Applying Quantitative Marketing Techniques Internet Essays and Term Papers
1,841 Essays on Applying Quantitative Marketing Techniques Internet. Documents 76 - 100 (showing first 1,000 results)
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Palm, Inc Marketing Audit
Executive Summary Ten years ago, Palm, Inc. captured the imagination of road warriors everywhere with the first Pilot connected organizer, a mighty 5.7-ounce combination of calendar, contacts, to-do lists and notes. Today, having shipped more than 34 million mobile-computing products, the company continues to improve the lives of people and businesses the world over, staying true to one guiding vision: The future of personal computing is mobile computing. (Palm Inc website.). The Audit explores the
Rating:Essay Length: 3,613 Words / 15 PagesSubmitted: November 10, 2009 -
The Pursuit of Service Marketing Excellence in the Indian Context
The Pursuit of Service Marketing Excellence in the Indian Context - A Snapshot By Srikant Kapoor PGDM(Mktg.), HDSM(NIS), DHMCT Faculty-Management BCIHMCT, New Delhi E-mail: srikapoor_0111@yahoo.co.in Prof. R.K. Bhandari PGDM(HR), BSc, CHE(USA) Asst.Professor BCIHMCT, New Delhi Genesis India today is uniquely poised to take a quantum leap globally thanks to the recent awakening in the services sector. India which has been an agrarian economy did well in the manufacturing sector after independence, but its emergence as
Rating:Essay Length: 1,000 Words / 4 PagesSubmitted: November 10, 2009 -
Quantitative Vs. Qualititative Research
o An organization with more than 90 "branches" needed information about community opinion to help develop its communications / lobbying efforts on a few specific issues. We completed a quantitative research project that showed the existing level of community knowledge about the issues and abut potential messages that would be well received. It also showed some misunderstandings that should be addressed by the communications program. We worked with the organization's leadership to develop a structured
Rating:Essay Length: 351 Words / 2 PagesSubmitted: November 10, 2009 -
Accounting and the Stock Market Crash of 1929
Accounting and the Stock Market Crash of 1929 Susan Hart Introduction The 1929 stock market crash is one of the most significant financial crises in the history of the United States. The years following the crash would prove to be ground-breaking for the accounting profession. These years consisted of an increased awareness of the accounting profession and the most extensive changes in financial reporting requirements experienced in the United States. Financial reporting transformed from
Rating:Essay Length: 2,137 Words / 9 PagesSubmitted: November 10, 2009 -
Internet Payment Gateway
Internet Payment Gateways & Schemes Every merchant that wants to accept and process payments on the Internet is required to have the following: 􀂃 An Internet merchant account 􀂃 A Virtual Terminal 􀂃 An Internet Payment Gateway certified with their credit card processor. What is an Internet Merchant Account? An Internet merchant account is a merchant account specifically approved for processing "card not present" sales [i.e. "MO/TO" (mail order, phone order) / Internet-Based transactions]. Visa
Rating:Essay Length: 1,783 Words / 8 PagesSubmitted: November 10, 2009 -
Online Internet Searchings
As of today internet online searching has become every person’s habit and necessity of life. But we tend to forget that we left our tracks of identity over the internet. How safe would this be for every individual who use internet searches. Almost every person now uses online searching taking from daily grocery to buying a house or a car. Online searches bring them everything from around the globe to their doorstep. As the article
Rating:Essay Length: 669 Words / 3 PagesSubmitted: November 10, 2009 -
The Internet
The Internet is a method of communication and a source of information that is becoming more popular among those who are interested in, and have the time to explore the information superhighway. The problem with this much information being accessible to this many people is that some of it is deemed inappropriate for minors. The government wants censorship, but a segment of the population does not. Legislative regulation of the Internet would be an appropriate
Rating:Essay Length: 1,419 Words / 6 PagesSubmitted: November 11, 2009 -
Internet Credibility
Internet Credibility For a person who does not do research on the internet, credibility may not mean a whole lot. Due to ease of access to the internet, a lot of people use this source to retrieve information. But, when the internet is used for this purpose, it is important to follow certain guidelines. The first thing that comes to most people's minds when they read something from the internet is, "Is this true?" One
Rating:Essay Length: 1,763 Words / 8 PagesSubmitted: November 11, 2009 -
Vodafone Marketing Strategy
Marketing strategy is a key part of overall corporate strategy, which is concerned with developing plans for finding out what customers want and then efficiently meeting their requirements. Vodafone’s marketing first aim in Romania is to retain market leadership on revenue per customer, network quality and customer satisfaction. Also one of their key goals is to recover the first place in terms of number of users and revenue. Vodafone’s strategy is customer focused and product
Rating:Essay Length: 419 Words / 2 PagesSubmitted: November 11, 2009 -
What Are the Main Issues and Trends That Affect Marketing Management Nowadays and How They Influence Organizational Planning?
According to Darymple and Parsons, “marketing is one of the essential ingredients employed by businessmen in their never-ending search for survival, growth, and profits”. The main purpose of this paper is to inform the reader about some issues and trends that are affecting marketing management and how they have influence organizational planning. The main issues and trends that affect marketing management are environmental problems, income gap, customer dissatisfaction, global competition, environmental deterioration, infrastructure neglect, economic
Rating:Essay Length: 563 Words / 3 PagesSubmitted: November 11, 2009 -
Critique of an Article from the Journal of Applied Physiology
Critique of an article from the Journal of Applied Physiology “Effect of different protocols of caffeine intake on metabolism and endurance performance” By Steve Bradley, BUSN 670, Queens University February 3rd, 2004 Introduction In 2002, a group of Australian researchers published a paper entitled the “Effect of different protocols of caffeine intake on metabolism and endurance performance”. Caffeine use during sporting events has become much more popular and has widely studied. The purpose of
Rating:Essay Length: 676 Words / 3 PagesSubmitted: November 11, 2009 -
Changing Role of Marketing
The Changing Role of Marketing in the Corporation The Changing Role of Marketing in the Corporation Summarised by ONI AKINOLA STREAM 1 MBA 802 ASSIGNMENT INTRODUCTION Over the past two decades changes in the concept and practice of marketing have been fundamentally reshaping the field .Many of these changes have been initiated by industry in the form of new organisation types without explicit concern for their underlying theoretical explanation or justification. The purpose of this
Rating:Essay Length: 394 Words / 2 PagesSubmitted: November 11, 2009 -
E-Marketing
Fundamental Analysis Fundamental Analysis probes the Balance Sheet, the Income Statement, and the Statement of Sources and Uses of Working Capital. The Balance Sheet is a point in time view of Assets and Liabilities and Shareholder's Equity (derived by subtracting liabilities from assets). The Income Statement shows the results of operations including revenues, less the cost of goods sold, operating expenses, non cash charges, interest expenses, and taxes. The Statement of Sources and Uses of
Rating:Essay Length: 1,782 Words / 8 PagesSubmitted: November 11, 2009 -
Soccer: Rules and Techniques
Rules and Techniques There are hundreds of sports in the world today. However, only one has become truly an international sport that spans across all of our populated continents (Chyzowych 17). This tremendously captivating sport is soccer, or more commonly called football. Because soccer is such a widely played sport there are many rules and strategies that can be used to perfect ones game. Rules have always played a vital part in soccer; however, in
Rating:Essay Length: 482 Words / 2 PagesSubmitted: November 11, 2009 -
Bmw Position in Uk Market
The most competitive consumer arena in the business world entails convincing the public to purchase a particular brand of vehicle. The decisions as to which model are a function of income, affordability and personal preferences, wants, needs or desires, however this portion of the equation is rendered moot unless the brand has been sold. More than in any other consumer area, the 'image' of a brand is a selling point that is generally accomplished years,
Rating:Essay Length: 595 Words / 3 PagesSubmitted: November 11, 2009 -
The Effect of the Internet on Modern Society
The Effect of the Internet on Modern Society In this day and age, the Internet is the new resource tool for the masses. It has changed the way we live in society and the way people interact with each other. As more and more people log on the Internet, it has undoubtedly changed the way people think and feel about each other and the world around us. When we begin to look at the ways
Rating:Essay Length: 903 Words / 4 PagesSubmitted: November 11, 2009 -
Reliance Marketing Plan for Australia Part-1
Executive Summary This report deals with the introduction of the Telecommunication giant in India Reliance communications, by giving a brief introduction about the company, its scope and its position in India. It also provides the financial strength of the company and the overall market position of the company in India. This report will attempt to identify the strengths and weaknesses of the company. It will also identify the opportunities and threats for the company in
Rating:Essay Length: 2,242 Words / 9 PagesSubmitted: November 11, 2009 -
Techniques of Teaching
Teachers encompass a wide range of instructional techniques, activities, and procedures designed to help students. Each teacher has his or her own preferences of what strategies they prefer. Every class will be different and the teacher will always need to vary the techniques in order to reach each individual learner. Three teaching styles I prefer include brainstorming, active learning, and critical and creative thinking skills. Brainstorming, which is the act of listening to s many
Rating:Essay Length: 368 Words / 2 PagesSubmitted: November 11, 2009 -
Marketing Spotlight: Nike
Marketing Spotlight: Nike The key success factors for Nike is their exciting marketing strategy, product innovation and adhering to the mission which is “To bring inspiration and innovation to every athlete in the world. Blue Ribbon Sports and Nike’s strategy has always been to serve the athletes. Nike satisfied its goals by listening to athletes by finding out what they wanted and then providing products that would enhance their performance. Nike established a strong brand
Rating:Essay Length: 646 Words / 3 PagesSubmitted: November 11, 2009 -
Imc and Marketing Comparison
IMC and Marketing Comparison In today’s competitive, fast paced world businesses agree that Integrated Marketing Communications (IMC) is vital to success. But what is IMC? This is a question with several answers. It can be defined as: “The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost” (Clow, 2004). Medill Integrated Marketing
Rating:Essay Length: 404 Words / 2 PagesSubmitted: November 11, 2009 -
Marketing Warfare
Introduction “…Marketing warfare will provide a strategic model for company survival in the 21st century…” The authors’ main aim in publishing this text was to bring to the forefront the aggressive behaviours displayed in the marketing process of a firm in order to keep their brand and company number one in a competitive industry. In addition, they wanted to show how the principles used in warfare are the same as that used in marketing. As
Rating:Essay Length: 3,979 Words / 16 PagesSubmitted: November 12, 2009 -
Marketing Plan for Business Healthcare Club
MARKETING PLAN FOR BUSINESS HEALTHCARE CLUB Table of Contents Page No. Executive Summary 4 „« Marketing Objective 4 „« Mission 5 „« Keys to Success 5 Company Summary 6 „« Services 6 „« Service Description 6 „« Competitive Comparison 6 Situation Analysis 8 „« Market Summary 8 „« Market Demographics 8 „« Market Needs 9 „« Market Trends 9 SWOT Analysis 11 Marketing Strategy 12 „« Mission 12 „« Marketing Objectives 12 „« Financial
Rating:Essay Length: 2,685 Words / 11 PagesSubmitted: November 12, 2009 -
Adaptive Decision-Making Technique
Adaptive Decision-Making Technique The adaptive decision-making technique takes into consideration a combination of logic and common sense, and while not precise, can produce satisfactory solutions (Landsberger, 2006). The adaptive decision-making technique can be extremely useful in specific circumstances, particularly when the complete problem-solving process cannot be accomplished. Specific circumstances can include: 1) restricted time for research, 2) analysis of problem not necessary, 3) acceptable risk, 4) the freedom to reverse decisions (Landsberger, 2006). The adaptive
Rating:Essay Length: 1,034 Words / 5 PagesSubmitted: November 12, 2009 -
Internet Addiction
The internet was created in the arms race between the United States and the Soviet Union, during The Cold War. Today the internet is known as a large public access network of other interconnected computer network. The internet provides a plethora of information as well as many services that people view as necessities in today’s world such as, e-mail, instant messaging, file sharing, gaming, etc. The internet is so “convenient” that many people could not
Rating:Essay Length: 856 Words / 4 PagesSubmitted: November 12, 2009 -
Beat the Market
http://vwww.investopedia.com/ask/answers/03/100903.asp What does it mean when people say they "beat the market"? How do they know they have done so? -------------------------------------------------------------------------------- "Beating the market" is a difficult phrase to analyze. It can be used to refer to two different situations: 1. An investor, portfolio manager, fund, or other investment specialist produces a better return than the market average. The market average can be calculated in many ways (some of which are shady and used to
Rating:Essay Length: 5,255 Words / 22 PagesSubmitted: November 12, 2009