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Last update: August 22, 2014
  • Ebay Shutdown Case Study

    Ebay Shutdown Case Study

    EBay shutdown its Asian Web sites realizing that China and Japans, fast growing internet auction market was difficult to master. Also, eBay did a terrible job of marketing its services with the intent of becoming the major leader in the Asian auction markets. Moreover, eBay made the same error that most foreign companies did. The company faulted in developing its web site into a consistent Asian template. Ebay thought that its leading brand image would

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    Essay Length: 975 Words / 4 Pages
    Submitted: December 14, 2009 By: regina
  • Case Study Faith Hospital

    Case Study Faith Hospital

    Faith Hospital is in need for some positive changes. As with many health care institutions the need to change to better meet the demands and expectations of our patients and our community is always there. These changes will help Faith hospital become a stronger force within the medical community. And allow our staff to continue to serve and help others live longer and healthier lives for many years to come. This hospital needs to be

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    Essay Length: 1,555 Words / 7 Pages
    Submitted: December 14, 2009 By: Mike
  • Aropostale Inc Case Study

    Aropostale Inc Case Study

    Description of sponsoring firm Aйropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 11 to 18 year-old young women and men. The company provides customers with a focused selection of high-quality, active-oriented, fashion basic merchandise at convincing values. Aйropostale maintains control over its proprietary brands by designing, marketing and selling all of its own merchandise. Aйropostale products are currently purchased only in its stores, on-line thorough its website (www.aeropostale.com) or

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    Essay Length: 1,463 Words / 6 Pages
    Submitted: December 14, 2009 By: Kevin
  • The Ice-Fili Public Limited Case Study

    The Ice-Fili Public Limited Case Study

    Introduction The Ice-Fili Public Limited Company rightly deserves to be considered one of the oldest ice-cream producers in Russia. The Ice-Fili is one of Russia’s most famous and admired companies, both because of its entrepreneurial success and socially progressive vision. In its present form, it was incorporated on the basis of Frozen Products Plant No. 8, which was set up 65 years ago with support from Anastas Mikoyan, a popular and influential political figure. The

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    Essay Length: 574 Words / 3 Pages
    Submitted: December 14, 2009 By: Vika
  • Is Studying Culture Important

    Is Studying Culture Important

    If you see in any given situation only what everybody else can see, you can be said to be so much a representative of your culture than you are a victim of it. (S. I. Hayakawa) From the highest parts of Canada to the lowest plains in Australia cultures vary from country to country, city to city, and region to region. The world with its advancements in technology has become smaller and smaller. We are

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    Essay Length: 430 Words / 2 Pages
    Submitted: December 14, 2009 By: Top
  • Intelligent Call Routing

    Intelligent Call Routing

    Intelligent Call Routing Mr. Harrison decides to call his credit card company to inquire about a credit limit increase. He picks up the phone and dials the company's 800 number. He is then prompted by a friendly voice that says, "Welcome to Mycorp, please enter your 15 digit account number". After punching his15-digit account number into the handset, he is quickly prompted by a friendly agent who greets him with, "Hello Mr. Harrison, how are

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    Essay Length: 3,659 Words / 15 Pages
    Submitted: December 14, 2009 By: Tommy
  • How to Study a Case

    How to Study a Case

    HOW TO STUDY A CASE Introduction Remember that learning by the case-study method depends much more on interchange among students than it does upon solitary study. It is a participatory method of learning, and both students and instructor bear a responsibility to the entire class to share their insights and points of view. Careful presentation is not in order to insure a good grade, but rather to prepare to learn and to help others learn

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    Essay Length: 310 Words / 2 Pages
    Submitted: December 14, 2009 By: Steve
  • Case Study Tv Guide

    Case Study Tv Guide

    L.A. Gear is an athletic shoe manufacturer that is struggling in the athletic footwear industry. The company is ranked number three following Nike and Reebok. L.A. Gear is well known to its female customers due to their fashionable shoe line. To be able to gain some ground on the other shoe manufacturers L.A. Gear is going to have to develop a men’s shoe line and capture some of the male buyers. This is not going

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    Essay Length: 1,168 Words / 5 Pages
    Submitted: December 15, 2009 By: David
  • Milgram’s Study of Obedience to Authority

    Milgram’s Study of Obedience to Authority

    Stanley Milgram is a famous psychologist who focused his studies on authority and peoples reaction and obedience to it. His famous experiment and it's results were groundbreaking in psychology, surprising both psychologists and regular people alike. First I will discuss the reason for Milgrims study of obedience to authority. Then I will explain the experiment, its formulation, and its results. Finally I will cover the influence of the experiment on psychology and society. Stanley Milgrim

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    Essay Length: 1,274 Words / 6 Pages
    Submitted: December 15, 2009 By: Victor
  • A Case Study on Wal-Mart Stores Inc

    A Case Study on Wal-Mart Stores Inc

    Wal-Mart: Staying on Top of the Fortune 500 I. Background Last year, Wal-Mart had revenues of $191 billion. Wal-Mart's 2002 sales topped $218 billion, with sales growth at 13.8 %. Its 2002 net income was $ 6.7 billion, a growth of 6 %. Wal-Mart has 1,283,000 employees, as of 2002; a growth of 11.2 % (www.fortune.com). Wal-Mart is the largest retail store in the United States, and is larger than any other retail chain in

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    Essay Length: 9,701 Words / 39 Pages
    Submitted: December 15, 2009 By: Artur
  • The Character of Dee in Alice Walker’s “everyday Use”

    The Character of Dee in Alice Walker’s “everyday Use”

    The Character of Dee in Alice Walker’s “Everyday Use” “Everyday Use” by Alice Walker is about a mother who has two daughters with very different values and concepts about family heritage. The mother and Maggie view the concept of heritage in the same manner. They believe it should be put to everyday use. The other daughter, Dee, has went away to college only to return to embrace her heritage but for all the wrong reasons.

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    Essay Length: 1,086 Words / 5 Pages
    Submitted: December 15, 2009 By: Andrew
  • Loreal Case Study

    Loreal Case Study

    Strengths: Through direction from Owen Jones and his hard-charging American management style, L’Oreal has gone through a transformation from a European based cosmetics company to a world leader in the cosmetics industry. L’Oreal’s particular skill is to buy local cosmetics brands, give them a facelift, and export them around to world. Their good brand management is about hitting the right audience with the right product, through a very carefully crafted portfolio. Each brand is precisely

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    Essay Length: 1,261 Words / 6 Pages
    Submitted: December 15, 2009 By: David
  • Walmart Case Study

    Walmart Case Study

    Wal-Mart Stores Inc. is the largest retail company in the United States and has been ranked number one on the Fortune 500 Index by Fortune Magazine. Wal-Mart has four parts to their corporate strategy. 1. Dominance in the Retail Market 2. Expansion in the U.S. and International Markets 3. Creation of Positive Brand and Company Recognition 4. Branch Out into New Sectors of Retail Wal-Mart's public affairs strategy must work to make implementation of these

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    Essay Length: 262 Words / 2 Pages
    Submitted: December 15, 2009 By: Tasha
  • The Lovely Bones Study Guide

    The Lovely Bones Study Guide

    Plot summary The novel begins with an anecdote, used as an epigraph, in which Susie recalls her father amusing her as a child by shaking a snow globe with a small penguin inside all by himself. When she worries about the penguin, he says, "Don't worry, Susie. He's got a nice life. He's trapped inside a perfect world." In the opening sentences, Susie introduces herself to us and takes us to the date of her

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    Essay Length: 1,456 Words / 6 Pages
    Submitted: December 15, 2009 By: Mike
  • Charles Schwab Case Study

    Charles Schwab Case Study

    Summary Wall Street brokerage firm Charles Schwab & Company has seen a growth rate at over twenty percent each year. By 1998 the company had at least sixty five hundred employees. Schwab has over six million investor accounts worldwide. Gomez Advisors, a research firm, has ranked Schwab first in a number of key categories, including customer confidence. Analysis Chief Executive, David Pottruck and Schwab are looking into ways to “trim fat” off the firms bottom

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    Essay Length: 564 Words / 3 Pages
    Submitted: December 15, 2009 By: Yan
  • Enron Case Study

    Enron Case Study

    Before filing for bankruptcy in 2001, Enron Corporation was one of the largest integrated natural gas and electricity companies in the world. It marketed natural gas liquids worldwide and operated one of the largest natural gas transmission systems in the world, totaling more than 36,000 miles. It was also one of the largest independent developers and producers of electricity in the world, serving both industrial and emerging markets. Timeline Enron began as Northern Natural Gas

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    Essay Length: 3,443 Words / 14 Pages
    Submitted: December 15, 2009 By: Mike
  • Motorola Inc. Case Study

    Motorola Inc. Case Study

    Motorola Inc. Company overview: Motorola is a leading provider of wireless communication devices, Enterprise mobility solutions and end-to-end broadband systems for homes. The Fortune 100 Company is based in Schaumburg, Illinois. Apart from being known for their innovation and R&D facilities their robust manufacturing capabilities have made a mark in the world’s tech arena. It has a strong global presence with centers in over 70 countries and is named as one of America’s Most Admired

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    Essay Length: 1,329 Words / 6 Pages
    Submitted: December 15, 2009 By: Venidikt
  • Walmart Case Study

    Walmart Case Study

    Wal-Mart Wal-Mart may be the broadest and most powerful company in the history of US business. They were the first company to report one quarter of a trillion dollars in sales. Wal-Mart has incredible power and influence. This superstore is now the model for all types of companies, not just retailers. Their practices set standards for other firms and the nation as a whole. World wide retailers like Wal-Mart have become the most powerful companies

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    Essay Length: 646 Words / 3 Pages
    Submitted: December 15, 2009 By: Mike
  • Onetel Case Study

    Onetel Case Study

    Background One.Tel was launched by Jodee Rich and Brad Keeling in 1995 (Cook, 2001). At first, it looked to get the advantages from deregulation of telecommunication industry by reselling other network’s capacity and making money through stock market speculation. Rich and Keeling tried to increase the company’s shares rather than to profit the company (Cook, 2001). Initially, One.Tel used to develop the culture of strong teamwork and togetherness. There was no hierarchy in the structure

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    Essay Length: 1,630 Words / 7 Pages
    Submitted: December 15, 2009 By: Mikki
  • Flyboy, Inc Case Study

    Flyboy, Inc Case Study

    Flyboy, Inc Flyboy, Inc which is successful manufacturer of aircraft wants to expand its market to Pumonia.(a small oil rich kingdom that was once an Italian colony). The government would be the principal purchaser, along with some royalty private families. It is not possible for Flyboy to enter the marker without a local representative. Flyboy is aware that “grease payments” and lavish gifts to customer is Pamonia is customary. Before Flyboy can make any decisions

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    Essay Length: 1,224 Words / 5 Pages
    Submitted: December 15, 2009 By: Stenly
  • Exploring the Code of Hemingway’s Characters

    Exploring the Code of Hemingway’s Characters

    Exploring the Code of Hemingway’s Characters Throughout all of Hemingway’s novels, many of his characters have characteristics and values in common with each other. This is shown through some of his short stories, but is more evident in his novels. The three novels that best show these striking similarities in character are The Sun Also Rises, A Farewell to Arms and The Old Man and the Sea. The persons who show these similar qualities

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    Essay Length: 3,628 Words / 15 Pages
    Submitted: December 15, 2009 By: Andrew
  • Studying the Impact of Non Financial Rewards

    Studying the Impact of Non Financial Rewards

    QUESTION 2 The question is, do the non financial rewards have the same impact with the financial benefit as financial rewards? The answer is no, because the non financial benefit cannot be standing alone, the non financial only a supporting rewards to make the employee satisfy. The non financial benefit only gives a low motivation to the employee because not all of the employee has motivated with this rewards, only a few employee who get

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    Essay Length: 992 Words / 4 Pages
    Submitted: December 15, 2009 By: Monika
  • Cantonese Vs. Taishanese: A Study of the Two Most Ubiquitous Dialects in Chinatowns Worldwide

    Cantonese Vs. Taishanese: A Study of the Two Most Ubiquitous Dialects in Chinatowns Worldwide

    As the well known and revered Chinese-American historian remarked, "When the Chinese arrived in America, they brought their language along as cultural baggage as well as mores and customs that had evolved in one of the world's great civilizations" (Louie, 1). The history of the Cantonese, or Yue, language is more than 2,000 years old, making it older than Mandarin, the official language of China, which only has 700 to 800 years of history. Around

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    Essay Length: 1,853 Words / 8 Pages
    Submitted: December 15, 2009 By: Artur
  • Netflix Case Study

    Netflix Case Study

    Netflix utilizes a number of different advertising methods. Netflix created a coupon in the form of an enlarged movie ticket offering a free month of service. These “movie tickets” are given out at cash registers at all Best Buy stores and are included in packing boxes of most of the major DVD player manufacturers (Sony, Philips, Toshiba, Panasonic, RCA, etc.). Best Buy’s website also has a link directly to Netflix which is under the “DVD

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: December 15, 2009 By: Steve
  • Honda Motor Co. Case Study

    Honda Motor Co. Case Study

    Honda Motor CO. Honda began in 1946 when Soichiro Honda established a Honda Technical Research Institute. It incorporated in 1948. The head office moved to Tokyo in 1952 and the following year Yamato Factory (now Saitama Factory Wako plant) was established. With continued growth, Honda established its first overseas subsidiary, a motorcycle marketing company, in the US in 1959. Honda gradually strengthened its presence in Europe after 1961, when it became the first Japanese motorcycle

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    Essay Length: 2,340 Words / 10 Pages
    Submitted: December 16, 2009 By: Venidikt