Business
In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.
17,334 Essays on Business. Documents 10,261 - 10,290
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McDonald's Company
The number one fast-food chain McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day. The McDonald's History Raymond Albert Kroc 1902-1984, A Salesman Ray Kroc mortgaged his home and invested his entire life savings to become the exclusive distributor of a five-spindled milk shake maker called the Multimixer. Hearing about the McDonald's hamburger stand in California running eight Multimixers at a
Rating:Essay Length: 1,746 Words / 7 PagesSubmitted: November 23, 2009 -
McDonald's Corporation in the New Millennium
Answer to Q1: Customer tastes are changing in healthy, less meat and focus on the source of chicken or meat are less or no hormone to push animal grow up fast. At same time, vegetarianism has become very cool, and teenage eat meat less. McDonald’s have to change their menu to healthy image for facing the change. The teenage now is McDonald’s future potential customer, but now the image of fast-food is most likely the
Rating:Essay Length: 399 Words / 2 PagesSubmitted: April 24, 2010 -
McDonald's Growth Strategy Analysis
McDonalds’ growth strategy analysis Table of content 1. Introduction 2. McDonalds’ growth strategy analysis 2.1 Brand strategy 2.2 Marketing and technological support analysis 3. Conclusion Reference 1. Introduction McDonalds’ success is closely related to its reasonable development strategy. Enterprise development strategy is a great choice and planning for businesses' development direction, development speed and quality, the development point, and the development ability in a given period of time. The development strategy of McDonalds for the
Rating:Essay Length: 787 Words / 4 PagesSubmitted: November 29, 2016 -
McDonald's Vs. Burger King Organizational Diagnosis by Fastalk Consultants
Swot Analysis McDonald's vs. Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonald's organization, the first issue we will examine is their company goals. McDonald's has a goal of one hundred percent total customer satisfaction. However, they do realize that this goal is not always attainable. Therefore, if for any reason they do not meet that goal, they will do whatever it takes to correct their mistake. McDonald's has a second company goal
Rating:Essay Length: 267 Words / 2 PagesSubmitted: May 31, 2010 -
McDonald's: Polishing the Golden Arches
McDonald's: Polishing the Golden Arches Generic & Functional Strategies Overall, McDonald's tries to operate on a cost leadership basis by offering low-priced goods with higher profit margins. Most of the functional strategies adopted by McDonald's correlate with this strategy of low cost. McDonald's management strategy involves a primarily decentralized delegation of authority. The CEO is responsible for making all the large company decisions and designing the processes involved in the business. But since the company
Rating:Essay Length: 2,593 Words / 11 PagesSubmitted: January 26, 2010 -
McDonaldization
People At Work Coursework Question To what extent do you consider this concept of the McDonaldization of society disturbing, expected or inevitable, for employees in the twentifirst century. Also the possible consequences for theories of human motivation and whether the concept applies equally to all jobs. In this paper I will be analysing the effects McDonaldization has on society and the employees of the twentifirst century. I will be discussing whether McDonaldization is to be
Rating:Essay Length: 1,729 Words / 7 PagesSubmitted: April 22, 2010 -
McDonalds
External (OT) Analysis Industry/Competition Opportunities * Demand for quick, easy meals is continuing to increase: The on-the-go lifestyle of people is continuing to increase drastically and the need and desire for quick, easy meals is also increasing. People are always hurrying, always on the run, and they are having more and more difficulty finding time for actual sit down meals. As this on-the-go lifestyle continues, the “fast food” industry has a great opportunity to continue
Rating:Essay Length: 1,359 Words / 6 PagesSubmitted: December 1, 2009 -
McDonalds
The aims and objectives for a worldwide know popular fast food restaurant like McDonalds are there so that the business can set a goal in order to succeed or stay in the business. With a company like McDonalds, which has done so well despite the bad press or media they get their objectives as well as aims as the business, progresses from time to time. This may be because of new products and other changes
Rating:Essay Length: 694 Words / 3 PagesSubmitted: December 9, 2009 -
McDonalds
The company we selected designs the products by making marketing research, such as they found that there was a real demand for sweeter breakfast foods (generation of ideas), and responding to this research, they came up with the idea of combining the sweet taste of pancakes with the salty taste of sausage or bacon (screening and selection). After this, the executive chef and his team keep experimenting until they find the perfect mix. Finally, the
Rating:Essay Length: 265 Words / 2 PagesSubmitted: December 28, 2009 -
McDonalds
I. Introduction McDonalds has always been a leader in the fast food industry. Through its dynamic market expansion, new products and special promotional strategies, it has succeeded in making a name for itself in the minds of the target customers. However, McDonald’s earnings has declined in the late 1990’s and 2000s. This is mainly due to a fiercely competitive industry and variety in customer tastes and preferences. II. Statement of the Problem How can
Rating:Essay Length: 944 Words / 4 PagesSubmitted: December 31, 2009 -
McDonalds
McDonalds This is an exciting and interesting essay to write for a number of reasons. For one it's an honour to make a research on one of the most profitable societies of the world, for second because the kindness of McDonald's employees and the precision of McDonald's Web site, are perfect sources for all kind of information that can help analyse through Porter's value chain, all the aspects of its value creation. In the late
Rating:Essay Length: 1,661 Words / 7 PagesSubmitted: January 23, 2010 -
McDonalds
In the opening pages of “Fast Food Nation,” Eric Schlosser makes a series of observations about McDonald's. The company operates about 28,000 restaurants around the world. It's the nation's biggest buyer of beef, pork and potatoes, and the world's biggest owner of retail property. The company is one of the country's top toy distributors and its largest private operator of playgrounds. Ninety-six percent of American schoolchildren can identify Ronald McDonald. Roughly one of every eight
Rating:Essay Length: 658 Words / 3 PagesSubmitted: February 13, 2010 -
McDonalds
McDonalds This is an exciting and interesting essay to write for a number of reasons. For one it's an honour to make a research on one of the most profitable societies of the world, for second because the kindness of McDonald's employees and the precision of McDonald's Web site, are perfect sources for all kind of information that can help analyse through Porter's value chain, all the aspects of its value creation. In the late
Rating:Essay Length: 1,704 Words / 7 PagesSubmitted: May 4, 2011 -
McDonalds and the Hotel Industry Case Study Analysis
McDonald’s is one of the world’s strongest and most recognizable brands for its “world’s best quick service restaurant service experience” (Vandenbosch and Mark). This case study states that McDonalds plans to extend its brand into the hotel industry by opening a hotel in Illinois. The authors look at the hotel venture’s positioning options and the McDonald’s brand extension into a different product class. In order for McDonalds to successfully extend their brand into the hotel
Rating:Essay Length: 1,063 Words / 5 PagesSubmitted: November 17, 2009 -
McDonalds Case
McDonald's is the world's leading food service retailer with more than 30,000 restaurants in 119 countries serving 47 million customers each day. It is one of the worlds most well-known brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in every country they do business. McDonald’s marketing strategy is having friendly people serving the right product with affordable prices. McDonalds’s showcase their restaurants as
Rating:Essay Length: 346 Words / 2 PagesSubmitted: March 14, 2010 -
McDonalds Case Analysis
Executive Summary The business began with two brothers. In 1937, Dick and Maurice McDonalds opened a small drive-in restaurant east of Pasadena, California. They served hotdogs and shakes. This led to the creation of a bigger drive-in which operated successfully and by 1948, the brothers had a made a fortune they never expected. The brothers realized that hamburgers comprised of 80 percent of their sales and closed their doors to re-evaluate their business model. The
Rating:Essay Length: 1,611 Words / 7 PagesSubmitted: May 8, 2010 -
McDonalds Case Study
In order to understand McDonald’s structure and culture and why they continue to be the world’s largest restaurant chain we conducted a SWOT analysis that allowed us to consider every dimension involved in the business level and corporate level strategies. Our research indicated more viable strengths than weaknesses. Strengths such as brand recognition, steady growth in global markets, and strong leadership. McDonald’s has become part of America’s culture and now the same can be said
Rating:Essay Length: 1,250 Words / 5 PagesSubmitted: March 11, 2010 -
McDonalds Case Study
CASE STUDY of mcdonald's Part One: Executive Summary Introduction and Challenge McDonald's is an ever-growing corporation that has penetrated markets throughout the world, while consistently producing profits for shareholders. The birth of McDonald's occurred in 1941, when Dick and Mac McDonald opened a restaurant with drive-in service (Upton, 2005). One distinguishing factor that these founders incorporated was the "Speedee Service System," an operational strategy that emphasized detailed attention to equipment, processes, and uniformity. This birthmark
Rating:Essay Length: 3,858 Words / 16 PagesSubmitted: January 29, 2012 -
McDonalds Customer Service
McDonalds believe that good customer service is the responsibility of everybody in the company. Every employee has a part to play in providing with a service with best practise found anywhere in the trade. Products McDonalds provide high quality products, such as burgers, fries, drinks, muffins, etc, which are safe and reliable that it does what it is supposed to do, but not only does the quality of the products matter, the good value for
Rating:Essay Length: 1,073 Words / 5 PagesSubmitted: December 10, 2009 -
McDonalds in India
McDonald’s Corporation, established in 1955, owns one of the world’s most well-known and valuable brands and holds a leading share in the global branded quick service restaurant segment. The Corporation has more than 30,000 restaurants in 119 countries serving 47 million customers each day. McDonald’s entered India in 1996 through joint ventures with two Indian entities, Hardcastle Restaurants Pvt. Ltd. and Connaught Plaza Restaurants Ltd .Hardcastle Restaurants Pvt. Ltd. owns and operates McDonald’s restaurants in
Rating:Essay Length: 1,125 Words / 5 PagesSubmitted: January 24, 2010 -
McDonalds in South Africa
MCDONALDS ASSIGNMENTS • Introduction : McDonalds was started in Illinois, USA by Mr A Krog, who had a vision for a value added, family orientated, clean fast-food outlet providing efficient and friendly service. Anywhere in the world one goes, one can expect the same high quality food with menus that are easily recognisable and trusted, whether you are in Thailand, London, Australia or Namibia. MCDONALDS OLD FORD ROAD, DURBAN is a sit-in and drive-thru fast
Rating:Essay Length: 3,898 Words / 16 PagesSubmitted: February 7, 2010 -
McDonalds International
McDonald’s is a multinational company that franchises and operates in over 100 countries with more than 32,000 fast-food restaurants serving more than 52 million people each day. McDonald’s is the world largest fast-food chain of restaurants that primarily sells hamburgers, chicken, French fries, salads, breakfasts and soft drinks. More than 70% of McDonald’s restaurants worldwide are owned and operated by independent local men and woman (mcdonalds, n.d.). McDonald’s global sales in 2006 was $20 billion,
Rating:Essay Length: 605 Words / 3 PagesSubmitted: December 20, 2009 -
McDonalds Obesity
McDonalds Obesity In this day and age Americans increase their awareness towards obesity, which is commonly experienced by adults who consume lots of fast food as their daily meals. The awareness of unhealthy living is later driven to the obesity in children. Children are the easiest targets for misdirected, fault influence from the television commercials. American culture allows the television viewers including children to worship convenience in watching TV and enjoying snacks, so that both
Rating:Essay Length: 416 Words / 2 PagesSubmitted: February 22, 2010 -
McDonalds Pest Swot
1. INTRODUCTION In 1954, exclusive milkshake maker Multimixer, Raymond Albert Kroc mortgaged his home and went all the way to California after hearing about Dick&Mac McDonald hamburger stand made used of eight Multimixer at one time. He bought over the license and start opening up several restaurants all over US. The first McDonald restaurant was in Des Plaines, Illinois earned $366.12 on its very first day (McDonald, 2007). Over the time, it had grown to
Rating:Essay Length: 1,244 Words / 5 PagesSubmitted: December 22, 2009 -
McDonalds Vs. Burger King Swot Analysis
McDonald’s vs. Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonald's organization, the first issue we will examine is their company goals. McDonald's has a goal of one hundred percent total customer satisfaction. However, they do realize that this goal is not always attainable. Therefore, if for any reason they do not meet that goal, they will do whatever it takes to correct their mistake. McDonald's has a second company goal that sets
Rating:Essay Length: 2,867 Words / 12 PagesSubmitted: December 2, 2009 -
McDonald’s
McDonald's is a very well known brand in many countries around the world. It has its restaurants setup in around 120 countries and serves approximately 50 million people every day. McDonald's has been facing difficulties in managing its stock. This case discusses about how McDonald's used to manage its stock earlier and how its implementation of new stock management systems benefitted the company. To manage stock efficiently, a balance is needed between meeting customers' needs
Rating:Essay Length: 540 Words / 3 PagesSubmitted: December 19, 2009 -
McDonald’s and Hotels
McDonald’s & Hotels Written Case Analysis By Sean Bibbey SWOT Analysis External Environment The external environment of the hotel industry in is very competitive and already well established. Trends in the market include promotional campaigns to customers using the “more bang for your buck,” method. There are several different segments of the hotel industry including: luxury, upscale, mid-market with food and beverage, mid-market without food and beverage, economy, and budget. Each different segment offers
Rating:Essay Length: 1,178 Words / 5 PagesSubmitted: February 13, 2010 -
McDonald’s Beefy Fries Case
1. Statement of the Problem: • Why McDonald’s is faced with several lawsuits and controversies contrary to what McDonald’s claims to be. 2. Objective in solving the problem: • To identify what factors made the customers dissatisfied with McDonald’s and why it leads to allegations. 3. Areas of Considerations: • Strengths i. Low priced products and Fast service. ii. Stores are placed in strategic locations. • Weaknesses i. Poor handling of customers. ii. Lack of
Rating:Essay Length: 497 Words / 2 PagesSubmitted: November 25, 2009 -
McDonald’s Business Strategy
A key element of McDonald’s strategy since the beginning has been the policy of the company to own all property on which a McDonald’s outlet was built, regardless of whether that location was franchised or company-owned. Rental income varies from property to property, but it has been estimated that McDonald’s generates more money from its rent than from its franchise fees. McDonald’s real estate holdings and rent generated from these holdings are an important component
Rating:Essay Length: 858 Words / 4 PagesSubmitted: November 18, 2009 -
McDonald’s Case Study
Since its founding in 1948, McDonald’s has grown from a small restaurant in California into one of the most recognized brands in the world with a chain of outlets that spans the globe. For over 50 years, McDonald’s defined the fast food industry while indelibly etching its golden arches logo on the face of both American and global culture through such icons as character Ronald McDonald and the Big Mac sandwich. Millions of people started
Rating:Essay Length: 974 Words / 4 PagesSubmitted: January 19, 2010