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Applying Quantitative Marketing Techniques Internet Essays and Term Papers


1,841 Essays on Applying Quantitative Marketing Techniques Internet. Documents 101 - 125 (showing first 1,000 results)

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Last update: June 26, 2014
  • Nike Marketing Plan

    Nike Marketing Plan

    Nike Marketing Plan By: Marketing Management – MM522 March 2004 Outline I. Executive Summary II. Table of Contents III. Company History IV. Marcoenvironment a. Demographic b. Economic c. Social d. Political e. Technological f. Ecological V. Competitive Advantage a. Industry Environment b. Operating Environment VI. Four P’s of Marketing a. Product b. Place c. Promotion d. Price VII. Core Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. Business Life Cycle IX. Marketing Goals

    Essay Length: 7,388 Words / 30 Pages
    Submitted: November 12, 2009 By: Vika
  • Market Research Project - Caddyhome

    Market Research Project - Caddyhome

    1. Executive summary The purpose of this research report is to find out whether customers are interested in an online hypermarket. To analyze this, the research is divided in three topics. The first one discusses the interest from customers to buy online. The second looks at drivers and barriers for people to buy online. Finally, the third topic investigates the different product categories that Caddyhome should include in their assortment. To analyze these topics, a

    Essay Length: 797 Words / 4 Pages
    Submitted: November 12, 2009 By: Stenly
  • Informatika - Internet

    Informatika - Internet

    Domaжi rad na maturi Predmet : Informatika Tema : Internet Ime i prezime : Eho Meho Razredni odjel : Иetvrti ( IV. b ) Program : Opжa gimnazija Љkolska godina : 1998. / 99. Mentor : prof. Nadnevak predaje : 10. svibnja 1999. Sadrћaj Uvod Error! Bookmark not defined. 1. Internet kao globalna mreza Error! Bookmark not defined. 1.1 Povijesni razvoj Error! Bookmark not defined. 2. Internet Servisi Error! Bookmark not defined. 2.1 WWW

    Essay Length: 6,152 Words / 25 Pages
    Submitted: November 12, 2009 By: Mike
  • Marketing Mix Research

    Marketing Mix Research

    Introduction To help firms setup a well around market strategy there are two important components the firms must identify. The two are target marketing and marketing mix, in this report I will focus on marketing mix only. The marketing mix insist firms with the right everything (right product, right price, right promotion, and right place); also known as the four “P”s, when deciding to introduce a product or service. Marketing mix is essential because the

    Essay Length: 1,029 Words / 5 Pages
    Submitted: November 12, 2009 By: Janna
  • Internet Access to Individuals and Businesses

    Internet Access to Individuals and Businesses

    I own a local business that provides Internet access to individuals and businesses, my business is one of four businesses in the local market that provide internet access to both individuals and businesses. Each of the four businesses charges the same price of twelve dollars a month for unlimited dial up services. My businesses breakeven price is seven dollars per customer, so no matter what I must charge it least seven dollars per package in

    Essay Length: 1,769 Words / 8 Pages
    Submitted: November 13, 2009 By: Tommy
  • Paper Market Japan

    Paper Market Japan

    Japan Japanese market in the past The japanese economy faced deflation for seven years in the past, until the introduced quantitative easing policy gave rise to economic growth and stability in the country. The, from the policy, resulting low long term interest rates led to more business and private investment, restructuring processes, encouraged economic growth and prevented more deflation. Since 2002 Japans output increased at around two percent annual rate and the country gained high

    Essay Length: 606 Words / 3 Pages
    Submitted: November 13, 2009 By: Bred
  • The Four P’s of Marketing -Place

    The Four P’s of Marketing -Place

    Marketing strategies must address the place aspect for their product. Place refers to the chains of distribution for a company’s product line. A chain of distribution is any firm or entity involved in getting the product from the manufacturer to the consumer (Perreault, McCarthy, 2004). This paper will summarize an article discussing the chain of distribution for Banana Republic’s new specialty apparel product line, an explanation of how these distribution channels will support the new

    Essay Length: 709 Words / 3 Pages
    Submitted: November 13, 2009 By: Jon
  • Schwinn Bicycles Marketing Case Analysis

    Schwinn Bicycles Marketing Case Analysis

    1. What are the strengths and weaknesses of Schwinn? What opportunities and threats face the company? A. Strengths a. Schwnn brand is known for quality with more than 100 years experience manufacturing bicycles. b. Schwinn is under new management with vision and direction. This new management is not afraid to compete within the high end target market. c. Schwinn can offer high end consumers the prestige of “Handmade in the USA.” d. Under new management

    Essay Length: 824 Words / 4 Pages
    Submitted: November 13, 2009 By: Jack
  • Internet Portals

    Internet Portals

    Internet portals can be defined as, ‘a web site or service that offers a broad array of resources and services, such as e-mail, forums, search engines, and on-line shopping malls.’ ( ‘The web portal industry is young enough to be the fastest growing advertising medium.’ (The Economist, 2005). Due to its infancy the market is dynamic and continuously changing, because of new entrants, increased use of the internet and most importantly rapid developments in technology.

    Essay Length: 250 Words / 1 Pages
    Submitted: November 13, 2009 By: Mike
  • Marketing Plan for Fitness Center

    Marketing Plan for Fitness Center

    Executive Summary 1.0 Executive Summary Corporate Fitness will serve Seattle-area businesses, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Our business is based on two simple facts: 1. Healthy employees are more productive than chronically ill employees. 2. It costs less to prevent injuries or illnesses than to treat them after they occur. At Corporate Fitness (CF), we tie worker productivity directly to the health care

    Essay Length: 2,646 Words / 11 Pages
    Submitted: November 13, 2009 By: Vika
  • Article Marketing’s Worth

    Article Marketing’s Worth

    Regular readers of my blogs know I’ve been testing article marketing using the article distribution and repository service from Ezine Articles. Ezine Articles allows writers to publish articles that include a special area at the end called a resource box. In the resource box the author leaves a link or two along with a couple of sentences. Other webmasters and publishers are allowed to reprint the article on their own websites, newsletters or blogs, as

    Essay Length: 2,395 Words / 10 Pages
    Submitted: November 13, 2009 By: Wendy
  • The Marketing Mix

    The Marketing Mix

    The Marketing Mix Introduction Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a

    Essay Length: 1,383 Words / 6 Pages
    Submitted: November 13, 2009 By: Artur
  • Marketing Plan for Restaurant

    Marketing Plan for Restaurant

    Executive Summary Company The Rams Head Pub & Eatery is an Irish style pub which is located at 1337 Main Street West, Hamilton, Ontario Problem Rams head is currently facing stagnant revenue, a lack of recognition in the area and a decrease in customers in the summer months. Marketing Audit Rams head is located across the street from McMaster University in a plaza. It offers pub style food and alcoholic and non alcoholic beverages. Occasionally

    Essay Length: 8,977 Words / 36 Pages
    Submitted: November 13, 2009 By: Jessica
  • Marketing Plan

    Marketing Plan

    Marketing Plan The marketing of a new Jamba Juice smoothie will be done at the Ace Train stations as passengers depart the trains after a long day of commuting and working. The smoothie will offer a cold, refreshing drink to give the people a boost before returning home to begin with the day-to-day family or friends issues whether needing to go to a back-to-school night for their kids, picking up children or participating in sports

    Essay Length: 6,252 Words / 26 Pages
    Submitted: November 13, 2009 By: Tommy
  • Growth of Internet Business

    Growth of Internet Business

    Introduction The history of the Internet traces its roots to the United States government. The original use of the information system was to maintain communication during the cold war, with the Soviet Union in 1969, by the Department of Defense, incase of a nuclear attack or a major catastrophe. The National Science foundation created the Internet based on the ARPAnet. The first mass connection was between the University of California Santa Barbara, Stanford Research Institute,

    Essay Length: 1,530 Words / 7 Pages
    Submitted: November 13, 2009 By: Top
  • Introduction to Marketing: Red Bull

    Introduction to Marketing: Red Bull

    Topic 1: Introduction to Marketing Red Bull 1. The Product/ Competitors/Industry 1.1 Product Red Bull is a sweet, caffeinated drink aimed to give consumers the high energy kick. Available only in rather expensive 250ml cans, 350ml bottles, with 4 packs and only two �flavours’ (original or sugar-free). It contains caffeine, taurine, glucuronolactone, and B vitamins. Founded in 1984 by Austrian businessman Dietrich Mateschitz, Red Bull has become the worlds leading energy drink, a staple in

    Essay Length: 1,588 Words / 7 Pages
    Submitted: November 14, 2009 By: Top
  • P&g Marketing

    P&g Marketing

    P & G Introduction In today’s market, there will always be a new company challenging your products and company but it take years and years of practice to learn how the global market works. That is why this company is the world's #1 maker of household products. The company was formed in 1837 known as Procter & Gamble (P&G). The Procter & Gamble Company (P&G) is a brand behemoth.. P & G manufactures and markets

    Essay Length: 1,254 Words / 6 Pages
    Submitted: November 14, 2009 By: Jon
  • Market Research Sample ( Airline)

    Market Research Sample ( Airline)

    Sample Process and Size Sample Population must meet at least two of the following qualification: Have experience the handling of obese passenger personally Have worked with obese individuals in a professional matter Have worked as a customer service agent with a commercial airline Target population: Frequent traveler (Generation X and Baby boomers) 250 Airline personnel 250 Clinical obesity professionals 50 Sample frame Airline date bank that handle airlines complaints, Commercial Airline personnel data bank

    Essay Length: 382 Words / 2 Pages
    Submitted: November 14, 2009 By: Mike
  • Market Segmentation

    Market Segmentation

    You are Senior Marketing Exec of a local company which deals in skin care products.You have proposed that the company produce a line of consumer skin care (sunscreen) products under the brand name "MATAHARI 00".You are required to discuss the matter of market segmentation of that proposed product at a meeting of the Board of Directors.If they are satisfied with you explanation as to the potential of the product,you stand a chance of being appointed

    Essay Length: 383 Words / 2 Pages
    Submitted: November 14, 2009 By: Top
  • The Strategic Marketing Plan

    The Strategic Marketing Plan

    Ambi-Pur was launched in 2002. The brand comes from the International stable of Sara lee and is the largest brand in the Household and Beauty care division of the company. Ambi Pur is the No.1 brand in Europe. In India, Ambipur was launched as a air freshener for cars. It was a pleasant surprise for car owners to see a new product ( at that time) with somewhat a funny name. The brand gained popularity

    Essay Length: 367 Words / 2 Pages
    Submitted: November 14, 2009 By: Jessica
  • Market Segmentation

    Market Segmentation

    Segmentation is important in consumer analysis because understanding the consumer will allow us segment the market more meaningfully. To get a product or service to the right person or company, a marketer would firstly segment the market, then target a single segment or series of segments, and finally position within the segment(s). Market segmentation is the basis for customer orientation and differentiation Segmentation is essentially the identification of subsets of buyers within a market who

    Essay Length: 1,993 Words / 8 Pages
    Submitted: November 14, 2009 By: Top
  • Marketing Management

    Marketing Management

    Singapore Airlines (SIA) started off in May 1947, when Malayan Airlines operated out of Kallang Airport. SIA itself was born in 1972. SIA was in a different position than most other airlines at the time. As there were no domestic routes to serve, it was forced to immediately start competing with international airlines for routes, getting access to airports, securing flight slots and landing rights, and attracting a new customer base. This tough start created

    Essay Length: 273 Words / 2 Pages
    Submitted: November 14, 2009 By: Steve
  • Applying Learning Theories

    Applying Learning Theories

    Introduction to Learning Theories EDU622-0603A-01: Applying Learning Theories Unit 1 IP Dr. Trude Fawson American Intercontinental University June 17, 2006 Introduction How do we come to know what we know? What is knowledge? These questions are important not only for epistemologists or philosophers who study knowledge, but, as well for those interested in the sciences and education. Whether knowledge is seen as absolute, separate from the knower and corresponding to a knowable, external reality or

    Essay Length: 3,293 Words / 14 Pages
    Submitted: November 14, 2009 By: Max
  • Kudler Fine Foods Marketing Research Paper

    Kudler Fine Foods Marketing Research Paper

    How do businesses thrive? What makes one company more popular then the next? Well, many different things can come into play such as how well that company’s product is or by word of mouth. But the best way for a company to truly get its message across would be through that company’s business marketing plan. It is very important that large and small companies alike have their own marketing department specifically aimed to come up

    Essay Length: 1,064 Words / 5 Pages
    Submitted: November 14, 2009 By: Max
  • Celebrities Marketing

    Celebrities Marketing

    Celebrity Marketing Assignment Objective Describe how Celebrities can be used as a reference group for different types of consumers. When does it make sense for marketers to use celebrities in their marketing strategies? Use ads to demonstrate how celebrities have been effectively used. Celebrity Endorser: What and Why? Credibility is the basic source of the endorser and it is created by transfer of meaning to the audience. Some companies in the world want to create

    Essay Length: 2,004 Words / 9 Pages
    Submitted: November 15, 2009 By: David

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