEO in 1997: The problems identified as parts of Matias Elton's charter are: 1) Task of growing domestic market share. 2) Increasing quality to capture higher margin sales. 3) Expanding Export sales. 4) Achieving further economies of scale. Contributing factors or symptoms to VSP's economic and production issues prior to Matias Elton's position as CEO are:

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    Essay Length: 1,306 Words / 6 Pages
    Submitted: March 4, 2009 By: David
  • Circus-Circus Summary

    Circus-Circus Summary

    Circus-Circus was an unprofitable business and a small time casino when William Bennett and William Pennington purchased it in 1974 for $50,000. With a new marketing program in place and a stock offering in October of 1983, the company was rejuvenated. What it has become is a hotel/casino that is targeted mainly towards middle income gamblers as well as family oriented vacationers, but has not strayed away from the high rollers that are found in

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    Essay Length: 618 Words / 3 Pages
    Submitted: March 11, 2009 By: Bred
  • Sears Company Analysis

    Sears Company Analysis

    1 I. Executive Summary Sears began as a small retailer but as the years have gone by, they have become the second largest retailer of the national chains. In the environmental analysis you will discover that Sears' marketing toward women differentiated them from their competitor's and increased their sales as well as their market share. They have had many social/cultural problems that they have had to overcome, such as problems with stakeholders. There has

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    Essay Length: 2,652 Words / 11 Pages
    Submitted: March 11, 2009 By: Bred
  • An Analysis of Marks and Spencer

    An Analysis of Marks and Spencer

    An Analysis of Marks and Spencer INTRODUCTION TO THE FIRM AND ITS INDUSTRY Marks and Spencer is one of the largest retailers in the United Kingdom, and is also known as a major retailer selling diverse product ranges under their own exclusive brand in more than thirty countries. Customer confidence in the Marks and Spencer brand remains second to none. According to recent research undertaken by the Company, it shows that, in clothing, Mark and

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    Essay Length: 1,623 Words / 7 Pages
    Submitted: March 11, 2009 By: Bred
  • Harley Davidson Strategic Analysis

    Harley Davidson Strategic Analysis

    William Harley and Arthur Davidson wanted to take the work out of riding bicycles in 1901. After being joined by the Arthur brothers, Walter and William, they came up with the idea of putting a motor and a bicycle together. Many engine changes were made before the builders were satisfied. In 1903, they created the first Harley-Davidson motorcycle and produced three that year. Harley built its first building in 1907 on Juneau Avenue in

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    Essay Length: 1,166 Words / 5 Pages
    Submitted: March 11, 2009 By: Bred
  • The Porter Analysis

    The Porter Analysis

    Introduction To perform the Industry Analysis it is better to follow Michael Porter's five forces model. This analysis framework was created so that it helps managers in their task to analyze competitive forces to the company. (Hill & Jones 80) This model is only one of the models that can be used for this task but it is one of the more popular models. The five forces that we will have to look at for

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    Essay Length: 3,464 Words / 14 Pages
    Submitted: March 11, 2009 By: July
  • Bmw Swot Analysis

    Bmw Swot Analysis

    Strengths BMW is a well-known company with a high status branding that has a very high recognition factor. The company has been strengths in both research and development and design as well as in marketing. For example when it comes to marketing it was a BMW advertisement that was the first e-advertisement that made it to Campaigns 'Pick of the Week' (Doman). However, in a long-term purchase such as this there is a need for

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    Essay Length: 1,917 Words / 8 Pages
    Submitted: March 11, 2009 By: July
  • Saturn Case Analysis

    Saturn Case Analysis

    Case: _____Saturn_____ Case Abstract Form _____ Problem Statement: Saturn's sales are down, and market share needs to be increased. Also, the product line is too narrow. Current advertising is targeting the younger population, but the average age of a Saturn buyer is 43. Saturn's initial focus on employee relationships seems to be fading as demonstrated with the clash between GM designers in Europe and the U.S. on the L-Series car. In addition, overall styling of

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    Essay Length: 1,538 Words / 7 Pages
    Submitted: March 11, 2009 By: July
  • Michael Porter's Analysis of Starbucks

    Michael Porter's Analysis of Starbucks

    Michael Porter, a Harvard Professor introduces his ideology of the Five Forces model that shapes the competition in the industry. Each force is interrelated and therefore leads into the other to show the elements directly involved in the further success or ultimate success of the firm. Starbucks Coffee Co. throughout its existence since 1971, with its great management team, innovative style of thinking and strong will to succeed in compliance with its mission and vision

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    Essay Length: 2,738 Words / 11 Pages
    Submitted: March 11, 2009 By: July
  • Nadine Gordimer - Author

    Nadine Gordimer - Author

    Nadine Gordimer is a white author who lives in the country of South Africa. She is known for her excellent characters and the vivid details of her books. Her stories are written in the context of her South African experiences. She also writes about the previous challenges of South Africa under apartheid, at a time when society was split by race. South Africa's racial problems began when the white people came and discovered South Africa

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    Essay Length: 432 Words / 2 Pages
    Submitted: March 16, 2009 By: Wendy
  • A Critical Analysis of the National Numeracy Strategy

    A Critical Analysis of the National Numeracy Strategy

    A Critical Analysis of the National Numeracy Strategy. The National Numeracy Strategy was implemented in September 1999, setting a target for % of all pupils reaching at least level four in mathematics by 2002. This essay will focus on the findings since the implementation of the strategy for both pupils and teachers. In order to do this I will examine the Numeracy Strategy Framework guidelines, which state how the teaching of mathematics should be carried

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    Essay Length: 2,446 Words / 10 Pages
    Submitted: March 19, 2009 By: Edward
  • The House of Seven Gables Analysis

    The House of Seven Gables Analysis

    "The love of money is the root of all evil." This basic proverb it the foundation that Nathaniel Hawthorne builds upon in The House of Seven Gables. Like all of hawthorns works he exploits the evils of the puritan heart in is 1851 Romantic Fantasy. Hawthorne tells the story of the Pyncheon family's struggle to overcome the inherrated problem caused by the sins of their ancestors. The Pyncheon family, however, thinks the problems come from

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    Essay Length: 2,324 Words / 10 Pages
    Submitted: March 19, 2009 By: Fatih
  • Literary Analysis: The Storm

    Literary Analysis: The Storm

    The plot of the story "The Storm" by Kate Chopin is a conventional everyday plot. The story would not be so interesting if it weren't for the last line of the story; "So the storm passed and everyone was happy." What did she mean by the closing line? My interpretation of the story is that she meant the rocky part of both Calixta and Alcee's marriage had passed along with the storm. Both Alcee and

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    Essay Length: 443 Words / 2 Pages
    Submitted: March 19, 2009 By: Fatih
  • Andrew Carnegie and the American Dream

    Andrew Carnegie and the American Dream

    Andrew Carnegie and The American Dream Many have tried; few have achieved - The American Dream. What is the American Dream? According to Webster the American Dream is the ideal according to which equality of opportunity permits any American to aspire to high attainment and material success. Andrew Carnegie is the epitome of the American Dream because he is a classic example of rags to riches success story. He seemed to be touched by an

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    Essay Length: 1,085 Words / 5 Pages
    Submitted: March 22, 2009 By: Top
  • Napoleon's Farwell Address Speech Analysis

    Napoleon's Farwell Address Speech Analysis

    Napoleon's Farewell Address To The Old Guard A truly dramatic moment in history occurred on April 20, 1814, as Napoleon Bonaparte, Emperor of France and would-be ruler of Europe said goodbye to the Old Guard after his failed invasion of Russia and defeat by the Allies. By that time, Napoleon had ruled France and surrounding countries for twenty years. Originally an officer in the French Army, he had risen to become Emperor among the political

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    Essay Length: 662 Words / 3 Pages
    Submitted: March 23, 2009 By: Top
  • Analysis of "i Have a Dream"

    Analysis of "i Have a Dream"

    I Have a Dream Analysis Everybody has a dream, but not every one of them will come true.One of the most famous quotes in modern time, and also one of the most influential speeches ever given on the earth was given on a potiumat the Lincoln Momorial in Washington D.C on Augest 28th 1963. The great speech was given by Martin Luther King Jr. who deciatied his time on earth to prove that all people

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    Essay Length: 1,018 Words / 5 Pages
    Submitted: July 15, 2009 By: Vika
  • An Analysis of Prostitutes on Strike: The Women of Hotel Street Durin

    An Analysis of Prostitutes on Strike: The Women of Hotel Street Durin

    When most people hear the word "prostitute", they immediately envision a person who is a disease-ridden imbecile of society. However, if one researches the statistics and personal recollections of prostitutes, they will find that they may be very moral and great women. The reflection that Beth Bailey and David Farber recall in the essay called Prostitutes on Strike: The Women of Hotel Street During WW II shows what the prostitutes were actually like in the

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    Essay Length: 855 Words / 4 Pages
    Submitted: July 15, 2009 By: Vika
  • An Analysis of the Life and Murder Trial of Xwelas, a S'klallam Woman

    An Analysis of the Life and Murder Trial of Xwelas, a S'klallam Woman

    Walking next to his father through the woods on a cool winter day, young Mason hears the sound of a bullet entering his father's body. As he looks ahead, he sees his mother, Xwelas, lower a shotgun. In the essay The Life and Murder Trial of Xwelas, a S'Klallam Woman, Coll-Peter Thrush and Robert H. Keller, Jr. recall the events before, during, and after the murder of George Phillips, a Welsh immigrant killed by his

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    Essay Length: 865 Words / 4 Pages
    Submitted: July 15, 2009 By: Vika
  • An Analysis of the Meanings of Seneca Falls

    An Analysis of the Meanings of Seneca Falls

    While being born in the modern times, no woman knows what it was like to have a status less than a man's. It is hard to envision what struggles many women had to go through in order to get the rights to be considered equal. In the essay The Meanings of Seneca Falls, 1848-1998, Gerda Lerner recalls the events surrounding the great women's movement. Among the several women that stand out in the movement, Elizabeth

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    Essay Length: 682 Words / 3 Pages
    Submitted: July 15, 2009 By: Vika
  • The Impeachmnet of Andrew Johnson

    The Impeachmnet of Andrew Johnson

    The Impeachment of Andrew Johnson President Andrew Johnson assumed office following Lincoln's assassination. Johnson had his own ideas of Reconstruction and tried to take his own course of action in putting the Union back together following the Civil War. A series of bitter political quarrels between President Johnson and Radical Republicans in Congress over Reconstruction Policy in the South eventually led to his impeachment. Radical Republicans wanted to enact a far-reaching transformation of Southern social

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    Essay Length: 866 Words / 4 Pages
    Submitted: July 15, 2009 By: regina
  • Andrew Jakson - the New Democracy

    Andrew Jakson - the New Democracy

    The New Democracy When Jackson took office many things changed. The Spoils system was put into affect. The everyday man now had a bigger voice, and for once in a long time the people; not the electoral collage or corrupt senators and congressmen ran the nation. When the Federalists had dominated, democracy was not respected, but by the 1820s, it was widely appealing. Politicians now had to bend to appease and appeal to the masses,

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    Essay Length: 495 Words / 2 Pages
    Submitted: July 15, 2009 By: regina
  • Andrew Jakson - the New Democracy

    Andrew Jakson - the New Democracy

    The New Democracy When Jackson took office many things changed. The Spoils system was put into affect. The everyday man now had a bigger voice, and for once in a long time the people; not the electoral collage or corrupt senators and congressmen ran the nation. When the Federalists had dominated, democracy was not respected, but by the 1820s, it was widely appealing. Politicians now had to bend to appease and appeal to the masses,

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    Essay Length: 495 Words / 2 Pages
    Submitted: July 15, 2009 By: regina
  • Promotional Communication Analysis

    Promotional Communication Analysis

    Promotional Strategy Promotional Communication Analysis Company name: Windsor Smith From FHM, June Edition Word Count: 3008 Contents Page IntroductionЎKЎKЎKЎKЎKЎKЎKЎKЎK. Page 3 Marketing StrategyЎKЎKЎKЎKЎKЎKЎKЎK.Page 4 The Target Market & Consumer BehaviourЎKЎKЎKЎK.Page 5 The Communication ProcessЎKЎKЎKЎKЎKЎK.Page 6 Evaluating Windsor SmithЎKЎKЎKЎKЎKЎK..Page 12 ConclusionЎKЎKЎKЎKЎKЎKЎK..ЎK..ЎKPage 15 ReferencesЎKЎKЎKЎKЎKЎKЎK..ЎKЎK.Page 16 Introduction________________________________________________ The magazine advertisement chosen for this assignment was selected from FHM June 2004 edition. FHM is predominately a male magazine being the biggest selling menЎ¦s magazine in Australia and New

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    Essay Length: 3,762 Words / 16 Pages
    Submitted: November 8, 2009 By: Fonta
  • Character Analysis

    Character Analysis

    Harper Lee’s To Kill A Mockingbird is written from the eyes of a little girl growing up in the old, racist county of Maycomb, Alabama. Throughout the story you learn a lot about Scout and you watch her grow and mature into a young lady. Scout is a very unusual little girl, both in her own qualities and in her social position. She is very intelligent, she learns to read before ever beginning school. She

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    Essay Length: 337 Words / 2 Pages
    Submitted: November 8, 2009 By: Kevin
  • Subway Marketing Management Case Analysis

    Subway Marketing Management Case Analysis

    Marketing Management Case Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway ™ Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops

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    Essay Length: 1,199 Words / 5 Pages
    Submitted: November 8, 2009 By: Jon

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