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Last update: August 10, 2014
  • Catalina Marketing

    Catalina Marketing

    History Catalina Marketing Corporation was founded in 1983 by five friends, Tom Mindrum, Mike O'Brien, George Off, Mike Scroggie and Brian Yeatman, while on a boating trip to Catalina Island in Southern California. The five friends were remarkably similar, though different. All five had experience in the consumer research field. All five had strong areas (whether research, computer technology or sales) at which they excelled. All five were looking for a new line of work

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    Essay Length: 2,438 Words / 10 Pages
    Submitted: March 11, 2009 By: July
  • Customer Relationships Marketing

    Customer Relationships Marketing

    Literature Review The Evolving Sales and Marketing Landscape Marketing and business development professionals are confronting a rapidly different and changing business landscape. The traditional business model that was once the standard is now being transformed due to technology drivers that make advanced marketing and sales capabilities possible. The business model of yesterday supported mass marketing, mass production, and standardized cookie-cutter products and services. Enterprises will have fall behind the competition if they continue to rely

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    Essay Length: 2,020 Words / 9 Pages
    Submitted: March 11, 2009 By: July
  • Building online Communities of Practice

    Building online Communities of Practice

    Building Online Communities of Practice Foreword Information and communication technologies are developing at a breath-taking pace. They repre-sent the foundation of the coming Information Society which will establish completely new struc-tures in economy and society. This process is chiefly characterised by the globalisation of com-munication and of all activities linked to it. National frontiers are losing their significance. We are becoming global players, and services and goods can be produced in any part of the

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    Essay Length: 8,964 Words / 36 Pages
    Submitted: March 11, 2009 By: July
  • How to Sell in a Competivite Market

    How to Sell in a Competivite Market

    1. Advertise! Whether you buy classified ads in e-zines, (magazines on the net,) have kids distribute fliers around your neighborhood, or call 10 people each day, your business won't go without a little publicity. Make sure your ads talk directly to your prospects' most pressing problems. That's a surefire way to get their attention and interest. You have to have pictures and you truly have to tell the customer about the product. First off, you

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    Essay Length: 2,341 Words / 10 Pages
    Submitted: March 11, 2009 By: July
  • The Raising of Children

    The Raising of Children

    The raising of the children in Wuthering Heights seemed to be mostly done by the nannies. In fact, the story is mainly told from the perspective of Nelly Dean, the housekeeper of Thrushcross Grange and Wuthering Heights. Upper-class parents delegated the entire care of their children to a nurse or a "nanny". The nanny and the children occupied a separate wing or floor of the house. Ideally, the wing or floor had a day nursery,

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    Essay Length: 333 Words / 2 Pages
    Submitted: March 19, 2009 By: Fatih
  • Starbucks Management: Theory, Practice, and Application

    Starbucks Management: Theory, Practice, and Application

    Running head: MANAGEMENT AND LEADERSHIP Management and Leadership University of Phoenix Management: Theory, Practice, and Application MGT 330 Mar 02, 2007 Management and Leadership Starbucks’ leadership team is among the best in the business when it comes to leading Starbucks into the global market. The leadership team is responsible for making sure the management team gets everything needed to complete the tasks set before them. Starbucks is a company with Strong Leadership and Management teams,

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    Essay Length: 925 Words / 4 Pages
    Submitted: November 8, 2009 By: Max
  • Tips for Job Hunting in Today’s Market

    Tips for Job Hunting in Today’s Market

    Persuasive Essay Topic CheckPoint Employee Privacy Rights in the Workplace Employees are becoming more concerned about their privacy as their employers are monitoring them electronically more closely than ever before. At the same time, certain state efforts to prevent employee electronic monitoring are not succeeding. A survey by the American Management Association shows that about 78% of companies in the U.S. monitor their employees in some way. Some states have attempted to protect employee privacy

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    Essay Length: 333 Words / 2 Pages
    Submitted: November 8, 2009 By: Janna
  • Subway Marketing Management Case Analysis

    Subway Marketing Management Case Analysis

    Marketing Management Case Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway ™ Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops

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    Essay Length: 1,199 Words / 5 Pages
    Submitted: November 8, 2009 By: Jon
  • The Marketing Techniques

    The Marketing Techniques

    Abstract The marketing techniques have considerable potential for the leading fitness and weight loss platform in America. Introducing this new service will give clean radiance on the underline problem faced by the youth of America today. This article will explore the internal most dealing of our new organization by describing the new services and examining the importance of marketing for the organization successes. The SWOTT of this organization will be analysis in order to determine

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    Essay Length: 1,973 Words / 8 Pages
    Submitted: November 8, 2009 By: Mike
  • What Is Marketing

    What Is Marketing

    What is Marketing? While seeking out a definition for "Marketing", I found the most common definition to be "the activities connected with advertising, distribution, merchandising, product planning, promotion, publicity, research and development, sales, transportation and warehousing of goods or services." (IndiaInfoline, 2005). When I think of marketing strategies, I immediately think of advertising and the television commercials. Though I think this may be one of the most important parts of marketing, I now understand that

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    Essay Length: 652 Words / 3 Pages
    Submitted: November 8, 2009 By: Top
  • Obsessive-Compulsive Disorder Across Developmental Trajectory: Cognitive Processing of Threat in Children, Adolescents, and Adults

    Obsessive-Compulsive Disorder Across Developmental Trajectory: Cognitive Processing of Threat in Children, Adolescents, and Adults

    Obsessive-Compulsive Disorder across Developmental Trajectory: Cognitive Processing of Threat in Children, Adolescents, and Adults Everybody experiences intrusive thoughts once in a while, yet we think nothing of it most of the time. However, for people with Obsessive Compulsive Disorder, such thoughts occur frequently, and they are likely to be interpreted with more emotional intensity, and are highly uncontrollable. Obsessions signify the extreme end on a continuum of normal, unwanted, intrusive thinking. Studies have shown that

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    Essay Length: 470 Words / 2 Pages
    Submitted: November 8, 2009 By: Bred
  • Starbucks Marketing Management

    Starbucks Marketing Management

    MBA 631: Marketing Management Presented By Alankar Kale Y4125006 Chhabad Pavan Y4125016 Jyoti Narang Y4125019 Manjusha Kale Y4125021 Venugopal K.G Y4125047 Vijay Anand Y4125048 Yashodhan Shevade Y4125050 Introduction “Rewarding everyday moments”. The Starbucks Mantra clearly implies that they are not selling just coffee. They claim to be selling the coffee experience. Their coffee bars that sell specialty coffee also gives customers an ambience where they can be themselves. Starbucks advertises themselves as the third place

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    Essay Length: 1,009 Words / 5 Pages
    Submitted: November 8, 2009 By: Andrew
  • Kudler Fine Food’s Marketing Strategy and Tactics

    Kudler Fine Food’s Marketing Strategy and Tactics

    Abstract In this paper I will justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. I will also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. Market Research Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors

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    Essay Length: 1,238 Words / 5 Pages
    Submitted: November 8, 2009 By: Janna
  • Chapter 10 Review: A Practical Guide to Red Hat Linux by Mark G. Sobell

    Chapter 10 Review: A Practical Guide to Red Hat Linux by Mark G. Sobell

    Assignment: Chapter 10 Review Exercise 1-10 1. What is the Enterprise Manager in SQL Server? It is used to carry out the most common administrative tasks, including creating databases, indexes, and other database objects. P301 2. What is the Tree pane used for? Shows the structure of your SQL Server enviorment. 3. What are the data types available in SQL Server? Text, varchar, char, ntext, nvarchar, nchar, bigint, int, smallint, tinyint, bit, numeric, decimal, float,

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    Essay Length: 357 Words / 2 Pages
    Submitted: November 8, 2009 By: Mike
  • Kfc Marketing Plan

    Kfc Marketing Plan

    Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corbin, Kentucky by Colonel Harland D. Sanders. y 1964, the Colonel decided to sell the business to two Louisville businessmen. In 1966 they took KFC public and the company was listed on the New York Stock Exchange. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador)

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    Essay Length: 691 Words / 3 Pages
    Submitted: November 8, 2009 By: Jon
  • Marketing Principles at Carefirst Bluecross Blueshield

    Marketing Principles at Carefirst Bluecross Blueshield

    Marketing Principles Incorporated at CareFirst BlueCross BlueShield Andrй R. Lynch MGMT 3002- Principles of Marketing January 15, 2005 Walden University Dr. James Skertich Abstract Sam Walton, the founder of Wal-Mart, began looking globally for imports back in the 1970’s. As the Wal-Mart chain grew through the advantages of computerized supply chains, they were able to become the largest of all the world’s companies. This whitepaper analyzes Wal-Mart’s effectiveness in regional markets around the world and

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    Essay Length: 1,686 Words / 7 Pages
    Submitted: November 8, 2009 By: Artur
  • Why America Should Not Practice offshore Outsourcing

    Why America Should Not Practice offshore Outsourcing

    Outsourcing; what does this term mean? “Outsourcing is the practice in which companies move or contract some or all of their manufacturing or service operations to other companies that specialize in those operations of to companies in other countries…When outsourcing involves the movement or contracting of those operations to foreign countries, it is properly called offshoring or offshore outsourcing.” (Outsourcing, 2005). What does this mean to you? Many American jobs are now being sent

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    Essay Length: 1,157 Words / 5 Pages
    Submitted: November 8, 2009 By: Fonta
  • Maruti 800 Market Situations

    Maruti 800 Market Situations

    Economics Term Project Maruti 800 – Present Market Situation and Future Prospects INTRODUCTION The automobile industry has an enormous opportunity for creating new wealth by delivering value to the world and by delivering value to the domestic user. The automobile industry also has the opportunity to contribute in equitable distribution of the wealth so created. Globalisation and the convergence of information and communications are leading to unbundling of design, engineering, component manufacture and assembly operations.

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    Essay Length: 605 Words / 3 Pages
    Submitted: November 8, 2009 By: Venidikt
  • Marketing Mix

    Marketing Mix

    Running head: MARKETING MIX In an organization it is important to include the marketing mix in all aspects of the decisions. The marketing mix is the combination of elements that frame the marketing strategy for a company in relation to their products and services in order to help them achieve their marketing objectives (http://www.bized.ac.uk/educators/16-19/business/marketing/activity/mix.htm). This involves all departments of the organization that will influence how the marketing mix is sold. There are four major parts

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    Essay Length: 1,176 Words / 5 Pages
    Submitted: November 8, 2009 By: Artur
  • Today’s Accounting Practices

    Today’s Accounting Practices

    On September 28, 1998, Chairman of the U.S. Securities and Exchange Commission Arthur Levitt sounded the call to arms in the financial community. Levitt asked for, immediate and coordinated action… to assure credibility and transparency of financial reporting. Levitt’s speech emphasized the importance of clear financial reporting to those gathered at New York University. Reporting which has bowed to the pressures and tricks of earnings management. Levitt specifically addresses five of the most popular tricks

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    Essay Length: 2,344 Words / 10 Pages
    Submitted: November 8, 2009 By: Mike
  • Abortion Kills Children

    Abortion Kills Children

    Do you consider something with a beating heart a living creature? A baby heart forms and starts beating in the fifth week of pregnancy; therefore, that would make abortion murder. The baby that is growing inside of the woman is depending on her, so when she makes the choice to end that baby's life, they are making the choice to murder another person. Someone that believes in the pro-choice theory would say that the decision

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    Essay Length: 653 Words / 3 Pages
    Submitted: November 8, 2009 By: July
  • Art Theories and Influence on Artists - How Theories About Art Influence the Practice of Artists And/or Art Critics or Historians

    Art Theories and Influence on Artists - How Theories About Art Influence the Practice of Artists And/or Art Critics or Historians

    Art Theories and Influence on Artists Essay Question: Discuss how theories about art influence the practice of artists and/or art critics or historians Practice in art refers to the decisions and actions that affect choices, perceptions, ways of working and views of an artist or art historian. Tim Storrier sums up the practice of an artist by saying that “A painting is really a graphic illustration of where a particular artist is at that point

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    Essay Length: 823 Words / 4 Pages
    Submitted: November 8, 2009 By: Venidikt
  • 3g Mobile Telcoms Marketing Study

    3g Mobile Telcoms Marketing Study

    3G Mobile Telecoms Marketing Study What is 3G? 3G - or 3rd generation - technology supports the broadband, packet-based transmission of text, multimedia data - such as audio, video and digitized voice - at a high data rate. It will greatly enhance the next generation of mobile communication services, providing always-on connectivity to phones and other wireless communications, regardless of time and place. 3G has been endorsed by major standards bodies and manufacturers. WCDMA

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    Essay Length: 5,920 Words / 24 Pages
    Submitted: November 8, 2009 By: Monika
  • Green Marketing - an Introduction

    Green Marketing - an Introduction

    Green Marketing - An Introduction Due to factors such as increased media coverage, increased awareness of environmental issues, raising pressure form environmental groups, stringent legislation and major industrial disasters (McIntosh, 1991; Butler, 1990; Tapon and Leighton, 1991; Charter, 1992; Wagner, 1997) the environment has become a mainstream issue and consequentially consumers are more concerned about their habits and the effect that these have on the environment. (Krause, 1993). According to Coddington, 1993; Davis, 1993; McDougall,

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    Essay Length: 2,396 Words / 10 Pages
    Submitted: November 8, 2009 By: Edward
  • Chick Fila Marketing Plan

    Chick Fila Marketing Plan

    Abstract According to research, in 2005, Chick-fil-A reported sales of more than $1.9 billion. It is documented that the company had 38 years of consecutive sales increase. The award winning company has been selected 11 times for the “Choice in Chains” Customer Satisfaction award. How Mr. Cathy accomplished this great feat is the task this paper is charged to unveil. Chick fil-A is already doing what it does best, “maintaining a quality product and consistently

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    Essay Length: 1,999 Words / 8 Pages
    Submitted: November 8, 2009 By: Stenly

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